# Jaecoo

Jaecoo is a brand of Chinese vehicle manufacturer Chery that was established in 2023. A sub-division of Chery International, Jaecoo was established in 2023 to market SUVs in export markets. Along with Omoda, it is exclusively sold outside China to support Chery's export strategy.
In some markets, Jaecoo shares the same dealers with Omoda. Both brands are positioned as a more upscale brand compared to the more mainstream Chery brand.
Its name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'. In Iran, the brand is known as Lucano.

## History

Jaecoo was first introduced in April 2023 in Wuhu, Anhui, China, alongside the Omoda brand. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China). In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.
Jaecoo started sales in Russia, its first market, in September 2023. In 2024, Jaecoo vehicles went on sale in several markets such as Western Europe, Malaysia, Middle East, South Africa and Chile.

## Markets
### Europe
#### Russia

Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery brand in the country after Chery, Exeed, Omoda and Jetour.

#### Italy

Chery officially debuted in Italy in July 2024 with Jaecoo brand alongside Omoda, with the Jaecoo 7 model. At the time of the launch, there are 49 active dealerships.

#### United Kingdom

The Jaecoo 7 became available to order in UK since January 2025. It is distributed through Omoda-Jaecoo dealership network, which already sold the Omoda 5 series.

### Southeast Asia
#### Malaysia

Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7. In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models. The J7 went on sale in July 2024. Jaecoo Malaysia introduced its second model, the Omoda C9, in December 2024. The model does not use Jaecoo badging, but marketed as "Omoda C9 by Jaecoo".

#### Thailand

Jaecoo was introduced as a brand in Thailand in March 2024, alongside the Omoda brand. Its first model, the J6 EV was open for booking in August 2024.

#### Indonesia

Jaecoo held its brand launch in Indonesia on 20 January 2025, showcasing the J7 as its first model to be sold in the country. In February 2025, at the 32nd Indonesia International Motor Show, Jaecoo also showcased the J8 and J5 EV (which made the world debut at the country).

## Products
### Current models

The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar. The third model of Jaecoo is the J6, rebranded from the iCar 03.
* Jaecoo J6 / 6 EV / EJ6, rebadged iCar 03 (2024–present)
* Jaecoo J7/7, rebadged Chery Tansuo 06 (2023–present)
* Jaecoo J8/8, rebadged Chery Tiggo 9 (2023–present)
* Jaecoo J6
* Jaecoo J7
* Jaecoo J8

### Planned models

* Jaecoo J5
* Jaecoo J5 EV