# Samsung

Samsung Group (Korean: 삼성; Hanja: 三星; RR: samseong; stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous affiliated businesses, most of which operate under the Samsung brand, and is the largest chaebol (business conglomerate) in South Korea. As of 2024, Samsung has the world's fifth-highest brand value.
Founded in 1938 by Lee Byung-chul as a trading company, Samsung diversified into various sectors, including food processing, textiles, insurance, securities, and retail, over the next three decades. In the late 1960s, Samsung entered the electronics industry, followed by the construction and shipbuilding sectors in the mid-1970s—areas that would fuel its future growth. After Lee died in 1987, Samsung was divided into five business groups: Samsung Group, Shinsegae Group, CJ Group, Hansol Group, and JoongAng Group.
Key affiliates of Samsung include Samsung Electronics, the world's largest information technology company, consumer electronics maker and chipmaker by 2017 revenues; Samsung Heavy Industries, the world's second-largest shipbuilder by 2010 revenues; and Samsung Engineering and Samsung C&T Corporation, ranked 13th and 36th among global construction companies, respectively. Other significant subsidiaries are Samsung Life Insurance, the 14th-largest life insurance company globally, Samsung Everland, operator of Everland Resort (South Korea's oldest theme park), and Cheil Worldwide, the world's 15th-largest advertising agency by 2012 revenues.

## Meaning of the name

According to Samsung's founder, the meaning of the Korean hanja Samsung (三星) is three stars. The three stands for something big, numerous and powerful, while stars stands for everlasting or eternal.

## History
### 1938–1970

In 1938, during the Japanese era, Lee Byung-chul (1910–1987), a member of a large landowning family in Ginei moved to nearby Taikyu and founded Mitsuboshi Trading Company (株式会社三星商会 (Kabushiki gaisha Mitsuboshi Shōkai)), or Samsung Sanghoe (주식회사 삼성상회). Samsung started out as a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in dried fish, locally-grown groceries and noodles. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, he was forced to leave Seoul. He started a sugar refinery in Pusan named Cheil Jedang. In 1954, Lee founded Cheil Mojik, a textiles company, and built the first plant in Chimsan-dong, Taegu. It was the largest woollen mill in the country at the time of construction.
Samsung diversified into various areas as Lee aimed to establish the company as a leader across multiple industries. The business expanded into sectors such as insurance, securities, and retail.
In 1947, Cho Hong-jai, the Hyosung group's founder, jointly invested in a new company called Samsung Mulsan Gongsa, or the Samsung Trading Corporation, with the Samsung's founder Lee Byung-chul. The trading firm grew to become the now Samsung C&T Corporation. After a few years, Cho and Lee separated due to differences in management style. Cho wanted a 30 equity share. Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire and other businesses.
In the late 1960s, Samsung Group entered the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning and Samsung Semiconductor & Telecommunications, and opened the facility in Suwon. Its first product was a black-and-white television set. Byung-chul was also the owner of the Tongyang Broadcasting Company, a private radio and television company that existed from 1964 to 1980, shut down after the Korean government reviewed the number of media outlets allowed. TBC allowed an early success thanks to its connections to Samsung, boosting the sale of its television sets.

### 1970–1990

In 1980, Samsung acquired the Kumi-based Hanguk Jeonja Tongsin and entered telecommunications hardware. Its early products were switchboards. The facility was developed into the telephone and fax manufacturing systems and became the center of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics in the 1980s.
After Lee, the founder's death in 1987, Samsung Group was separated into five business groups – Samsung Group, Shinsegae Group, CJ Group, Hansol Group and the JoongAng Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics), Hansol Group (Paper/Telecom), and the JoongAng Group (Media). Today these separated groups are independent and they are not part of or connected to the Samsung Group. One Hansol Group representative said, "Only people ignorant of the laws governing the business world could believe something so absurd", adding, "When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees and share-holding ties with Samsung affiliates." One Hansol Group source asserted, "Hansol, Shinsegae, and CJ have been under independent management since their respective separations from the Samsung Group". One Shinsegae department store executive director said, "Shinsegae has no payment guarantees associated with the Samsung Group".
In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin, Texas, in 1996. As of 2012, Samsung has invested more than US$13 billion in the Austin facility, which operates under the name Samsung Austin Semiconductor. This makes the Austin location the largest foreign investment in Texas and one of the largest single foreign investments in the United States.
In 1987, United States International Trade Commission found that the Samsung Group of South Korea unlawfully sold computer chips in the United States without licenses from the chip inventor, Texas Instruments Inc.

### 1990–2000

Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. It was in this period that Samsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded contracts to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation.
Samsung became the world's largest producer of memory chips in 1992 and is the world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year). In 1995, it created its first liquid-crystal display screen. Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Ten years later, Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD was owned by Samsung (50% plus one share) and Sony (50% minus one share) and operates its factories and facilities in Tanjung, South Korea. As of 26 December 2011, it was announced that Samsung had acquired the stake of Sony in this joint venture.
Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 per cent owned by Renault and 19.9 per cent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to the 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of a merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines.

