# List of supermarket chains in Serbia

This is a list of supermarket chains in Serbia.

## General chains
### Convenience stores

| Name | Stores | Parent |
| Gomex | 293 | Gomex |
| Idea | 261 | Fortenova Group |
| Aman | 196 | Aman |
| Shop&Go | 188 | Ahold Delhaize |
| Aroma | 64 | Domaća trgovina |
| Idea organic | 7 | Fortenova Group |
| Mix Markt | 4 | Mix Markt |

### Supermarkets

| Name | Stores | Parent |
| Maxi | 380 | Ahold Delhaize |
| Univerexport | 172 | Univerexport |
| Lidl | 77 | Schwarz |
| Idea Super | 39 | Fortenova Group |
| DIS | 24 | DIS |
| Roda | 26 | Fortenova Group |
| Aman Plus | 17 | Aman |
| MERE | 10 | Svetofor |
| Carrefour | Soon | Carrefour Group |
| Eurospin | Soon | Eurospin |
| Stokomak | Soon | Stokomak |

### Hypermarkets

| Name | Stores | Parent |
| Roda mega | 6 | Fortenova Group |
| DIS Super | 32 | DIS |
| Mega Maxi | 12 | Ahold Delhaize |
| Super Vero | 7 | Veropoulos |

### Cash & Carry

| Name | Stores | Parent |
| METRO Cash & Carry | 9 | Metro |
| Velpro | 8 | Fortenova Group |
| Plus Cash & Carry | 2 | Plus Cash & Carry |

## Speciality store chains
### Clothing

| Name | Stores | First store in Serbia | Parent |
| P.S. Fashion | 64 | 2006 | P.S. Fashion |
| Extreme Intimo [Wikidata] | 60 | 1992 | Extreme Intimo |
| Legend | 48 | 1998 | Eminent |
| Pepco | 35 | 2020 | Pepco |
| Deichmann | 33 | 2011 | Deichmann |
| NewYorker | 28 | 2007 | NewYorker |
| LC Waikiki | 25 | 2014 | LC Waikiki |
| Women'secret | 20 | 2004 | Tendam |
| Tom Tailor | 19 | 2012 | Tom Tailor |
| Springfield | 19 | 2008 | Tendam |
| H&M | 18 | 2013 | H&M |
| Fashion&friends | 14 | 2007 | Fashion&friends |
| Sinsay | 69 | 2017 | LPP |
| Reserved | 7 | 2017 | LPP |
| House | 7 | 2017 | LPP |
| Cropp | 9 | 2017 | LPP |
| Benetton | 7 | 2002 | Benetton |
| Bershka | 7 | 2009 | Inditex |
| Zara | 6 | 2004 | Inditex |
| Koton | 6 | 2010 | Koton |
| Levi's | 6 | 2001 | Levi Strauss & Co. |
| Timberland | 6 | 2007 | Timberland |
| Guess | 5 | 2007 | Guess Inc. |
| Tommy Hilfiger | 5 | 2006 | Tommy Hilfiger |
| Lacoste | 7 | 2001 | Lacoste S.A. |
| Replay | 5 | 2007 | Replay |
| Lindex | 5 | 2012 | Lindex Group plc |
| Stradivarius | 4 | 2009 | Inditex |
| Calvin Klein | 4 | 2010 | Calvin Klein |
| Pull and Bear | 6 | 2009 | Inditex |
| Superdry | 4 | 2017 | Superdry |
| U.S. Polo Assn. | 4 | 2014 | USPA |
| Massimo Dutti | 3 | 2009 | Inditex |
| Oysho | 3 | 2012 | Inditex |
| Diesel | 1 | 2014 | Diesel |
| Hugo Boss | 9 | 2011 | Hugo Boss |
| Max Mara | 2 | 2015 | Max Mara |
| Peek & Cloppenburg | 2 | 2020 | Peek & Cloppenburg |
| Steve Madden | 3 | 2018 | Steve Madden |
| Victoria's Secret | 1 | 2016 | L Brands |
| Liu Jo | 1 | 2018 | Liu Jo |
| Camper | 1 | 2013 | Camper |
| Scotch & Soda | 1 | 2015 | Scotch & Soda |

### Kids clothing and toys

| Name | Stores | First store in Serbia | Parent |
| Ciciban | 64 | 1922 | Planika |
| Dexy Co | 46 | 1996 | Dexy Co |
| BEBAKIDS | 34 | 1989 | BEBAKIDS |
| Pertini Toys | 27 | 1990 | Pertini Toys |
| OVS kids | 6 | 2013 | OVS |
| Sergent major | 3 | 2009 | Sergent major |
| Lego Store | 1 | 2017 | Bravo Store Adria |

