# 2007–08 PBA season

The 2007–08 PBA season was the 33rd season of the Philippine Basketball Association (PBA). The season was formally opened on October 14, 2007, at the Araneta Coliseum. The league started the season with the Philippine Cup, or the traditional All-Filipino Conference, while capping off the season with the import-laiden Fiesta Conference.
Renauld "Sonny" Barrios was appointed as commissioner while serving as an officer in charge of the league until a replacement for former commissioner Noli Eala will be found.
The first activity of the season was the 2007 PBA Draft last August 19 at the Market Market in Taguig.

## Board of governors
### Executive committee

* Noli Eala (commissioner until August 7, 2007)
* Sonny Barrios (officer-in-charge starting August 8, 2008)
* Tony Chua (chairman, representing Red Bull Barako)
* Joaquin L. Trillo (vice-chairman, representing Alaska Aces)
* Robert Non (treasurer, representing Barangay Ginebra Kings)

### Teams

| Team | Company | Governor | Alternate governor |
| Air21 Express | Airfrieght 2100, Inc. | Angelito Alvarez | |
| Alaska Aces | Alaska Milk Corporation | Wilfred Steven Uytengsu | Joaquin Trillo |
| Barako Bull Energy | Photokina Marketing Corporation | Antonio Chua | Rafaelito Casyao |
| Barangay Ginebra Kings | Ginebra San Miguel, Inc. | Robert Non | Gerardo Payumo |
| Coca Cola Tigers | Coca-Cola Bottlers Philippines, Inc. | Jose Bayani Baylon | |
| Magnolia Beverage Masters | San Miguel Corporation | Roberto Huang | Eliezer Capacio |
| Purefoods Tender Juicy Giants | Purefoods Corporation | Rene Pardo | Francisco Alejo III |
| Sta. Lucia Realtors | Sta. Lucia Realty and Development Corporation | Manuel Encarnado | Ariel Salvador Magno |
| Talk 'N Text Phone Pals | Philippine Long Distance Telephone Company | Victorico Vargas | Ramoncito Fernandez |
| Welcoat Dragons | Asian Coatings Philippines, Inc. | Mamerto Mondragon | Carlo Quevada |

## Pre-season events

* San Miguel Corporation changed the name of the San Miguel Beermen to the Magnolia Beverage Masters; "Magnolia" was their product name from 1985 to 1987.
* Gec Chia and Paolo Hubalde of the Barangay Ginebra Kings were traded to the Air21 Express for Paul Artadi who was traded by the Purefoods Tender Juicy Giants.
* Joseph Yeo of the Coca Cola Tigers and the team's 2009 second round draft pick rights were traded to the Sta. Lucia Realtors for Mark Isip and Cesar Catli.
* On October 3, Magnolia Beverage Masters' Danny Seigle and Brgy. Ginebra's Billy Mamaril had an altercation during a pre-season tune-up game at the Greenmeadows Gym. OIC Commissioner Sonny Barrios fined Seigle P10,000.
* New rules were approved in order to make the league rules more consistent to FIBA's rules rather than the National Basketball Association (NBA):
** The controlled handcheck foul will be implemented.
** The three-point arc would now be reset to 20 feet and 6 inches (FIBA standard) from 22 feet.
** The key would now be trapezoidal (FIBA) instead of rectangular (NBA).
* With a change in their team name, Magnolia unveiled their new logo and uniforms, using the blue and white motif. Alaska replaced their red uniforms with their black alternates first used in the 2007 Fiesta Conference finals, while Purefoods replaced their navy blue dark uniforms with their red alternates from the 2007 Fiesta Conference. Red Bull introduced a new slightly-modified logo and uniforms, and Sta. Lucia slightly modified their old uniforms, adding a diagonal stripe on the shoulders.

## Opening ceremonies

The season began on October 14 with the Magnolia Beverage Masters defeating the Air21 Express, 121–112.
The muses for the participating teams are as follows:
| Team | Muse |
| Air21 Express | Jean Harn |
| Alaska Aces | Phoemela Barranda |
| Barangay Ginebra Kings | Iwa Moto |
| Coca-Cola Tigers | Pokwang |
| Magnolia Beverage Masters | Juliana Rogatti |
| Purefoods Tender Juicy Giants | Kim Chiu |
| Red Bull Barako | Red Bull models (Idyll, Mica, Sheena and Thea) |
| Sta. Lucia Realtors | Maggie Wilson |
| Talk 'N Text Phone Pals | Marian Rivera |
| Welcoat Dragons | Kat Labung |