### 2000–present

In 2000, Samsung R&D opened a development center in Warsaw, Poland. Its work began with set-top-box technology before moving into digital TV and smartphones. The smartphone platform was developed with partners, officially launched with the original Samsung Solstice line of devices and other derivatives in 2008, which was later developed into Samsung Galaxy line of devices including Notes, Edge and other products.
In 2007, former Samsung chief lawyer Kim Yong Chul claimed that he was involved in bribing and fabricating evidence on behalf of the group's chairman, Lee Kun-hee, and the company. Kim said that Samsung lawyers trained executives to serve as scapegoats in a "fabricated scenario" to protect Lee, even though those executives were not involved. Kim also told the media that he was "sidelined" by Samsung after he refused to pay a $3.3 million bribe to the U.S. Federal District Court judge presiding over a case where two of their executives were found guilty on charges related to memory chip price-fixing. Kim revealed that the company had raised a large number of secret funds through bank accounts illegally opened under the names of up to 1,000 Samsung executives – under his own name, four accounts were opened to manage 5 billion won.
In 2010, Samsung announced a ten-year growth strategy centered around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which has committed ₩2.1 trillion. In first quarter of 2012, Samsung Electronics became the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998.
On 24 August 2012, nine American jurors ruled that Samsung Electronics had to pay Apple $1.05 billion in damages for violating six of its patents on smartphone technology. The award was still less than the $2.5 billion requested by Apple. The decision also ruled that Apple did not violate five Samsung patents cited in the case. Samsung decried the decision saying that the move could harm innovation in the sector. It also followed a South Korean ruling stating that both companies were guilty of infringing on each other's intellectual property. In first trading after the ruling, Samsung shares on the KOSPI fell 7.7%, the largest fall since 24 October 2008, to 1,177,000 South Korean won. Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States, but this was denied by the court.
As of 2013, the Fair Trade Commission of Taiwan is investigating Samsung and its local Taiwanese advertising agency for false advertising. The case was commenced after the commission received complaints stating that the agency hired students to attack competitors of Samsung Electronics in online forums. Samsung Taiwan made an announcement on its Facebook page in which it stated that it had not interfered with any evaluation report and had stopped online marketing campaigns that constituted posting or responding to content in online forums.
In 2015, Samsung has been granted more U.S. patents than any other company. The company received 7,679 utility patents through 11 December.
The Galaxy Note 7 smartphone went on sale on 19 August 2016. However, in early September 2016, Samsung suspended sales of the phone and announced an informal recall. This action was taken after some units of the phones were found to have batteries with a defect that caused them to generate excessive heat, leading to fires and explosions. Samsung replaced the recalled units of the phones with a new version. However, it was later discovered that the new version of the Galaxy Note 7 also had the battery defect. Consequently, Samsung recalled all Galaxy Note 7 smartphones worldwide on 10 October 2016 and permanently ceased production of the phone the following day.
In 2018, they inaugurated the world's largest mobile manufacturing facility in Noida, India, in the presence of Indian Prime Minister Narendra Modi and South Korean President Moon Jae-in.
In 2023, Samsung announced its decision to reduce the production of memory chips. This action is on account of the company's projected 96% decline in quarterly operating profit - a 600 million won decline from the 14 trillion won in 2022. The said drop can be attributed to the weak demand after COVID and a slowing global economy. Despite this decision, the company's shares increased by more than 4%. Samsung has been the top two applicant for PCT filled patents in 2022 and 2023 worldwide.

## Influence in South Korea

Samsung has a powerful influence on South Korea's economic development, politics, media and culture and has been a major driving force behind the "Miracle on the Han River". Its affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to 22.4% of South Korea's $1.67 trillion GDP in 2022.
"You can even say the Samsung chairman is more powerful than the President of South Korea. [South] Korean people have come to think of Samsung as invincible and above the law", said Woo Suk-hoon, host of a popular economics podcast in a Washington Post article headlined "In South Korea, the Republic of Samsung", published on 9 December 2012. Critics claimed that Samsung knocked out smaller businesses, limiting choices for South Korean consumers and sometimes colluded with fellow giants to fix prices while bullying those who investigate. Lee Jung-hee, a South Korean presidential candidate, said in a debate, "Samsung has the government in its hands. Samsung manages the legal world, the press, the academics and bureaucracy".

## Operations

Samsung comprises around 80 companies. Its activities include construction, consumer electronics, financial services, shipbuilding, and medical services, and two research and development stations that have allowed the chaebol to enter the industries of "high-polymer chemicals, genetic engineering tools [and biotech as a whole], aerospace, and nanotechnology."
As of April 2011, the Samsung Group comprised 59 unlisted companies and 19 listed companies, all of which had their primary listing on the Korea Exchange.
In FY 2009, Samsung reported consolidated revenues of 220 trillion KRW ($172.5 billion). In FY 2010, Samsung reported consolidated revenues of 280 trillion KRW ($258 billion), and profits of 30 trillion KRW ($27.6 billion) based upon a KRW-USD exchange rate of 1,084.5 KRW per USD, the spot rate as of 19 August 2011. These amounts do not include the revenues from Samsung's subsidiaries based outside South Korea.
In 2024, the World Intellectual Property Organization (WIPO)'s Hague Yearly Review ranked Samsung's number of industrial design applications filled under the Hague System as 1st in the world, with 544 industrial design applications submitted during 2023.

