# 2010 FIFA World Cup broadcasting rights

FIFA, through several companies, sold the rights for the broadcast of 2010 FIFA World Cup to the following broadcasters.

## Television

Broadcasters that screened some or all of the matches in high definition are in bold. Broadcasters that screened matches in 3D are italicised.
| Country | Broadcaster(s) | Source |
| Albania | Free-to-air: RTSH Cable/Satellite (pay): SuperSport Albania (DigitAlb) | |
| Andorra | Free-to-air: TF1, France Télévisions | |
| Argentina | Free-to-air: Canal 7, Telefe Cable (pay): TyC Sports Satellite (pay): DirecTV Sports | |
| Armenia | Free-to-air: Public Television of Armenia (56 matches) Free-to-air (Yerevan): Ararat TV (8 matches) | |
| Australia | Free-to-air: SBS | |
| Austria | Free-to-air: ORF | |
| Azerbaijan | Free-to-air: Lider TV | |
| Bangladesh | Free-to-air: Bangladesh Television Satellite (pay): ESPN Star Sports | |
| Belarus | Free-to-air: BTRC | |
| Belgium | Dutch: Free-to-air: VRT | |
| Belgium | French: Free-to-air: RTBF | |
| Bhutan | Satellite (pay): ESPN STAR Sports | |
| Bolivia | Free-to-air: Unitel, Red Uno | |
| Bosnia and Herzegovina | Free-to-air: BHRT | |
| Brazil | Free-to-air: Rede Globo, Rede Bandeirantes Cable/satellite (pay): SporTV, BandSports, ESPN Brasil | |
| Bulgaria | Free-to-air: BNT | |
| Cambodia | Free-to-air: CTN, MyTV | |
| Canada | English: Free-to-air: CBC Cable/satellite (pay): Bold (8 group stage matches live, nightly encores) | |
| Canada | French: Free-to-air: SRC | |
| Canada | Spanish and Italian: Cable/satellite (pay): Telelatino | |
| Chile | Free-to-air: TVN (33 matches) Satellite (pay): DirecTV Sports (all matches) | |
| People's Republic of China | Free-to-air: CCTV (all matches, 56 matches live on CCTV-5, 4 on CCTV-1, 4 on CCTV-7) CCTV-HD (all matches in HD, 56 matches live) | |
| Colombia | Free-to-air: Caracol, RCN (40 matches total) Satellite (pay): DirecTV Sports (all matches) | |
| Costa Rica | Free-to-air: Teletica, Repretel | |
| Croatia | Free-to-air: HRT | |
| Cyprus | Free-to-air: CyBC | |
| Czech Republic | Free-to-air: ČT | |
| Denmark | Free-to-air: DR (10 matches), TV2 (32 matches) Cable/Satellite (pay): Canal 9 (21 matches) | |
| Ecuador | Free-to-air: Gama, TC Satellite (pay): DirecTV Sports | |
| El Salvador | Free-to-air: TCS | |
| Estonia | Free-to-air: ERR | |
| Fiji | Free-to-air: Mai TV | |
| Finland | Free-to-air: YLE | |
| France and overseas territories | Free-to-air: TF1 (27 matches), France Télévisions (37 matches) Satellite/cable/IPTV (pay): Canal+ (37 matches, 8 exclusive) | |
| Georgia | Free-to-air: GPB (all matches) | |
| Germany | Free-to-air: ARD (28 matches), ZDF (27 matches), RTL (9 matches) Satellite (pay): Sky Deutschland (all matches) | [16] [17] |
| Greece | Free-to-air: ERT | |
| Guatemala | Free-to-air: Televisiete, Canal 3 | |
| Honduras | Free-to-air: TVC, Vica TV | |
| Hong Kong | Free-to-air: ATV (1 match – opening), TVB (3 matches – 2 semi-final and final) Cable (pay): Cable TV Hong Kong (all matches) | |
| Hungary | Free-to-air: MTV | |
