# IMG (company)

IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media.

## History

IMG was founded in 1960 in Cleveland, Ohio, by Mark McCormack, an American lawyer who spotted the potential for athletes to make large incomes from endorsement in the television age. He signed professional golfers Arnold Palmer, Gary Player and Jack Nicklaus as his first clients who collectively are known as The Big Three. McCormack died in 2003.
In 2004, Forstmann Little, led by Theodore J. Forstmann, acquired the company; Forstmann served as chairman and CEO until his death in late 2011.
On June 1, 2006, IMG Media acquired Tiger Aspect Productions, the producer of the British television series Mr. Bean and the company, along with Darlow Smithson Productions (also acquired in 2006) later sold to Endemol in November 2009.
In 2006, IMG Media acquired nunet AG, a provider of mobile TV services to mobile network operators around the world. Clients of nunet's mobile TV CMS currently include: Vodafone, Proximus, Vodacom, Mobilkom A1. Content distributed currently includes MTV, Fashion TV, Eurosport, and Discovery Networks.
In November 2007, IMG acquired Kentucky-based Host Communications, which had multiple business units with services ranging from sports marketing and broadcasting to the management of associations and non-profit organizations. The sports-related businesses were combined with the Collegiate Licensing Company (CLC) to form IMG College, while the association management division was renamed IMG Associations.
IMG was originally headquartered in downtown Cleveland in a complex built in 1965 across the street from Erieview Tower. When the IMG Center was built, it originally housed the Cuyahoga Saving Bank, which was acquired by Charter One Bank in 1998.
In 1997, IMG renovated the Cuyahoga Savings Bank Building and renamed it IMG Center. Following the acquisition of IMG by Forstmann Little, the headquarters remained in Cleveland, Ohio, for several years until officially relocating to its parent company's existing offices in New York, in 2010, though the IMG Center is still located on East Ninth Street in Cleveland.
On October 15, 2010, IMG acquired ISP, the multimedia rights holder for more than 50 universities based in Winston-Salem, North Carolina. As a result of the acquisition, IMG College retained ISP's former headquarters in Winston-Salem.
On December 18, 2013, IMG was acquired by William Morris Endeavor and Silver Lake Partners in a $2.4 billion deal to form WME-IMG. WME's Ari Emanuel and Patrick Whitesell served as co-CEOs.
WME-IMG reorganized in October 2017 with the parent company being renamed from WME-IMG to Endeavor, and IMG and WME becoming subsidiaries of Endeavor. Ari Emanuel became Endeavor CEO and Patrick Whitesell became Endeavor executive chairman.
In October 2024, IMG agreed to be purchased by another one of Endeavor's subsidiaries, TKO Group Holdings, as part of a $3.25 billion deal, with the transaction expected to close in the first half of 2025. The deal was completed on February 28, 2025.

## Media

IMG's Media Division produces, develops and executes multi-channel distribution strategies for federations, associations and events working with major global broadcasters, channels and platforms. Each year it delivers 45,000 hours of content originating from over 200 clients.
The company's multimedia product offering includes production of Channel 4's England men's UEFA Nations League and European Qualifiers and Super League rugby coverage, CBS' UEFA Champions League coverage, the DP World Tour and Ryder Cup coverage, and the Premier League's international broadcast feed.
IMG also produces and distributes Sport 24, the live, linear sports channel for the airline and cruise industries, and EDGEsport, the linear action sports channel.
In 2012, IMG created IMG ARENA, a sports data and technology company for the betting, media and professional sectors.
Endeavor acquired Mailman Group in 2021, and its UK-based Seven League digital marketing agency was integrated into IMG's Media division.
Trans World Sport was one of the first productions created by TWI/IMG when it began weekly production in May 1987. The 49-minute sports magazine programme airs in numerous countries around the world and is owned and distributed by IMG