### Leadership

* Lee Byung-chul (1938–1966, 1968–1987)
* Lee Maeng-hee (1966–1968), Lee Byung-chul's first son
* Lee Kun-hee (1987–2008, 2010–2020), Lee Byung-chul's third son
* Lee Soo-bin (2008–2010)

### Affiliates

Samsung Electronics is a multinational electronics and information technology company headquartered in Suwon and the flagship company of the Samsung Group. Its products include air conditioners, computers, digital television sets, active-matrix organic light-emitting diodes (AMOLEDs), mobile phones, display monitors, computer printers, refrigerators, semiconductors and telecommunications networking equipment. It was the world's largest mobile phone maker by unit sales in the first quarter of 2012, with a global market share of 25.4%. It was also the world's second-largest semiconductor maker by 2011 revenues (after Intel).
Steco is a joint venture established between Samsung Electronics and Japan's Toray Industries in 1995. Toshiba Samsung Storage Technology Corporation (TSST) is a joint venture between Samsung Electronics and Toshiba of Japan which specialises in optical disc drive manufacturing. TSST was formed in 2004, and Toshiba owns 51 per cent of its stock, while Samsung owns the remaining 49 per cent. Samsung Electronics is listed on the Korea Exchange stock market (number 005930).
Samsung Biologics is a biopharmaceutical division of Samsung, founded in 2011. It has contract development and manufacturing (CDMO) services including drug substance and product manufacturing and bioanalytical testing services. The company is headquartered in Incheon, South Korea and its existing three plants comprises the largest biologic contract manufacturing complex. It expanded its contract development service lab to San Francisco, U.S. Samsung Biologics is listed on the Korean Exchange stock market (number 207940). Samsung Bioepis is a biosimilar medicine producer and joint venture between Samsung Biologics (50 per cent plus one share) and the U.S.-based Biogen Idec (50 per cent). In 2014, Biogen Idec agreed to commercialize future anti-TNF biosimilar products in Europe through Samsung Bioepis.
Samsung Engineering is a multinational construction company headquartered in Seoul, founded in January 1969. Its principal activity is the construction of oil refining plants; upstream oil and gas facilities; petrochemical plants and gas plants; steel making plants; power plants; water treatment facilities; and other infrastructure. It achieved total revenues of 9,298.2 billion won (US$8.06 billion) in 2011. Samsung Engineering is listed on the Korea Exchange stock market (number 02803450).
Samsung Fire & Marine Insurance is a multinational general insurance company headquartered in Seoul. It was founded in January 1952 as Korea Anbo Fire and Marine Insurance and was renamed Samsung Fire & Marine Insurance in December 1993. Samsung Fire & Marine Insurance offers services including accident insurance, automobile insurance, casualty insurance, fire insurance, liability insurance, marine insurance, personal pensions and loans. As of March 2011 it had operations in 10 countries and 6.5 million customers. Samsung Fire & Marine Insurance had a total premium income of $11.7 billion in 2011 and total assets of $28.81 billion on 31 March 2011. It is the largest provider of general insurance in South Korea. Samsung Fire has been listed on the Korea Exchange stock market since 1975 (number 000810).
Samsung Heavy Industries is a shipbuilding and engineering company headquartered in Seoul, founded in August 1974. Its principal products are bulk carriers, container vessels, crude oil tankers, cruisers, passenger ferries, material handling equipment steel and bridge structures. It achieved total revenues of 13,358.6 billion won in 2011 and is the world's second-largest shipbuilder by revenues (after Hyundai Heavy Industries). It is listed on the Korea Exchange stock market (number 010140).
Samsung Life Insurance is a multinational life insurance company headquartered in Seoul, founded in March 1957 as Dongbang Life Insurance. It became an affiliate of the Samsung Group in July 1963. Samsung Life's principal activity is the provision of individual life insurance and annuity products and services. As of December 2011 it had operations in seven countries, 8.08 million customers and 5,975 employees. Samsung Life had total sales of 22,717 billion won in 2011 and total assets of 161,072 billion won at 31 December 2011. It is the largest provider of life insurance in South Korea. Samsung Air China Life Insurance is a 50:50 joint venture between Samsung Life Insurance and China National Aviation Holding. It was established in Beijing in July 2005. Siam Samsung Life Insurance: Samsung Life Insurance holds a 37 per cent stake while the Saha Group also has a 37.5 per cent stake in the joint venture, with the remaining 25 per cent owned by Thanachart Bank. It is listed on the Korea Exchange stock market (number 032830).
Samsung SDI builds lithium-ion batteries for electric vehicles such as the BMW i3, and acquired Magna Steyr's battery plant near Graz in 2015. Samsung SDI also produced CRTs and VFD displays until 2012. SDI began using the "21700" cell format in August 2015. Samsung plans to convert its factory in Göd, Hungary to supply 50,000 cars per year. Samsung SDI uses lithium-ion technology for its phone and portable computer batteries. On 5 December 2012, the European Union's antitrust regulator fined Samsung SDI and several other major companies for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade. It is listed on the Korea Exchange stock-exchange (number 006400).
Samsung SDS is a multinational IT Service company, founded in March 1985. Its main activity is the deployment of IT systems (ERP, IT infrastructure, IT consulting, IT outsourcing, data center operation, etc.). It is Korea's largest IT service company. It achieved total revenues of 6,105.9 billion won (US$5.71 billion) in 2012. Samsung C&T Corporation is listed on the Korea Exchange stock market (000830). Samsung Electro-Mechanics, established in 1973 as a manufacturer of key electronic components, is headquartered in Suwon, South Korea. It is listed on the Korea Exchange stock market (number 009150). Samsung Advanced Institute of Technology (SAIT), established in 1987, is headquartered in Suwon and operates research labs around the world.
Ace Digitech is listed on the Korea Exchange stock market (number 036550). Cheil Industries is listed on the Korea Exchange stock market (number 001300).
Cheil Worldwide is a marketing company that offers advertising, public relations, etc. It is listed on the Korea Exchange stock market (number 030000).
Credu is listed on the Korea Exchange stock market (number 067280).
Imarket Korea provides procurement services and business-to-business goods. It is listed on the Korea Exchange stock market (number 122900).
Samsung Card is a South Korean credit card company. It is listed on the Korea Exchange stock market (number 029780).
Hotel Shilla (also known as "The Shilla") opened in March 1979, following the intention of the late Lee Byung-chul, founder of the Samsung Group. Shilla Hotels and Resorts is listed on the Korea Exchange stock market (number 008770).
Samsung C&T Corporation covers the three main sectors of Environment & Asset, Food Culture and Resort.
Samsung Medical Center was founded on 9 November 1994, under the philosophy of "contributing to improving the nation's health through the best medical service, advanced medical research and development of outstanding medical personnel". The Samsung Medical Center consists of a hospital and a cancer center, which is the largest in Asia. The hospital is located in an intelligent building with floor space of more than 200,000 square meters and 20 floors above ground and 5 floors underground, housing 40 departments, 10 specialist centers, 120 special clinics and 1,306 beds. The 655-bed Cancer Center has 11 floors above ground and 8 floors underground, with floor space of over 100,000 square meters. SMC is a tertiary hospital staffed by approximately 7,400, including over 1,200 doctors and 2,300 nurses. Since its foundation in the 1990s, the Samsung Medical Center has successfully incorporated and developed an advanced model with the motto of becoming a "patient-centered hospital", a new concept in Korea. Samsung donates around US$100 million per annum to the Samsung Medical Center. It incorporates Samsung Seoul Hospital, Kangbuk Samsung Hospital, Samsung Changwon Hospital, Samsung Cancer Center and Samsung Life Sciences Research Center. In 2010, the Samsung Medical Center and pharmaceutical multinational Pfizer agreed to collaborate on research to identify the genomic mechanisms responsible for clinical outcomes in hepatocellular carcinoma.
* Samsung Taepyeong-ro HQ in Jung District, Seoul
* Samsung Engineering India Office in New Delhi, India
* Samsung Japan's regional HQ at Roppongi, Minato, Tokyo, Japan
* The Samsung Hub, formerly 3 Church Street, is a skyscraper located in the Downtown Core of Singapore.

