# Cristina Ferreira

Cristina Maria Jorge Ferreira (born 9 September 1977) is a Portuguese television presenter and businesswoman. Since the 2010s, she has been the highest-paid celebrity in Portugal (earning 232,000 Euros per month, as of 2022).

## Biography

Born in Malveira, a small village of Mafra Municipality, 40 km from Lisbon, in 1977, Cristina graduated in History and taught it for a few years. Her parents were merchants in local fairs across the region.
She graduated in journalism and had prominent television presenters Manuel Luís Goucha and Júlia Pinheiro as her teachers. She began her television career on TVI, having hosted the daily "extra" Big Brother and the news show Diário da Manhã. From 2004 to 2018, she and Goucha hosted the morning talk show Você na TV!. During this period, Cristina gained status as one of the most high-profile celebrities in Portugal.
From 2012 to 2018, Cristina co-hosted the prime-time show A Tua Cara Não Me é Estranha, along with Goucha.
In 2017, she began hosting the show Apanha Se Puderes which was taped until Cristina moved to rival TV station SIC, in the second half of 2018. This deal was the most heavily publicised TV transference in Portugal in more than a decade. With this transfer she became a direct competitor of TVI and her previously co-hosted morning show at that channel.
At SIC, apart from holding a hosting role, it was reported she would also hold a executive consultancy role in the entertainment directory of the channel.
In January 2019, Cristina began hosting her first programme on SIC, the morning show O Programa da Cristina, which directly competed with the show she co-hosted before, Você na TV!, hosted by Goucha, along with a new co-host, Maria Cerqueira Gomes. With O Programa da Cristina, SIC led the morning ratings for the first time in fourteen years. She received a phone call from President Marcelo Rebelo de Sousa (President of Portugal), which was televised live during the premiere episode of this show.
In the summer of 2020, Cristina Ferreira returned to TVI, this time as one of the shareholders. At 42, Cristina Ferreira left SIC after unilaterally terminating her contract two years early, prompting the broadcaster to seek compensation, which could range from €2 million to €4 million. This amount includes contractual obligations linked to call-in competitions. She re-joined TVI as a presenter, director of entertainment and fiction, and a non-executive board member, with a potential shareholding of up to 2%.
The channel SIC and Cristina Ferreira have reached a settlement, ending their legal dispute over a contract breach linked to Ferreira’s return to TVI. SIC had filed a lawsuit against her in 2020, and in 2023, the Lisbon West District Court enforced the seizure of Amor Ponto’s, Cristina's company, assets after a ruling ordered the company to pay over €3.3 million plus interest to SIC. The agreement brings the case to a close, though the details have not been disclosed.
In 2023, Media Capital, who owns TVI channel, announced that it has renewed its confidence in Cristina Ferreira by extending her association with TVI and appointing her as executive director of Media Capital Digital while retaining her role as director. The company stated that Ferreira will continue as director of entertainment and fiction and will also strengthen her contribution to new business and talent development.
Beyond her television career, Cristina Ferreira has also established herself as a businesswoman. She launched a fashion venture with her clothing store, Casiraghi Forever, based in Malveira. Her influence in the entertainment industry has been recognised by Forbes magazine, which ranked her second in the Entertainment category of its "Most Powerful in Business" list, scoring 68 points.
She has a son with António Casinhas, a now-retired football player. She is a supporter of the football club S.L. Benfica.

## Businesswoman

Cristina Ferreira has been involved in various business ventures alongside her television career. She owns a clothing store, Casiraghi Forever, in Malveira and launched the website/blog Daily Cristina in 2013 to share aspects of her personal and professional life. She has published several books, including a cookbook, an autobiographical work, a guide to English conversation aimed at supporting underprivileged children, and a book addressing online verbal abuse. In 2014, she collaborated with Hush Puppies on a footwear line and launched the fragrance Meu in partnership with LR Health & Beauty, later introducing a men’s version. She also published Revista Cristina, a monthly magazine from 2015 to 2024, which received the Arco-Íris Award in 2018.

