# Miss Samoa

Miss Samoa or (Miss Universe Samoa) is a national beauty pageant in Samoa. Beginning in 2024, the new formation of Miss Universe Samoa will serve as the national contest to select the representative for the Miss Universe Pageant, marking the end of a 38-year absence from the competition.

## History

The Miss Samoa pageant was established and administered by the Samoa Visitors Association in late 1986 and handed over to the Samoa Visitors Bureau in 1996. The pageant was created in conjunction with tourism and has remained under its authority ever since. In 1987 the first Miss Samoa was crowned she was Ursula Elizabeth Curry who went on to represent Samoa in the first ever Miss South Pacific Pageant (name changed 2015 to Miss Pacific Islands). As years followed the winner of Miss Samoa under the guidance of the Samoan Tourism Authority went on to compete in the Miss South Pacific Pageant. In 1996 Verona Ah Ching made history being the first Miss Samoa to ever be crowned Miss South Pacific.
The Miss Samoa Pageant is an annual event dedicated to supporting opportunities for young Samoan women. The winner of pageant is given the opportunity to promote Samoa regionally and internationally as the face of Samoa and work as a national ambassador during her year reign, as of 2000 the Miss Samoa Pageant has been the finale of the annual Teuila Festival. In 2018 it was announced for the first time in the 32-year history of the pageant it will be held and hosted in the big island of Savai’i later that year Sonia Piva was crowned Miss Samoa 2018 making history being the first and only winner to be crowned in Savai’i.
In a history making decision by Samoa Tourism Authority the owners of the Miss Samoa Pageant, it was announced that there will be no the Miss Samoa Pageant for the year of 2020 due to the coronavirus pandemic months before the scheduled Miss Samoa 2020 pageant in September. Fonoifafo McFarland-Seumanu the Miss Samoa and Miss Pacific Islands 2019/2020 is first and only Miss Samoa to extend her reign spanning over a two-year period in the entire history of the pageant.

