# Dynatrace

Dynatrace, Inc. is an American multinational technology company that provides an observability platform. Their software is used to monitor, analyze, and optimize application performance, software development, cyber security practices, IT infrastructure, and user experience.
Dynatrace uses a proprietary form of artificial intelligence called Davis to discover, map, and monitor applications, microservices, container orchestration platforms such as Kubernetes, and IT infrastructure running in multicloud, hybrid-cloud, and hyperscale network environments. The platform also provides automated problem remediation and IT carbon impact analysis. The platform provides observability across the solution stack to manage the complexities of cloud native computing, and support digital transformation and cloud migration.

## Product

The Dynatrace unified observability and security platform uses AI to provide infrastructure monitoring, applications and microservices monitoring, application security, digital experience, business analytics, and cloud automation capabilities. Dynatrace also provides the Dynatrace Hub, which publishes Dynatrace applications for specific observability use cases and integrations with more than 620 technologies including Amazon Web Services (AWS), Docker, Java, and Prometheus.
The Dynatrace platform consists of the following technologies:
* OneAgent for automated data collection
* Smartscape for continuously updated topology mapping and visualization
* PurePath for code-level distributed tracing
* AppEngine for building custom applications based on observability, security, and business data
* AutomationEngine for building custom automated DevOps workflows
* Grail data lakehouse with indexless, schema-on-read storage for contextual data analytics and management using massively parallel processing and the proprietary Dynatrace query language (DQL), which uses a sequence of commands to chain (pipe) data processing operations.
* Davis, a proprietary AI engine that combines multiple AI techniques including causal-AI for automatic root-cause fault-tree analysis, predictive analytics, and generative AI.
Dynatrace provides multicloud observability to both SaaS and managed service deployment models, in partnership with service providers including Amazon Web Services, Microsoft Azure, Google Cloud Platform, among others.

## Open source contributions

Dynatrace invests in building DevOps and SRE automation and contributes developments to the Cloud Native Computing Foundation (CNCF), including the contribution of Keptn, an open-source pluggable control plane for cloud-native application lifecycle orchestration. Dynatrace is a key contributor and investor in open-source community activities around observability and performance. Examples include W3C Trace Context, of which Dynatrace is a founding member and co-chair; OpenTelemetry; and OpenFeature. Other open-source technologies Dynatrace contributes to include MONACO, Barista, and Dynahist.
The Dynatrace REST API can be used to retrieve or ingest data.

## History

Dynatrace was founded by Bernd Greifeneder, Sok-Kheng Taing and Hubert Gerstmayr on February 2, 2005 in Linz, Austria as dynaTrace Software GmbH, and was acquired by Compuware in 2011. In 2014, the private equity firm Thoma Bravo took the company private, and the Compuware APM group was renamed Dynatrace. Dynatrace established the Digital Performance Management category in late 2014.
On August 1, 2019, Dynatrace completed its initial public offering. Its CEO was John Van Siclen and sponsor was Thoma Bravo.
Rick McConnell, previously the President of Akamai, became CEO in December 2021.
Dynatrace's headquarters is located in Waltham, Massachusetts, with research and development labs based in various locations across Austria, Estonia, Poland, Spain, Israel, and the United States. Dynatrace also hosts 60 further offices globally, including Australia, Brazil, Singapore, and the United Kingdom.

### Acquisitions

Keynote Systems: In 2015, Dynatrace was merged with Keynote Systems, a rival provider of Application Performance Management (APM) services, which private equity firm Thoma Bravo had also acquired. Keynote, founded in 1995, had been an early provider of Internet performance metrics, including its "Keynote perspective" product in 1996, the Business 40 Internet Performance Index in 1997, and its Streaming Perspective product in 2000.
Matrix.net (Matrix Information and Directory Services, Xaffire): Among the Keynote acquisitions which were eventually merged into Dynatrace were Xaffire Inc., whose Austin business unit Keynote acquired in December 2003, and which itself had emerged from the combination of Alignment Software Inc. with Matrix NetSystems, also known as Matrix.net and Matrix Information and Directory Services Inc. Matrix, operated by early Internet pioneer John Quarterman, was well-known for its Internet host censuses and its statistical maps and "weather reports" of the Internet.
Qumram: On November 9, 2017, Dynatrace announced the acquisition of Qumram, a company offering advanced session replay technology for mobile and web applications.
SpectX: On September 14, 2021, Dynatrace completed the acquisition of high-speed parsing and query analytics company, SpectX.
Rookout: On July 31, 2023, Dynatrace announced the acquisition of Rookout, a company that offers a developer-first observability platform.
Runecast: On January 29, 2024, Dynatrace announced the acquisition of Runecast, a provider of security and compliance solutions.