# Legoland Billund Resort

Legoland Billund Resort (also known as Legoland Denmark), the original Legoland park, opened on 7 June 1968 in Billund, Denmark. The park is located next to the original Lego factory and Billund Airport, Denmark's second-busiest airport. Over 1.9 million guests visited the park in 2011, and 50 million guests have visited the park since it opened. This makes Legoland the largest tourist attraction in Denmark outside Copenhagen. The Legoland parks that have since been built are modelled upon Legoland Billund, most noticeably the Miniland area, which is made up of millions of plastic Lego bricks.

## History

The Lego company, led by Ole Kirk Christiansen, introduced plastic toys alongside their existing wooden toy line in 1949 after purchasing one of the first injection moulding machines in 1947.$^{:10}$ One son, Godtfred Kirk Christiansen (GKC), was named the managing director of the family business in 1957 shortly before his father died and just two years later he bought out his three brothers.$^{:20}$ In the 1960s, GKC decided to open a 14-acre (5.7 ha) Legoland Park adjacent to the Lego factory in Billund to promote his toy business; the factory itself was already drawing approximately 20,000 visitors per year by the mid-1960s, who came to view models produced for trade shows and shops.$^{:49}$ GKC hired Arnold Boutrop as the park's first general director and designer; after visiting Madurodam, the two men began finalizing plans for what would become Miniland, the main attraction of Legoland.$^{:49}$ Dagny Holm, a cousin of GKC trained as a sculptor who was hired as a model designer in 1961 is credited with much of the original design and building of Miniland.$^{:50}$ The park became an instant success, with 625,000 visitors in its first abbreviated season after opening on 7 June 1968.$^{:56}$
Over the years, Legoland Billund has added many original models and rides. The park, which has now been expanded to cover 45 acres (18 ha), is divided into nine themed areas, including Duplo Land, Imagination Zone, LEGOREDO Town, Adventure Land, Lego City, Knight's Kingdom, Mini Land, Pirate Land, and Polar Land.
Today, Legoland Billund is the most visited tourist attraction in Jutland and the third-most visited attraction in Denmark, after Tivoli Gardens and Dyrehavsbakken. Several other Legolands have since been built in other parts of the world:
* Legoland Windsor Resort (1996)
* Legoland California (1999)
* Legoland Deutschland Resort (2002)
* Legoland Florida (2011)
* Legoland Malaysia Resort (2012)
* Legoland Dubai (2016)
* Legoland Japan Resort (2017)
* Legoland New York (2021)
* Legoland Korea Resort (2022)
The Blackstone Group, an investment firm, bought a 70% controlling stake in Legoland in 2005, with the remaining 30% still owned by Lego. The parks are operated by Merlin Entertainments.
On 29 May 2024, a fire suspected to have been caused by a short circuit inside an electric rail car that was being charged overnight erupted at the park's Miniland attraction, destroying several replicas of famous buildings and a model of a traditional Danish port.

## Themed Lego Lands

As of 2024, the park has 11 themed areas.

### Adventure Land

This area contains some of the park's more exciting rides such as the wild mouse roller coaster, X-treme Racers. Jungle Racers jet ski ride has a jungle theme and spins the riders quite fast. In 2010, The Temple was introduced, an indoor ride where riders board Explorer SUVs and are equipped with laser guns to shoot at moving targets in 11 scenes themed to ancient Egypt. The Temple also has a game area with an Egyptian theme, containing ring-toss, water-shooting, balloon-popping and a mummy game. The area contains two gift shops (Temple Gifts and Adventure Shop) and two restaurants. Falck Fire Brigade is a ride where you take your assigned vehicle to the scene of a fire where you and your fellow firefighters have to put out a fire in a building, and the fastest team wins.

### Duplo Land

Duplo Land (formerly known as Fabuland) contains rides and attractions for young children, with the Lego Duplo brand name. The Duplo Playhouse is a play area for children ages 2–6, which is themed like a city in which children can play. They can build using Lego, or play on planes and cars. There are also slides, stairs, interactive elements and a role-play area. The Duplo Train, a train ride that looks like a train made of Duplo bricks, takes two minutes to complete its loop. Duplo Planes is a plane ride similar to Disney's Dumbo ride, but with a Lego theme. The land also used to feature Duplo Driving School. This was a car ride for children ages 2–6, who are not yet ready for the Traffic School ride.