## 2007–08 Philippine Cup
### Notable events

* Red Bull Barako head coach Yeng Guiao was suspended for one game after verbally confronting league technical group chief Perry Martinez after their game against the Barangay Ginebra Kings. Serving the suspension against the Welcoat Dragons, assistant Gee Abanilla became the head coach for the game, in which Red Bull won.
* Purefoods Tender Juicy Giants point guard Roger Yap was suspended for one game after hitting LA Tenorio of the Magnolia Beverage Masters; he served the suspension against the Welcoat Dragons in which Purefoods won.
* In Welcoat Dragons' 126–125 overtime win against the Talk 'N Text Phone Pals, both teams converted 29 three-point field goals, a new PBA record.
* On November 26, the Talk 'N Text Phone Pals traded Asi Taulava to the Coca-Cola Tigers in exchange for Ali Peek and a first-round pick.
* Talk 'N Text Phone Pals players Mark Cardona and Harvey Carey were suspended after their altercation against Welcoat Dragon Jojo Tangkay. The two Phone Pals will be suspended on their game against the Air21 Express, while Carey would also be suspended on Talk 'N Text's game against the Sta. Lucia Realtors. Both Carey and Cardona were fined 20,000 pesos each. The case of Welcoat's Ryan Araña's flagrant foul on Asi Taulava on their loss against the Coca-Cola Tigers was deferred. Araña was later suspended on Welcoat's defeat against Red Bull Barako.
* The Air21 Express acquired Gabby Espinas from the Magnolia Beverage Masters in exchange for one of Air21's first round picks in the 2008 Draft.
* On January 17, 2008, the PBA Board of Governors named officer-in-charge Sonny Barrios as the new commissioner up to the end of the season after a deadlock ensued between governors that supported Atty. Chito Salud and Lambert Ramos. Barrios has yet to accept his appointment.
* Red Bull Barako's Carlo Sharma and Jondan Salvador of the Purefoods Tender Juicy Giants were suspended for one game after figuring in a fistfight which led to their ejection from the game. Aside from the suspension, Sharma was fined P25,000 while Salvador was fined P20,000. Sharma served his suspension on game 1 of their quarterfinals series against the Magnolia Beverage Masters, in which Red Bull won; Salvador will serve his suspension in game 1 of their semifinals series against Red Bull, in which Purefoods won.
* On January 24, Barrios accepted his appointment as commissioner.

### Elimination round

| Pos | Teamvte | W | L | PCT | GB | Qualification |
| 1 | Purefoods Tender Juicy Giants | 12 | 6 | .667 | — | Advance to semifinals |
| 2 | Sta. Lucia Realtors | 12 | 6 | .667 | — | Advance to semifinals |
| 3 | Alaska Aces | 11 | 7 | .611 | 1 | Advance to quarterfinals |
| 4 | Red Bull Barako | 11 | 7 | .611 | 1 | Advance to quarterfinals |
| 5 | Magnolia Beverage Masters | 10 | 8 | .556 | 2 | Advance to quarterfinals |
| 6 | Talk 'N Text Phone Pals | 9 | 9 | .500 | 3 | Advance to wildcard round |
| 7 | Barangay Ginebra Kings | 8 | 10 | .444 | 4 | Advance to wildcard round |
| 8 | Air21 Express | 7 | 11 | .389 | 5 | Advance to wildcard round |
| 9 | Coca-Cola Tigers | 7 | 11 | .389 | 5 | Advance to wildcard round |
| 10 | Welcoat Dragons | 3 | 15 | .167 | 9 | |
* 1 2 Head-to-head record: Purefoods 2–0 Sta. Lucia
* 1 2 Head-to-head record: Alaska 1–1 Red Bull (Alaska +29)
* 1 2 Head-to-head record: Air21 2–0 Coca-Cola

### Playoffs

| Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Quarterfinals (best-of-3) | Quarterfinals (best-of-3) | Quarterfinals (best-of-3) | Semifinals (best-of-7) | Semifinals (best-of-7) | Semifinals (best-of-7) | Finals (best-of-7) | Finals (best-of-7) | Finals (best-of-7) |
| 6 | Talk 'N Text | 73 | | | | | | | 3 | Alaska | 3 | |
| 9 | Coca-Cola | 81 | | | | 3 | Alaska | 2 | 2 | Sta. Lucia | 4 | |
| | | | 9 | Coca-Cola | 109 | 9 | Coca-Cola | 0 | | | | | | |
| | | | 8 | Air21 | 102 | | | | | | | 2 | Sta. Lucia | 4 |
| 7 | Brgy. Ginebra | 110 | | | | | | | | | | 1 | Purefoods | 3 |
| 8 | Air21 | 119 | | | | | | | | | | | | |
| | | | | | | | | | 1 | Purefoods | 4 | Third place | Third place | Third place |
| | | | | | | 4 | Red Bull | 2 | 4 | Red Bull | 3 | | | |
| | | | | | | 5 | Magnolia | 0 | | 3 | Alaska | 104 |
| | | | | | | | | | | 4 | Red Bull | 125 |
* view
* talk

