# CBS Daytime

CBS Daytime is a division within CBS that is responsible for the daytime television block programming on the CBS' late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows.

## Schedule

NOTE: All regular times listed are in Eastern Time Zone.
| 10:00 am – 11:00 am/3:00 pm – 4:00 pm | Let's Make a Deal or local programming* |
| 11:00 am – 12:00 pm | The Price Is Right |
| 12:30 pm – 1:30 pm | The Young and the Restless* |
| 1:30 pm – 2:00 pm | The Bold and the Beautiful* |
| 2:00 pm – 3:00 pm | Beyond the Gates |
Most CBS affiliates in the Central, Mountain, and Pacific time zones, and in Alaska and Hawaii air this schedule one hour earlier (starting at 9:00 am); local schedules may differ over all time zones.
* CBS provides two separate feeds of Let's Make a Deal, at 10:00 am or 3:00 pm Eastern time (9:00 am and 2:00 pm Central time); affiliates who follow the network's master schedule have the option to air the program in either timeslot.
* CBS provides an alternate feed of The Young and the Restless at 11:00 am Central time (12:00 pm Eastern); this feed is used by some stations outside of the Eastern Time Zone to accommodate their Noon hour local newscasts. CBS stations who utilize this option include network-owned WCCO-TV in Minneapolis, and affiliates KLAS-TV in Las Vegas, KPIX-TV in San Francisco, KMOV in St. Louis, and KIRO-TV in Seattle.
* Some CBS affiliates air The Bold and the Beautiful at different times other than 1:30/12:30 pm (e.g. KIRO-TV in Seattle, which airs the show at 2:00 pm).

## Current programs
### Game shows
#### Let's Make a Deal

* Debut: October 5, 2009
* Replaced program: Guiding Light
* Taping location: Haven Studios, Glendale, California
* Host: Wayne Brady
* Announcer: Jonathan Mangum
* Production Company: Marcus/Glass Entertainment in association with Fremantle/RTL Group
* Producing Team: John Quinn (executive producer)
* Directing/Writing Team: Lenn Goodside (director)

#### The Price Is Right

* Debut: September 4, 1972
* Replaced program: The Beverly Hillbillies
* Taping location: Haven Studios, Glendale, California
* Host: Drew Carey
* Announcer: George Gray
* Production Company: Fremantle/RTL Group
* Producing Team: Evelyn Warfel (executive producer), Adam Sandler (co-executive producer), Adam Sandler (producer), Stan Blits, Sue MacIntyre (co-producers), Vanessa Voss (prize producer), Gina Edwards Nyman (associate producer)
* Directing/Writing Team: Adam Sandler (director)

### Soap operas
#### The Young and the Restless

* Debut: March 26, 1973
* Replaced program: Where the Heart Is
* Taping location: Television City, Los Angeles, California (stage 41 and 43)
* Creators: William J. Bell and Lee Phillip Bell
* Production company: Bell Dramatic Serial Company and Corday Productions in association with Sony Pictures Television
* Producing team: Josh Griffith (executive producer); Edward J. Scott (senior producer); Steve Kent (executive in charge); John Fisher (supervising producer); Jonathan Fishman, Matthew J. Olsen, Vivian Gundaker, Elizabeth LeBrun (producers)
* Directing team: Michael Eilbaum, Sally McDonald, Nancy Ortenberg, Owen Renfroe, Steve Williford
* Head writer: Griffith
* Other writers: Jeff Beldner, Marin Gazzaniga, James Harmon Brown, Marla Kanelos
* Casting director: Greg Salmon
* Cast: List of The Young and the Restless cast members

#### The Bold and the Beautiful

* Debut: March 23, 1987
* Replaced program: Capitol
* Taping location: Television City, Los Angeles, California (stage 31)
* Creators: William J. Bell, Lee Phillip Bell
* Production company: Bell-Phillip Television Productions Inc.
* Producing team: Bradley Bell (executive producer); Casey Kasprzyk (supervising producer); Rachel A. Herman, Cynthia J. Popp (producers); Nayeli Gomez (line producer)
* Directing team: Jennifer Howard, Anthony Pascarelli, Popp, Heather Tom
* Head writers: Bradley Bell
* Other writers: Rex M. Best, Michael Minnis, Mark V. Pincotti
* Casting director: Christy Dooley
* Cast: List of The Bold and the Beautiful cast members

