# List of American advertising characters

This is a list of notable nationally exposed mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.
* Characters
* A
* B
* C
* D
* E
* F
* G
* H
* I
* J
* K
* L
* M
* N
* O
* P
* Q
* R
* S
* T
* U
* V
* W
* Other notable characters and their brands
* See also
* References
* Further reading

## Characters

| Character | Product | Years used | Notes |
| The Burger Family: Papa Burger, Mama Burger, Teen Burger, Baby Burger | A&W Restaurants | 1963–1974 | |
| The Great Root Bear (Rooty) | A&W Root Beer A&W Restaurants | debuted 1974 | |
| The Aflac duck | Aflac insurance | 2000–present | originally voiced by Gilbert Gottfried, fired in 2011; now voiced by Daniel McKeague. |
| The Ajax pixies | Ajax cleanser | 1948–1950s | speaking voices are Joe Silver, Hans Conreid and June Foray |
| The White Knight | Ajax detergent | debuted 1963 | |
| Speedy Alka-Seltzer | Alka-Seltzer | 1952–1964, 2010–present | voiced by Dick Beals |
| Mayhem | Allstate insurance | 2010–present | actor Dean Winters |
| Bank Executive (aka focus group marketer) | Ally Financial | debuted 2009 | Candid Camera-type setting; Tricks real unsuspecting children with offers and leaves them hurt or upset after adding rules and fees. Played by RJ Kelly. |
| Loveable Truly | Alpha-Bits cereal | 1964–early 1970s | postman (voiced by Jim Nabors) |
| Alpha-Bits Wizard | Alpha-Bits cereal | 1970s–1980s | |
| Alfie the Alpha-Bits Cereal Wonder Dog | Alpha-Bits cereal | 1980s | |
| Alpha | Alpha-Bits cereal | 2000s–2021 | computer who makes Alpha-Bits |
| Alpha Pig; Princess Presto; Super Why; Wooster; Wonder Red | Alpha-Bits cereal | 2012–2021 | CGI-animated child stars of Super Why! from PBS |
| Kids | Alpha-Bits cereal | 1970s–1990s | |
| Alphabet letters | Alpha-Bits cereal | 1990s–early 2000s | Animated letters who are in cereal |
| Clip | AMC Theatres | 1991–2009 | figure made out of discarded movie film who appears in the 'coming attractions' and 'feature presentation' trailers seen at AMC movie theaters. |
| AMC Amazing Icons | AMC Theatres | 2012–present | icons originally appeared in policy trailers advising audience that "it's movie time, not phone-talking time"; later appeared in the 'coming soon' and 'it's movie time!' trailers seen at AMC movie theaters as CGI-animated characters. |
| luggage-mauling gorilla | American Tourister | 1970–1980s | |
| Oven Mitt | Arby's restaurants | 2003–2006 | voiced by Tom Arnold |
| Jeeves | Ask.com | 1996–2006 | |
| Lily Adams, the AT&T Store manager | AT&T | 2013–present | informs customers about AT&T's sharing plans, played by Milana Vayntrub |
| Aunt Jemima | Aunt Jemima | 1893–2020 | |
| Bacardi & Cola | Bacardi | 2003 | |
| Dirty Sludge, Sticky Valve, Gummy Ring, & Blackie Carbon | Bardahl engine additive | 1953 | |
| Frank Bartles and Ed Jaymes | Bartles & Jaymes wine coolers | 1985–1991 | played by David Joseph Rufkahr (Bartles) and D--- Maugg (Jaymes) |
| Big Boy | Big Boy restaurants | 1937–present | known for statues of figure outside of Big Boy restaurants, character in Adventures of the Big Boy comic book series hamburger of same name; live-action spots in the 1970s by Jonathan Winters |
| Dolly | Big Boy restaurants | 1956–present | Big Boy's girlfriend in Adventures of the Big Boy comic book series |
| the grandmother in the back seat | BMW X5 | 2015–present | irritates her entire family with exaggerated stories while the parents are driving |
| the Bonny Maid | Bonny Maid floor cover products | 1949–1950 | played by Anne Francis |
| Boo Berry | Boo Berry cereal | 1972–present | |
| Elsie the Cow | Borden | 1938–present | |
| Rosie the waitress | Bounty paper towels | 1970–1990 | played by Nancy Walker |
| The "A Little Better Gas Station" Crew | BP Connect Gas Stations | 2007–present | plays to the song "LA" by Message of the Blues |
| Floyd D. Duck | Bubble Yum bubble gum | | |
| Bud Ice penguin | Bud Ice beer | 1996 | known for ominously singing "Doo-be-doo-be-doo..." |
| Spuds MacKenzie | Bud Light beer | 1987–1990 | |
| Johnny, the Bud Light guy | Bud Light beer | 1995 | known for catchphrase "I love you, ma-a-a-n!"; played by Rob Roy Fitzgerald |
| Bud Knight | Bud Light beer | 2017–2019 | |
| Budweiser Frogs | Budweiser beer | 1990s | One frog says "Bud," another says "weis," and a third says "er." This is often repeated throughout the company's ads, in that order. |
| Frank and Louie, lizards | Budweiser beer | 1998 | main adversaries to the Budweiser frogs. |
| Budweiser Clydesdales | Budweiser beer | 1930s–present | usually pulling a hitch of Budweiser with a Dalmatian riding in it. Also appear playing football against each other. |
| Burger Chef and Jeff | Burger Chef restaurants | 1954–1996 | voiced by Paul Winchell |
| The Burger King | Burger King restaurants | 1974–1990, 2004–2011, 2016–present | |
| Sir Shake-A-Lot | Burger King restaurants | 1976–1980 | knight who craved milk shakes |
| The Burger Thing | Burger King restaurants | 1976–1980 | large hamburger puppet |
| The Duke of Doubt | Burger King restaurants | 1976–1980 | arch-nemesis of the Burger King |
| The Wizard of Fries | Burger King restaurants | 1976–1980 | robot powered by French fries |