## Titleholders
### Miss Samoa

       Before 1997 Samoa named Western Samoa and debuted at Miss World in 1977, Miss Universe in 1981, and Miss Pacific Islands in 1993 (or previously, Miss South Pacific).
| Year | Miss Samoa | Notes |
| 1977 | Ana Decima Schmidt | Wearing "Western Samoa" at Miss World 1977: the Miss Samoa winners set to Miss World from 1977 to 1980 |
| 1978 | Rosalina Sapolu | |
| 1979 | Danira Leilani Schwalger | |
| 1980 | Liliu Tapuai | |
| 1981 | Lenita Marianne Schwalger | Wearing "Western Samoa" at Miss Universe 1981: the Miss Samoa winners set to Miss Universe from 1981 to 1986 |
| 1982 | Ivy Warner | |
| 1983 | Falute Mama Aluni | |
| 1984 | Lena Slade | |
| 1985 | Tracey Mihaljevich | |
| 1986 | Tu'iamanu'ula Kaye Hunt | |
| 1987 | Ursula Elizabeth Curry | Withdrew from Miss Universe, the main winner allocated to Miss World 1987 |
| 1988 | Tualagi Keil | |
| 1989 | Ainslie Fitisemanu | |
| 1990 | Tapa’au Folasa Samoa | |
| 1991 | Sina Greevy | |
| 1992 | Soloia Meleisea | |
| 1993 | Yolande Mareta Craig | 4th Runner Up -Miss South Pacific 1993 (Debuted at Miss South Pacific as "Western Samoa") |
| 1994 | Liliolevao Malietoa | 1st Runner Up - Miss South Pacific 1994 |
| 1995 | Marie Enosa | |
| 1996 | Verona Ah Ching | Miss South Pacific 1996 |
| 1997 | Mary-Jane Moe Mckibbin | Miss South Pacific 1997 |
| 1998 | Cheri Moana Robinson | Miss South Pacific 1998 |
| 1999 | Taralina Gae'e | 3rd Runner Up - Miss South Pacific 1999 |
| 2000 | Petra Suhren | 1st Runner Up - Miss South Pacific 2000 |
| 2001 | Manamea Apelu | Miss South Pacific 2001 |
| 2002 | Anita Jamieson | 3rd Runner Up - Miss South Pacific 2002 |
| 2003 | Punipuao Cilla Brown | 2nd Runner - Miss South Pacific 2003 |
| 2004 | Saifaleupolu Tamasese | |
| 2005 | Falute Sauvao Vaauli | 2nd Runner Up - Miss South Pacific 2005 |
| 2006 | Pearl McFall | Disqualified due to her age (She was only 17 when she won) |
| 2006 | Poinsettia Taefu | 1st Runner Up - Miss South Pacific 2006 |
| 2007 | Sherry Natalie Elekana | 2nd Runner Up - Miss South Pacific 2007 |
| 2008 | Gwendolyn Tuaitanu | 1st Runner Up - Miss South Pacific 2008 |
| 2009 | Jacinta Bourne | Resigned on October 2009, prior to Miss South Pacific in November, 2009 |
| 2009 | Tusisaleia Hope Pomele | 4th Runner Up - Miss South Pacific 2009 & Resigned from Miss Samoa on February 2010, serving only 4 months from October 2009 to February 2010 |
| 2009 | Tavalea Nilon | |
| 2010 | Jolivette Menime Ete | 2nd Runner Up - Miss South Pacific 2010 |
| 2011 | Olevia Ioane | |
| 2012 | Janine Nicky Tuivaiti | Miss South Pacific 2012 |
| 2013 | Susana Fanueli | 2nd Runner Up - Miss South Pacific 2013 |
| 2014 | Latafale Auva'a | Miss Pacific Islands 2014 |
| 2015 | Ariana Taufao | 1st Runner Up - Miss Pacific Islands 2015 |
| 2016 | Priscilla Olano | 3rd Runner Up - Miss Pacific Islands 2016 |
| 2017 | Alexandra Iakopo | 1st Runner Up - Miss Pacific Islands 2017 |
| 2018 | Sonia Piva | 2nd Runner Up - Miss Pacific Islands 2018 |
| 2019 | Fonoifafo Mcfarland-Seumanu | Miss Pacific Islands 2019-2021 |
| 2022 | Haylanni Pearl Mataupu Kuruppu | 1st Runner Up - Miss Pacific Islands 2022 & Vice Miss Global 2023 (First Runner Up) |
| 2023 | Moemoana Safa'ato'a Schwenke | Miss Pacific Islands 2024 |
| 2024 | Litara Loma Leilani Ieremia-Allan | Miss Pacific Islands 2025 |

### Miss Universe Samoa

       Below is the Miss Universe Samoa competition began 2024.
| Year | Miss Universe Samoa |
| 2024 | Haylanni Pearl Mataupu Kuruppu |

## Samoa at international pageants
### Miss Universe Samoa

* : Declared as Winner
* : Ended as runner-up or top 5/6 qualification
* : Ended as one of the finalists or semi-finalists
* : Ended as special awards winner
       On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent.
| Year | District | Miss Samoa | Placement at Miss Universe |
| Leiataualesa Jerry Brunt directorship — a franchise holder to Miss Universe from 2024 ||||||
| 2024 | Tuamasaga | Haylanni Pearl Mataupu Kuruppu | Unplaced |
| Samoa’s Annual National Teuila Festival directorship — a franchise holder to Miss Universe between 1981—1986 ||||||
| Did not compete between 1987—2023: Before 1997, Samoa competed as Miss Western Samoa at Miss Universe competition. ||||||
| 1986 | Tuamasaga | Tu'iamanu'ula Kaye Hunt | Unplaced |
| 1985 | Tuamasaga | Tracey Mihaljevich | Unplaced |
| 1984 | Tuamasaga | Lena Slade | Unplaced |
| 1983 | Tuamasaga | Falute Mama Aluni | Unplaced |
| 1982 | Tuamasaga | Ivy Warner | Unplaced |
| 1981 | Tuamasaga | Lenita Marianne Schwalger | Unplaced |