### Divested

Hanhwa Techwin was a developer and manufacturer of surveillance (including security cameras), aeronautics, optoelectronics, automations and weapons technology. It was announced to be sold to Hanwha Group in December 2014 and the take-over completed in June 2015. It was later renamed Hanwha Techwin. The company was listed on the Korea Exchange stock-exchange (number 012450)
Samsung Thales Co., Ltd. (until 2001 known as Samsung Thomson-CSF Co., Ltd.) was a joint venture between Samsung-Techwin and the France-based aerospace and defense company Thales. It was established in 1978 and is based in Seoul. Samsung's involvement was passed on to the Hanwha Group as part of the Techwin transaction.
Samsung General Chemicals was sold to Hanwha. Another chemical division was sold to Lotte Corporation in 2016.
Hanhwa Total was a 50/50 joint venture between Samsung and the France-based oil group TotalEnergies (more specifically, Samsung General Chemicals and Total Petrochemicals). Samsung's stake was inherited by Hanwha Group in its acquisition of Samsung General Chemicals.

### Defunct

Alpha Processor Inc. (API) was established in 1998 as a joint venture with U.S.-based Compaq, to enter the high-end microprocessor market. The venture was also aimed at expanding Samsung's non-memory chip business by manufacturing DEC Alpha CPUs. At the time, Samsung and Compaq invested $500 million in Alpha Processor.
GE Samsung Lighting was a joint venture between Samsung and the GE Lighting subsidiary of General Electric. The venture was established in 1998 and was broken up in 2009.
Global Steel Exchange was a joint venture formed in 2000 between Samsung, the U.S.-based Cargill, the Switzerland-based Duferco Group, and the Luxembourg-based Tradearbed (now part of the ArcelorMittal), to handle their online buying and selling of steel.
Samtron was a subsidiary of Samsung until 1999 when it became independent. After that, it continued to make computer monitors and plasma displays until 2003, Samtron became Samsung when Samtron was a brand. In 2003 the website redirected to Samsung.
S-LCD Corporation was a joint venture between Samsung Electronics (50% plus one share) and the Japan-based Sony Corporation (50% minus one share) established in April 2004. On 26 December 2011, Samsung Electronics announced that it would acquire all of Sony's shares in the venture.

