# Aha (streaming service)

Aha (stylised as aha) is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group. The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Ugadi, the Telugu New Year.

## History

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture, Allu Aravind and Jupally Ramu Rao are active promoters who run the business, while Meghana Gorukanti Jupally is the Head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO.

## Market and expansion

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the filmmakers who worked on ''aha Originals'' attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador. The platform has acquired one million subscribers within a year of its launch, and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of 31 March 2024, the total paid active subscribers were 2.5 million, and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.
In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi. aha 2.0 was launched in November 2021 on a cloud-native platform from Firstlight Media.
The Tamil language version of Aha was launched in February 2022.
Aha was launched for streaming on Tata Play in April 2023.

## Original programming

The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.

### Television shows

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows. Talk show Sam Jam with Samantha as its host premiered on aha on 13 November 2020. Aha has planned to offer over 50 original shows for the year 2021. Unstoppable with Nandamuri Balakrishna ranked 5th on IMDb among the top 10 reality shows.
| Title | Premiere | Genre | Seasons | Language | Status |
| Geetha Subhramanyam | 25 January 2020 | Romantic drama | 2 seasons, 16 episodes | Telugu | Ended |
| Kotha Poradu | 25 January 2020 | Romantic drama | 1 season, 10 episodes | Telugu | Ended |
| Shit Happens | 25 January 2020 | Adult comedy | 1 season, 5 episodes | Telugu | Ended |
| Masti's | 8 February 2020 | Drama | 1 season, 8 episodes | Telugu | Ended |
| Sin | 30 March 2020 | Adult drama | 1 season, 7 episodes | Telugu | Renewed |
| Locked | 30 March 2020 | Crime Thriller | 1 season, 7 episodes | Telugu | Ended |
| Metro Kathalu | 14 August 2020 | Anthology drama | 1 season, 4 episodes | Telugu | Ended |
| All Is Well | 15 August 2020 | Talk show | 1 season, 8 episodes | Telugu | Ended |
| Addham | 16 October 2020 | Anthology drama | 1 season, 3 episodes | Telugu | Ended |
| Tamasha with Harsha | 6 November 2020 | Talk show | 1 season, 4 episodes | Telugu | Ended |
| CommitMental | 13 November 2020 | Romantic comedy | 1 season, 5 episodes | Telugu | Ended |
| Sam Jam | 13 November 2020 | Talk show | 1 season, 4 episodes | Telugu | Ended |
| Honeymoon | 27 November 2020 | Romantic comedy | 1 season, 6 episodes | Telugu | Ended |
| 11th Hour | 8 April 2021 | Thriller | 1 season, 8 episodes | Telugu | Ended |
| In the Name of God | 18 June 2021 | Crime thriller | 1 season, 7 episodes | Telugu | Ended |
| Kudi Yedamaithe | 16 July 2021 | Sci-fi thriller | 1 season, 8 episodes | Telugu | Ended |
| Aha Bhojanambu | 23 July 2021 | Cooking | 1 season, 8 episodes | Telugu | Ended |
| Tharagathi Gadhi Daati | 20 August 2021 | Teen drama | 1 season, 5 episodes | Telugu | Ended |
| The Baker and The Beauty | 10 September 2021 | Romantic comedy-drama | 1 season, 10 episodes | Telugu | Ended |