#### Beyond the Gates

* Debut: February 24, 2025
* Replaced program: The Talk
* Taping location: Assembly Studios, Atlanta, Georgia
* Creator: Michele Val Jean
* Production companies: CBS Studios, NAACP, Procter & Gamble Studios
* Producing team: Val Jean, Sheila Ducksworth, Leon Russell, Derrick Johnson, Kimberly Doebereiner, Robert Guza Jr., Julie Hanan Carruthers, Anna Saalfeld (executive producers)
* Head writers: Val Jean, Guza Jr.
* Other writers: Susan Dansby (script editor); Michael Montgomery (continuity producer); Jazmen Darnell Brown, Cheryl L. Davis, Danielle Paige, Judy Tate (scriptwriters); Sara A. Bibel, Ron Carlivati, Christopher Dunn, Gregori J. Martin, Teresa Zimmerman (breakdown writers)
* Cast: List of Beyond the Gates cast members

## Former shows on CBS Daytime
### Soap operas

* As the World Turns (1956–2010)
* The Brighter Day (1954–1962)
* Capitol (1982–1987)
* The Clear Horizon (1960–1961; 1962)
* The Edge of Night (1956–1975)
* The Egg and I (1951–1952)
* The First Hundred Years (1950–1952)
* Full Circle (1960–1961)
* Guiding Light (1952–2009)
* Hotel Cosmopolitan (1957–1958)
* Love Is a Many Splendored Thing (1967–1973)
* Love of Life (1951–1980)
* Portia Faces Life (1954–1955)
* The Road of Life (1954–1955)
* Search for Tomorrow (1951–1982)
* The Secret Storm (1954–1974)
* The Seeking Heart (1954–1955)
* Valiant Lady (1953–1957)
* Where the Heart Is (1969–1973)
* Woman with a Past (1954)

### Talk show

* The Talk (2010–2024)

### Game shows

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three television networks to carry daytime game shows. While NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967–68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.
Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.
Currently, CBS carries two network games: The Price Is Right and a revival of Let's Make a Deal which debuted in 2009. Prior to Deal, the last game on CBS (other than Price) was the Ray Combs-hosted revival of Family Feud, which aired from 1988 to 1993.
* Missus Goes a Shopping (1947–1949; renamed This Is the Missus in November 1948)
* Beat the Clock (1950–1958, 1979–1980; renamed All-Star Beat the Clock in November 1979)
* Winner Take All (1951)
* Strike It Rich (1951–1958)
* Your Surprise Store (1952)
* Wheel of Fortune (1952–1953; not the same game show as the 1989–1991 version)
* Double or Nothing (1952–1954)
* There's One In Every Family (1952–1953)
* Freedom Rings (1953)
* I'll Buy That (1953–1954)
* The Big Payoff (1953–1959)
* On Your Account (1954–1956)
* Love Story (1955–1956)
* Dotto (1958)
* How Do You Rate? (1958)
* For Love or Money (1958–1959)
* Top Dollar (1958–1959; replaced Dotto)
* Play Your Hunch (1958–1959)
* Video Village (1960–1962)
* Your Surprise Package (1961–1962)
* Double Exposure (1961)
* Face the Facts (1961)
* Password (1961–1967; replaced Face the Facts)
* To Tell the Truth (1962–1968)
* The Amateur's Guide to Love (1972)
* Gambit (1972–1976)
* The Joker's Wild (1972–1975)
* Hollywood's Talking (1973)
* The $10,000 Pyramid (1973–1974)
* Match Game '73–'79 (1973–1979; replaced Hollywood's Talking)
* Now You See It (1974–1975 and April–July 1989; replaced Card Sharks in 1989)
* Tattletales (1974–1978; 1982–1984)
* Spin-Off (1975; replaced The Joker's Wild)
* Musical Chairs (1975)
* Give-n-Take (1975; replaced Spin-Off)
* Double Dare (1976–1977; replaced Gambit)
* Pass the Buck (1978)
* Tic-Tac-Dough (Summer 1978)
* Whew! (1979–1980; renamed Celebrity Whew! in November 1979)
* Child's Play (1982–1983, replaced by Press Your Luck)
* The $25,000 Pyramid (1982–1988; temporarily replaced by Blackout)
* Press Your Luck (1983–1986; replaced Child's Play)
* Body Language (1984–1986; replaced Tattletales)
* Card Sharks (1986–1989; replaced Body Language)
* Blackout (1988; replaced and subsequently replaced by The $25,000 Pyramid, later replaced by Family Feud)
* Family Feud (1988–1993; replaced The $25,000 Pyramid and Blackout; renamed Family Feud Challenge and expanded to 60 minutes in June 1992)
* Wheel of Fortune (1989–1991; replaced Now You See It)

## Past proposed series

* 1957: The Will to Dream by Doris Frankel about the relationship between an atomic scientist and his wife
* 1964: Roy Winsor created The Widening Circle, a spinoff of The Secret Storm. A pilot was shot with James Vickery as Alan Dunbar and Diana Muldaur as Ann Wicker.
* 1971: Fred J. Scollay created Absent Without Love.
* 1972: Winifred Wolfe and Mary Harris had a proposal for a one-hour serial titled Yesterday's Child...Tomorrow's Adult
* 1982: Beverly Hills, California
* 1983: Grosse Pointe – set in Michigan; featured competing families in the auto industry and auto racers
* 1985: series created by Johnathan Valin
* 1986: During her absence from Ryan's Hope, Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air.
* 1986: The Billionaires by Barbara Bauer and Paul Rauch