### Duplo Peppa Pig Playground

For 2024, a new play area themed to the Peppa Pig television series was opened behind Lego studies. This is part of a joint partnership between Lego, Hasbro and Merlin Entertainments.

### Imagination Zone

This zone contains the Lego Studios, a purpose-built 600-seat 4-D theater, complete with special effects and a giant screen.
Lego Atlantis by Sea Life was added in 2007. The attraction starts off with an animated movie, featuring Lego figures and a submarine that travels down to the submerged city of Atlantis. There is also a Sea Life aquarium featuring a walk-through underwater tunnel and other hands-on activities with more than 800 sea creatures. Numerous Lego figures and models are in and around the aquarium.

### Knight's Kingdom

Knight's Kingdom contains The Dragon coaster, located inside a medieval castle. The ride starts with a slow-moving dark ride scene with Lego figures themed to medieval times, including a mighty dragon. Vikings River Splash was a Viking theme river rapids ride that was added in 2006 and had plenty of wet surprises. Riders' photos are taken at the end of the ride. Knight's Kingdom also has Granny's Apple Farms Restaurant, Knight's Barbecue Grill and Castle Burgers.

### LEGO Movie World

It features the Masters of Flight and Unikitty's Disco Drop found in the California and Florida versions with its exclusive ride being a Technical Park Aerobat.

### LEGOREDO Town

LEGOREDO Town is a Western-themed land that contains the rides Lego Canoe, LEGOLDMINE, Westernride' and ghost The hunted House. LEGOREDO also has its own band called "The Rattlesnakes" and they play country music all day long. The mountain terrain of Lego Canoe offers a scenic background.

### Mini Land

Mini Land is the heart of any Legoland park. The 1:20 scale Lego brick models feature landscapes, sights and buildings from all over Denmark, as well as famous landmarks from other parts of the world. These include, in addition to the models listed below, the Acropolis of Athens and scenes from Star Wars. The LEGOTop observation tower offers a nice view of the entire park. The models and structures in Mini Land were made using more than 25 million Lego bricks.
| Country | Added | Closed | Description |
| Denmark | 1968 | – | Featuring models of Billund Airport, Copenhagen (Amalienborg Palace, Nyhavn), Dybbøl Mill, Klampenborg Station, Lilleby (a fictional village), Møgeltønder, Ribe, and Skagen. |
| Egypt | ? | – | Featuring model of Abu Simbel temples. |
| Germany | ? | – | Featuring models of Düsseldorf (promenade along the Rhine), Neuschwanstein Castle, and Tegernsee |
| The Netherlands | ? | – | Featuring models of Amsterdam and the surrounding landscape. |
| Norway | ? | – | Featuring models of Bergen and its harbor. |
| Scotland | ? | – | Featuring models of Crail and Eilean Donan. |
| Star Wars | 2011 | 2019 | Models removed shortly after Disney purchased the Star Wars franchise. |
| Sweden | ? | – | Featuring models of the Gota Canal. |
| Thailand | ? | – | Featuring model of The Grand Palace. |
| United States | ? | – | Featuring models of Hollywood, Kennedy Space Center, and the United States Capitol Building. |

### Ninjago World

Ninjago World, which opened in 2016, features NINJAGO: The Ride, an interactive dark ride using gesture controls. The technology was developed by Triotech, who had previously developed the interactive Voyage to the Iron Reef dark ride at Knott's Berry Farm.
Annual attendance at Legoland Billund :
| Year | Attendance |
| 2005 | 1,490,000 |
| 2006 | 1,460,000 |
| 2007 | 1,610,000 |
| 2008 | 1,650,000 |
| 2009 | 1,650,000 |
| 2010 | 1,650,000 |
| 2011 | 1,600,000 |
| 2012 | 1,650,000 |
| 2013 | 1,800,000 |
| 2014 | 1,925,000 |
| 2015 | 2,050,000 |
| 2016 | 2,091,000 |
| 2017 | 2,120,000 |

### Pirate Land

Pirate Land is a pirate-themed area. It features the Pirate Splash Battle where participants get wet. Other rides include Pirate Wave Breaker and Pirate Boats.

### Polar Land

Polar Land is a North Pole and South Pole theme area that opened in 2012. This themed area was partially created from part of the Lego City themed area and the Event Center. It features the Polar X-plorer roller coaster, Builde a boat, arctic basecamp and Ice Pilots School.
Ice Pilots School was previously named Power Builders and carried a Bionicle theme when it was part of the Lego City themed area.

