# Dead or Alive (band)

Dead or Alive were an English pop band who released seven studio albums from 1984 to 2000. The band formed in 1980 in Liverpool and found success in the mid-1980s, releasing seven singles that made the UK Top 40 and three albums in the UK Top 30. At the peak of their success, the line-up consisted of Pete Burns (vocals), Steve Coy (drums), Mike Percy (bass), and Tim Lever (keyboards), with the core pair of Burns and Coy writing and producing for the remainder of the band's career due to Percy and Lever exiting the group in 1989. Burns died in 2016; with the death of Coy in 2018, the band ended.
Two of the band's singles reached the US Top 20 on the Billboard Hot 100: "You Spin Me Round (Like a Record)" (No. 11 in August 1985), and "Brand New Lover" (No. 15 in March 1987). "You Spin Me Round (Like a Record)" peaked at No. 1 for two weeks in 1985 in the UK, then charted again in 2006 following Burns's appearance on the television reality show Celebrity Big Brother and on season 4 of Stranger Things. It also became the first of two singles to top the Billboard Hot Dance Club Play chart. In December 2016, Billboard ranked them as the 96th most successful dance artist of all time.

## History
### Formation and early career of band

In 1977, Burns formed a punk band with contemporaries Julian Cope, Pete Wylie, and Phil Hurst, calling themselves the Mystery Girls. They only had one performance (opening for Sham 69 at Eric's Club in Liverpool in November 1977) before disintegrating. Cope stated that Burns's performing style drew from the transgender punk performer Wayne County and Wylie recalled that "his head looked like someone had melted a load of black vinyl down into a kind of space quiff."
Burns continued in early-1979 with a new band, Nightmares in Wax (originally called Rainbows Over Nagasaki), featuring a gothic post-punk sound, with backing from keyboardist Martin Healy, guitarist Mick Reid, bassist Rob Jones (who left to be replaced by Walter Ogden), and drummer Paul Hornby (who also exited after the band's formation to be replaced by Phil Hurst).
The group played their first gig supporting Wire at Eric's Club in July 1979, and recorded demos which included a cover of the Simon Dupree and the Big Sound song "Kites", a feature of their early shows. Although signed to the Eric's Records label, their only release, a three-track 7-inch EP entitled Birth of a Nation, appeared in March 1980 on Inevitable Records. A 12-inch single featuring two of the tracks from the EP, "Black Leather" and "Shangri-La", was released in 1985. The EP featured "Black Leather", which turned halfway into KC and the Sunshine Band's "That's the Way (I Like It)".
The band went through several line-up changes over the next three years while recording a series of independent singles. In 1980, after replacing several members, Burns changed the band's name to Dead or Alive. Dead or Alive's singles started charting on the UK Indie Chart, beginning with 1982's "The Stranger" reaching No. 7. This prompted major label Epic Records to sign the band in 1983. Their first release for Epic was the single "Misty Circles", which appeared at No. 100 on the major UK Singles Chart in 1983. Two more singles co-produced by Zeus B. Held ("What I Want" and "I'd Do Anything") were released but mainstream success continued to elude the band.
The band's debut album, Sophisticated Boom Boom, was released in May 1984 and featured their first Top 40 UK single, "That's the Way (I Like It)", a cover of the 1975 hit by KC and the Sunshine Band. That song, along with "Misty Circles", were also hits on the US Hot Dance Music/Club Play chart. The album was a minor success in the UK where it peaked at No. 29. As Burns and his band achieved greater media exposure, his eccentric and androgynous appearance often led to comparisons with Culture Club and its lead singer Boy George as well as "Calling Your Name" singer Marilyn. Burns would describe producing his first album as "the most joyous experience of my life, full of happy memories, because there was no commercial pressure on us."