| Burger King Kids Club Gang | Burger King restaurants | 1990–mid-2000s | Kid Vid, a blond Caucasian male who loved video games and technology; he was the leader of the group. Boomer, a sports loving Caucasian tomboy with red hair tied into a ponytail. I.Q., a male Caucasian nerd with ginger hair and freckles who wore red glasses, a green lab coat, and a pocket protector. Jaws, a tall African-American male with an insatiable appetite. J.D., a dog and the group's mascot. Lingo, a multi-lingual, Hispanic male who liked art and carried an easel. Snaps, a blonde Caucasian female who always carried her camera. Wheels, a Caucasian paraplegic male in a wheelchair. Jazz, an Asian girl who loved music and wore a beret. (Jazz added in 2000) |
| Herb | Burger King restaurants | 1985 | played by John Merrick |
| Fighting chickens Spicy and TC | Burger King restaurants | 2004 | |
| Duke the Dog | Bush's baked beans | 1993–present | Jay Bush's canine companion who always tries to sell his owner's secret recipe; voiced by Robert Cait |
| Buster Brown and his dog Tige | Buster Brown shoes | 1904–present | live-action spots by Jerry Marin |
| The California Raisins | California Raisin Advisory Board | debuted 1987 | singing, dancing California raisins |
| Car Fox | Carfax | debuted 2008 | helps people buy used cars |
| Joe Camel | Camel cigarettes | 1987–1997 | |
| The Campbell's Soup kids | Campbell's Soup | debuted 1904 | |
| Mr. No | Capital One | 2000s | played by David Spade |
| Cap'n Crunch | Cap'n Crunch cereal | 1963–present | created by Jay Ward Productions; originally voiced by Daws Butler |
| Mabel the waitress | Carling Black Label beer | 1950s | played by Jean Goodspeed (1951 through mid-1950s) |
| The Carl's Jr. Star | Carl's Jr. restaurants | 1960s–present | has become Western U.S. counterpart of Hardee's |
| Maria | Centers for Disease Control and Prevention | 2013–present | host of the cooking show Recipes for Disaster, in which she uses old family recipes but does not follow food safety properly, and her husband is aware of this as he avoids eating the cooked meals; those who do later suffer food poisoning as pointed out on screen or by the announcer. |
| Mr. Whipple | Charmin bathroom tissue | 1965–1989 | played by D--- Wilson |
| The Charmin Bears | Charmin bathroom tissue | 2000s | |
| The Cheerios Kid and Sue | Cheerios | 1950s, 1980s, 2012 | |
| Cherri O'Leary | Cheerios | 1940s | |
| Chef Boyardee | Chef Boyardee canned pastas | | based on company founder Hector Boiardi |
| Chester Cheetah | Cheetos snacks | 1986–present | voiced by Pete Stacker |
| Bumblebee | Chevrolet Camaro | 2007–present | part of cross-promotion with the Transformers film series; also used in a television ad and sold as a level trim in the Camaro option features |
| The Babysitter | Chevrolet Tahoe | 2014 | teenager who demands more money after the mother takes her home in the family's new 2015 Chevrolet Tahoe and believes that they are worth more after she sees the features. |
| Hy Finn | Chevron (Standard Oil of California) | debuted 1958 | voiced by Paul Ford |
| the Chevron Cars | Chevron (Standard Oil of California) | 1995–present | |
| The Chick-fil-A cows | Chick-fil-A | 1995–present | known for the catchphrase "Eat Mor Chikin" (sic) |
| Catalina, the Chicken of the Sea mermaid | Chicken of the Sea | 1952–present | voiced by Darla Hood in TV commercials |
| Mother Nature | Chiffon Margarine | 1970s–1980s | best known for catchphrase "It's Not Nice To Fool Mother Nature!" Played by Dena Dietrich; Voice-over by Mason Adams |
| Miss Chiquita Banana | Chiquita bananas | 1944–present | |
| Chuck E. Cheese | Chuck E. Cheese restaurants | 1977–present | voiced by Duncan Brannan until 2012 when he was replaced by Jaret Reddick (due to the revamp of Chuck E.). However Brannan's voice was still used for the Chuck E Cheese Animatronic and music video shows (in studio C), that are shown inside the restaurants until late 2012. |
| Blue Bird | CinéGroupe | 1987–present | |
| Front Row Joe | Cinemark movie theaters | 1988–1999, 2004–2011 2019–present | animated cat; sidekicks over the years have included Starstruck Penny (originally Popcorn Penny) and Clyde |
| Wendell, the Cinnamon Toast Crunch chef | Cinnamon Toast Crunch cereal | 1984–2009 | |
| 'Citizens' of Lunenburg, Nova Scotia | Cisco Systems | 2010–present | fictionalized version of the real town as visited by Canadian actor Elliot Page, a native Nova Scotian |
| Sonny the Cuckoo Bird | Cocoa Puffs cereal | 1960s–present | originally voiced by Chuck McCann |
| The Flintstones characters | Cocoa and Fruity Pebbles cereal | 1970–present | |
| Columbia | Columbia Pictures | 1924–present | based on a representation of Columbia, a personification of the United States |
| Josephine the plumber | Comet cleanser | 1960s–1970s | played by Jane Withers |
| The Slowskys | Comcast | 1997–present | pair of turtles (living as a married couple in the suburbs) who favor DSL over High Speed internet; voiced by Andrew Donnelly and Rachael Harris; inspired Shaw Communications' The Snailskis in Canada. |
| Condom Man | Condomman.com | 2003–present | |
| Jack and Connie | Consumer Cellular | 2011–present | retired couple who travel across the country in a RV |
| Cookie Jarvis | Cookie Crisp cereal | 1977–1985 | |
| Cookie Crook | Cookie Crisp cereal | 1981–1997 | |
| Cookie Cop | Cookie Crisp cereal | 1985–1997 | |
| Chip the Dog | Cookie Crisp cereal | 1991–2005 | |
| Chip the Wolf | Cookie Crisp cereal | 2005–present | |
| Sarah Tucker | Cool Whip dessert topping | 1960s | played by Marge Redmond |
| Coors Light Twins | Coors Light beer | | played by the Klimaszewski Twins |