### Joint ventures

Samsung Fine Chemicals is listed on the Korea Exchange stock-exchange (number 004000).
Samsung Machine Tools of America is a national distributor of machines in the United States. Samsung GM Machine Tools is the head office of China, It is an SMEC Legal incorporated company.
Samsung Securities is listed on the Korea Exchange stock-exchange (number 016360).
S-1 was founded as Korea's first specialized security business in 1997 and has maintained its position at the top of industry with the consistent willingness to take on challenges. S1 Corporation is listed on the Korea Exchange stock-exchange (number 012750.KS).
State-run Korea Agro-Fisheries Trade Corp. set up the venture, aT Grain Co., in Chicago, with three other South Korean companies, Korea Agro-Fisheries owns 55 per cent of aT Grain, while Samsung C&T Corp, Hanjin Transportation Co. and STX Corporation each hold 15 per cent.
Brooks Automation Asia Co., Ltd. is a joint venture between Brooks Automation (70%) and Samsung (30%) which was established in 1999. The venture locally manufactures and configure vacuum wafer handling platforms and 300mm Front-Opening Unified Pod (FOUP) load port modules, and designs, manufactures and configures atmospheric loading systems for flat panel displays.
POSS – SLPC s.r.o. was founded in 2007 as a subsidiary of Samsung C & T Corporation, Samsung C & T Deutschland and the company POSCO.
Samsung BP Chemicals, headquartered in Ulsan, is a 49:51 joint venture between Samsung and the UK-based BP, which was established in 1989 to produce and supply high-value-added chemical products. Its products are used in rechargeable batteries and liquid crystal displays.
Samsung Corning Precision Glass is a joint venture between Samsung and Corning, which was established in 1973 to manufacture and market cathode ray tube glass for black and white televisions. The company's first LCD glass substrate manufacturing facility opened in Gumi, South Korea, in 1996.
Samsung Sumitomo LED Materials is a Korea-based joint venture between Samsung LED Co., Ltd., an LED maker based in Suwon, Korea-based and the Japan-based Sumitomo Chemical. The JV will carry out research and development, manufacturing and sales of sapphire substrates for LEDs.
SD Flex Co., Ltd. was founded in October 2004 as a joint venture corporation by Samsung and DuPont, one of the world's largest chemical companies.
Sermatech Korea specializes in aircraft construction processes such as special welding and brazing. GKN (formerly Sermatech International) owns 51% of its stock, while Samsung owns the remaining 49%.
Siltronic Samsung Wafer Pte. Ltd, is a joint venture between Samsung and wholly owned Wacker Chemie subsidiary Siltronic. It was officially opened in Singapore in June 2008.
SMP Ltd. is a joint venture between Samsung Fine Chemicals and MEMC. In 2011, MEMC Electronic Materials Inc. and an affiliate of Korean conglomerate Samsung formed a joint venture to build a polysilicon plant.
Stemco is a joint venture established between Samsung Electro-Mechanics and Toray Industries in 1995.
SB LiMotive is a 50:50 joint company of Robert Bosch GmbH (commonly known as Bosch) and Samsung SDI founded in June 2008. The joint venture develops and manufactures lithium-ion batteries for use in hybrid-, plug-in hybrid vehicles and electric vehicles.

