# Boom Boom Boom

"Boom Boom Boom" is a song by American hip house duo the Outhere Brothers, released in June 1995 by label Aureus as the fourth single from their debut album, 1 Polish, 2 Biscuits & a Fish Sandwich (1994), and is also featured on their compilation albums The Fucking Hits (2002), and Dance History (2005). It peaked at numbers 54 and 65 on the US Cash Box Top 100 and Billboard Hot 100. Outside of the United States, "Boom Boom Boom" topped the charts in Germany, the Republic of Ireland, and the United Kingdom. In the latter two countries, the song became the duo's second chart-topper. The original version contained sexually explicit lyrics which were removed for the radio edit but were retained in remixes of the track on the single.
American entertainment company BuzzFeed ranked "Boom Boom Boom" number 71 in their list of "The 101 Greatest Dance Songs of the '90s" in 2017.

## Chart performance

"Boom Boom Boom" was very successful on the chart on several continents, becoming the duo's biggest hit, along with "Don't Stop (Wiggle Wiggle)". In Europe, it topped the charts in Germany, the Republic of Ireland, and the United Kingdom. In the latter country, "Boom Boom Boom" peaked at the top of the UK Singles Chart on July 2, 1995 – for the week ending date July 8, 1995 – during its fourth week on the chart, becoming The Outhere Brothers' second chart-topping song in Britain following "Don't Stop (Wiggle Wiggle)" in March 1995. It spent a total of four weeks at the top of the UK Singles Chart.
Additionally, the single entered the top ten in Austria (7), Denmark (8), Finland (6), France (3), Iceland (3), Italy (7), Norway (6), Spain (5), Sweden (2), and Switzerland (4), as well as on the Eurochart Hot 100, where it peaked at number three. Outside of Europe, "Boom Boom Boom" went to number-one on the RPM Dance/Urban chart in Canada and in Zimbabwe, number two in Australia, number eight in New Zealand, number 54 on the Cash Box Top 100 and number 65 on the Billboard Hot 100 in the Outhere Brothers' native United States. The song was awarded with a gold record in France and New Zealand and a platinum record in Australia and the UK.

## Critical reception

In his weekly UK chart commentary, James Masterton wrote that "now the lads return with their second hit, possessing none of the novelty or even slight charm of the first. Top 20 on the name alone, but no further on its merits." Mark Sutherland from NME named it "this year's 'No Limits', only good." James Hamilton from Music Week's RM Dance Update said the song is "neither as blatantly filthy nor as good" as 'Don't Stop (Wiggle Wiggle)', describing it as a "similar catchy I say boom boom boom, now let me hear you say whey-yo chanter". Mark Frith from Smash Hits was very negative, giving it zero points out of five, adding, "Blimey! The Outhere Brothers have turned into Real 2 Reel. And they're still rubbish!"

## Music video

Two different music videos for the song were made. The original video was later made available on YouTube in 2010 and had accumulated over 23 million views by September 2021. For the UK/Europe release, a second video was made with animated clips, among them the 1935 short Betty Boop and Grampy (similar to their previous UK release "Don't Stop (Wiggle Wiggle)") but this time, The Outhere Brothers themselves appeared in front of the footage.