# TV3 (Estonian TV channel)

TV3 is a commercial television channel targeted at an Estonian language audience owned by Providence Equity Partners.

## History

It was founded in 1996 after two recently established television stations, EVTV and RTV, were merged.
TV3 has two sister channels. TV6 is a television channel targeted at entertainment television channel in Estonia, launched in 2002. TV8 is an entertainment television channel, launched as a digital sister channel to TV3 in 2009.
For several years, TV3 had better ratings than the other private channel, Kanal 2. The situation changed in 2006, when Kanal 2 made some big changes in their programme. TV3 ratings fell and shows had problems getting enough viewers to reach the Top 10 of the week. Later that year, programme director Jüri Pihel left TV3.
In 2009 all Baltic TV3 channels introduced new red-white visual identity, logo and slogan. The slogan was "Tere tulemast koju!" (Welcome home!). News programme "Seitsmesed uudised" (News at 7) was discontinued and changed with a new "TV3 uudised" (TV3 News), which had the same format as Latvian and Lithuanian TV3 News programmes, the program is returning in 2023.
In January 2011 Mikko Silvennoinen, a Finnish television host, journalist and producer, was hired as the new programme director. In February TV3 changed their news programme format and "Seitsmesed uudised" was brought back. On 15 August, TV3 once again changed their visual identity and logo from red to purple, which was so far used in Norwegian, Danish, Hungarian and Slovenian TV3s. Also a new slogan was introduced: "Rohkem elu, rohkem meelelahutust!" (More life, more entertainment!).
TV3, as with other channels of the All Media Baltics group in the Baltic states, switched to HD broadcasting on 26 July 2018.

## Currently airing (as of June 2014)
### Estonian shows and series

| Original name | English translation | Notes |
| Eesti otsib superstaari | Estonia's Looking for a Superstar | Estonian version of Pop Idol |
| Elu keset linna | Life in the middle of the city | drama series |
| Faktuaalne kaamera | Factual Camera | Sketch comedy |
| Heimari kokaklubi | Heimar's Cooking Club | Cooking |
| Kaua võib! | | |
| Kolmeraudne | Triple-Barrel Shotgun | Talkshow |
| Kättemaksukontor | Revenge office | Comedy-crime series |
| Naistesaade | Women's Show | Fashion, clothing, makeup |
| Nurjatud tüdrukud | Mean Girls | Drama series |
| Nurgakivi | Cornerstone | Building, architecture, interior design |
| Ment | A Cop | Sitcom |
| Omakohus | | |
| Randevuu | Rendezvous | Dating Show, Estonian version of Russian show Давай поженимся! |
| Seitsmesed uudised | News at 7 | News |
| Sind otsides | Looking for you | Reality series, Estonian version of Russian series Жди меня |
| Suletud uste taga | Behind Closed Doors | Series of real-life stories |
| Stiilipäevik | Style Diary | Style makeover show |
| STOP! | — | Traffic topics |
| Teekond iseendani | Road to Yourself | Reality series about alternative medicine |

### Foreign shows and series

| Original name | Estonian translation | Origin |
| America's Funniest Home Videos | Kõige naljakamad koduvideod | United States |
| Blue Bloods | Politseipere | United States |
| The Bold and the Beautiful | Vaprad ja ilusad | United States |
| Britain's Got Talent | Briti Talent | United Kingdom |
| Bones | Kondid | United States |
| Castle | — | United States |
| CSI: Crime Scene Investigation | CSI: Kriminalistid | United States |
| CSI: Miami | — | United States |
| CSI: NY | CSI: New York | United States |
| The Event | Sündmus | United States |
| The Finder | Leidja | United States |
| Glee | — | United States |
| Hawaii Five-0 | Hawaii 5-0 | United States |
| Hercules: The Legendary Journeys | Herakles | United States |
| Homeland | Kodumaa | United States |
| Knight Rider (1982 TV series) | — | United States |
| Lie to Me | Vale jälgedel | United States |
| MasterChef | Meisterkokk | United States |
| Midsomer Murders | Midsomeri mõrvad | United Kingdom |
| Modern Family | Moodne perekond | United States |
| My Kitchen Rules | - | Australia |
| Psych | Meisterdetektiiv Spencer | United States |
| Top Gear | — | United Kingdom |
| The A-Team | A-Rühm | United States |
| de:We are Family! So lebt Deutschland | Selline on elu | Germany |
| Wipeout | Rajalt maha | United States |
| Xena: Warrior Princess | Sõjaprintsess Xena | United States |
| Under the Dome | Kupli all | United States |
| The Americans | Ameeriklased | United States |
| Alarm für Cobra 11 | Kutsuge Cobra 11 | Germany |
| My Little Pony: Friendship Is Magic | Minu Väike Poni: Sõprus On Imeline | United States/ Canada |

## Logos

* TV3 logo used up until 2009.
* Logo 2011–2015.
* Logo 2015–2019.
* 2019–Present