| The Coppertone Girl | Coppertone sun-care products | 1944–present | |
| Cornelius the rooster | Corn Flakes cereal | | originally voiced by Dallas McKennon, voiced in 1960s by Andy Devine |
| Count Alfred Chocula | Count Chocula cereal | 1971–present | |
| Sylvester P. Smythe | Cracked magazine | 1958–present | |
| Sailor Jack and his dog Bingo. | Cracker Jack | 1918–present | |
| Cracker Jill | Cracker Jack | 1918–present | |
| Dr Jerry | Crazy Eddie | 1972–1989 | performed by DJ Jerry Carroll |
| Rastus the Cook | Cream of Wheat hot cereal | 1890–2020 | believed to be from a photograph of Frank L. White, a Chicago chef who reportedly was paid five dollars to pose in a chef's hat and jacket |
| Arthur Goodwin, pharmacist | Crest toothpaste | 1970s | played by Arthur O'Connell |
| Crows Candy Mascot | Crows | 1910s–present | |
| Phoebe Snow | Delaware, Lackawanna and Western Railroad | c. 1903–1966? | A woman passenger wearing spotless white clothing to show that the railroad used cleaner-burning anthracite coal which would not dirty passengers' clothes. |
| DQ Lips | Dairy Queen restaurants | 2006–2011 | Voiced by Oliver Vaquer |
| Steven Jackson | Dell computers | 2000–2003 | known for quotes like "Dude, you got a Dell"; played by Benjamin Curtis |
| Diet Coke hunk | Diet Coke | 1990s | played by Lucky Vanous |
| "Alternative" Rob Lowe | DirecTV | 2014–present | Rob Lowe in dual roles |
| Hannah Davis and her talking horse | DirecTV | 2015–present | model Hannah Davis pitching DirecTV on a beach accompanied by a talking horse who brags about himself ("The Horse's Mouth" as alluded by Davis) |
| "Alternative" NFL players | DirecTV | 2015–present | part of NFL Sunday Ticket campaign, with NFL players in dual roles similar to Lowe's |
| The Settlers | DirecTV | 2016–present | pioneering family who refuses to switch from cable |
| Peggy | Discover Card | 2009–present | a bearded man with a foreign accent (Romanian) who works at "USA Prime Credit," a sham credit company located in a unknown frozen location who preys on its customers by trying to get information on their credit cards. Played by Romanian-American actor Tudor Petrut. |
| The Hopper family | Dish Network | 2012–2017 | Boston-area family pronounces it "Hoppa." |
| Ned the Banker | Ditech | 2002–2006 | played by Ron Michaelson; shouts the catch phrase "Lost another loan to Ditech!"; now the mascot for CashCall Mortgage |
| The Noid | Domino's Pizza | 1980s–1990s | voiced by Pons Maar |
| Donny and Dottie Dot | Domino's Pizza | 1992–1994 | the dynamic duo, embarked on a cheesy adventure in the world of pizza. These two pepperoni pals, with their saucy personalities, decided to explore the Domino’s Pizza universe. |
| Dr. Cravin | Domino's Pizza | 1998–1999 | a Chuckimated villain. |
| Bad Andy | Domino's Pizza | 2000–2001 | a troubled monkey by The Jim Henson Company. |
| Doublemint Twins | Doublemint chewing gum | introduced 1960s | |
| The Most Interesting Man in the World | Dos Equis | 2006–present | Played by Jonathan Goldsmith from 2006–2016; replaced by Augustin Legrand in 2016–present |
| Major, the Dreyfus lion | Dreyfus investments | debuted 1960s | |
| Fred the baker | Dunkin' | 1981–1997 | known for quote "Time to make the donuts"; played by Michael Vale |
| The Puttermans | Duracell batteries | 1990s | |
| The Dutch boy | Dutch Boy Paint | 1907–present | |
| Reddy Kilowatt | Electricity generation | 1926–present | used by up to 300 investor-owned utilities world-wide from 1926, although use declined in the 1970s and few remain. Voiced by Walter Tetley in two short films. |
| Elmer the Bull | Elmer's Products | 1940s-present | Note:originally the mate for Elsie the Cow of Borden's dairy products. |
| Jacko | Energizer batteries | late-1980s | known for catchphrase "Oi!"; played by Australian footballer Mark 'Jacko' Jackson |
| Energizer Bunny | Energizer batteries | 1989–present | |
| Esso tiger / Exxon tiger | Esso/Exxon | debuted 1964 | See ExxonMobil website |
| Erin Esurance | Esurance | 2005–2009 | animated spy |
| Eveready batteries | Eveready "9 lives" cat | debuted c. 1920s–1930s | |
| Fantanas | Fanta (US only) | 2002–present | fictional spokesmodels; sings musical catchphrase "Don'cha Wanna, Wanta Fanta!" Five incarnations since its debut, latter revived in 2017 as dance ensemble with one male member. |
| Mr. Spleen, fast-talking executive | Federal Express | 1982 | played by John Moschitta Jr. |
| Orange Bird | Florida Citrus Commission | 1970s | created by Walt Disney Productions |
| Axelrod the dog | Flying "A" service stations | 1960s | |
| The Ford dog | Ford auto | debuted 1952 | |
| Franken Berry cereal | Franken Berry | 1971–present | |
| Fruit Brute | Fruit Brute cereal | 1974–1982 | |
| Ethel the cook | Frank's Red Hot Sauce | 2011–present | elderly woman who uses the catchphrase "I Put That S*** on Everything!" in front of the people who taste her food after basting it with the sauce. |
| The FCR Band Victorious Secrets | FreeCreditReport.com | 2006–2010, 2012–present (former) 2010–present (latter) | The lead singer in the FreeCreditReport (FCR) Band was played by French-Canadian actor-singer Eric Violette. Violette's singing voice was lip-synced by another singer because of Violette's thick Francophone accent. In 2010 the group Victorious Secrets won a contest to replace the faux band in a new series of ads. In 2012 the faux band returned in a new series of ads. |