### Partially owned companies

Samsung Heavy Industries owns 10% of the Brazilian shipbuilder Atlântico Sul, whose Atlântico Sul Shipyard is the largest shipyard in South America. The Joao Candido, Brazil's largest ship, was built by Atlântico Sul with technology licensed by Samsung Heavy Industries. The companies have a technical assistance agreement through which industrial design, vessel engineering and other know-how is being transferred to Atlântico Sul.
Samsung Life Insurance currently holds a 7.4% stake in the South Korean banking company DGB Financial Group, making it the largest shareholder. DGB Financial Group is a Korea-based company that specialises in banking. The company is divided into six segments of operation and each segment's primary source of funds come from general public deposits.
Samsung Display acquired 7.4% of Gorilla Glass maker Corning, signing a long-term supply deal. Corning is an American company that is experienced in glass chemistry, ceramics science, and optical physics, as well as its manufacturing and engineering, to create goods that support industries and improve living standards. Corning is committed to long-term research and development.
Samsung Heavy Industries currently holds a 14.1% stake in Doosan Engine, making it the second-largest shareholder. Doosan Group is a South Korean company found in 1896 by Park Seung-jik. The company specializes in heavy industries and construction such as power plants and desalination plants.
MEMC's joint venture with Samsung Electronics Company, Ltd. In 1990, MEMC entered into a joint venture agreement to construct a silicon plant in Korea. MEMC Korea Company is a Korean manufacturer and distributor of electronic components, ingots, silicon wafers, and other products.
Samsung Electronics bought a 10% stake in rival phone maker Pantech. Pantech is a South Korean company found in 1991. Pantech manufactures mobile phones and tablets. Pantech serves in many countries, including South Korea, United States, Japan, Europe, Vietnam, and China.
Samsung Electronics currently owns 4.19% of Rambus Incorporated. Rambus Incorporated is an American technology company found in 1990. The company specializes in producing electronic components such as licenses chip interface technologies and architectures used in digital electronic products.
Samsung Card currently owns 19.9% of the automobile manufacturer Renault Korea Motors. Renault Samsung Motors is a South Korean automotive company found in 1994. The company made car related transactions starting in 1998 and since have expanded into a range of cars and electric car models.
Samsung Electronics currently owns 9.6% of Seagate Technology, making it the second-largest shareholder. Under a shareholder agreement, Samsung has the right to nominate an executive to Seagate's board of directors. Seagate Technology is an American company that works in the computer storage industry. Seagate Technology was founded in 1979. The company is a major supplier of microcomputers and hard disks.
Samsung owns 3% of Sharp Corporation, a rival company to Samsung. Sharp Corporation is a Japanese company found in 1912. The company specializes in designing and manufacturing electronic products, such as phones, microwave ovens, and air conditioners.
Samsung Engineering holds a 10% stake in Sungjin Geotec, an offshore oil drilling company that is a subsidiary of POSCO. SungJin Geotec is a South Korean company found in 1989. The company specializes in manufacturing and developing offshore facilities, oil sand modules, petrochemical plant components, and desalination plants.
Taylor Energy is an independent American oil company that drills in the Gulf of Mexico based in New Orleans, Louisiana. Samsung Oil & Gas USA Corp. currently owns 20% of Taylor Energy. Taylor Energy is an American oil and gas company found in 1979. The company works mainly in the oil drilling industry and drills in the Gulf of Mexico.

## Acquisitions and attempted acquisitions

Samsung has made the following acquisitions and attempted acquisitions:
In 1995, Samsung Techwin acquired the German camera manufacturer Rollei. Samsung used Rollei's expertise in optics to develop a line of Swiss-made watches. However, on 11 March 1995, the Cologne District Court prohibited the advertising and sale of Rollei watches in Germany. In 1999, Rollei management bought out the company.
Samsung lost a chance to revive its failed bid to take over Dutch aircraft maker Fokker when other airplane manufacturers rejected its offer to form a consortium. The three proposed partners—Hyundai, Hanjin, and Daewoo—notified the South Korean government that they would not join Samsung Aerospace Industries.
In 1995, Samsung bought a 40% stake in AST Research in an attempt to break into the North American computer market. However, Samsung was forced to close the California-based computer maker after mass resignations of research staff and a series of losses.
In 1995, Samsung's textile department invested in FUBU, an American hip hop apparel company, after the founder placed an advertisement asking for funding in The New York Times.
Samsung Securities Co., Ltd. and N M Rothschild & Sons agreed to form a strategic alliance in investment banking. The two companies would jointly work on cross-border mergers and acquisition deals.
In December 2010, Samsung Electronics bought MEDISON Co., a South Korean medical-equipment company. This marked Samsung's first step in its plan to diversify beyond consumer electronics.
In July 2011, Samsung announced that it had acquired spin-transfer torque random access memory (MRAM) vendor Grandis Inc.. Grandis became part of Samsung's R&D operations, focusing on the development of next-generation random-access memory.
In December 2011, the board of Samsung Electronics approved a plan to buy Sony's entire stake in their 2004 joint liquid-crystal display (LCD) venture for 1.1 trillion won ($939 million).
In May 2012, mSpot announced that it had been acquired by Samsung Electronics with the intention of creating a cloud-based music service. The succeeding service was Samsung Music Hub. In December 2012, Samsung acquired the privately held storage software vendor NVELO, Inc., based in Santa Clara, California. NVELO became part of Samsung's R&D operations, focusing on software for managing and optimizing next-generation Samsung SSD storage subsystems for consumer and enterprise computing platforms.
In January 2013, Samsung acquired the medical imaging company NeuroLogica, as part of its plans to build a leading medical technology business. Terms of the deal were not disclosed.
In August 2014, Samsung acquired SmartThings, a fast-growing home automation startup. The acquisition price was not released, but it was reported by TechCrunch to be around $200 million. At this time, Samsung also acquired US air conditioner distributor Quietside LLC as part of its push to strengthen its "smart home" business.
In November 2014, Samsung acquired Proximal Data, a San Diego-based pioneer of server-side caching software that works within virtualized systems.
In February 2015, Samsung acquired U.S.-based mobile payments firm LoopPay, allowing Samsung to enter the smartphone transaction market.
In March 2015, Samsung acquired the small U.S.-based manufacturer of LED displays, YESCO Electronics, which focuses on making digital billboards and message signs.
In October 2016, Samsung acquired Viv, a company working on artificial intelligence, created by the developers of Apple's Siri.
In November 2016, Samsung Canada announced it had acquired Rich Communication Services, a company working on a new technology for text messaging.

