# Venezianico

Venezianico is an Italian watch brand that specializes in the production of mechanical wristwatches, headquartered in San Donà di Piave, in the metropolitan city of Venice.

## History

Venezianico was founded in 2017 by Alberto Morelli and Alessandro Morelli. The company initially gained recognition through a crowdfunding campaign on Kickstarter, where it secured over $800,000 in funding.
Originally established as Meccaniche Veneziane, the brand officially adopted the name Venezianico in 2022. Over the years, the company expanded its production, reaching over 20,000 timepieces in 2023. Its products are distributed in more than 100 countries through an e-commerce platform and a network of authorized dealers.
In 2024, Venezianico reported a revenue of €11 million, reflecting a 49% increase from 2023 (€7.4 million) and a 253% growth compared to 2022 (€3.12 million).
In the same year, the company expanded its physical presence through the establishment of the Venezianico Atelier, located in Palazzo Baradel, a neoclassical building dating from the early 1900s. Situated in San Donà di Piave, approximately 33 kilometres from Venice, the Atelier occupies a space of 500 square metres. It functions both as the brand’s operational headquarters and as a public exhibition space.

## Models

As of 2024, Venezianico produces the following watch collections, each reflecting a distinct design philosophy and inspiration:
* Redentore – A dress watch inspired by the architectural harmony of Andrea Palladio, characterized by clean lines and a balanced dial layout.
* Nereide – A dive watch influenced by the 1913 Nereide submarine, featuring a robust construction and a design optimized for underwater legibility.
* Arsenale – A bold and utilitarian timepiece with an integrated bracelet, designed for durability and functionality, inspired by the engineering excellence of the Venetian Arsenal.
* Bucintoro – A chronograph representing the concept of speed on water, inspired by Venice’s historic ceremonial ship, with design elements evoking the fluidity and motion of traditional regattas.

## Materials and Craftsmanship

Venezianico uses materials that reflect Venice’s artisanal heritage and historical role in global trade.
The brand incorporates precious metals such as 24-carat gold, aged bronze, and silver, historically linked to Venetian craftsmanship. It also employs aventurine, a type of glass developed in 17th-century Venice, known for its shimmering effect created by copper inclusions.
Semi-precious stones, including amethyst, lapis lazuli, malachite, agate, and amazonite, feature in Venezianico’s designs, referencing Venice’s position as a historical crossroads of trade, where rare materials and artistic influences from East and West converged.
The brand utilizes traditional decorative techniques to maintain and celebrate Venice’s cultural legacy. These include Renaissance-style etching (acquaforte), handcrafted guilloché, mother-of-pearl mosaics, and the reproduction of ancient coinage through minting processes. Through these materials and techniques, Venezianico contributes to preserving elements of Venetian craftsmanship that have been part of the city’s artistic heritage for centuries.