# Kochouseph Chittilappilly

Kochouseph Thomas Chittilappilly (born 1950) is an Indian business magnate, writer, investor and philanthropist. He is the founder, chairman and Chief Executive Officer of V-Guard Industries, a chain of amusement parks called Wonderla, a real estate apartment construction venture Veegaland Homes and a wellness park & event hub named Chittilappilly Square. K. Chittilappilly Foundation, a non profit organization founded by him, is engaged in charitable and philanthropic activities.
Chittilappilly is a recipient of the Rashtriya Samman award from the Government of India for being among the highest taxpayers and the Newsmaker of the Year 2011 award from Malayala Manorama.
As the chairman of the Stray Dog Free movement, he has advocated for government action to address the "menace" of stray dogs in his home state of Kerala, and has criticized legislation forbidding the killing of stray dogs. As of January 2023, he is a part of the Twenty20 party and serves as an advisory member. In 2022, he was honoured with Kerala Sree Award, third highest civilian award given by the Government of Kerala.

## Biography

Kochouseph Chittilappilly was born to C. O. Thomas of the Chittilappilly house in Parappur, a suburb of Thrissur in the erstwhile State of Travancore–Cochin (present day Kerala) in December 1950. His early schooling was at the local church school after which he graduated from Christ College, Irinjalakuda and followed it with a master's degree in Physics from St. Thomas College, Thrissur in 1970. His career kickstarted in 1973 at Telics, a Thiruvananthapuram based electronics company manufacturing voltage stabilizers and emergency lamps, in the capacity of a supervisor where he worked for three years.
In 1977, he founded V-Guard Industries, a small electronics manufacturing unit for the production of voltage stabilizers with a capital of ₹100,000. The company which had 2 employees at its modest manufacturing facility in Thrissur at inception, grew over the years to become the largest selling stabilizer brand in India. The company claims to have 500 distributors, 3000 dealers, 20,000 retailers and a network of service centers across India supporting a product range composed of Pumps and Motors, Electric and Solar Water Heaters, Wiring Cables, UPS, and Ceiling Fans. The company has an Indian market share of 20 percent in UPS segment, 15 percent in pumps, 12 percent in water heaters and 7 percent in wiring cables segments.
Chittilapilly is reported to have introduced a new business model by total product outsourcing coupled with in-house quality control when his factories were shut down following a workers' strike in the 1980s. Later, diversifying the business, he started the first water theme park in the state of Kerala under the name, Veegaland, in 2000. Another park on a larger scale, Wonderla, was subsequently started in Bengaluru. Veegaland has since been renamed as Wonderla Kochi, in an effort to establish the name as a brand. Veegaland Developers is another venture by Kochouseph Chittillappilly that is in to construction of ready to occupy flats and apartments in Kochi.
Chittilapilly is married to Sheela and the couple has two sons Arun Chittilappilly and Mithun Chittilappilly. Sheela is the Managing Director of V-Star Creations, a group company. Arun heads the amusement park business, Wonderla and Mithun is the incumbent Managing Director of V-Guard Industries.

## Writing career

Chittilappilly published his first book, Practical Wisdom, in 2005, which is an account of practical management techniques he derived from his personal experiences. Two more books in the same series followed, Practical Wisdom 1: In Real Life and Management (2010) and Practical Wisdom 2: In Real Life and Management (2012). His autobiographical books Ormakilivathil (2011), a commentary on social life in Kerala in the 1950s, and Ormakalilekku Oru Yathra (2015), wherein he shares the story of the making of a business man and his personal philosophy of life, are combined and translated into English as A Journey Towards Hope. He narrates the inspiring story of how he donated his kidney and became 'rich' at heart in his book The Gift (2016).