# Outline of advertising

The following outline is provided as an overview of and topical guide to advertising:
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.

## What type of thing is advertising?

Advertising can be described as all of the following:
* An application of communication –
* A business activity –
** A method of marketing – business process of creating relationships with and satisfying customers.

## Types of advertising and advertisements

* Aerial advertising
* Barn advertisement
* Comparative advertising
* Contextual advertising
* Forehead advertising
* Gladvertising
* Guerrilla marketing
* In-flight advertising
* In-game advertising
* Informative advertising
* Local advertising
* Non-commercial advertising
* Online advertising
* Out-of-home advertising
* Parody advertisement
* Performance-based advertising
* Prommercial
* Radio advertisement
* Recruitment advertising
* Shock advertising
* Social network advertising
* Space advertising
* Television advertisement
* Virtual advertising

## History of advertising

History of advertising

## Advertising methods

* Ad-ID –
* Advertainment –
* Advertising in video games –
* Angel dusting –
* Bait-and-switch –
* Celebrity branding –
* Media clip –
* Consumer-generated advertising –
* DAGMAR marketing –
* Debranding –
* Display window –
* Dolly Dimples (Utah) –
* Doorbuster –
* Employee pricing –
* FAST marketing –
* Fear pattern –
* Freebie marketing –
* Hard sell –
* Product demonstration –
* Incomplete comparison –
* Inconsistent comparison –
* Location-based advertising –
* Loss leader –
* Pay-per-call advertising –
* Promotional merchandise –
* Repetition variation –
* Roll-in –
* Soft sell –
* Surrogate advertising –
* Testimonial –
* Trailer (promotion) –
* Transfer (propaganda) –
* Transpromotional –
* Trojan horse (business) –
* Unipole sign –
* Video in print –

## Advertising awards

* ADDY Awards
* British Television Advertising Awards
* Clio awards
* Cresta International Advertising Awards
* London International Awards

## Advertising organizations

* The Ad Club
* Advertising Association
* The Advertising Club of New York
* Advertising Research Foundation
* Advertising Self-Regulatory Council
* Advertising Specialty Institute
* Advertising Standards Authority (United Kingdom)
* Advertising Standards Board of Finance
* Advertising Standards Council of India
* Advertising Women of New York
* American Association of Advertising Agencies
* AMIN Worldwide
* Associated Motion Picture Advertisers
* Association of Independent Commercial Producers
* Association of National Advertisers
* Australian Association of National Advertisers
* Broadcast Advertising Standards Board of Finance
* Cabletelevision Advertising Bureau
* Center on Media and Child Health
* Children's Advertising Review Unit
* Commercial Closet Association
* Committee of Advertising Practice
* Digital Kitchen
* Digital Place-based Advertising Association
* E3 Agency Network
* The Electronic Cable Committee
* History of Advertising Trust
* Hook Advertising
* Institute of Practitioners in Advertising
* Interactive Advertising Bureau
* Internet Advertising Bureau
* Japan Advertising Photographers' Association
* National Advertising Division
* Outdoor Media Association
* OVAB Europe
* Philippine Advertising Congress
* Radio Advertising Bureau (UK)
* Radio Advertising Bureau (US)
* Sphinx Club (New York)
* Television Bureau of Advertising
* Utenti Pubblicità Associati
* World Federation of Advertisers

## Advertising publications
### Books about advertising

* Buyology
* Confessions of an Advertising Man
* Digital Doesn't Matter
* A Guide to Window-Dressing

## Persons influential in advertising

* Leo Burnett
* Leon Carr – composer of jingles, like "Sometimes you feel like a nut".
* Milton Glaser
* Chip Kidd
* Larry Page
* Paul Rand
* Rosser Reeves
* Massimo Vignelli
* John Wanamaker
* Mark Zuckerberg