| Wendell the baker | French Toast Crunch cereal | 1995–late 1990s | |
| Frito Bandito | Fritos | 1960s | voiced by Mel Blanc |
| The Frito Spokesbag | Fritos | 2012–present | |
| Frito Kid | Fritos | 1952–1967 | used for advertising at Disneyland |
| Yipes | Fruit Stripe chewing gum | 1962–present | |
| Sammy Sands | Gadgets | 1983–1991 | Sammy Sands was an animatronic piano player at Gadgets, a high-scale FEC |
| GEICO gecko | GEICO | 1999–present | voiced by Kelsey Grammer, Dave Kelly, Richard Steven Horvitz, Jake Wood, and others |
| GEICO Cavemen | GEICO | 2004–present | played by Jeff Daniel Phillips, Ben Weber, John Lehr, and Ben Wilson |
| Maxwell, The GEICO pig | GEICO | 2010–present | |
| Mike, the camel | GEICO | 2010–2020 | reminds people that he annoys that Wednesday is "HUMP DAY!” |
| The squirrels | GEICO | 2008–present | congratulated themselves after running a vehicle off the road |
| Spy mom | GEICO | 2010–present | always on her phone trying to talk to her son (she is unaware that he is a spy operative). She also is aware of the GEICO characters and wonders how they ended up in the commercial shoot during a contest sponsored by the insurer in 2018 ("No wonder they call it 'Hollyweird!’”). |
| Betty Crocker | General Mills | 1921–present | |
| The Gerber baby | Gerber baby products | 1927–present | sketched by Dorothy Hope Smith, depicts four-month-old neighbor Ann Turner; commercials voiced by Tex Brashear |
| Blue Blade razors | Gillette Sharpie the parrot | 1952–1960 | |
| The Gold Dust Twins | Gold Dust Washing Powder | 1880s–1940s | |
| The Quisenberrys | Golden Corral | 2015 | |
| Choo-Choo Charlie | Good & Plenty candy | 1950–1970s | |
| Gorton's Fisherman | Gorton's of Gloucester Fish products | 1964–present | |
| Granny Goose | Granny Goose snacks | | |
| Jolly Green Giant | Green Giant vegetables | 1928–present | originally voiced by Herschel Bernardi; then Len Carlson |
| Little Green Sprout | Green Giant vegetables | | |
| The running Greyhound | Greyhound Lines | 1937–present | also used a live greyhound in TV promotions. |
| Lefty (The Helping Hand) | Hamburger Helper | 1977–present | voiced by Patrick Coyle |
| Hamm's Beer bear | Hamm's Beer | debuted 1952 | |
| Harbie The Seal | Harbor Gasoline | | |
| The Hardee's Star | Hardee's restaurants | 1997–present | |
| Gilbert Giddyup, Speedy McGreedy | Hardee's restaurants | 1970's, 1980's | |
| Hartford Elk | The Hartford insurance | debuted 1974 | |
| Punchy (the Hawaiian Punch Guy), and Oaf/Opie | Hawaiian Punch | debuted 1961 | |
| John Holiday | Holiday Inn | 1950s–1980s | Mascot was Paul Revere-like character |
| Mr. Opportunity | Honda | 2004–2011 | |
| Strawberry Shortcake | Honda | 2014 | CGI doll version of the character |
| Buzz the bee | Honey Nut Cheerios cereal | | originally voiced by Arnold Stang |
| King Ding Dong / King Don | Hostess Brands | | |
| Captain Cupcake | Hostess Brands | | |
| Fruit Pie the Magician | Hostess Brands | 1973–2006 | |
| Chauncey Chocodile | Hostess Brands | | |
| Chipper Brownie | Hostess Brands | | |
| Chief Big Wheels | Hostess Brands | | |
| Happy HoHo | Hostess Brands | | |
| Suzy Q | Hostess Brands | | |
| Captain Obvious | Hotels.com | 2014–present | ad campaign created by Crispin Porter & Bogusky, portrayed by Brandon Moynihan |
| Happy Hotpoint | Hotpoint home appliances | debuted 1955 | played by Mary Tyler Moore |
| | Howard Johnson's Restaurants | 1930s–1970s | Created by John Alcott |
| Simple Simon & The Pieman | Howard Johnson's Motor Lodges | 1950s–1970s | |
| The Hubba-Bubba Gum Fighter | Hubba Bubba bubble gum | debuted 1979 | voiced by Don Collier |
| ICEE Polar Bear | ICEE frozen drinks | | |
| Bucky Beaver | Ipana toothpaste | 1957–1959 | voiced by Jimmie Dodd |
| Joe Isuzu | Isuzu auto | 1986–1990 | played by David Leisure |
| Little old winemaker | Italian Swiss Colony wine | 1960s | played by Ludwig Stössel, voiced by Jim Backus |
| Jack, the ping-pong-ball-headed man | Jack in the Box restaurants | 1994–present | |
| Elephant and Bartender | Jax Beer | late-1950s and early-1960s | voiced by Mike Nichols and Elaine May |
| Chinese baby | Jell-O gelatin | debuted 1959 | voiced by Allen Swift |
| Mr. Jelly Belly | Jelly Belly jelly beans | 1996–present | |
| Jollibee | Jollibee | 1980–present | |
| Fruit Gang | Jolly Rancher | 2015–present | |
| Figment | Journey into Imagination with Figment | 1983-present | A small purple dragon who is the mascot of the Imagination! pavilion at the Epcot theme park at the Walt Disney World Resort. |
| Kedso the Clown | Keds shoes | | |
| Kolonel Keds | Keds shoes | | |
| Kaptain Keds and Kedzam | Keds shoes | | |
| Ernie Keebler and the Keebler elves | Keebler snacks | 1968–present | Ernie voiced by Parley Baer for many years |
| Cinnamon & Apple | Kellogg's Apple Jacks cereal | mid-2000s–present | |
| Toucan Sam | Kellogg's Froot Loops cereal | 1952–present | voiced by Mel Blanc, Paul Frees, Maurice LaMarche |
| Puey, Susey, Louis | Kellogg's Froot Loops cereal | 1994–present | Toucan Sam's nephews |
| Tony the Tiger | Kellogg's Frosted Flakes cereal | 1951–present | voiced by Dallas McKennon, Thurl Ravenscroft, Lee Marshall and now Tex Brashear |
| Cliffy the Clown | Kellogg's Honey Smacks cereal | 1953–1956 | |
| Smaxey the Seal | Kellogg's Honey Smacks cereal | 1957–1961 | |
| Quick Draw McGraw | Kellogg's Honey Smacks cereal | 1961–1965 | |