## Executives

| Name | Title | Years | Notes |
| Lester Gottlieb | Director of Daytime programming | 1955–1960 | Began in the position in July 1955 and remaining until January 1960 |
| Fred Silverman | Vice President of Daytime Programming | 1963–1970 | Oversaw the development of daytime programming before eventually heading the entire network. |
| Bud Grant | Vice President of Daytime Programming | 1970–1975 | He was the head of CBS Daytime programming at the time The Young and the Restless went into development and he gave the show the green light. Cancelled in-house produced soaps Love Is a Many Splendored Thing, Where the Heart Is, and The Secret Storm while sparing Love of Life, which improved in ratings toward the end of his tenure. Successfully relaunched an updated version of The Price Is Right, which remains on air to date. |
| Mike Ogiens | Vice President of Daytime Programming | 1975–1980 | Took over the daytime programming in 1975 and ultimately removed The Edge of Night from CBS to make room to expand As the World Turns to a full hour, expanded Guiding Light to a full hour in 1977, and later The Young and the Restless. |
| Jeane Renick | Vice President of Daytime Programming | 1980–1986 | East Coast Director, 1978-80, Manager Daytime, 1976-78. Asst. to Mike Ogiens, 1973-76. Replaced Search for Tomorrow in March 1982 with new soap opera, Capitol Subsequently replaced "Capitol" with "The Bold and the Beautiful." |
| Michael Brockman | Vice President of Daytime and Children's Programming | 1983–1989 | During his tenure he introduced seasonal campaign graphics with network slogans for the daytime promotions of CBS' daytime shows. Brockman departed in July 1989 when he left to join ABC Daytime. From 1983 to 1987, Bob Short served as Chief Consultant for CBS Daytime during Brockman's tenure. |
| Lucy Johnson | Senior Vice President of Daytime Programming | 1989–2003 | Departed her post at the end of January 2003. Johnson had been with the network for 14 years. At the time of Johnson's departure, CBS president Les Moonves went on record to state "What Lucy has achieved with our daytime lineup may never happen again. To maintain a position of leadership for more than 13 years in any field is an unbelievable accomplishment. To do it in television, where viewing habits can change dramatically, is even more impressive." |
| Barbara Bloom | Senior Vice President of Daytime Programming | 2003–2011 | Served as Executive Vice President from January 2003 to February 2011. Bloom reported to Nina Tassler who in turn reported to her boss Nancy Tellem who reported to head CBS president Les Moonves. Previously worked as a writer and producer on ABC Daytime. In an unusual move for a network executive, Bloom, a Writers Guild of America member who used to write for ABC's Port Charles, also wrote breakdowns, and accepted on-screen credit for two episodes of The Young and the Restless in 2007. Bloom gave input into the CBS soaps long-term storylines and gave extensive notes on every single outline and script – a practice that had long been in place during her tenure at ABC. She also oversaw the search for a new host of The Price Is Right, successfully replacing the retiring Bob Barker with Drew Carey as well as the introduction of CBS' first daytime talk show The Talk. |
| Richard Mensing | Vice President of Daytime Programming | 2003–2008 | Mensing was raised in Richmond, Virginia, and had been with CBS Daytime from 2003 to 2008 working alongside of Barbara Bloom, and was ABC Daytime's Creative Director from 1999 to 2002. Replaced by Michelle Newman in May 2008. |
| Michelle Newman | Vice President of Daytime Programming | 2008–2012 | Replaced Richard Menning while working alongside Barbara Bloom. Served as interim Senior Vice President after Bloom left, and until McDaniel was named as the permanent replacement for Bloom. |
| Angelica McDaniel | Senior Vice President of Daytime Programming | 2012–2019 | Assumed this position in early 2012. Joined CBS in 2010 in the Daytime division working alongside of Barbara Bloom and Michelle Newman. Job eliminated as part of CBS restructuring. CBS Daytime folded into division currently run by Amy Reisenbach. |
| Margot Wain | Vice President of Daytime Programming | 2012–2019 | Had been a CBS Daytime executive since Lucy Johnson's tenure. Wain was considered as a contender for Vice President as a successor had yet to be announced after Barbara Bloom stepped down, but the job eventually went to Angelica McDaniel, whom Wain works alongside of. She served as Director of daytime programming until being promoted to Vice President of daytime programming in September 2013. |
As of 2019, CBS Daytime has been folded into the network's current programming division.