| Sarkaar | 28 October 2021 | Game show | 4 seasons, 52 episodes | Telugu | Pending |
| Alludu Garu | 29 October 2021 | Comedy drama | 1 season, 5 episodes | Telugu | Ended |
| Unstoppable | 4 November 2021 | Talk show | 3 seasons, 30 episodes | Telugu | Ongoing |
| 3 Roses | 12 November 2021 | Adult comedy drama | 1 season, 8 episodes | Telugu | Renewed |
| Chef Mantra | 17 November 2021 | Cooking | 3 seasons, 25 episodes | Telugu | Renewed |
| Akash Vaani | 11 February 2022 | Romantic comedy-drama | 1 season, 7 episodes | Tamil | Ended |
| Irai | 18 February 2022 | Crime thriller | 1 season, 6 episodes | Tamil | Ended |
| Telugu Indian Idol | 25 February 2022 | Reality singing | 3 seasons, 90 episodes | Telugu | Pending |
| Ramany vs Ramany 3.0 | 4 March 2022 | Comedy drama | 1 season, 12 episodes | Tamil | Ended |
| Qubool Hai? | 11 March 2022 | Social crime | 1 season, 6 episodes | Telugu | Ended |
| Kuthukku Pathu | 13 May 2022 | Black comedy | 1 season, 7 episodes | Tamil | Ended |
| BFF | 20 May 2022 | Adult comedy drama | 1 season, 5 episodes | Telugu | Ended |
| Ammuchi 2 | 17 June 2022 | Comedy | 1 season, 8 episodes | Tamil | Ended |
| Anya's Tutorial | 1 July 2022 | Psychological thriller | 1 season, 7 episodes | Telugu | Ended |
| Agent Anand Santhosh | 5 August 2022 | Comedy thriller | 1 season, 6 episodes | Telugu | Ended |
| Emoji | 5 August 2022 | Romance | 1 season, 7 episodes | Tamil | Ended |
| Dance Ikon | 11 September 2022 | Dance show | 2 seasons, 23 episodes | Telugu | Renewed |
| Sarkaar With Jiiva | 16 September 2022 | Game show | 1 season, 13 episodes | Tamil | Ended |
| Papam Pasivadu | 29 September 2023 | Romantic comedy | 1 season, 5 episodes | Telugu | Ended |
| Mad Company | 30 September 2022 | Comedy drama | 1 season, 8 episodes | Tamil | Ended |
| Pettaikaali | 21 October 2022 | Action thriller | 1 season, 8 episodes | Tamil | Ended |
| Mister Pellam | 28 November 2022 | Soap opera | 1 season, 60 episodes | Telugu | Ended |
| Comedy Stock Exchange | 2 December 2022 | Stand-up comedy | 2 seasons, 22 episodes | Telugu | Pending |
| Mandakini | 6 March 2023 | Fantasy | 1 season, 64 episodes | Telugu | Ended |
| Newsense | 13 May 2023 | Political drama | 1 season, 6 episodes | Telugu | Ended |
| Arthamainda Arun Kumar | 30 June 2023 | Romantic comedy-drama | 2 seasons, 10 episodes | Telugu | Pending |
| Nenu Super Woman | 21 July 2023 | Reality television | 1 season, 6 episodes | Telugu | Ended |
| Vera Maari Office | 10 August 2023 | Office humor | 2 seasons, 105 episodes | Tamil | Pending |
| Family Dhamaka | 8 September 2023 | Game show | 1 season, 15 episodes | Telugu | Ended |
| Dugout | 18 November 2023 | Game show | 1 season, 8 episodes | Telugu | Ended |
| Vera Maari Love Story | 14 February 2024 | Romantic drama | 1 season, 6 episodes | Tamil | Ended |
| High On Kadhal | 16 September 2024 | Romantic drama | 1 season, 4 episodes | Tamil | Ended |
| Vere Level Office | 12 December 2024 | Office humor | 1 season, 8 episodes | Telugu | Ended |
| Aha Superstar | 20 December 2024 | Talent show | 1 season, 3 episodes | Telugu | Ended |
| Vera Maari Trip | 10 January 2025 | Comedy drama | 1 season, 12 episodes | Tamil | Pending |
| Madurai Paiyanum Chennai Ponnum | 14 February 2025 | Romantic comedy | 1 season | Tamil | Ongoing |
| Awaiting release ||||||