| The Smackin' Bandit | Kellogg's Honey Smacks cereal | 1965 | half-mule half-kangaroo who kissed everyone in sight |
| The Smackin' Brothers | Kellogg's Honey Smacks cereal | 1966–early 1970s | two boys dressed in boxing shorts and boxing gloves |
| Indian Chief | Kellogg's Honey Smacks cereal | early 1970s | |
| Dig 'Em Frog | Kellogg's Honey Smacks cereal | 1972–1986, 1987–present | originally voiced by Howard Morris and later by Tex Brashear |
| Love Smack's | Kellogg's Honey Smacks cereal | 1982 | a heart-shaped dog who hugged children |
| Wally the Bear | Kellogg's Honey Smacks cereal | 1986–1987 | |
| Milton the Toaster | Kellogg's Pop-Tarts | 1970s–1980s | voiced by William Schallert |
| Sunny the sun | Kellogg's Raisin Bran cereal | 1966–present | originally voiced by Daws Butler and later by Tex Brashear |
| Snap, Crackle and Pop | Kellogg's Rice Krispies cereal | 1928–present | |
| Sugar Pops Pete | Kellogg's Sugar Pops cereal | 1950s | |
| Keith Stone | Keystone Light beer | 2009–present | |
| Colonel Sanders | KFC restaurants | 1952–present | Colonel Harland Sanders founded Kentucky Fried Chicken and eventually became its mascot; a later cartoon version was voiced by Randy Quaid. |
| Foghorn Leghorn | KFC restaurants | 1986–1988 | One of the Looney Tunes in form of the commercials along with Henery Hawk, Egghead Jr., and Miss Prissy. |
| Jason Alexander | KFC restaurants | 2001–2003 | |
| Hip-Hop Hamsters | Kia Soul | 2010–present | lip-synchs to Black Sheep's 1992 single "The Choice Is Yours". The Hamsters later updated their style to coincide with the Soul's added features. |
| The HotBot | Kia Forte | 2013–present | played by Miss USA 2011 Alyssa Campanella |
| Morpheus | Kia Optima | 2014–present | actor Laurence Fishburne reprising his character from The Matrix |
| K.C. Penguin | Kid Cuisine meals | | |
| Manners the butler | Kleenex table napkins | 1957–1950s | played by Richard Cutting |
| Willie the Kool penguin | Kool cigarettes | debuted 1930s | |
| Kool-Aid Man | Kool-Aid drink mixes | 1975–present | |
| Cheesasaurus Rex | Kraft Macaroni & Cheese | 1991–2010 | |
| Dairy Fairy | Kraft Singles cheese | debuted 1980s | |
| Buddy Lee doll | Lee Jeans | 1998–present | based on the doll who debuted in 1921 |
| Limu Emu & Doug | Liberty Mutual Insurance | 2019–present | cop-like insurance agents (a human male and an emu sidekick); parody on 1970s TV crime drama shows |
| Little Mikey | Life cereal | 1972–1981 | played by John Gilchrist |
| Little Caesar | Little Caesars pizza | | |
| Lucky the Leprechaun | Lucky Charms cereal | 1964–present | originally voiced by Arthur Anderson and presently voiced by Tex Brashear |
| Red and Yellow | M&M's candy | 1960s–present | originally voiced by Don Messick and Stan Freberg, now widely popular as CG spokescandies, voiced originally by Jon Lovitz and John Goodman, and now Billy West and J. K. Simmons, respectively |
| Blue and Miss Green | M&M's candy | 1996–present (Blue), 1997–present (Miss Green) | Blue originally voiced by Phil Hartman now Rob Pruitt; Miss Green voiced by Cree Summer |
| Orange | M&M's candy | 1998–present | voiced by Eric Kricberger |
| Miss Brown | M&M's candy | 2010–present | voiced by Vanessa Williams |
| Purple | M&M's candy | 2022–present | voiced by Grace Kelly |
| Alfred E. Neuman | Mad magazine | 1954–present | |
| Rocketman | Malektronic | 2014–present | |
| Cool Blue and Li'l Oaty | Malt-O-Meal cereal | 1998–present | |
| Marlboro Man | Marlboro cigarettes | debuted 1954 | Wayne McLaren died in 1992 of lung cancer David McLean, died in 1995 of lung cancer D--- Hammer, died in 1998 of lung cancer Eric Lawson died in 2014 of COPD Robert "Bob" Norris, died 2019 (natural causes, was actually a non-smoker; did 12 years until decided to end the role because he didn’t want his children to smoke) |
| Matty Mattel and Sisterbelle | Mattel toys | 1959–1962 | |
| Marky Maypo | Maypo Oatmeal | 1956–present | created by Storyboard, Inc. (John Hubley) |
| Ol' Lonely, the Maytag repairman | Maytag appliances | debuted 1967 | played by Jesse White (1967–1988), Gordon Jump (1988–2003), Hardy Rawls (2003–present) |
| Scoopy, Gabby and TeeVee, The McClatchy Bees | The McClatchy Company | 1943–present | created by Walt Disney Productions; Scoopy is the mascot for the Sacramento Bee, Modesto Bee, and Fresno Bee newspapers; Gabby was the radio mascot for McClatchy's former radio stations and TeeVee was the television mascots of now CBS O&O KOVR-TV/Sacramento and Nexstar Media Group's NBC affiliate KMJ-TV (now KSEE-TV)/Fresno. |
| Speedee | McDonald's restaurants | 1948–1962 | Original Mascot |
| Ronald McDonald | McDonald's restaurants | 1959–present | originally played in Washington, D.C. by Willard Scott |
| Hamburglar | McDonald's restaurants | 1971–2003 | A criminal type who stole hamburgers every chance he had. Originally voiced by Howard Morris, later by Charlie Adlder and Carl W. Wolfe |
| Grimace | McDonald's restaurants | 1971–2003 | A purple character who originally stole milkshakes, part of a larger population of Grimaces |
| Captain Crook | McDonald's restaurants | 1970–1985 | |
| Mayor McCheese | McDonald's restaurants | 1971–1985 | The incompetent mayor of McDonaldland |
| The Professor | McDonald's restaurants | 1971–1985 | A scientist who served as McDonaldland's inventor and researcher |
| Officer Big Mac | McDonald's restaurants | 1971–1985 | The Chief of the Police of McDonaldland |
