# WHHL

WHHL (104.1 FM "HOT 104-1") is a commercial radio station licensed to Hazelwood, Missouri, and serving the Greater St. Louis area. It broadcasts an urban contemporary radio format and is owned by Audacy, Inc. The studios and offices are on Olive Street at Tucker Boulevard in downtown St. Louis.
WHHL is a Class C2 station. It has an effective radiated power (ERP) of 50,000 watts, using a directional antenna. The transmitter is on DeBaliviere Avenue, just north of Forest Park.

## History
### 1978-1994: Country

The station signed on in 1978 as WJBM-FM, airing a full service country format targeting the more Northern areas of the St. Louis metropolitan area, as well as the Metro East area, with its city of license being Jerseyville. The station's transmitter at the time was located north of the city (near Jerseyville), which was a partial hindrance to any chance for success in the market for the next 21⁄2 decades, despite later moving to a tower on Douglas Road in Florissant, Missouri. They began targeting St. Louis in September 1985 as country music station WKKX ("Kix 104 FM"), and owned by Shelly Davis' Gateway Radio Partners. Zimmer Broadcasting bought the station out of bankruptcy in July 1991.

### 1994-1997: Top 40

On January 20, 1994, WKKX would swap frequencies with Top 40/CHR-formatted WKBQ-FM, with WKKX moving to 106.5 FM, and WKBQ-FM moving to 104.1 FM, and rebranding as "Q104". (WKBQ's simulcast on 1380 AM would continue with the swap.)
WKBQ-FM became the FM home for St. Louis morning team “Steve & DC” after one of the most significant stories/controversies in St. Louis radio history in the summer of 1993. The popular duo announced on January 6, 1994, that they would return on January 20 to “Q104” at a downtown press conference carried live on television stations KTVI, KMOV, KSDK and KDNL. Reporters from all major newspapers and magazines presented as well. Emmis Communications bought the station in November 1996, for $42.5 million.

### 1997-1998: Modern AC

On January 24, 1997, the Top 40/CHR format was dropped for Modern AC as WALC, "Alice 104.1".

### 1998-2000: Active Rock

On June 25, 1998, at 3 p.m., WALC flipped to active rock as "Extreme Radio 104.1" and the WXTM-FM call letters (which were both adopted July 15, 1998). WXTM was the original St. Louis affiliate of The Howard Stern Show.

### 2000-2004: 80s Hits

On September 24, 2000, at 2 p.m., after playing "Fade to Black" by Metallica, and after Emmis purchased KPNT (and moved Stern to that station), WXTM flipped to All-80s Hits as WMLL ("104.1 The Mall"). The format would later evolve into a 80s/90s hits format, and would be the home of popular morning DJs Steve & DC. On November 20, 2003, at midnight, WMLL began stunting with Christmas music; on December 25, the stunting changed to a "wheel of formats" by playing music from any given genre, as well as old airchecks from past formats on the frequency.

### 2004-2005: Adult Standards

At noon on January 8, 2004, the stunting stopped and the station flipped to an Adult Standards format as WRDA, "Red @ 104.1". The first songs on "Red" were "My Kind of Town" and "The Lady is a Tramp", both by Frank Sinatra. The station specialized in "Music with Class" as they called it, playing classic standards singers such as Frank Sinatra, Dean Martin and Bobby Darin, along with more modern 'crooners' such as Rod Stewart and Michael Bublé.

### 2005–2025: Urban Contemporary

In September 2005, after 18 months of subpar ratings and low advertising revenues, Emmis announced they would sell WRDA to Radio One, for $20 million. The station flipped to urban contemporary format as "Hot 104.1" on October 1, 2005, at midnight. The first song on "Hot" was "Play" by rapper David Banner. The call letters would change to WHHL on November 24, 2005. Radio One would take full possession of the station in 2006 after running it under a local marketing agreement from Emmis. The station's signal problems were finally solved in 2008, when it changed its city of license to Hazelwood and relocated its transmitter to a site in the city of St. Louis, giving the station full market coverage.
On November 5, 2020, Urban One announced that it would swap WHHL, the intellectual property of WFUN-FM, and two other stations in Philadelphia and Washington, D.C. to Entercom, in exchange for its Charlotte, North Carolina stations. Entercom took over the station under a local marketing agreement on November 23. The swap was consummated on April 20, 2021.

### 2025-: Flip to KMOX simulcast

On March 6, 2025, as part of a company-wide series of layoffs at Audacy, Inc., the entire "Hot" airstaff was dismissed and the station began to run jockless, with multiple news outlets reporting that WHHL would soon begin simulcasting sister owned news-talk station KMOX; the move would be made ahead of the start of the 2025 season of the St. Louis Cardinals, for whom KMOX is the flagship affiliate and WHHL would presumably become the FM flagship station in such a move. The move would be officially confirmed by Audacy on March 10, with the "Hot" format revealed by Audacy to continue in a jockless form on previous KMOX simulcastor 98.7 K254CR, effectively making the move a format swap between the two signals. The move is set to take place on March 24.