## Attractions
### Roller coasters

| Ride name | Manufacturer | Type | Year opened | Themed land | Additional information |
| Dragen The Dragon | Mack Rides | steel sit down | 1997 | Knight's Kingdom | Starts inside the medieval castle with a large dragon intimidating the riders; height limit 100 cm. |
| Flyvende Ørn Flying Eagle | Zierer | steel sit down | 2018 | LEGOREDO Town | A family coaster where you plunge from Eagle Rock 11 m (36 ft) above the ground |
| Polar X-plorer | Zierer | steel sit down | 2012 | Polar Land | A Polar-themed family coaster that reaches a speed of 65 km/h with a 5-meter freefall drop section; height limit 120 cm. |
| X-Treme Racers | Mack Rides | steel sit down wild mouse | 2002 | Adventure Land | A wild mouse coaster that reaches a speed of 56 km/h (35 mph) on a 400 meter long track (1312 ft) and a height of 16 m (52 ft); height limit 120 cm. |

### Water rides

| Ride name | Type | Year opened | Themed land | Additional information |
| Jungle Racers | Carousel (dual) | 2000 | Adventure Land | Water jet ski ride |
| Lego Canoe | Log flume | 1992 | LEGOREDO Town | |
| Pirate Boats | Dark ride | 1991 | Pirate Land | Renovated 2024 |
| Pirate Splash Battle | Rail-based | 2008 | Pirate Land | Splash battle water shootout on a 150 m long course |

### Other rides

| Ride name | Type | Year opened | Themed land | Additional information |
| Caterpillar | Himalaya | 1971 | Miniland | Rider height minimum 90 cm. Moved to its new position in 1983 |
| Falck Fire Brigade | Fire fighting | 2006 | Adventureland | douse the fire yourself |
| Ghost-The Haunted House | Walkthrough dark ride/drop tower | 2014 | LEGOREDO Town | a walkthrough attraction with a drop tower at the end |
| Ice Pilots School | RoboCoaster G1 | 2003 | Polar Land | height limit 120 cm. |
| Lego Atlantis | Aquarium | 2007 | Imagination Zone | a sea life aquarium |
| Lego Studios | 4D film theater | 2001 | Imagination Zone | a 4D theater in Imagination Zone that as of 2019 shows 2 movies — Lego Ninjago 4D and LEGO® City 4D – Officer in Pursuit |
| Lego Top | Observation tower | 1984 | Miniland | 36 m high |
| Lego Train | Train ride | 1968 | Miniland | a themed 2-minute train ride |
| Lloyd's Lazer Maze | Maze | 2016 | Ninjago World | a laser maze ride |
| Monorail | Monorail | 1985 | Miniland | |
| NINJAGO The Ride | Interactive dark ride | 2016 | Ninjago World | a dark ride where riders use their hands to shoot |
| Nintendo Game Show | Play area | | Miniland | play Nintendo games |
| Pirate Carousel | Teacups | | Pirate Land | spinning cups |
| The Temple | Interactive dark ride | 2010 | Adventureland | dark ride laser shoot-out |

### Kiddie rides

| Ride name | Type | Year opened | Themed land | Additional information |
| Adventure Path | Play area | 2000 | Adventureland | play area in Adventureland |
| Duplo Planes | Carousel | 1984 | Duplo Land | airplanes, built where caterpillar was |
| Duplo Playhouses | Play area | 2001 | Miniland | play area |
| Duplo Express | Train ride | 1994 | Duplo Land | a 2-minute train ride |
| Frog Hopper | Drop tower | 2009 | Miniland | mini drop tower |
| Lego Safari | On-track driving | 1972 | Miniland | on track cars on a Safari. Renovated 2017 |
| Lego Duplo Peppa Pig | Children's Play Area | 2024 | Duplo Peppa Pig Playground | Themed to the children's show of the same name, part of a three-way partnership between Lego, Hasbro and Merlin Entertainments. |
| LEGONDOL | Ferris wheel | 1984 | Duplo Land | mini Ferris wheel |
| Mini Boats | Boat ride | 1971 | Miniland | where children can sail their own boats. Renovated 2022 |
| Music Fountain | Play area | 2001 | Imagination Zone | water play area |
| Pirate Wave Breaker | Rocking tug | 2009 | Pirate Land | 90+ cm |
| SEAT Traffic School | Driving simulator | 1968 | Miniland | electric cars for 7 – 13 years old |
| Western Ride | Carousel | 1988 | LEGOREDO Town | merry go round |