## Miss Samoa Regional Pageant Winners

Winner of Miss Samoa Regional Pageant from outside of Samoa such as Miss Samoa New Zealand, Miss Samoa Australia, Miss Samoa Victoria, Miss Samoa New South Wales and Miss Samoa USA.
Color keys
* : Declared as Winner
* : Ended as runner-up or Top 5/6 qualification
* : Ended as one of the Finalists
* : Ended as one of the Semi-finalists
* : Ended as special awards winner
| Year | Name | Regional Pageant | Placement at Miss Samoa |
| 2024 | Chantelle Tautunuafatasi | Miss Samoa Victoria | 4th Runner Up |
| 2024 | Epiphanyetaline Agalelei Vaomua Wright | Miss Samoa New South Wales | Unplaced |
| 2024 | Tanara Sue Fa'amausili | Miss Samoa Hawaii | Unplaced |
| 2024 | Anastasia Pagostar Maiai | Miss Tausala America | Unplaced |
| 2024 | So'otuli Ausage Pepe | Miss Samoa Queensland | Unplaced |
| 2024 | Josephina Fa'atupufilemu Lealaitafea | Miss Samoa USA | Unplaced |
| 2024 | Precious Mirama Tusega | Miss Samoa New Zealand | Unplaced |
| 2023 | Moemoana Safa'ato'a Schwenke | Miss Samoa New South Wales | Winner (Miss Pacific Islands 2024 Winner) |
| 2023 | Cherish Faamanu Manai | Miss Samoa New Zealand | Unplaced |
| 2022 | Haylanni Pearl Mataupu Kuruppu | Miss Samoa Melbourne | Winner |
| 2022 | Shilohm Vaeluaga Filipi | Miss Samoa New Zealand | 1st Runner Up |
| 2022 | Olivia Grace Unasa Siaosi | Miss Samoa Victoria | 3rd Runner Up |
| 2022 | Jessika Laletupu Ki | Miss Samoa Los Angeles | Unplaced |
| 2022 | Valentine Tanya Tago | Miss Samoa New South Wales | Unplaced |
| 2019 | Fonoifafo Mcfarland-Seumanu | Miss Samoa New Zealand | Winner (Miss Pacific Islands 2019 Winner) |
| 2019 | Fetui Tuetue | Miss Samoa New South Wales | 1st Runner Up |
| 2019 | Trinity Rosalind Robertson-Asuega | Miss Samoa Los Angeles | 2nd Runner Up |
| 2019 | Latisha Sialaloa | Miss Samoa Melbourne | 3rd Runner Up |
| 2019 | Tiafau Zahriya Leaoasoma | Miss Samoa Victoria | 4th Runner Up |
| 2019 | Shecki’nah Hadfield-Tooala | Miss Samoa Australia | Unplaced |
| 2018 | Cecilia Tufuga Fatu | Miss Samoa New Zealand | 1st Runner Up |
| 2018 | Retalila Temareti | Miss Samoa New South Wales | 3rd Runner Up |
| 2018 | Erin Noelani Taefu | Miss Samoa Australia | 4th Runner Up |
| 2018 | Norah Aloiai | Miss Samoa Victoria | Unplaced |
| 2018 | Lanuola Giselle Price | Miss Samoa Melbourne | Unplaced |
| 2017 | Fasi Faitafa Liolevave | Miss Samoa New South Wales | 1st Runner Up |
| 2017 | Adele Faaosofia | Miss Samoa Victoria | 2nd Runner Up |
| 2017 | Natalie Leitulagi Toevai | Miss Samoa New Zealand | 4th Runner Up |
| 2017 | Hopelynn Aisi Toloa | Miss Samoa Australia | Unplaced |
| 2016 | Naomi Eta Fruean | Miss Samoa New Zealand | 3rd Runner Up |
| 2016 | Tayla Scanlan | Miss Samoa New South Wales | 4th Runner Up |