| Iceland | Free-to-air: RÚV (46 matches) Cable (pay): Stöð 2 Sport (18 matches) | |
| India | Free-to-air: Doordarshan Satellite (pay): ESPN STAR Sports | |
| Indonesia | Free-to-air: MNC Media (RCTI (46 matches), Global TV (20 matches)) | |
| Iran | Free-to-air: IRIB | |
| Ireland | Free-to-air: RTÉ | |
| Israel | Hebrew: Free-to-air: Channel 1 (48 matches), Channel 33 (when two matches are played at the same time, 7 matches), Channel 2 (broadcast by Reshet, 9 matches) Cable/satellite (pay): Sport 5 (HD feed of the 9 matches aired by Channel 2) | |
| Israel | Arabic: Free-to-air: Channel 33 | |
| Italy | Free-to-air: RAI (one match per day) Satellite (pay): SKY Italia (all matches) | |
| Japan | Free-to-air: NHK (22 matches), Nippon TV/NNN-NNS (5 matches), Fuji TV/FNN-FNS (5 matches), TBS/JNN (5 matches), TV Asahi/ANN (4 matches), TV Tokyo/TXN (3 matches) Satellite (pay): SKY PerfecTV! (all matches) | |
| North Korea | Free-to-air: KCTV (Broadcasting rights obtained through ABU) | |
| South Korea | Free-to-air: SBS Cable/satellite (pay): SBS Sports 3D coverages produced by SBS were broadcast on 3D channel of each pay television providers. | |
| Kosovo | Free-to-air: RTK | |
| Latvia | Free-to-air: LTV | |
| Liechtenstein | Free-to-air: SRG SSR idée suisse (SF) | |
| Lithuania | Free-to-air: LRT (46 matches), LNK (18 matches) | |
| Luxembourg | Free-to-air: RTL | |
| Macau | Free-to-air: TDM | |
| Macedonia | Free-to-air: MRTV | |
| Malaysia | Free-to-air: RTM, Satellite (pay): Astro (all matches) | |
| Maldives | Free-to-air: Television Maldives, Cable (pay): MediaNet (all matches) | |
| Mali | Free-to-air: ORTM, Terrestrial (all matches) | |
| Malta | Free-to-air: PBS (46 matches) Satellite (pay): Melita Sports (all matches) | |
| Mexico | Free-to-air: TV Azteca, Televisa Cable (pay): TVC Deportes, Televisa Deportes Network Satellite (pay): SKY México | |
| Republic of Moldova | Free-to-air: TRM | |
| Monaco | Free-to-air: TF1, France Télévisions | |
| Montenegro | Free-to-air: RTCG | |
| Netherlands | Free-to-air: NOS through NPO channels | |
| Nepal | Free-to-air: NTV Satellite (pay): ESPN STAR Sports | |
| New Zealand | Free-to-air: TVNZ (22 matches) Satellite (pay): Sky (all matches) | |
| Nicaragua | Free-to-air: Televicentro | |
| Norway | Terrestrial (pay): TV2 (32 matches) Satellite (pay): Viasat (32 matches; rights purchased from NRK) | |
| Pakistan | Free-to-air: PTV Cable (pay): TEN Sports (rights purchased from ESPN Star Sports) | |
| Panama | Free-to-air: RPC, TVMax (40 matches total) Cable (pay): Cableonda Sports (24 matches) | |
| Paraguay | Free-to-air: SNT | |
| Peru | Free-to-air: ATV Satellite (pay): DirecTV Sports (all matches) | |
| Philippines | Free-to-air: ABS-CBN, Studio 23 Cable (pay): Balls | |
| Poland | Free-to-air: TVP | |
| Portugal | Free-to-air: RTP (28 matches), SIC (18 matches) Cable/satellite/IPTV (pay): SportTV (all matches; 18 are exclusive) | |
| Romania | Free-to-air: TVR | |
| Russia | Free-to-air: Channel One (26 matches), VGTRK (38 matches) | |
| San Marino | Free-to-air: RAI | |