## Archive

IMG's Archive Services (previously IMG Replay) houses the largest sports archive platform with over 500,000 hours of content dating back over 120 years including event footage, highlights, interviews, ISOs and programming, available in 4K, 3D and HR=D.
IMG currently works with over 39 rightsholders helping to digitise, monetise and market their archive content including:
* ATP Media
* Cricket South Africa
* Deutsche Fußball Liga (Bundesliga and DFL-Supercup only)
* PGA European Tour
* World Athletics (Diamond League only)
* EFL (EFL Championship and EFL Cup only)
* Euroleague Basketball
* Football Federation Australia
* Frank Warren
* FIVB
* LPGA
* Augusta National Inc.
* FIM
* ANFP
* PBR
* Premier League Productions
* Giro d'Italia
* PGA of America (American Ryder Cup matches only)
* Ryder Cup Europe (European matches only)
* KNVB (Eredivisie and Johan Cruyff Shield only)
* SAFF (Saudi Pro League only)
* Scottish Football Association (Scottish Cup only)
* Liga Portugal (Liga Portugal 1 only)
* The Football Association
* The R&A
* Trans World Sport
* UEFA (UEFA Champions League and the UEFA Super Cup only)
* UCI
* UFC
* USTA (US Open only)
* WSM
* WTA
* All England Lawn Tennis Club (The Championships, Wimbledon only)
* World Rugby
* WPBSA
* WTT
IMG also supports brands, agencies and production studios in securing rights and clearance for archive content.

## Models

IMG Models is an international modelling agency headquartered in New York City and with additional offices in London, Los Angeles, Milan, Paris, and Sydney. It is a subsidiary of the talent management company International Management Group. The company merged with William Morris Endeavor in 2013. In 2015, the agency represented more than half of the highest-paid supermodels. Ivan Bart is the current President, and Lisa Marie Benson is the Vice President.

## Consulting

IMG's Consulting division works with rightsholders, and brands on commercial, marketing and sponsorship strategy. IMG's stadium and arena group works with leagues and franchises.
In Brazil, IMG worked with local affiliate IMM (former IMX), serving clients involved with the FIFA 2014 World Cup and the Rio 2016 Summer Olympics.

## Joint Ventures

IMG operates joint ventures with key partners across many areas of the business.
In Brazil, China, India, and Turkey IMM (Brazil, former IMX), CC-TV IMG (China), IMG Reliance (India) and IMG Dogus (Turkey) develop sports, fashion and entertainment properties in their respective territories.
In 2015, IMG and Euroleague Basketball agreed on a ten-year joint venture. Together they will manage the commercial operation, and management of all global rights covering both media and marketing of the EuroLeague (the premier competition for European professional men's basketball clubs) and its 2nd-tier competition, the EuroCup.
In 2018, IMG and influencers Joe Sugg and Caspar Lee founded the joint venture Margravine Management, now known as MVE.

## Events

IMG owns, produces and commercially represents hundreds of events worldwide.

### Art

* Frieze

### Association Football

* Premier League (world feed except NBC Sports in the United States)
* EFL
** EFL Championship (world feed)
** EFL Cup (world feed)
* Liga Portugal
** Liga Portugal 1 (world feed)
* Deutsche Fußball Liga (world feed except ESPN in the United States)
** Bundesliga
*** DFL-Supercup
* UEFA
** UEFA club competitions (world feed except CBS Sports in the United States)
*** UEFA Champions League
**** UEFA Super Cup
**** UEFA Youth League
* The Football Association
** England qualifying and friendly matches (Channel 4 in the United Kingdom only)
** FA Community Shield (world feed)
** FA Cup (world feed)
** Women's Super League
* SAFF
** Saudi Pro League (world feed)

### Basketball

* EuroLeague (world feed)
* EuroCup (world feed)
* FIBA Basketball World Cup (2023)

### Entertainment

* Miss Teen USA (until October 26, 2022)
* Miss USA (until October 26, 2022)
* Miss Universe (until October 26, 2022)
* Taste Festivals
* Hyde Park Winter Wonderland
* GLIDE at Battersea Power Station
* GLIDE at Brooklyn Bridge Park
* LIFT 109 at Battersea Power Station
* Lumieres En Seine
* Windsor Great Park Illuminated
* Incanto di Luci
* Hampton Court Palace Festival
* Melbourne International Flower and Garden Show
* The Big Feastival
* Hall Des Lumieres

### Figure Skating

* Stars on Ice

### Golf

* Acciona Open de Espana
* Australian Open (golf)
* Abu Dhabi HSBC Golf Championship
* Alfred Dunhill Links Championship
* Arnold Palmer Invitational
* Cambia Portland Classic
* Chevron Championship
* The Masters
* Ryder Cup
** U.S. matches (joint venture with PGA of America except NBC Sports in the United States)
** European matches (joint venture with PGA European Tour except Sky Sports in the United Kingdom)
* Honda LPGA Thailand
* HSBC Women's Champions
* International Series Egypt
* PGA European Tour
* PNC Championship
* R&A
** The Open Championship
** Senior Open Championship
** Women's British Open
* Reingwood LPGA Classic
* Sime Darby LPGA Malaysia
* Swinging Skirts LPGA Classic
* Thailand Golf Championship
* WGC-HSBC Champions
* Shinhan Donghae Open