| 2016 | Miriama Meafou | Miss Samoa Australia | 1st Runner Up |
| 2015 | Ariana Phillipa Taufao | Miss Samoa Australia | Winner |
| 2015 | Tuutasioaiga Jessica Taulaga | Miss Samoa New South Wales | 1st Runner Up |
| 2015 | Christina Taefu | Miss Samoa New Zealand | 2nd Runner Up |
| 2014 | Latafale Auva’a | Miss Samoa New Zealand | Winner (Miss Pacific Islands 2014 Winner) |
| 2014 | Tusipepa Sandra Lilomaiava | Miss Samoa Australia | Unplaced |
| 2013 | Muliagatele Renera Thompson | Miss Samoa Australia | 1st Runner Up |
| 2013 | Margaret Sarona Scott | Miss Samoa New Zealand | Did Not Compete |
| 2012 | Penina Maree Paeu | Miss Samoa New Zealand | Did Not Compete |
| 2012 | Mary Paklieata Pilia’e Tomasi Greatz | Miss Samoa Australia | Did Not Compete |
| 2011 | Metotisi Komiti Fa’alavaau | Miss Samoa New Zealand | Did Not Compete |
| 2011 | Rebecca Sutherton | Miss Samoa Australia | Did Not Compete |
| 2010 | Maree Angelica Wright | Miss Samoa New Zealand | 1st Runner Up |
| 2010 | Sallie Wulf-Peterson | Miss Samoa Australia | 2nd Runner Up |
| 2009 | Tuisaleia Hope Pomele | Miss Samoa USA | 1st Runner Up (later crowned Miss Samoa) |
| 2009 | Grace Schmidt Alai | Miss Samoa Australia | |
| 2009 | Christina Fa’afili | Miss Samoa New Zealand | |
| 2008 | Gwendolyn Pona Tuaitanu | Miss Samoa USA | Winner |
| 2008 | Amiley Faleafaga | Miss Samoa New Zealand | |
| 2007 | Sherry Elekana | Miss Samoa New Zealand | Winner |
| 2007 | Roseanna Pedebone | Miss Samoa Australia | |
| 2006 | Josie Fuimaono-Sapolu | Miss Samoa New Zealand | |
| 2006 | Loretta Marina Frost | Miss Samoa Australia | |
| 2005 | Merelina Saseve | Miss Samoa New Zealand | |
| 2005 | Rosina Paulo | Miss Samoa New South Wales | |
| 2004 | Dorian Scanlan | Miss Samoa New Zealand | |
| 2003 | Rosemary Tuaimalo | Miss Samoa New Zealand | |
| 2002 | Ronna Seyleck-Lee | Miss Samoa New Zealand | |
| 2001 | Jody Jackson | Miss Samoa New Zealand | |
| 2001 | Adeline Amituanai | Miss Samoa Australia | |
| 2000 | Elaine Ward | Miss Samoa New Zealand | |
| 1999 | Susana Talagi | Miss Samoa New Zealand | |
| 1999 | Gina Tafea | Miss Samoa Victoria, Miss Samoa Australia | |
| 1998 | Cherish Fitisemanu | Miss Samoa Australia | |
| 1997 | Susan Pa’u | Miss Samoa New Zealand | |
| 1996 | Sovita Mauga | Miss Samoa New Zealand | |
| 1995 | Mary-Jane Moe Mckibbin | Miss Samoa Australia | |
| 1995 | Roxanna Clark | Miss Samoa New Zealand | |
| 1994 | Sharon Iputau | Miss Samoa New Zealand | |
| 1993 | Lorna Meleisea | Miss Samoa New Zealand | |
| 1992 | Julia Toevai | Miss Samoa New Zealand | Did Not Compete (Miss Pacific Islands 1992 Winner) |
| 1991 | Marceena Fris | Miss Samoa New Zealand | Did Not Compete |

