# Wowow

Wowow (Wauwau, pronounced, stylized in all-uppercase in Japanese) is a satellite broadcasting and premium satellite television station owned and operated by Wowow Inc. (株式会社WOWOW). Its headquarters are located on the 21st floor of the Akasaka Park Building in Akasaka, Minato, Tokyo. Its broadcasting center is in Koto, Tokyo.

## Overview

Wowow was the first 24/7, 3 channel, full high-definition broadcaster in Japan.
The channel's name is a double "Wow", and the three W's also stand for "World-Wide-Watching".

## History

Wowow began pre-opening broadcasts on November 29, 1990, with service beginning the following day, on November 30, 1990. By 1992, Wowow had 800,000 subscribers. Digital broadcasting began on December 1, 2000. The network began with 207,753 subscribers (31.5 billion yen in sales), growing to 2,667,414 two years later (64.5 billion yen in sales). As of December 2011, Wowow claimed approximately 2.56 million subscribers to its digital service. On July 24, 2011, Wowow shut down its analog broadcast.
Previously, Wowow's headquarters were in another facility in Akasaka.
On October 1, 2011, Wowow expanded their single channel broadcast satellite service to provide four high-definition TV channels: Wowow Prime (WOWOWプライム), a general entertainment channel, Wowow Live (WOWOWライブ), covering sports, documentaries, movies and live performances, Wowow Cinema (WOWOWシネマ), a 24-hour movie channel and Wowow Plus.
Wowow also operated a 4K channel which launched in March 2021 and closed on February 28, 2025.

## Programming

Wowow mostly rebroadcasts movies, but is also well known for showing (and even co-producing and/or assisting in the production of) original anime series such as The Big O, Brain Powerd, Overman King Gainer, Carried by the Wind: Tsukikage Ran, Trinity Blood, Cowboy Bebop (the complete uncut version), Ghost Hound, Crest of the Stars, Ergo Proxy, X/1999, SHUFFLE!, Paranoia Agent, Now and Then, Here and There, Le Chevalier d'Eon, Shigurui, Berserk (2016 TV series), as well as the Anime Complex block. Due to the looser broadcast standards for satellite television in Japan, Wowow has become a primary means of widespread distribution for anime with themes or subject matter that regular broadcast networks cannot show. Several anime studios have partnership deals for distributing their more mature series, with the famed studio Madhouse among them.
Wowow also broadcasts Japanese-dubbed American television series such as Friends, CSI: Crime Scene Investigation, Sex and the City, The Sopranos, Cold Case, Grey's Anatomy, Medium, The 4400, Animaniacs, South Park, and The Simpsons, among others. Wowow has also screened Ultimate Fighting Championship events for Japanese audiences, the British comedy sketch show Little Britain, as well as the British drama/action show Ultimate Force under the name SAS: British Special Forces.
Wowow began producing original live-action TV series in 2003. The series called "Drama W" includes works such as Penance, xxxHolic, The Grand Family and Futagashira.

### Sports

Wowow has broadcast all four tennis Grand Slam Championships since 2008. They are the Australian Open, the French Open, Wimbledon and the US Open.

#### Current broadcast lineup

* Australian Open
* French Open
* The Championships, Wimbledon
* US Open
* ATP Tour Masters 1000
* ATP 500 series
* ATP 250 series
* UEFA Euro Championship
* UEFA Champions League
* UEFA Europa League
* UEFA Europa Conference League
* UEFA Super Cup
* "Wowow Excite Match" (Boxing)
* Super Rugby
* LPGA Tour
* NBA

### President

The representative director, president & CEO of Wowow is, as of April 2024, Hitoshi Yamamoto.

## International carriage

Wowow was one of the 18 channels that as of early 2000 has its coverage in China restricted mostly to foreign compounds.