### Films

| Title | Release date | Genre | Runtime | Language |
| Senapathi | 31 December 2021 | Crime thriller | 144 minutes | Telugu |
| The American Dream | 14 January 2022 | Drama thriller | 113 minutes | Telugu |
| Bhamakalapam | 11 February 2022 | Comedy thriller | 133 minutes | Telugu |
| Bloody Mary | 15 April 2022 | Crime action thriller | 91 minutes | Telugu |
| Payanigal Gavanikkavum | 29 April 2022 | Comedy drama | 115 minutes | Tamil |
| Pothanur Thabal Nilayam | 27 May 2022 | Heist crime drama | 123 minutes | Tamil |
| Highway | 19 August 2022 | Mystery crime thriller | 123 minutes | Telugu |
| Rathasaatchi | 9 December 2022 | Action drama | 123 minutes | Tamil |
| Sathi Gani Rendu Ekaralu | 26 May 2023 | Comedy drama | 111 minutes | Telugu |
| Sevappi | 12 January 2024 | Crime drama | 113 minutes | Tamil |
| Bhamakalapam 2 | 16 February 2024 | Comedy thriller | 128 minutes | Telugu |
| Mix Up | 15 March 2024 | Drama | 89 minutes | Telugu |
| My Dear Donga | 19 April 2024 | Comedy drama | 103 minutes | Telugu |
| Balu Gani Talkies | 4 October 2024 | Comedy thriller | 122 minutes | Telugu |

## Exclusive distribution programming

These products, even though listed as Aha Originals, are programs that Aha has bought exclusive distribution rights to stream them.

### Television shows

| Title | Premiere | Genre | Seasons | Language | Status |
| No. 1 Yaari with Rana | 14 March 2021 | Talk show | 1 season, 10 episodes | Telugu | Ended |
| Sarvam Shakthi Mayam | 11 March 2022 | Spiritual | 1 season, 10 episodes | Telugu | Ended |
| Karimnagar's Most Wanted | 22 December 2023 | Crime thriller | 1 season, 6 episodes | Telugu | Ended |
| Sshhh | 29 March 2024 | Anthology drama | 1 season, 4 episodes | Tamil | Ended |

### Films

| Title | Release date | Genre | Runtime | Language |
| Run | 29 May 2020 | Psychological thriller | 86 minutes | Telugu |
| Bhanumathi & Ramakrishna | 3 July 2020 | Romantic drama | 92 minutes | Telugu |
| Krishna and His Leela | 4 July 2020 | Romantic comedy | 125 minutes | Telugu |
| Johaar | 14 August 2020 | Anthology film | 122 minutes | Telugu |
| Buchinaidu Kandriga | 21 August 2020 | Period romantic drama | 122 minutes | Telugu |
| Amaram Akhilam Prema | 18 September 2020 | Romantic drama | 132 minutes | Telugu |
| Orey Bujjiga | 2 October 2020 | Romantic comedy | 164 minutes | Telugu |
| Colour Photo | 23 October 2020 | Period romantic drama | 141 minutes | Telugu |
| Maa Vintha Gaadha Vinuma | 13 November 2020 | Romantic comedy | 101 minutes | Telugu |
| Anaganaga O Athidhi | 20 November 2020 | Thriller | 93 minutes | Telugu |
| Mail | 12 January 2021 | Comedy | 116 minutes | Telugu |
| Super Over | 22 January 2021 | Crime thriller | 83 minutes | Telugu |
| Y | 2 April 2021 | Crime thriller | 91 minutes | Telugu |
| Thank You Brother | 7 May 2021 | Thriller | 94 minutes | Telugu |
| Ardha Shathabdham | 11 June 2021 | Social drama | 115 minutes | Telugu |
| Odela Railway Station | 26 August 2022 | Crime thriller | 91 minutes | Telugu |
| Maalai Nera Mallipoo | 9 June 2023 | Drama | 119 minutes | Tamil |
| The Great Indian Suicide | 6 October 2023 | Thriller | 150 minutes | Telugu |
| Ippadiku Kadhal | 9 February 2024 | Romantic drama | 103 minutes | Tamil |
| Vidya Vasula Aham | 17 May 2024 | Romantic drama | 103 minutes | Telugu |
| Dear Nanna | 14 June 2024 | Drama | 40 minutes | Telugu |
| Aham Reboot | 30 June 2024 | Techno thriller | 91 minutes | Telugu |
| EVOL | 15 August 2024 | Thriller | 122 minutes | Telugu |
| Lineman | 25 November 2024 | Drama | 115 minutes | Tamil |
| Katha Kamamishu | 2 January 2025 | Comedy drama | 110 minutes | Telugu |
| Neeli Megha Shyama | 9 January 2025 | Romantic drama | 114 minutes | Telugu |
| Coffee with a Killer | 31 January 2025 | Comedy thriller | 101 minutes | Telugu |