## Major clients

Major clients include:

### Shell plc

    Samsung Heavy Industries is sole provider of liquefied natural gas (LNG) storage facilities worth up to US$50 billion to Shell plc for 15 years, between 2009 and 2024.
    Shell unveiled plans to build the world's first floating liquefied natural gas (FLNG) platform. In October 2012 at Samsung Heavy Industries' shipyard on Geoje Island in South Korea work started on a "ship" that, when finished and fully loaded, weighs 600,000 tonnes, the world's biggest "ship".

### United Arab Emirates government

    In 2009, a consortium of South Korean firms, including Samsung, Korea Electric Power Corporation and Hyundai, won a deal worth $40 billion to build nuclear power plants in the United Arab Emirates.

### Ontario government

    The government of the Canadian province of Ontario signed one of the world's largest renewable energy projects, a deal worth $6.6 billion for an additional 2,500 MW of new wind and solar energy. Under the agreement, a consortium led by Samsung and the Korea Electric Power Corporation manages the development of 2,000 MW-worth of new wind farms and 500 MW of solar capacity, while also building a manufacturing supply chain in the province.

## Corporate image

* First Samsung logo (1938)
* 1969–1979
* 1979–1993, as Samsung Electronics logo
* 1993–current, though still used by other Samsung companies than its electronics segment
* 2015–current, Samsung Electronics's wordmark and current corporate logo
The basic colour in the logo is blue, which Samsung has employed for years, supposedly symbolizing stability, reliability and corporate social responsibility.

### Audio logo

Samsung has an audio logo, which consists of the notes E♭, A♭, D♭, E♭; after the initial E♭ tone it is up a perfect fourth to A♭, down a perfect fifth to D♭, then up a major second to return to the initial E♭ tone. The audio logo was produced by Musikvergnuegen and written by Walter Werzowa. This audio logo is discontinued as of 2015.

### Font

In 2014, Samsung unveiled its Samsung Sharp Sans font.
In July 2016, Samsung unveiled its SamsungOne font, a typeface that hopes to give a consistent and universal visual identity to the wide range of Samsung products. SamsungOne was designed to be used across Samsung's diverse device portfolio, with a focus on legibility for everything from smaller devices like smartphones to larger connected TVs or refrigerators, as well as Samsung marketing and advertisements. The font family supports 400 different languages through over 25,000 characters.

## Sponsorships

Samsung Electronics spent an estimated $14 billion (U.S.) on advertising and marketing in 2013. At 5.4% of annual revenue, this is a larger proportion than any of the world's top-20 companies by sales (Apple spent 0.6% and General Motors spent 3.5%). Samsung became the world's biggest advertiser in 2012, spending $4.3 billion, compared to Apple's $1 billion. Samsung's global brand value of $39.6 billion is less than half that of Apple.

## In Vietnam

In March 2008, Samsung received an investment certificate and began construction of its first mobile phone manufacturing plant in Vietnam, Samsung Electronics Vietnam (SEV) in Bac Ninh. The project originally had an investment capital of 670 million USD, but it was quickly increased to 1.5 billion USD, then to 2.5 billion USD, nearly four times the original investment capital.
In the period from 2018 to 2022, Samsung contributed over 306 billion USD in export revenue to Vietnam. In 2022 alone, despite the impact of the COVID-19 pandemic, the figure reached 65 billion USD, contributing significantly to Vietnam's total export value, which for the first time exceeded the 700 billion USD threshold, reaching over 732 billion USD.
In addition, Samsung has also brought Vietnamese businesses deeper into the global value chain and contributed significantly to the development of the electronics industry in Vietnam. Currently, the number of Vietnamese first- and second-tier suppliers in Samsung's global supply chain has increased tenfold, from 25 businesses in 2014 to 257 businesses by the end of 2022.

## Controversies
### Labor abuses

Samsung was the subject of several complaints about child labor in its supply chain from 2012 to 2015.
In July 2014, Samsung cut its contract with Shinyang Electronics after it received a complaint about the company violating child labor laws. Samsung says that its investigation turned up evidence of Shinyang using underage workers and that it severed relations immediately per its "zero tolerance" policy for child labor violations.
One of Samsung's Chinese supplier factories, HEG, was criticized for using underage workers by China Labor Watch (CLW) in July 2014. HEG denied the charges and has sued China Labor Watch. CLW issued a statement in August 2014 claiming that HEG employed over ten children under the age of 16 at a factory in Huizhou, Guangdong. The group said the youngest child identified was 14 years old. Samsung said that it conducted an onsite investigation of the production line that included one-on-one interviews but found no evidence of child labor being used. CLW responded that HEG had already dismissed the workers described in its statement before Samsung's investigators arrived.
CLW also claimed that HEG violated overtime rules for adult workers. CLW said a female college student was only paid her standard wage despite working four hours of overtime per day even though Chinese law requires overtime pay at 1.5 to 2.0 times standard wages.
In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Samsung, of being connected to forced Uyghur labor in Xinjiang.

### Union-busting activity

Samsung has a no-union policy and has been engaged in union-busting activities around the world. Samsung has also been sued by a union for stealing the corpse of a dead worker. On 6 May 2020, Samsung vice chairman Lee Jae-yong apologized for the union-busting scandals.

