# Venni Vetti Vecci

Venni Vetti Vecci is the debut studio album by American rapper Ja Rule. It was released on June 1, 1999, by Def Jam Recordings and Irv Gotti's Murder Inc. Records. It was the first album to be released on Murder Inc. Production was mostly handled by Irv Gotti (who also executive produced the album), with additional work provided by Lil Rob, Ty Fyffe, Erick Sermon and Self Service. The album features guest appearances from Jay-Z, DMX, Case, Memphis Bleek, Black Child, Ronald Isley and Erick Sermon, among others. The album title alludes to the Latin phrase "veni, vidi, vici", meaning "I came, I saw, I conquered".
Venni Vetti Vecci debuted at number three on the US Billboard 200, selling 184,000 copies in its first week. The album was supported by one successful single, "Holla Holla," which peaked at number 35 on the US Billboard Hot 100 singles chart.

## Background

In 1995, Ja Rule was one of the first artists to be featuring on Mic Geronimo's "Time to Build". He then formed a group named "Cash Money Click" with his friends. The group then signed a deal to TVT Records. Under their association to TVT Records, the group recorded two albums, releasing one single, upon being dropped from the label. Ja Rule called it a "bullshit deal" as TVT withheld the publishing royalties of the recorded material. Irv Gotti was hired as an A&R while working as an executive producer for Def Jam, and convinced Ja Rule to sign a deal with the label.
Russell Simmons later allowed Gotti to have his own record label. Irv promoted and Ja Rule in 1997, founding Murder Inc. Records, placing him on songs amongst rappers Jay-Z, LL Cool J, DMX, Method Man and Redman. Due to Ja Rule's exceptional performances on these songs, according to Def Jam; the representatives from the label it gave this album a release date.

### Title

The album title, Venni Vetti Vecci, refers to the Latin phrase "veni, vidi, vici", which means "I came, I saw, I conquered".

### Music

The track titled "Only Begotten Son" alludes to the biblical verses John 3:16 and John 3:18, in which signifying "the father so feared the world that he left his only begotten son, in order to show that pain is love".

### Artwork

The album cover of Venni Vetti Vecci features Ja Rule with his head turned upward, eyes closed and hands clasped together, standing in front of the statue of Christ the Redeemer. It has been interpreted as referring to the "only begotten son" metaphor.

## Critical reception

Professional ratings :
| Review scores ||
| Source | Rating |
| AllMusic | |
| Los Angeles Times | |
| RapReviews | 6/10 |
| Rolling Stone | |
| Rolling Stone Album Guide | |
| The Source | |
Upon its release, Venni Vetti Vecci received generally mixed reviews. Ja Rule received several comparisons to fellow rappers Tupac Shakur and DMX. Los Angeles Times critic Soren Baker noted that "on his debut , Ja Rule sticks largely to current rap lyric staples –confrontational rhymes about the inferiority of other rappers and his own sexual prowess [...] Producers Irv Gotti, Self, Tyrone Fyffe and others keep their beats spare, with pounding drums, undulating bass lines and wicked synthesizer tweaks serving as the foundation for soundscapes that contain as much bounce as bite."
AllMusic editor Stephen Thomas Erlewine found that Venni Vetti Vecci "isn't the stunner some may have expected, but it nevertheless is a strong opening salvo. Ja Rule doesn't bend the rules of East Coast hardcore hip-hop enough to truly distinguish himself, but he does deliver a solid record, filled with tough party jams and good straight-ahead gangsta. If the record runs a little long, it nevertheless has enough fine moments to make this a promising debut." Writing for Vibe, Shaheem Reid felt that the majority of the album was "hampered by colorless production", stating that Ja Rule "desperately needs tighter tracks to complement his MC skills".

## Commercial performance

Venni Vetti Vecci debuted and peaked at number three on the US Billboard 200 and at number one on the Top R&B/Hip-Hop Albums chart, selling 184,000 copies in its first week. It was eventually certified platinum by the Recording Industry Association of America (RIAA). By November 2002, the album had sold 2 million copies worldwide.

## Legacy

Ja Rule became one of the biggest hip hop stars, along with Jay-Z and DMX. With their albums, Vol. 2... Hard Knock Life and It's Dark and Hell Is Hot, which all gained notoriety and multi-platinum sales. Because of these albums, Ja Rule was able to tour with these artists as they formed a group titled, Murder Inc., who fittingly signed to Murder Inc. and Def Jam. He was an opening act for Jay-Z and DMX on the 1998's "Hard Knock Life" tour, along with Memphis Bleek.

## Track listing

Notes
* signifies co-producer(s)
Sample credits
* "Suicide Freestyle" contains a sample from "Suicide", written and performed by R. Kelly.
* "Daddy's Little Baby" contains an interpolation of "Voyage to Atlantis", written by Rudolph Isley, Marvin Isley, Ronald Isley, O'Kelly Isley Jr., Ernie Isley, and Chris Jasper.

## Personnel

Credits adapted from the album's liner notes.
* Bob Brown – assistant mix engineer (17, 18)
* Case – background vocals (8)
* Black Child – additional vocals (2, 8)
* Tom Coyne – mastering
* Glen E. Friedman – photography
* Irv Gotti – executive producer, mixing (2-6, 8-10, 12-14, 16-20)
* Ken Duro Ifill – mixing (2-6, 8-10, 12-14, 16-20)
* Lil' Rob – instrumentation (1-4, 6-13, 15, 17-20)
* Jonathan Mannion – photography
* Erick Sermon – instrumentation (14)
* Tai – instrumentation (5, 16)
* Tommy Uzzo – engineer (14)
* Pat Viala – engineer (2-6, 8-10, 12, 13, 16-20), mixing (16)

## Certifications

Certifications for Venni Vetti Vecci :
| Region | Certification | Certified units/sales |
| United States (RIAA) | Platinum | 1,000,000$^^$ |
| $^^$ Shipments figures based on certification alone. |||