## Notable profiles
### Soderberg

Robert Soderberg is an American TV writer. He was born in Lakewood, Ohio and died in Santa Barbara, California in 1996.
In 1969, he co-wrote the teleplay for an unsold television pilot called Shadow Man about a man who has plastic surgery and assumes the identity of a multi-billionaire to do good for all humanity.
He has thirteen credits to his name, including being the Head Writer of CBS Daytime's As the World Turns (1973–1978) and Guiding Light and ABC Daytime’s One Life to Live and General Hospital (1989).
He has received three Daytime Emmy Awards.

### Calhoun

Robert Calhoun is an American television writer, producer and director.
He graduated from the University of Maryland, College Park then went on to serve three years in the United States Navy. He was a gay man.
His credits include Guiding Light (as Head Writer during the 1988 Writers Guild of America strike and Executive Producer from 1988 to 1991; replaced by Jill Farren Phelps), As the World Turns (EP: 1984–1988 replaced by Laurence Caso), Another World and Texas (1981).
He has garnered 8 Daytime Emmy Award nominations. His first nomination in 1979 was shared with Ira Cirker, Melvin Bernhardt, and Paul Lammers.

### Frisch

Peter Frisch is an American TV and theatre producer and director.
He received his M.F.A. in stage direction from Carnegie Mellon. As a nationally recognized teacher and coach, Peter has held faculty posts at Carnegie, The Juilliard School, Harvard University, Boston University, Cal Arts, and UCLA. He has taught and coached professional actors and directors in New York and Los Angeles over the last forty years.
Prior to coming to Santa Barbara, Frisch served as Producer on The Young and the Restless for CBS Daytime. He came to the show directly from Pittsburgh and a six-year stint as Head of Drama at Carnegie Mellon University's prestigious School of Drama where he also taught and directed for the mainstage. Moonlighting, he also directed seventeen events for the Pittsburgh Symphony Orchestra, working with musicians such as Mariss Jansons, Marvin Hamlisch and Rolando Villazon.
During the past 35 years, Peter has directed over 160 productions in the New York and regional theatre, including a full range of classic and contemporary plays, cabaret and opera. He has been Producing Director of the Hyde Park Festival Theatre (NY), Resident Director with the Berkshire Theatre Festival and Artistic Director of American Playwrights Theatre in Washington, D.C.
Peter received a Joseph Jefferson Award for the Chicago premiere of American Dreams (co-authored with Studs Terkel) and the Outer Circle Award for My Papa's Wine on New York's Theatre Row. At American Playwrights Theatre, his collaboration with Larry L. King led to a 1988 Helen Hayes Award for The Night Hank Williams Died. Also at APT, he won an inaugural John F. Kennedy Center for the Performing Arts/American Express Grant for his production of Speaking In Tongues, about controversial film director Pier Paolo Pasolini.
Previously in Los Angeles, Peter served as a Producer on Fox Broadcasting Company's Tribes.
Frisch has been a panelist for the National Endowment for the Arts and the Fulbright Program and served as a board member of the Society of Stage Directors and Choreographers Foundation. He is an enthusiastic amateur musician and has been published in a variety of journals from Sound & Vision to The Washington Report on Middle Eastern Affairs.

## CBS Daytime slogans

* 1981: "Powerful Dramas"
* 1982: "DayDreams"
* 1985–1986: "In the Heat of the Day"
* 1986: "In the Heat of It" (summer slogan)
* 1986–1987: "Rumor Has It"
* 1987–1988: "Can't Get Enough"
* 1988–1989: "Be Tempted"
* 1989–1990: "Wilder Than Ever"
* 1990–1991: "Anything can happen...On the Edge"
* 1991–1992: "Try Me"
* 1992–1993: "Imagine"
* 1993–1994: "Don't Blink and Don't Look Away"
* 1994–1995: "Every Moment"
* 1995–1996: "Aren't You Glad Today"
* 1996–1997: "Always Watch Your Back"
* 1997: "Lose Your Cool" (summer slogan)
* 1997–1999: "Oh, If You Only Knew"
* 1999–2001: "What Happens Next...is Everything (It's Everything)"
* 2001–2002: "Did Ya Understand That?"
* 2002–2003: "Get it On"
* 2003–2004: "Hot Enough for You"
* 2004–2005: "The Look That's Got You Hooked"
* 2005–2006: "Nobody Does it Better"
* 2006–2007: "The Day Belongs to CBS"
* 2007–2009: "The Drama is Always On"
* 2009: "Summer is for CBS Daytime" (summer slogan)
* 2009–2020: "Only CBS Daytime"
* 2012: "CBS Daycation" (summer slogan)
* 2014–2020: "So Good" (alternate)

## TV ratings

Because of a quirk in The Price Is Right from 1975 during the experimental run at a one-hour format in September that became final that November, that show's ratings in daytime are split into first half and second half segments. The same has been done for the ratings for Let's Make a Deal since that show's premiere in 2009.