## Winners Gallery

* Miss Samoa 2022 & Miss Global Samoa 2023 Haylani Pearl Mataupu Kuruppu

## Titleholders

Color keys
* : Declared as Miss South Pacific/Miss Pacific Islands Winner
* : Ended as runner-up or Top 5/6 qualification
* : Ended as one of the Finalists
* : Ended as one of the Semi-finalists
* : Ended as special awards winner
| Year | Miss Samoa | Miss Pacific Islands Placing | Special Awards |
| 2024 | Litara Loma Leilani Ieremia-Allan | Miss Pacific Islands 2025 | 2 Special Awards Miss Photogenic Best Interview |
| 2023 | Moemoana Safa’ato’a Schwenke | Miss Pacific Islands 2024 | 4 Special Awards Best Traditional Wear Best Interview Best Talent People's Choice Award |
| 2022 | Haylani Pearl Mataupu Kuruppu | 1st Runner Up | 1 Special Awards Best Sarong |
| 2019 | Fonoifafo McFarland-Seumanu | Miss Pacific Islands 2019 | 2 Special Awards Best Traditional Wear Best Interview |
| 2018 | Sonia Piva | 2nd runner-up | 2 Special Awards Best Sarong Traditional Inspired Wear |
| 2017 | Alexandra Iakopo | 1st runner-up | 4 Special Awards Miss Personality Best in Talent Miss Internet Best Interview |
| 2016 | Priscilla Olano | 3rd runner-up | 1 Special Awards Miss Personality |
| 2015 | Ariana Taufao | 1st runner-up | 1 Special Awards Best Presentation & Stage Interview |
| 2014 | Latafale Auva'a | Miss Pacific Islands 2014 | 4 Special Awards Best Traditional Wear Best Sarong Best Talent Best Interview |
| 2013 | Susana Fanueli | 2nd runner-up | 2 Special Awards Miss Internet Miss Photogenic |
| 2012 | Janine Nicky Tuivaiti | Miss South Pacific 2012 | 3 Special Awards Best Traditional Wear Best Talent Miss Photogenic |
| 2011 | Olevia Ioane | unplaced | |
| 2010 | Jolivette Menime Ete | 2nd runner-up | 1 Special Awards Miss Internet |
| 2009 | Tusisaleia Hope Pomele (Resigned) | 4th runner-up | |
| 2009 | Tavalea Nilon | did not compete | |
| 2009 | Jacinta Bourne (Resigned) | did not compete | |
| 2008 | Gwendolyn Tuaitanu | 1st runner-up | 2 Special Awards Best Talent Miss Internet |
| 2007 | Sherry Natalie Elekana | 2nd runner-up | 1 Special Awards Miss Internet |
| 2006 | Poinsettia Taefu | 1st runner-up | 3 Special Awards Best Sarong Miss National Tourism Best Interview |
| 2005 | Falute Sauvao Vaauli | 2nd runner-up | 1 Special Awards Best Traditional Wear |
| 2004 | Saifaleupolu Tamasese | unplaced | |
| 2003 | Punipuao Cilla Brown | 2nd runner-up | |
| 2002 | Anita Jamieson | 3rd runner-up | 1 Special Awards Best Talent |
| 2001 | Manamea Apelu | Miss South Pacific 2001 | 6 Special Awards Best Talent Miss Internet Best Sash Award Best Coconut Award Miss Photogenic Best Float |
| 2000 | Petra Suhren | 1st runner-up | 1 Special Awards Best Traditional Wear |
| 1999 | Taralina Gae'e | 3rd runner-up | 2 Special Awards Best Coconut Award Miss National Tourism |
| 1998 | Cheri Moana Robinson | Miss South Pacific 1998 | 1 Special Awards Best Talent |
| 1997 | Mary-Jane Moe Mckibbin | Miss South Pacific 1997 | |
| 1996 | Verona Ah Ching | Miss South Pacific 1996 | 1 Special Awards Best Talent |
| 1995 | Marie Enosa | unplaced | 2 Special Awards best Traditional Wear Miss Photogenic |
| 1994 | Liliolevao Malietoa | 1st runner-up | |
| 1993 | Yolande Mareta Craig | 4th runner-up | |
| 1992 | Soloia Meleisea | unknown | |
| 1991 | Sina Greevy | unknown | |
| 1990 | Tapa’au Folasa Samoa | unknown | |
| 1989 | Ainslie Fitisemanu | unknown | |
| 1988 | Tualagi Keil | unknown | |
| 1987 | Ursula Elizabeth Curry | unknown | |
| 1968 | Tuifeamalo Schaafhausen | Did Not Compete | |