| Fry Kids | McDonald's restaurants | 1972–1996 | originally known as Gobblins, then they're known as Fry Guys, and finally Fry Kids as Fry Girls were added. Differently colored shaggy ball like creatures with long legs but no arms, looked like pom-pon's with eyes and legs |
| The Hamburger Patch | McDonald's restaurants | 1973–1985 | anthropomorphized hamburgers that grew on plants and were picked for consumption by Ronald McDonald and the Hamburglar |
| Trash Cans | McDonald's restaurants | 1970s | twin garbage cans that were used to encourage people to throw garbage out in correct areas |
| Birdie the Early Bird | McDonald's restaurants | 1980–2003 | A yellow bird with pink jumpsuit and flight cap and scarf |
| The Happy Meal Gang | McDonald's restaurants | 1984–late 2000s | hamburger, french fries, regular sized drink, McNugget Buddies ( chicken nuggets added 1989) and Happy Meal Box (added 2004) |
| Uncle O'Grimacey | McDonald's restaurants | 1977–1990s | Grimace's green Irish Uncle who visited every St. Patrick's Day |
| CosMc | McDonald's restaurants | 1980s–1999 | An alien who sporadically appeared to trade items for McDonald's food |
| Bernice | McDonald's restaurants | 1992–mid-1990s | A strange creature who showed up in McDonaldland occasionally |
| Vulture | McDonald's restaurants | 1980s–1990s | An unnamed vulture who appeared in several multi-commercial segments |
| Sundae | McDonald's restaurants | 1999–2000s | Ronald McDonald's dog |
| Iam Hungary | McDonald's restaurants | 1998–2001 | A floating, fast green fuzzball with orange arms and monstrous face |
| Mike the Microphone | McDonald's restaurants | 1980s | A one time character who guarded door and ran studio in McDonaldland Magical Radio Station |
| Dr. Berlin Fries | McDonald's restaurants | 2010s | A human Frenchman with English accent, obsessed with french fries |
| Admiral Frownie | McDonald's restaurants | 2010s | A replacement character of Grimace, similar to Grimace except he is dark brown to resemble Dark Chocolate Brownie |
| Mac Tonight | McDonald's restaurants | 1986–1997 | played by Doug Jones |
| Little Debbie | McKee Foods | 1960s–present | A character based on founder's four-year-old granddaughter. |
| Lani Moo | Meadow Gold Dairies of Hawaii | 1949–present | name was selected in a contest sponsored by its predecessor Dairymen's Association |
| Poglodyte | Meadow Gold Dairies of Hawaii | 1971–present | mascot for Meadow Gold Hawaii's POG drinks |
| Meow Mix Cat | Meow Mix cat food | 1972–present | singing cat |
| Merrill the bull | Merrill Lynch | | |
| Leo the Lion | Metro-Goldwyn-Mayer | 1924–present | based on the Goldwyn Company mascot, 1917–24 |
| Bibendum | Michelin Tires | 1894–present | Also known as the Michelin Man |
| The Micro Machines Man | Micro Machines | | performed by John Moschitta Jr. |
| The Miller Lite Beer Refs | Miller Lite beer | 2004–present | |
| The Mobil Pegasus | Mobil | 1911–present | |
| The Morton Girl | Morton Salt | 1914–present | |
| Mr. Clean | Mr. Clean cleaning products | 1958–present | first live-action Mr. Clean played by House Peters Jr. |
| Mrs. Butterworth | Mrs. Butterworth's syrup | | a talking syrup bottle |
| Mimsie the Cat | MTM Enterprises | 1970–1998 | |
| McGruff the Crime Dog | National Crime Prevention Council | 1978–present | |
| Nabisco Thing | Nabisco | 1995 | |
| Juan Valdez | National Federation of Coffee Growers (Colombia) | 1959–present | played by José F. Duval (1959–1969), Carlos Sánchez (1969–2006), Carlos Castañeda (2006–present) |
| Crash test dummies Vince and Larry | National Highway Traffic Safety Administration | 1985–1999 | voiced by Jack Burns and Lorenzo Music, respectively |
| NBC Peacock | NBC | 1956–1975, 1979–present | first appeared in 1956, debuted as animated logo in 1957 |
| Polar Bear | Nelvana | 1978–present | |
| Farfel the Dog | Nestlé Quik | 1953–1965 | played by ventriloquist Jimmy Nelson |
| Quickie the NesQuik Bunny | Nestlé Quik/NesQuik | 1973–present | voiced by Barry Gordon |
| Zuco Bear | Nestlé Snow Flakes cereal | | |
| Dusty the Dusthole | Nevada Air Quality Management Division | 2003–present | known for catchphrase "Don't Be a Dusthole!"; played by Alan Burd |
| Eustace Tilley | The New Yorker | 1925–present | First drawn by Rea Irvin |
| Li'l Penny | Nike athletic shoe | debuted 1996 | voiced by Chris Rock, based on basketball's Penny Hardaway |
| Morris the Cat | 9Lives cat food | 1968–present | voiced by John Erwin |
| The Rubberband Man | OfficeMax | 2004–2005 | played by Eddie Steeples |
| The Swedish Bikini Team | Old Milwaukee beer | 1991 | |
| Old Spice sailor | Old Spice aftershave | 1970s–1980s | played by John Bennett Perry |
| The Man Your Man Could Smell Like | Old Spice body wash | 2010–present | played by Isaiah Mustafa |
| Vanessa | Orbit chewing gum | 2002–present | played by Vanessa Branch |
| The Pink Panther | Owens Corning Fiberglass Insulation | | |
| Madge the Manicurist | Palmolive dish detergent | 1966–1992 | played by Jan Miner |
| Pampers pampa | Pampers diapers | | |
| Patsy | Partnership for a Drug-Free America | 2008 | not-well-informed housewife/mother in the "Don't Be A Patsy" commercials. Played by Pam Cook |
| Hap-pea and Pea-Wee | Pea Soup Andersen's | debuted 1957 | "non-identical twins" voiced by Bob Elliott and Ray Goulding |
| Manny, Moe, and Jack | Pep Boys auto parts stores | | caricatures based on founders Emanuel "Manny" Rosenfeld, Maurice L. "Moe" Strauss, and W. Graham "Jack" Jackson |
