# Lightricks

Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps and software, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has approximately 600 employees. As of 2023, its apps have been downloaded over 730 million times. As of 2021, Lightricks is valued at 1.8 bilionAs of 2025 Lightricks has over 6.6 milion monthly paying users, over 50 million monthly users, and its apps have been downloaded over 730 million times, .

## History

The company was created in 2013 by 5 founders, Ph.D. students Zeev Farbman, Nir Pochter, Yaron Inger, Amit Goldstein, and former Supreme Court of Israel clerk Itai Tsiddon who were all studying at the Hebrew University of Jerusalem. Lightricks began life as a bootstrapped company, which was the subject of a case study from the Harvard Business School "Bootstrapping at Lightricks".
The company received in 2015 its first funding round of $10 million led by Viola Ventures. It received its second round of funding of $60 million in November 2018, led by Insight Venture Partners and with participation from Israeli VC company ClalTech. In July 2019, it secured $135 million in series C funding led by Goldman Sachs, with participation from Insight Partners and ClalTech; this was reported to imply a $1 billion valuation. It puts the total raised to date at $205 million. Lightricks ended 2018 with over $50 million in revenue. In September 2021, the company received $100 million in primary and $30 million in secondary Series D funding. This valued the company at $1.8 billion. In 2024, Lightricks introduced LTX Studio, a platform for creating and editing videos using AI.

## Operations

After beginning in the Hebrew University campus, the company outgrew its space a number of times. It remains based in Jerusalem, Israel, with offices in Haifa, London and Chicago; it has a total of approximately 600 employees.
Once Apple Inc allowed it, Lightricks was one of the first app companies to offer subscriptions. Most of its apps are now published under a freemium model.

## Products
### Core Apps and Products

* Facetune, a world renowned selfie editing app, which was named as Apple's most downloaded app in 2017. In 2021 it was ranked as one of Apple's top-5 paid apps for the seventh consecutive year.
* Photoleap (formerly known as Photofox and Enlight), a general image editing app, which was preceded by Enlight Photofox. The app allows the user to generate artwork to be shared on social media with a number of different editing options. It was one of the first mobile applications to offer generative AI capabilities and text-to-image.
* Videoleap, a video editor.
* Popular Pays, an influencer marketing and content creation platform, acquired in 2022.
* LTX Studio, an AI powered platform for video generation, pre-production storyboarding and post-production edits.

### Other Apps

* Lightleap (formerly known as Quickshot), a pre-image viewer.
* Motionleap (formerly known as Pixaloop), an image animation tool created in 2018 where one can animate otherwise-still elements of a picture in different ways.
* Beatleap, an audio-first video editing tool. The app features music by Epidemic Sound.
* Artleap (formerly known as QuickArt), a photo editing tool.
* Seen, a story making tool.
* Boosted (formerly known as BoostApps), a graphic design template tool aimed towards social media marketing.
* Facetune Video, a selfie-retouching video tool that allows users to retouch and edit their selfie and portrait videos in real time using a set of A.I.-powered tools. Integrated into Facetune.
* Filtertune, a photo filter tool designed to create a community around custom photo filters. With the app, creators can make their own personalized preset photo filters, then share them across social media as photos with a QR code attached.