# Coke Studio Pakistan season 15

The fifteenth season of the Pakistani music television series Coke Studio Pakistan aired from 14 April to 4 July 2024 and was produced and curated by Xulfi. Maintaining the format of the previous season, this season featured 11 original compositions released as individual singles, each accompanied by a dedicated music video.

## Artists
### Vocalists

* Annural Khalid [ur]
* Amanda Delara
* Babar Mangi
* Farheen Raza Jaffry
* Faris Shafi
* Gharvi Group (Abida, Rooha Rawal, Saba Hassan & Sajida Bibi)
* Hasan Raheem
* Kaavish (Jaffer Zaidi & Maaz Maudood)
* Kaifi Khalil
* Karpe
* Marvi Saiban
* Maanu
* Nizam Torwali
* Noman Ali Rajper
* Noorima Rehan
* REHMA
* Rozeo
* Sabri Sisters (Anamta Sabri & Saman Sabri)
* Shazia Manzoor
* Sajjad Ali
* Star Shah
* Umair Butt
* Zahoor
* Zeb Bangash
* Zeeshan Ali

### Musicians

* Acoustic Guitar: Maaz Maudood & Syed Awais Kazmi
* Banjo: Amir Azhar
* Banjo Dulcimer, Charango & Cuatro: Muzammil Hussain
* Chung & Khartal: Lutaf Ali
* Dholak: Joshua Amjad
* Drums: Ahad Nayani, Daud Ramay, Gumby & Yusuf Ramay
* Electric Guitar: Asteria & Awais Kazmi
* Flute: Haider Abbas (Dawood)
* Khol: Sagar Veljee
* Mandolin, Persian Taar & Tumbi: Haider Ali
* Mallet Station: Shehzad Hunzai
* Percussions: Aziz Kazi, Joshua Amjad, Shehzad Hunzai & Veeru Shan
* Shehnai: Attaullah
* Synth: Ali Raza, Haider Ali & Payam Mashrequi
* Synth Bass: Ali Raza, Melvin Arthur, Waleed Attique & Zyad Ahmed
* Tumbi: Muzammil Hussain

## Production

In January 2024, Warner Music Group announced a partnership with Giraffe Pakistan. This agreement granted Warner Music South Asia, a part of Warner Music Group, exclusive rights to distribute music produced for Season 15 of Coke Studio Pakistan. Despite this collaboration, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. O Dimension, with Moiz Qazi as Producer and Amna Maqbool as Associate Producer, undertook production of the Behind the Scenes videos. Geo Network secured the exclusive media rights for the season. Additionally, Spotify continued its role as the official music streaming partner, while TikTok served as the designated entertainment partner.
In a press release, Coke Studio Pakistan emphasized the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors was appointed to helm the music videos for each original song. These directors included established figures such as Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah. During the season launch, Xulfi said:
   This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.