### Cosmetics and healthcare

| Name | Stores | First store in Serbia | Parent |
| BENU | 451 | 2010 | Phoenix Pharmahandel |
| Lilly | 234 | 2006 | Lilly drogerie |
| DM | 132 | 2004 | DM |
| Jasmin | 27 | 1956 | Jasmin parfimerije |
| The Body Shop | 11 | 2019 | Natura & Co |
| Sephora | 5 | 2010 | LVMH |
| Yves Rocher | 1 | 2008 | Yves Rocher |
| L'Occitane en Provence | 5 | 2012 | L'occitane |
| KIKO | 9 | 2021 | KIKO |
| Kiehl's | 4 | 2019 | L'Oréal |
| Lush | 1 | 2020 | Lush |

### Home improvement and furniture

| Name | Stores | First store in Serbia | Parent |
| JYSK | 47 | 2011 | JYSK |
| Forma Ideale | 44 | 2001 | Forma Ideale |
| Woby Haus | 41 | 1994 | Woby Haus |
| Matis | 30 | 2003 | Matis |
| SIMPO | 27 | 1978 | SIMPO |
| Uradi Sam | 16 | 2003 | Uradi Sam |
| Dallas | 6 | 2004 | Dallas Nameštaj |
| Emmezeta | 5 | 2015 | Steinhoff |
| Jumbo | 4 | 2016 | Jumbo |
| IKEA | 1 | 2017 | IKEA |
| Lesnina XXXL | 2 | 2019 | XXXLutz |
| Mömax | 1 | 2024 | XXXLutz |
| Zara Home | 3 | 2016 | Inditex |
| Würth | 1 | 2021 | Würth |
| Kerametal | 4 | 1998 | Kerametal |

### Consumer electronics

| Name | Stores | First store in Serbia | Parent |
| Home Centar VERA | 9 | 2000 | Home Centar VERA D.O.O. |
| WinWin | 18 | 2014 | Tehnomanija |
| Gigatron | 63 | 2003 | Gigatron |
| Tehnomedia | 62 | 2001 | Tehnomedia |
| Tehnomanija | 47 | 1999 | Tehnomanija |
| Konovo | 1 | 2019 | Konovo |
| Samsung | 4 | 2012 | Samsung |
| Istyle | 4 | 2007 | Istyle |
| Game Centar | 3 | 2015 | Game Centar |
| BizNet | 1 | 2015 | BizNet |
| Xiaomi | 7 | 2021 | Xiaomi |
| Jakov Sistem | 2 | 2003 | Jakov Sistem |

### Sport equipment

| Name | Stores | First store in Serbia | Parent |
| Planeta sport | 118 | 2014 | Planeta sport |
| Đak sport | 65 | | Đak sport |
| Sport Vision | 53 | 1996 | Sport Vision |
| Beosport | 32 | 2005 | Beosport |
| Extra Sports | 31 | 1996 | Sport Vision |
| Intersport | 27 | 2002 | Intersport |
| BUZZ | 23 | 1996 | Sport Vision |
| Skechers | 8 | 2019 | Skechers |
| Adidas | 6 | 2004 | Adidas |
| Decathlon | 5 | 2019 | Decathlon |
| Salomon | 1 | 2024 | Salomon SAS |

### Books and media

| Name | Stores | First store in Serbia | Parent |
| Delfi | 50 | 1998 | Laguna |
| Vulkan | 32 | 2010 | Vulkan |

### Petrol stations

| Name | Stores | First store in Serbia | Parent |
| NIS Petrol | 298 | 1949 | Gazprom |
| Lukoil | 114 | 2003 | Lukoil |
| Knez Petrol | 111 | 2000 | Knez Petrol |
| MOL | 71 | 2004 | MOL |
| OMV | 63 | 2001 | OMV |
| EKO | 55 | 2002 | Hellenic Petroleum |
| Gazprom Petrol | 28 | 2012 | Gazprom |
| Petrol | 15 | 1947 | Petrol |
| Shell | 12 | 2018 | Shell |

### Fast food

| Name | Stores | First store in Serbia | Parent |
| McDonald's | 37 | 1988 | McDonald's |
| KFC | 17 | 2006 | Yum! Brands |
| Richard Gyros | 12 | 2018 | Richard Gyros |
| Crna Ovca | 10 | 2012 | Crna Ovca |
| Starbucks | 9 | 2019 | Starbucks |
| Taco Bell | Soon | 2025 | Yum! Brands |