### Building experiences

| Attraction | Year opened | Location | Additional information |
| Lego Gallery | 2022 | At the entrance | Display MOCs from all over the world |
| Ferrari build and drive | 2023 | Brick Street | Build a ferrari and test it |
| Duplo Fun | 2022 | Brick Street | World full of Duplo bricks |
| Creative Workshop | 2022 | Brick Street | A master builder guides you through building a model |
| The Great Lego Reef | 2022 | Brick Street | Water themed |
| Monster Wall | 2021 | Brick Street | 'Scary' monsters for everybody |
| Build a Boat – Polar | 2022 | Polar land | Build a fast boat and race against others |
| Build a Boat – Legoredo | 2022 | Legoredo | Build a fast boat and race against others |
| Arctic basecamp | 2024 | Polar land | Build arctic Explorer vehicles and Explorer the ICE cave |

### Shows

| Attraction | Type | Year opened | Themed land | Additional information |
| The Rattlesnakes | Country & western band | | LEGOREDO Town | |
| King's Castle Show | Live action | Open in 1996 and closed in 2024 | Knight's Kingdom | action and stunt show at Mini Castle |
| Legoland Garden | Marching Band | | throughout | the park's marching band |
| Battle of the brick | Live action | 2019 but closed in 2020 and reopent in 2023 | Behind Polar land | action and stunt show |

### Extras

These attractions and activities all require an extra charge in addition to regular admission fees.
| Attraction | Type | Year opened | Themed land | Additional information |
| Legoldmine | Gold panning | 1973 | LEGOREDO Town | Renovated 2021 |
| Pirate Games | Skill games | | Pirate Land | test your skill games |
| Temple Games | Arcade | | Adventureland | |

### Special events

The park hosts many special events throughout the season, including a Halloween celebration and firework shows.

### Retired rides and attractions

| Ride name | Type | Years | Themed land | Additional information |
| FABULAND CARS | Driving simulator | ?-1982 | Fabuland | For kids under 8, replaced by FABULAND MERRY-GO-AROUND |
| Pony Riding | Horse Ride | 1969-1991 | LEGOREDO Town | replaced by Lego Canoe |
| FABULAND MERRY-GO-AROUND | Carousel | 1983–? | Fabuland | Like the LEGO sets 3668 |
| Duplo Driving School | Driving simulator | | Duplo Land | electric cars for 2–6-year-olds, has closed |
| LEGOCOPTER | Flash Dance | ?-2007 | Miniland | replaced by RC Monter Trucks |
| RC Monter Truck | RC Car Track | 2008 | Miniland | replaced by Frog Hopper |
| Jungle Rally | Driving simulator | 2002-2009 | Adventureland | Small cars for kids between 95 and 130 cm tall who can drive it by themselves. replaced by The Temple |
| Mine Train | Dark ride | 1978–19 Aug 2013 | LEGOREDO Town | a train ride journey through a dark mine where miners are hard at work. Replaced by Ghost-The Haunted House |
| Timber Ride | Steel roller coaster | 1978–19 Aug 2013 | LEGOREDO Town | replaced by Ghost-The Haunted House |
| Pirate Mini Water Falls | Play area | 2008–2019 | Pirate Land | water play area for the youngest children, has closed |
| Pirate Water Falls | Play area | 2008–2019 | Pirate Land | water play area for children, has closed |
| Chief Longears | Meet & greet | 1985–2021 | LEGOREDO Town | meet and greet the Indian Chief |
| the light house | pull Youself up drop tower | 1999–2023 | Pirat Land | pull youself up to and drop Down |
| Vikings River Splash | River rapids | 2006–Oct 2024 | Knight's Kingdom | a 438-meter-long river rapids ride that features a Viking theme and has an 8 m drop at the end |

## Accident

On 29 April 2007, a 21-year-old female employee was killed by a roller coaster when she climbed over a security fence to retrieve a guest's wallet.

## Gallery

* View from the observation tower (click to enlarge)
* A Norwegian fishing village
* Observation tower
* KUKA Robocoaster programmable robotic arm
* View from the Lego Top (tower), May 2012