## Samoa Pageants Representatives

List of Samoan women who have represented Samoa during International and Regional Pageants.
Color keys
* : Declared as Winner
* : Ended as runner-up or Top 5/6 qualification
* : Ended as one of the Finalists
* : Ended as one of the Semi-finalists
* : Ended as special awards winner
| Year | Name | International Pageant | Placement | Special Awards |
| 2025 | Nikolina Ah Kuoi | Miss Global | Top 20 | |
| 2024 | Anna-Li Pisa Tanuvasa Chou-Lee | Miss Earth | Unplaced | |
| 2024 | Haylani Pearl Mataupu Kuruppu | Miss Universe | Unplaced | |
| 2023 | Haylani Pearl Mataupu Kuruppu | Miss Global | 1st Runner-Up | |
| 2023 | Tashana Opelu | Face of Beauty International | Top 15 | 2nd Runner-Up - Teen Face of Beauty International |
| 2019 | Alalamalae Lata | Miss World | Unplaced | |
| 2019 | Rosevellaryn Brown Fane | Miss Tourism World | Unplaced | |
| 2018 | Thelma Fetu | Miss South Pacific Plus Australia | Winner | |
| 2018 | Rebecca Sam Yung | Miss Earth | Unplaced | |
| 2018 | Sally Moe | Miss Pageant Of The World | Unplaced | |
| 2018 | Cyprian Fruean-Posesione | Lady of Brilliancy International Pageant | Unplaced | |
| 2017 | Olivia Howman | Miss Earth | Unplaced | |
| 2017 | Cyprian Fruean-Posesione | Mrs Worldwide | Unplaced | |
| 2016 | Josephine Mafoa | Face of Beauty International | Unplaced | Save the Mazaalai Award |
| 2015 | Latafale Auva'a | Miss World | Unplaced | Winner - Dances Of The World 4th Runner-Up - Miss World Talent Top 5 - Miss World Sports Top 10 - Beauty With A Purpose |
| 2015 | Tayla Jane Scanlan | Face of Beauty International | Unplaced | |
| 2014 | Sophia Pilia’e-Smith | Miss Tourism Planet | Winner | |
| 2014 | Danielle Lelo | Miss World | Unplaced | |
| 2014 | Renee Logova | Miss Grand International | Unplaced | |
| 2014 | Natasha Westropp | Miss Earth | Unplaced | |
| 2014 | Evelyn Vaigalu | Face of Beauty International | Unplaced | |
| 2013 | Penina Maree Paeu | Miss World | Unplaced | |
| 2011 | Helen Talipeau | Supermodel of Asia Pacific 2011 | Unplaced | |
| 2010 | Danielle Lelo | Miss Intercontinental | Top 15 | |
| 2010 | Faaselega Oloapu | Miss Earth | Unplaced | |
| 2009 | Varuna Curry | Miss Earth | Unplaced | |
| 2006 | Mililani Vienna Tofa | Miss Earth | Unplaced | Best National Costume |
| 2005 | Jospehine Elena Bernadette Meisake | Miss Earth | Unplaced | |
| 1988 | Noanoa Hill | Miss World | Unplaced | |
| 1987 | Ainslie Berking | Miss World | Unplaced | |
| 1986 | Kasileta Joan Gabriel | Miss World | Unplaced | |
| 1986 | Tu'iamanu'ula Kaye Hunt | Miss Universe | Unplaced | |
| 1985 | Angelie Achatz | Miss World | Unplaced | |
| 1985 | Tracey Mihaljevich | Miss Universe | Unplaced | |
| 1984 | Ana Bentley | Miss World | Unplaced | |
| 1984 | Lena Slade | Miss Universe | Unplaced | |
| 1983 | Theresa Thomsen | Miss World | Unplaced | |
| 1983 | Falute Mama Aluni | Miss Universe | Unplaced | |
| 1982 | Lilly Caroline Hunt | Miss World | Unplaced | |
| 1982 | Ivy Warner | Miss Universe | Unplaced | |
| 1981 | Juliana Curry | Miss World | Unplaced | |
| 1981 | Lenita Marianne Schwalger | Miss Universe | Unplaced | |
| 1980 | Liliu Tapuai | Miss World | Unplaced | |
| 1979 | Danira Leilani Schwalger | Miss World | Unplaced | |
| 1978 | Rosalina Sapolu | Miss World | Unplaced | |
| 1978 | Palepa Sio Tauiliili | Miss Universe | Unplaced | |
| 1977 | Ana Decima Schmidt | Miss World | Unplaced | |
| 1977 | Virginia Caroline Suka | Miss Universe | Unplaced | |
| 1976 | Taliilani Ellen Letuli | Miss Universe | Unplaced | |
| 1976 | Darlene Jean Schwenke | Miss Intercontinental | Unplaced | Best National Costume |
| 1975 | Darlene Jean Schwenke | Miss Universe | Unplaced | |
| 1977 | Anna Schmidt | | | |