| Senegal | Free-to-air: RTS, Terrestrial (all matches) | |
| Serbia | Free-to-air: RTS | |
| Singapore | Free-to-air: MediaCorp (4 matches) Cable (pay): StarHub TV (all matches) IPTV (pay): mio TV (all matches) | |
| Slovakia | Free-to-air: STV | |
| Slovenia | Free-to-air: RTV Slovenija | |
| South Africa | Free-to-air: SABC Satellite (pay): Supersport | |
| Spain | Free-to-air: Telecinco (8 matches), Cuatro (16 matches) Satellite (pay): Canal+ (all matches) | |
| Sri Lanka | Free-to-air: SLRC – Channel Eye Satellite (pay): ESPN Star Sports | |
| Sweden | Free-to-air: SVT (32 matches), TV4 (32 matches) | |
| Switzerland | Free-to-air: SRG SSR idée suisse | |
| Taiwan | Cable (pay): Era Television IPTV (pay): ELTA TV | |
| Thailand | Free-to-air: TV3, TV7, MCOT9, NBT11 (all matches) Satellite (pay): TrueVisions | |
| Turkey | Free-to-air: TRT | |
| Ukraine | Free-to-air: UT1, ICTV | |
| United Kingdom (England, Scotland, Northern Ireland, Wales) | Free-to-air: BBC (31 Games + Coverage of the Final shared with ITV) ITV (32 Games + Coverage of the Final Shared with BBC) Cable/satellite (pay): British Eurosport, ESPN UK (highlights) | |
| United States and territories American Samoa Guam Northern Mariana Islands Puerto Rico U.S. Virgin Islands | English: Free-to-air: ABC (10 matches) Cable/satellite (pay): ESPN (54 matches) | |
| United States and territories American Samoa Guam Northern Mariana Islands Puerto Rico U.S. Virgin Islands | Spanish: Free-to-air: Univision (56 matches), Telefutura (8 matches) Cable/satellite (pay): Galavisión (nightly encores) | |
| United States and territories American Samoa Guam Northern Mariana Islands Puerto Rico U.S. Virgin Islands | Portuguese: Cable/satellite (pay): ESPN Deportes (40 matches) | |
| Uzbekistan | Free-to-air: NTRC | |
| Vietnam | Free-to-air: VTV, HTV Satellite (pay): VTC (HD only) | |
| Vatican City | Free-to-air: RAI | |
| Venezuela | Free-to-air: Meridiano, Venevisión Satellite (pay): DirecTV Sports (all matches) | |
| Middle East and North AfricaList of countries Algeria Bahrain Comoros Djibouti Egypt Iraq Jordan Kuwait Lebanon Oman Palestinian Authority Libya Mauritania Morocco Qatar Saudi Arabia Somalia Sudan Syria Tunisia United Arab Emirates Yemen | Satellite (pay): Al Jazeera Sports | |
| Sub-Saharan Africa List of countries Free to air broadcasters listed in parentheses Angola (TPA) Benin (ORTB) Botswana (BRTS) Burkina Faso (TNB) Burundi (RTNB) Cameroon (CRTV) Cape Verde (RTVCV) Central African Republic (RTC) Chad (RTNT) Congo (TNC) Côte d'Ivoire (RTI) DR Congo (RTNC) Equatorial Guinea (RDEG) Eritrea (EBC) Ethiopia (ETS) Gabon (RTG) Gambia (GRTS) Ghana (GTV) Guinea-Bissau (RTVGB)  Guinea-Conakry (RTG) Kenya (KBC) Lesotho (LBC) Liberia (LBS) Madagascar (RTNM) Malawi (MBC) Mali (ORTM) Mauritius (MBC) Mozambique (TDM, Soico) Namibia (NBC) Niger (TS) Nigeria (NTA) Rwanda (TVR) Senegal (RTS) Seychelles (SBC) Sierra Leone (SLBS) Swaziland (STVA) Tanzania (TBC) Togo (TVT) Uganda (UBC) Zambia (ZNBC) Zanzibar (TVZ) Zimbabwe (ZBC) | Free-to-air: see list of countries Satellite (pay): Supersport | |