| Pets.com Sock Puppet | Pets.com | | originally performed by Michael Ian Black; now mascot for auto loan company Bar None |
| The Angels | Philadelphia Cream Cheese | 1999–present | originated in Canada in 1994, although TV spots were produced in US; played in various ads by Linda Kash, Kelly Hu and Krista Sutton |
| Bert and Harry, the Piels brothers | Piels beer | 1955–1960 | voiced by Ray Goulding (Bert) and Bob Elliott (Harry) |
| Poppin' Fresh, the Pillsbury Doughboy | Pillsbury | 1965–present | voiced first by Paul Frees, currently by JoBe Cerny |
| The Pine Sol Lady | Pine-Sol cleaning detergent | | played by Diane Amos |
| Pizza Pete | Pizza Hut | 1958–1970 | The initial mascot never been animated. |
| Pizza Head | Pizza Hut | 1993–1997 | The title character of The Pizza Head Show commercial skits. |
| Mr. Peanut | Planters snacks | 1916–present | |
| Popsicle Pete | Popsicle ice pops | 1940s–1995 | |
| Honeycomb Kid | Post Cereals' Honeycomb cereal | 1960s (Cowboy) 1980s (Kid) | |
| The Crazy Craving | Post Cereals' Honeycomb cereal | debuted 1990s | |
| Bernard, the Bee Boy | Post Cereals' Honeycomb cereal | 2010 | |
| Sugar Bear | Post Cereals' Golden Crisp cereal | 1949–present | voiced by Sterling Holloway, Gerry Matthews |
| Julius Pringles | Pringles | 1967–present | |
| Flo | Progressive Insurance | 2008–present | actress Stephanie Courtney |
| Flobot | Progressive Insurance | 2012–present | robot version of Flo, who is jealous of her "replacement" |
| Jamie | Progressive Insurance | 2008–present | "The Number 1 'Number 2' assistant" |
| The Progressive Insurance Box | Progressive Insurance | 2013–present | talkative bragging box |
| Mara | Progressive Insurance | 2019–present | Flo’s friend and assistant, who feels like she’s unattractive and tends to drive guys away when she talks about insurance |
| Alan | Progressive Insurance | 2019–present | Progressive's cool and mellow employee and assistant who is always trying to keep the crew levelheaded. |
| Motaur | Progressive Insurance | 2019–present | half-man-half motorcycle |
| Dr. Rick | Progressive Insurance | 2020–present | parody of Dr. Phil |
| Qantas koala | Qantas Airlines | debuted 1967 | voiced by Howard Morris and then Tex Brashear |
| The Quaker Oats man | Quaker Oats | 1877–present | |
| Quake | Quaker Quake cereal | 1965–1970s | created by Jay Ward Productions, voiced by William Conrad |
| Quisp | Quaker Quisp cereal | 1965–1970s | voiced by Daws Butler |
| Spongmonkey | Quiznos restaurants | 2003–2004 | characters originated on an internet blog |
| Baby Bob | Quiznos restaurants | 2005–present | Baby Bob character originated on an internet blog, and had a short-lived CBS show; currently voiced by Ken Hudson Campbell |
| The Raid bugs | Raid insecticides | 1956–present | since 1990 voiced by Tex Brashear |
| Nipper, the curious dog | RCA | 1900–present | |
| Chipper | RCA | debuted 1991 | puppy version of Nipper |
| Happy Cows | Real California Cheese | debuted 1990s | |
| Harmon R. Whittle | Red White & Blue Beer | 1980s | |
| Robert Hall crows | Robert Hall clothing stores | 1950s | |
| Perrôt | Rossy stores | 2011–present | |
| Schlitz Malt Liquor bull | Schlitz Malt Liquor | | |
| Aunt Bluebelle | ScotTowels | 1970s | voiced by Mae Questel |
| The Scrubbing Bubbles | Scrubbing Bubbles bathroom cleaner | | originally voiced by Paul Winchell |
| Serta Counting Sheep | Serta mattresses | 2001–present | animated by Aardman Animations |
| Freshup Freddie | 7UP soft drink | 1950s | created by Walt Disney Productions |
| The UnDeer | 7UP soft drink | early 1970s | Christmas mascot voiced by Paul Frees; 7UP issued a promotional hand puppet of the character; |
| Cool Spot | 7UP soft drink | 1987–1995 | |
| Fido Dido | 7UP soft drink | 1987-present | |
| The Rock-afire Explosion | Showbiz Pizza | 1980–1993 | |
| Dino the Dinosaur | Sinclair Oil Corporation | 1930–1969, 1976–present | In 1932 Apatosaurus became the company trademark after a 1930 ad campaign associated dinosaurs with Mesozoic Era origins of Sinclair's Pennsylvania petroleum. |
| Mr. Six | Six Flags theme parks | 2004–2005, 2009–present | dances to Vengaboys' "We Like to Party!" |
| The Snapple Lady | Snapple | 1990–1994, 1996–2008 | played by Wendy Kaufman, who also worked for Snapple |
| Snuggle Bear | Snuggle fabric softener | | designed by Kermit Love, voiced by Corinne Orr |
| Two Guys | Sonic Drive-In restaurants | 2002–2020 | played by T. J. Jagodowski and Peter Grosz |
| Randy the Transistor Radio | Sony | 1963 | used for a promotional booklet |
| Miles Thirst | Sprite soft drink | 2004–present | |
| Charlie the Tuna | StarKist Tuna | debuted 1961 | voiced by Herschel Bernardi and now by Tex Brashear |
| The Subway Shadow | Subway restaurants | 2000 | hand shadow voiced by Gilbert Gottfried |
| Jared | Subway restaurants | 2000–2015 | Real name Jared Fogle, based on his real-life testimonial of losing weight by eating Subway sandwiches; was dropped from the company after he was convicted of child pornography, underage trafficking and having sex with a minor. |
| The Sun-Maid Raisin Girl | Sun-Maid raisins | | |
| The Taco Bell chihuahua | Taco Bell restaurants | 1997–2000 | voiced by Carlos Alazraqui and Tex Brashear; portrayed by a chihuahua named Gidget |
| Whiplash the Cowboy Monkey | Taco John's restaurants | 2004–present | Capuchin monkey wearing a sombrero and poncho |