## Television career

| Year | Channel | Project | Role(s) |
| 2002 | RTP1 | Regiões | Reporter |
| 2002 | TVI | Olá Portugal | Reporter |
| 2003 | TVI | Big Brother 4 | Secondary host |
| 2003 | TVI | Diário da Manhã | Reporter |
| 2004 - 2018 | TVI | Você na TV! | Co-host with Manuel Luís Goucha |
| 2007 - 2010 | TVI | As Tardes da Júlia | Co-host with Júlia Pinheiro |
| 2011 | TVI | Uma Canção para Ti 4 | Co-host with Manuel Luís Goucha |
| 2011 - 2016 | TVI | Somos Portugal | Occasional substitute host |
| 2022 - 2023 | TVI | Somos Portugal | Occasional substitute host |
| 2011 - 2016 | TVI | A Tarde É Sua | Occasional substitute host, covering for main host Fátima Lopes |
| 2012 | TVI | A Tua Cara Não Me É Estranha 1 | Co-host with Manuel Luís Goucha |
| 2012 | TVI | A Tua Cara Não Me É Estranha 2 | Co-host with Manuel Luís Goucha |
| 2012 | TVI | A Tua Cara Não Me É Estranha - Duets | Co-host with Manuel Luís Goucha |
| 2013 | TVI | A Tua Cara Não Me É Estranha 3 | Co-host with Manuel Luís Goucha |
| 2013 | TVI | Dança com as Estrelas 1 | Host |
| 2014 | TVI | A Tua Cara Não Me É Estranha: Kids | Co-host with Manuel Luís Goucha |
| 2014 | TVI | Dança com as Estrelas 2 | Host |
| 2015 | TVI | Dança com as Estrelas 3 | Co-host with Pedro Teixeira |
| 2015 | TVI | Cristina | Host |
| 2015 - 2016 | TVI | Juntos, Fazemos a Festa | Host |
| 2016 - 2017 | TVI | A Tua Cara Não Me É Estranha 4 | Co-host with Manuel Luís Goucha |
| 2017 | TVI | A Tua Cara Não Me É Estranha - Special | Co-host with Manuel Luís Goucha |
| 2017 - 2018 | TVI | Apanha se Puderes | Co-host with Pedro Teixeira |
| 2018 | TVI | A Tua Cara Não Me É Estranha 5 | Co-host with Manuel Luís Goucha |
| 2019 - 2020 | SIC | O Programa da Cristina | Host |
| 2019 | SIC | Prémio de Sonho | Host |
| 2019 | SIC | Globos de Ouro de 2019 | Host |
| 2020 | TVI | Dia de Cristina | Host |
| 2020 | TVI | Em Família | Co-host with Manuel Luís Goucha |
| 2020 - 2021 | TVI | Conta-me | Host |
| 2021 | TVI | All Together Now | Host |
| 2021 - 2022 | TVI | Cristina ComVida | Host |
| 2022 | TVI | Big Brother Famosos 2022 | Host |
| 2022 | TVI | Big Brother Famosos 2022 - 2nd season | Host |
| 2022 - 2024 | TVI | Goucha | Occasional substitute host, covering for main host Manuel Luís Goucha |
| 2022 | TVI | Big Brother - Desafio Final 1 | Host |
| 2022 | TVI | Big Brother 2022 | Host |
| 2023 | TVI | O Triângulo | Host |
| 2023 - 2024 | TVI | Dois às 10 | Occasional co-host with Cláudio Ramos, substituting main host Maria Botelho Moniz |
| 2023 | TVI | Big Brother 2023 | Host |
| 2024 | TVI | Dança com as Estrelas 6 | Co-host with Bruno Cabrerizo |
| 2024 - present | TVI | Dois às 10 | Co-host with Cláudio Ramos |
| 2024 | TVI | Secret Story - Casa dos Segredos (8th season) | Host |

## Other television works

* 2007: Viagem ao Mundo das Maravilhas
* 2009: Guest role in telenovela Sentimentos
* 2010: As Tardes da Júlia, Replacing Júlia Pinheiro
* 2011: Festas de Ponte de Lima, Co-Host with Marisa Cruz
* 2011: Festa na Praia Albufeira, Co-Host with Nuno Eiró
* 2011: Festa Medieval de Óbidos, Co-Host with Nuno Eiró
* 2011: Festa dos Tabuleiros, Co-Host with Nuno Eiró
* 2011–2017: A tarde É Sua TVI, Replacing Fátima Lopes
* 2012: A tarde É Sua TVI, Replacing Fátima Lopes
* 2012–2017: Gala de Natal na TVI, Co-host with Manuel Luís Goucha
* 2013: 20 Anos da TVI, Co-host with Manuel Luís Goucha and Fátima Lopes

## Awards

* 2011: 2° Gala Troféu TV7Dias - Best TV Host of the year category.
* 2019: Portuguese Golden Globes - Personality of the Year category.