### Chart success

The band released its second album Youthquake (US No. 31, UK No. 9) in May 1985, produced by the then-fledgling production team of Mike Stock, Matt Aitken, and Pete Waterman, known as Stock Aitken Waterman (SAW). "You Spin Me Round (Like a Record)" became the band's only song to reach No. 1 on the UK Singles Chart after lingering outside the Top 40 for over two months. The track also hit No. 11 in the US and No. 1 in Canada.
Burns said that the record company was unenthusiastic about the single to such an extent that he had to take out a £2,500 loan to record it. Afterward, he recalled, "the record company said it was awful" and the band had to fund production of the song's video themselves. Additionally, Burns said that 12-inch singles comprised over 70% of the original sales of "You Spin Me Round", and because these were regarded by the record label as promotional tools rather than sales, the band had to threaten legal action against the label before they received the royalties on them.
Other album tracks released as singles included "Lover Come Back To Me" (No. 11), "In Too Deep" (No. 14), and "My Heart Goes Bang (Get Me to the Doctor)" (No. 23) which all reached the UK Top 30. Despite the international chart-topping success of Youthquake and its lead single, Burns said it was the album that he was "most dissatisfied with" and recalled that "one of the unhappiest days of my life was when Spin Me reached No. 1 – and I mean really unhappy. Because I knew it would be downhill all the way after that." Burns had a fear of success and hoped that his singles would not chart highly. "I didn't want too high positions because I didn't want to lose my life," he recalled. "I thought, if it happens it happens, but if it doesn't – phew!"
In late 1986, Dead or Alive released their third album, Mad, Bad and Dangerous to Know (US No. 52, UK No. 27). Production of the album was marred by more fights between the band and SAW.
The lead single "Brand New Lover" became a modest UK hit, peaking at No. 31, but was more successful in the US where it reached No. 15 on the US Hot 100, and No. 1 on the US Billboard dance chart.
Three more singles from the album were released; the most successful in the UK was "Something in My House" (No. 12), with a sleeve depicting Burns in front of what appears to be a Satanic altar, featuring an inverted cross.
Clashes between the band and the label continued over the song's music video, with Epic Records reportedly objecting to a "mildly suggestive" sequence involving Burns and a banana. "By the time we got to 'Something in My House', I felt I wanted to express myself on film, as well as record, amuse myself, show my sense of humour," Burns wrote on the liner notes to his Evolution: The Videos compilation DVD. "Well apparently the manner in which I 'peeled a banana' seemed to work against me/us! And, it was downhill all the way after that."
Recording of the song was also fraught, with Burns alleging that producer Mike Stock erased his original vocal take after objecting to the singer's use of the phrase "wicked queen", a lyrical double entendre implying reference to a gay relationship. "We would butt heads so fucking badly; it was unbelievable," Burns told journalist James Arena in his book Europe's Stars of 80s Dance Pop. "That's why we eventually walked away from them. For instance, there was a lyric from 'Something in My House' where I make reference to a wicked queen. The actual producer, Mike Stock stopped me and said I couldn't use that term because it would mean the record is about gay people. I was like, 'Fuck this, it's going on!' They actually wiped the original vocal, but then Pete Waterman came back and said, 'Let him do it the way he wants to.'"
Despite the reservations of the label and producers, the track proved to be Dead or Alive's biggest hit in the UK since "Lover Come Back to Me" and was the only single from their third album to earn a UK Top 20 placement. The song also proved to be the act's final Top 40 hit with an original release in the UK, and their last Top 20 hit in Australia. A 12-inch version of the song, the 'Mortevicar Mix', featured scenes from Nosferatu and sampling of dialogue from the soundtrack of The Exorcist and a sampling from the George A. Romero American movie trailer from his film Day of the Dead.
In 1987, Dead or Alive released their greatest hits album Rip It Up, and a concert tour of the same name with dates in Europe, the United States, and Japan. Film footage was recorded at two shows at Tokyo's Nippon Budokan on 9 October and at Osaka's Osaka-jō Hall on 11 October, and released on video cassette (VHS) and Laserdisc that same year under the title Rip It Up Live. The concert was eventually issued as bonus material for the first time on DVD as part of the 2003 compilation release.
In mid-1988, Dead or Alive, now pared down to a duo of Burns and Coy, released the self-produced Nude (US No. 106, UK No. 82). In 2021, RetroPop Magazine retrospectively described Nude as the "perfect Dead or Alive album" and "their strongest offering overall". During the album's production Tim Lever and Mike Percy were fired from the band. The pair later formed careers as mixers and producers; both owned and operated Steelworks Studios in Sheffield and experienced success writing and mixing songs for acts like S Club 7, Blue, and Robbie Williams. From the information booklet in Sophisticated Boom Box MMXVI, Burns stated:
   During the first couple of months of writing and recording, Mike and Tim seemed to be acting a little distant and insular, and after a bit of investigation, we discovered that they were building their own professional recording studio where they lived. When we asked why, they said they wanted to move into concentrating on record production work on their own, didn't want to be in a band and touring and away from their families all of the time and say they were leaving the band at the end of the Nude album recording! Well, excuse me boys, but I don't tolerate disloyalty and people making plans behind my back. I discussed it with Steve, and he and I decided that we didn't want them working half-heartedly on an album that we knew had to be the very best we could make, so we fired them on the spot, and told them to go concentrate on giving 100% to their new career as producers. It was a tough decision to make, but they made the decision for us.
The album featured the single "Turn Around and Count 2 Ten" which reached No. 2 in the US Hot Dance Club Songs chart and No. 1 for a record-breaking seventeen-weeks in Japan. It was followed by the singles "Baby Don't Say Goodbye" which peaked at No. 6 on the Billboard Dance Club Songs chart and "Come Home with Me Baby" which spent thirteen-weeks at No. 1 on the US Hot Dance Music/Club Play due to a popular remix by producer Lewis Martineé. However, "Come Home with Me Baby" and the other singles struggled in the UK. This was attributed to the lyrics of the song, which encouraged casual sex during the AIDs epidemic.
Additionally, despite strong customer demand, the US record company refused to release it as a proper single (claiming they objected to the male dancers in the music video) which prevented the song from becoming a major hit on the Billboard Hot 100. In 1989, to support his Nude album and the release of its companion remix album Nude – Remade Remodelled, Burns toured with fellow Stock Aitken Waterman acts Sinitta and Kylie Minogue in Asia and Europe on the ensemble Disco in Dream concert tour. On 6 October, Burns gave a performance at the Tokyo Dome, the largest concert venue in Japan (with a seating capacity of 55,000 people), which was broadcast on the NHK television network.