## Songs

| No. overall | No. in season | Song Title | Artist(s) | Composer(s) | Lyricist(s) | Original release date |
| Episode 1 |||||||
| 93 | 1 | "Aayi Aayi" | Noman Ali Rajper, Babar Mangi & Marvi Saiban | Abdullah Siddiqui, Babar Mangi, Noman Ali Rajper & Xulfi | Babar Mangi & Noman Ali Rajper | April 14, 2024 (2024-4-14) |
| The Sindhi song "Aayi Aayi," inspired by the folktale of Umar Marvi, features vocals by Noman Ali Rajper, Babar Mangi, and Marvi-Saiban. Xulfi mixed the track, with Randy Merrill handling mastering. Saif Samejo and Zeeshan Ali provided consultation. The video, directed and shot by Awais Gohar, boasts art direction by Sara Vohra, set design by Hashim Ali Design Studios, and costume design by Fatima Butt. Salman Roofi and Nadeem supported with wardrobe. Fariha Afzal and Areeba Naveed served as assistant directors, along with the art team of Zain Yar Jung and Raheel. |||||||
| 94 | 2 | "2AM" | Star Shah & Zeeshan Ali | Star Shah, Zeeshan Ali & Xulfi | Star Shah, Sarfaraz Safi & Zeeshan Ali | April 21, 2024 (2024-4-21) |
| "2AM" is a Punjabi song featuring Star Shah and Zeeshan Ali on vocals. The song's narrative and composition involved Star Shah, Zeeshan Ali, and Xulfi, while Star Shah, Sarfaraz Safi, and Zeeshan Ali worked on the lyrics. Aksel Carlson, Thomas, and Xulfi arranged and produced the music, with additional arrangement by Zyad Tariq. Xulfi mixed the song, and Mike Bozzi mastered it. Awais Gohar directed the music video, featuring cinematography by Aamir Mughal, production design by Hashim Ali Choudhry, costume design and styling by Fatima Butt, wardrobe by Salman Roofi and Nadeem, and storyboarding by Nakshab Rahman. |||||||
| 95 | 3 | "Maghron La" | Sabri Sisters & Rozeo | Adnan Dhool, Rozeo & Xulfi | Adnan Dhool, Rozeo & Xulfi | April 28, 2024 (2024-4-28) |
| The Punjabi song "Maghron La" features the vocals of the Sabri Sisters and Rozeo. Adnan Dhool and Xulfi crafted the song's narrative, while also co-writing and composing the music alongside Rozeo. Rabi Ahmed consulted on the song, while Xulfi mixed it and Stuart Hawkes mastered the audio. A music video accompanies the release, directed by Murtaza Niaz with cinematography by Aamir Mughal. Quick Style choreographed and directed the movement, while Hashim Ali served in dual roles as production designer and art director. Fatima Butt designed and styled the costumes. |||||||
| Episode 2 |||||||
| 96 | 4 | "Harkalay" | REHMA & Zahoor | Curly Ney, Rehma, Xulfi & Zahoor | Abdullah Siddiqui, Hidayat Marwat, Rehma & Zahoor | May 5, 2024 (2024-5-5) |
| 97 | 5 | "O Yaara" | Abdul Hannan & Kaavish | Abdul Hannan & Jaffer Zaidi | Abdul Hannan & Jaffer Zaidi | May 12, 2024 (2024-5-12) |
| 98 | 6 | "Chal Chaliye" | Farheen Raza Jaffry & Sajjad Ali | Sajjad Ali, Shabi Ali & Xulfi | Sajjad Ali & Xulfi | May 19, 2024 (2024-5-19) |
| Episode 3 |||||||
| 99 | 7 | "Blockbuster" | Faris Shafi, Umair Butt & Gharwi Group | Faris Shafi, Shamroz Butt, Umair Butt & Xulfi | Faris Shafi, Shamroz Butt, Umair Butt & Xulfi | May 25, 2024 (2024-5-25) |
| 100 | 8 | "Jhol" | Annural Khalid & Maanu | Maanu & Xulfi | Annural Khalid, Maanu, Wajeeha Badar & Xulfi | June 14, 2024 (2024-6-14) |
| 101 | 9 | "Turri Jandi" | Shazia Manzoor & Hasan Raheem | Xulfi, Abdullah Siddiqui & Hasan Raheem | Adnan Dhool, Hasan Raheem & Xulfi | June 21, 2024 (2024-6-21) |
| Episode 4 |||||||
| 102 | 10 | "Piya Piya Calling" | Kaifi Khalil, Karpe & Amanda Delara | Karpe (Chirag, Magdi), Kaifi Khalil, Kaleb Isaac Ghebreiesus, Amanda Delara, Eirik Kiil Saga, Thomas Meyer Kongshavn & Aksel Carlson | Karpe (Chirag, Magdi) & Kaifi Khalil Additional Lyrics: Xulfi, Siddharth Amit Bhavsar & Manan Desai | June 28, 2024 (2024-6-28) |
| 103 | 11 | "Mehman" | Zeb Bangash, Noorima Rehan & Nizam Torwali | Xulfi, Zeb Bangash & Abdullah Siddiqui | Xulfi, Zeb Bangash & Asfar Hussain | July 4, 2024 (2024-7-04) |

### Remix

| No. overall | Song(s) Title | Artist(s) | Lyricist(s) | Audio Producer | Original release date |
| 1 | "2AM Lofi Remix" | Star Shah & Zeeshan Ali | Star Shah, Sarfaraz Safi & Zeeshan Ali | Trosk | May 24, 2024 (2024-5-24) |
| 2 | "O Yaara Lofi Remix" | Abdul Hannan & Kaavish | Abdul Hannan & Jaffer Zaidi | Trosk | June 9, 2024 (2024-6-9) |
| 3 | "Maghron La Remix" | Sabri Sisters & Rozeo | Adnan Dhool, Rozeo & Xulfi | MEMBA | June 14, 2024 (2024-6-14) |

## Reception

In the wake of the Israel–Hamas War, Coca-Cola, the sponsor of the Coke Studio franchise, faced calls for a boycott. This movement gained significant traction in Pakistan, where there was a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons. During the boycott campaign, Rohail Hyatt, the former producer of Coke Studio Pakistan's distanced himself from the current season. In a Facebook statement, he clarified his separation from the platform, brand, and show in response to calls for his disassociation. The platform itself did not issue a public statement regarding the boycott or the decline in viewership.
The season was generally considered a letdown by critics and audiences alike. The platform's shift to a music video format and a revised release schedule, implemented last season, sparked discussions about potential compromises between visual aesthetics and the core musical experience, resulting in a season that was easily forgotten. A critic in Dawn, Pakistan's largest English newspaper, described Coke Studio 15 as a "good-looking disappointment." Indian news portal ThePrint also noted that only a few people were loving Season 15. The Express Tribune, observed that some music videos, while complementing the songs, occasionally evoked an advertising aesthetic, prompting questions about their ultimate purpose and efficacy. This critique highlighted the ongoing debate about the interplay between visual elements and their impact on the musical experience. Maheen Sabeeh, writing for The News International, remarked that "this was a season that made you wonder if Coke Studio should call it a day and the platform needed to reevaluate its direction to regain its former glory."