### 2007 slush fund scandal

Kim Yong-chul, the former head of the legal department at Samsung's Restructuring Office, and Catholic Priests Association for Justice uncovered Lee Kun-hee's slush fund on 29 October 2007. He presented a list of 30 artworks that the Lee family purchased with some of the slush funds, which were to be found in Samsung's warehouse in south of Seoul, along with documents about bribes to prosecutors, judges and lawmakers, tax collectors with thousands of borrowed-named bank account.
The court sentenced Lee Kun-hee to 3 years' imprisonment with 5 years' probation, and fined him ₩11 billion (US$9.62 million). But on 29 December 2009, the South Korean president Lee Myung-bak specially pardoned Lee, stating that the intent of the pardon was to allow Lee to remain on the International Olympic Committee.
Kim Yong-chul published the book Thinking about Samsung in 2010. He wrote detailed accounts of Samsung's behavior and how the company lobbied governmental authorities including the court officials, prosecutors and national tax service officials for transferring Samsung's management rights to Lee Jae-yong.

### Lee Kun-hee's prostitution scandal

In July 2016, the investigative journal KCIJ-Newstapa released a video which appeared to show Samsung chairman Lee Kun-hee paying a group of prostitutes for sex acts. The footage was filmed on five separate occasions between December 2011 and June 2013 both at Lee's residence and a secret rental home.
Police detained six suspects for taking the compromising videos without Lee Kun-hee's knowledge. Investigators stated that, by threatening to release the tapes, the suspects were able to extort ₩500 million (US$437,082.04) from Samsung, a claim which Samsung representatives denied.
One of the suspects, surnamed Seon, was a former executive of a competitor Chaebol, CJ CheilJedang, which used to be part of Samsung Group until its separation in 1993. Lee Kun-hee's older brother is Lee Jay-hyun, the Chairman of CJ CheilJedang, and the two shared a heated rivalry. This fraternal feud fueled rumours that, as a former CJ employee had been indicted, Lee Jay-hyun had co-ordinated the scandal against his younger brother. However, prosecutors were not able to find sufficient evidence that CJ's leadership had knowledge or involvement in their former executive's actions.
On 12 April 2018, Supreme Court of Korea sentenced the former employee of CJ CheilJedang to four years and six months in prison for blackmail and intimidation.
While it was speculated that prosecutors were looking into Lee Kun-hee's culpability for sex trafficking, charges were never pursued, likely due to his health. Lee Kun-hee had suffered a heart attack in 2014 and had lapsed into a coma, where he remained until his death in 2020.

### 2017 bribery scandal

In February 2017, de facto Samsung leader Lee Jae-yong was arrested for bribery, embezzlement, hiding assets overseas and perjury. In return for government approval for a merger of two Samsung affiliates, it was alleged that Lee paid ₩43 billion (US$37.59 million) to a close friend of incumbent President Park Geun-hye. He was convicted and initially sentenced to 5 years incarceration, but left prison after a year when the Seoul High Court suspended and halved his sentence. Then, following a retrial in 2021, Lee was sent back to prison for 2.5 years. He was released early after serving 10 months of his sentence in August 2021 as part of South Korea's yearly tradition of clemency on Liberation Day. In August 2022, Lee received a presidential pardon, which was supported by 70% of the Korean public, according to local polls.

### Supporting far-right groups

The investigative team of special prosecutors looking into the 2016 South Korean political scandal announced that the Blue House received money from South Korea's four largest chaebols (Samsung, Hyundai Motor Group, SK Group and LG Group) to fund pro-government demonstrations by conservative and far-right organizations such as the Korean Parent Federation (KPF) and the Moms Brigade.

### Price fixing

On 19 October 2011, Samsung companies were fined €145,727,000 for being part of a price cartel of ten companies for DRAMs which lasted from 1 July 1998 to 15 June 2002. The companies received, like most of the other members of the cartel, a 10% reduction for acknowledging the facts to investigators. Samsung had to pay 90% of their share of the settlement, but Micron avoided payment as a result of having initially revealed the case to investigators.
In Canada, during 1999, some DRAM microchip manufacturers conspired to price fix, among the accused included Samsung. The price fix was investigated in 2002. A recession started to occur that year, and the price fix ended; however, in 2014, the Canadian government reopened the case and investigated silently. Sufficient evidence was found and presented to Samsung and two other manufacturers during a class action lawsuit hearing. The companies agreed upon a $120 million agreement, with $40 million as a fine, and $80 million to be paid back to Canadians who purchased a computer, printer, MP3 player, gaming console or camera from April 1999 to June 2002.

### Misleading claims

In Australia during 2022, Australia's competition and consumer commission fined Samsung AU$14 million. The fine came due to misleading water resistance claims for over 3.1 million smartphones. The commission stated that during 2016–2018 the company advertised its Galaxy S7, S7 Edge, A5, A7, S8, S8 Plus and Note 8 devices as able to survive short immersion in water. However, after many user complaints about the devices having issues after water submersion, such as charger port corrosion. The ACCC have officially labelled the fact these devices have "water resistance" listed as a feature misleading and proceeded with the fine.