### 1990s and 2000s

In 1990, the band produced their next studio album, Fan the Flame (Part 1), although their only successful record deal was in Japan where the album peaked at No. 27 on the Japanese Albums Chart. The band had begun to produce Fan the Flame (Part 2), however the album was shelved until it was finished in 2021. An acoustic album Love, Pete was also made available during a US personal appearance tour in 1992 and was since widely bootlegged with the title Fan the Flame (Part 2): The Acoustic Sessions. Pete strongly criticized its subsequent distribution.
In 2000, Dead or Alive released Fragile, a collection of remakes with several new tracks and covers including U2's "Even Better Than the Real Thing" and Nick Kamen's "I Promised Myself". The first song on the album, "Hit and Run Lover", was a hit single peaking at No. 2 on the Japanese charts. A new remix album, Unbreakable: The Fragile Remixes, was released in 2001. This was followed in 2003 with a greatest hits album entitled Evolution: the Hits along with a video compilation that was also released on DVD. "You Spin Me Round (Like a Record)" was re-released as a single to promote the album with it reaching No. 23 on the UK Singles Chart.

### 2010s

On 7 September 2010, Burns's solo single "Never Marry an Icon", produced and co-written by the Dirty Disco, was released to the iTunes Store. The single was released by fellow band member Steve Coy's label, Bristar Records. Even though Burns stated Dead or Alive had ceased to exist in 2011, Coy later declared the moniker was still active and the band was not over. On 21 December 2012, Burns and Coy performed at the Pete Waterman concert Hit Factory Live at London's O2 Arena. Burns died of a cardiac arrest on 23 October 2016, at the age of 57, ending the band.
On 28 October 2016, a 19-disc box set titled Sophisticated Boom Box MMXVI was released by Edsel Records. The release was announced on September 8, via Demon Music Group as a "personally curated [by Burns and Coy] 19 disc set, featuring the original album tracks plus a plethora of rarities, live recordings, alternate mixes, instrumental versions and more than 12 previously unreleased remixes and tracks from their vaults, bringing a unique collection together from the band’s internationally successful career for the very first time." Coy died on 4 May 2018 at the age of 56. Coy was in Italy to work on a new studio album before he died at his Bogliasco home following an eleven-month battle with cancer.

## Personnel

Members
Touring members
* Sonia Mazumder – dancer, backing vocals (1982–1984)
* James Hyde – dancer (1987–1990)
* Adam Perry – dancer (1987)
* Simon Gogerly – keytar, keyboards (1989)
* B.J. Smouth – keyboards (1989)
* Gary Hughes – dancer (1989)
* Matt Selby – dancer (1989)
* Tony Griffiths – dancer (1989)
* Steve Agyei – dancer (1989)
* Zeb Jamenson – keyboards (1990)
* Tracy Ackerman – backing vocals (1990)
* Tony Griffith – dancer (1990)
* Philip Hurst – dancer (1990)
* Mark Scott – dancer (1990)
* Cliff Slapher – keyboards (2001)
* Micki Dee – keyboards (2001)

### Timeline
## Discography

* Sophisticated Boom Boom (1984)
* Youthquake (1985)
* Mad, Bad and Dangerous to Know (1986)
* Nude (1988)
* Fan the Flame (Part 1) (1990)
* Nukleopatra (1995)
* Fragile (2000)
* Fan the Flame (Part 2): The Resurrection (2021)