### Motorsports

* Formula Drift
* MotoGP

### Rugby League

* Super League

### Running

* Melbourne Marathon
* Great Ocean Road Marathon

### Strongman

* World's Strongest Man

### Surfing

* U.S. Open of Surfing

### Tennis

* ATP Champions Tour
* Apia International Sydney
* Bank of the West Classic
* BNP Paribas Tennis Classic
* Miami Open
* Madrid Open
* Mubadala Abu Dhabi Open
* The Tennis Classic at Hurlingham
* The Championships, Wimbledon (world feed except ESPN in the United States)
* US Open (world feed except ESPN in the United States)
* Chengdu Open
* Tunisia Jasmin Open
* Rakuten Japan Open
* Barcelona Open Banc Sabadell

### Triathlon

* Escape from Alcatraz

### Volleyball

* FIVB Volleyball Men's Nations League
* FIVB Volleyball Women's Nations League

## IMG College

In late 2007, IMG acquired Host Communications and the Collegiate Licensing Company to form IMG College (later known as Learfield). In 2010 IMG acquired ISP Sports, which was based in Winston-Salem, North Carolina. Today, IMG represents the multimedia rights for more than 90 universities, conferences, collegiate associations and venues along with the licensing rights to more than 150 colleges and universities as well as the College Football Playoff. Additionally, IMG Seating serves more than 100 universities, and IMG Learfield Ticket Solutions provides outsourced ticketing services to universities.

## Fashion

* Australian Fashion Week
* Berlin Fashion Week
* Mercedes-Benz Fashion Week Russia
* Miami Swim Week, formerly called Mercedes-Benz Fashion Week Miami
* New York Fashion Week
* World MasterCard Fashion Week

## Licensing

IMG's Licensing Division works in trademark licensing and currently provides its services to more than 100 Licensors of intellectual property.

## eSports

IMG eSports represents commercial rights on behalf of game publishers and tournament operators.
* PGL
* DPC WEU Tour
* DPC NA Tour
* EVO
* EVO Japan
* EVO Las Vegas
* Combo Breaker
* CEO
* East Coast Throwdown
* First Attack
* Versus Fighting
* UFA
* Global Esports Federation
* Global Esport Tours
* Global Esports Games
In April 2022, the Global Esports Federation (GEF) announced IMG as their strategic partners and as a result the Commonwealth Esports Championship was formed.

## IMG Tennis

IMG represents tennis athletes worldwide.
* Novak Djokovic
* Naomi Osaka
* Gaël Monfils
* Li Na
* Kei Nishikori
* Maria Sharapova
* Jo-Wilfried Tsonga
* Venus Williams
* Serena Williams
* Petra Kvitová
* Marta Kostyuk
* Garbiñe Muguruza
* Nick Kyrgios
* Madison Keys
* Laura Robson
* Sara Errani
* Carlos Moya
* David Ferrer
* Monica Seles
* John McEnroe
* Anastasia Pavlyuchenkova
* Sabine Lisicki
* Agnieszka Radwańska
* Kevin Anderson
* Jack Sock
* Vasek Pospisil
* Iga Świątek

## Channels
### Sport 24

Sport 24 is a 24/7 live sports television channel owned by IMG, which is available on international airlines including AeroMéxico, Air New Zealand, All Nippon Airways, Emirates, Etihad Airways, Singapore Airlines and Turkish Airlines, as well in international waters on cruise lines including Carnival, Celebrity Cruises, Princess Cruises, Norwegian Cruise Lines, Royal Caribbean Cruise Lines and P&O.
The channel broadcasts live sport from 40 international federations and competitions. These include Premier League, National Football League, National Basketball Association, UEFA Champions League, ATP World Tour, PGA Tour, European Tour, Euroleague, UEFA Euro, Olympics and Ryder Cup.
Sport 24 launched in February 2012. A secondary part-time channel, Sport 24 Extra, launched in 2016, offering an extra 150 live hours a month and choice during concurrent events. Both channels originate from IMG's production headquarters at Stockley Park, near London's Heathrow Airport. Sport 24 is available on Panasonic's live television service, which is broadcast via satellite to airlines.