| Tampax Mother Nature | Tampax Tampons | 2008–present | dresses conservatively and arrives to give women who might be reaching their period a "gift" (a red box), only to be turned down by her intended targets. Played by Catherine Lloyd Burns |
| Spot the dog | Target Stores | | Adorable bull terrier dog |
| Taster's Choice couple | Taster's Choice instant coffee | debuted 1990 | played by Anthony Head and Sharon Maughan |
| TD | TD Bank | 2000s | Replaced the Commerce Bank's "Mr. C" after the merger |
| Teddy Grahams | Teddy Grahams crackers | 1992–2005 2017–present | The smart Morgan, the young Amy, and the more feminine Lulu. Originally on Bananas in Pyjamas. |
| Toilet Duck | Toilet Duck toilet cleaner | mid-1990s | animatronic, helmet wearing duck head sticking out of a small tank. Typically strolls into the bathroom saying "Quack, quaaack!" |
| Mr. Owl | Tootsie Roll Pops | 1970–present | voiced by Paul Winchell |
| Mr. Turtle | Tootsie Roll Pops | | |
| Captain Tootsie | Tootsie Rolls | | |
| Jan | Toyota | 2010–present | played by Laurel Coppock |
| The Muppets | Toyota Highlander | 2014–present | sings "No Time For Boring" |
| Geoffrey the giraffe | Toys "R" Us stores | 1960s–2018 | animatronic Geoffrey voiced by Jim Hanks |
| The roaming garden gnome | Travelocity | debuted 2003 | |
| Pegasus | TriStar Pictures | 1984–present | |
| Trix rabbit | Trix cereal | 1959–present | originally voiced by Mort Marshall; lately has been done by Russell Horton |
| Trojan Man | Trojan condoms | | |
| Twinkie the Kid | Twinkies snacks | | |
| The Ty-D-Bol Man | Ty-D-Bol toilet cleaners | | played by Mark Matheisen, Fred Miltonberg, Bob Kaliban, Larry Sprinkle |
| Uncle Ben | Uncle Ben's rice | 1946–2020 | purportedly named after a Texas rice grower |
| Smokey Bear | United States Forest Service | 1944–present | the original was found clinging to a charred tree limb as a cub following a forest fire; voiced by Sam Elliot and Tex Brashear |
| Woodsy Owl | United States Forest Service | 1970–present | voiced by Frank Welker |
| Mr. ZIP | United States Post Office Department/United States Postal Service | 1960s–1970s | |
| The Verizon Wireless Test Man | Verizon | 2004–2011 | played by Paul Marcarelli; famous for the quote "Can you hear me now? Good." In 2016 Marcarelli became the new spokesman for rival Sprint and "dissed" Verizon in new ads, saying "Can You Hear THAT!" |
| Erik The Viking | Viking Carpets | | Made by International Fiberglass |
| The Vlasic stork | Vlasic Pickles | debuted 1970s | |
| Miss Helga | Volkswagen GTI | debuted 2006 | |
| Mickey Mouse | The Walt Disney Company | 1928–present | Originally voiced by creator Walt Disney, later Jimmy MacDonald, Clarence Nash, Wayne Allwine, Bret Iwan, Tex Brashear |
| Jiminy Cricket | The Walt Disney Company | 1940–present | Originally voiced by Cliff Edwards, later Clarence Nash, Eddie Carroll, Phil Snyder, Joe Ochman |
| Tinker Bell | The Walt Disney Company | 1953–present | |
| Michigan J. Frog | The WB | 1995–2005 | |
| Bugs Bunny | Warner Bros. Entertainment | 1940–present | Originally voiced by Mel Blanc, later Jeff Bergman, Greg Burson, Billy West, Joe Alaskey, Samuel Vincent, Eric Bauza |
| Lil' Roy | Walmart | 2024-present | A fictional dog who is advertised in Walmart's toy catalog as the toy-loving grandpup of Ol' Roy, the real-life furry companion of founder Sam Walton. |
| Wendy | Wendy's | 1969–present | named after Wendy Thomas |
| Where's the beef? Lady | Wendy's | 1984 | Portrayed by actress Clara Peller |
| Yummy Mummy | Fruity Yummy Mummy cereal | 1988–1992 | |

## Other notable characters and their brands

* Betty Boop (1930–1992) – Paramount Pictures (former)
* Brawny Lumberjack – Brawny paper towels
* Brother Dominick – Xerox
* Culligan Lady – Culligan water softener
* Gamzee Makara – Faygo
* Felix the Cat (1919–1921) – DreamWorks Classics (former)
* Foster Farm Chickens – Foster Farms poultry
* Fruit of The Loom Guys – Fruit of The Loom underwear/sleepwear
* The Hasbro Boy – Hasbro
* John H. Goodwill – Goodwill thrift store
* Kenner Gooney Bird – Kenner
* Kermit the Frog (1955–2004) – The Jim Henson Company
* Klondike The Polar Bear – Klondike ice cream bar
* Little Foster – Foster’s Freeze restaurants
* Little Miss Sunbeam – Sunbeam bread
* Luxo Jr. – Pixar
* Mia (Native American woman) – Land O'Lakes butter and dairy products
* The Minions – Comcast (including Illumination Entertainment and Sky)
* Mr. Bluelight – K-Mart stores
* Mr. Bubble – Mr. Bubble bubble bath
* Mr. Delicious - Rax Roast Beef
* Mr. Goodwin – Crest toothpaste
* Mr. Meow – Meow Mix cat food
* Mr. Potato Head and Mrs. Potato Head – Lays chips
* Mrs. Olson – Folgers coffee
* Orville Redenbacher – Orville Redenbacher gourmet popcorn
* Oscar Mayer Bologny Kid – Oscar Mayer bologna
* Pikachu – Pokémon merchandise
* Popeye (1930–1988) – Paramount Pictures (former)
* Punchy – Hawaiian Punch drink mix
* Aahzie and Kazoo - Radio AAHS
* Rosie The Waitress – Bounty paper towels
* Sambo & Jolly Tiger – Sambo’s restaurants
* Scrat – Blue Sky Studios
* Slappy the Dummy – Goosebumps merchandise
* Sleepy Bear – Travelodge motels
* Slush Puppie – Slush Puppie drinks
* SpongeBob SquarePants – Nickelodeon
* The Cat in the Hat - Dr. Seuss Enterprises
* Talking T-Shirt – Adidas sportswear
* Tropic-Ana – Tropicana orange juice
* Mr. Magoo – DreamWorks Classics
* W.C. Fritos – Frito Lay corn chips
* Woody Woodpecker, Earl the Squirrel – Universal Studios