#### Wildcard phase
##### First round

| Team 1 | Score | Team 2 |
| (6) Talk 'N Text Phone Pals | 73–81 | (9) Coca-Cola Tigers |
| (7) Barangay Ginebra Kings | 110–119 | (8) Air21 Express |

##### Second round

| Team 1 | Score | Team 2 |
| (8) Air21 Express | 102–109 | (9) Coca-Cola Tigers |

#### Quarterfinals

| Team 1 | Series | Team 2 | Game 1 | Game 2 | Game 3 |
| (3) Alaska Aces | 2–0 | (9) Coca-Cola Tigers | 89–82 | 110–100 | — |
| (4) Red Bull Barako | 2–0 | (5) Magnolia Beverage Masters | 107–104 | 112–94 | — |

#### Semifinals

| Team 1 | Series | Team 2 | Game 1 | Game 2 | Game 3 | Game 4 | Game 5 | Game 6 | Game 7 |
| (1) Purefoods Tender Juicy Giants | 4–3 | (4) Red Bull Barako | 103–84 | 89–93 | 99–90 | 88–97 (OT) | 96–95 | 97–123 | 83–71 |
| (2) Sta. Lucia Realtors | 4–3 | (3) Alaska Aces | 94–107 | 86–77 | 91–82 | 80–93 | 96–90 | 87–106 | 92–84 |

#### Third place playoff

| Team 1 | Score | Team 2 |
| (3) Alaska Aces | 104–125 | (4) Red Bull Barako |

#### Finals

| Team 1 | Series | Team 2 | Game 1 | Game 2 | Game 3 | Game 4 | Game 5 | Game 6 | Game 7 |
| (1) Purefoods Tender Juicy Giants | 3–4 | (2) Sta. Lucia Realtors | 97–109 | 101–112 | 118–107 | 106–98 | 76–88 | 89–81 | 88–100 |
* Finals MVP: Dennis Espino (Sta. Lucia)
* Best Player of the Conference: Kelly Williams (Sta. Lucia)

## Mid-season break

* The Coca Cola Tigers acquired Nic Belasco from the Welcoat Dragons in exchange for Mark Isip and Coke's 2010 and 2011 second round draft picks.
* Caloy Garcia was named as the new head coach of the Welcoat Dragons on March 18 after Leo Austria resigned from his post.
* On March 19, Mike Cortez and Ken Bono of the Alaska Aces were traded to the Magnolia Beverage Masters for LA Tenorio and Larry Fonacier.
* Purefoods Tender Juicy Giants' center Romel Adducul took a leave of absence after being diagnosed to be afflicted with nasopharyngeal cancer. This event triggered a four team trade between Purefoods, Magnolia, Coca-Cola and Barangay Ginebra. Magnolia dealt Enrico Villanueva and Willy Wilson to Coca-Cola in exchange for Chester Tolomia. Then Coke traded Villanueva to Purefoods for Marc Pingris. Pingris was then traded to Magnolia in exchange of the team's future draft pick and Wilson was sent to Barangay Ginebra in exchange for Mark Macapagal.

### PBA Ateneo-La Salle Showdown

A game was held for the benefit of the PBA Players' Educational Trust Fund at the Araneta Coliseum featuring players from UAAP archrivals Ateneo and La Salle. Studio 23 aired the event with ABS-CBN Sports producing.
* Studio 23
* March 23
| PBA–La Salle | 90–90 | PBA–Ateneo |
* Araneta Coliseum, Quezon City

## 2008 Fiesta Conference
### Notable events

* Air21 Express' Homer Se was fined P20,000 for a flagrant foul-penalty 1 on their game against the Sta. Lucia Realtors when he put up a fighting stance after the looseball scramble between Williams and Air21 guard Wynne Arboleda directed towards SLR rookie Ryan Reyes and import Jamar Brown.

### Elimination round

| Pos | Teamvte | W | L | PCT | GB | Qualification |
| 1 | Air21 Express | 12 | 6 | .667 | — | Advance to semifinals |
| 2 | Red Bull Barako | 11 | 7 | .611 | 1 | Advance to semifinals |
| 3 | Barangay Ginebra Kings | 10 | 8 | .556 | 2 | Advance to quarterfinals |
| 4 | Coca-Cola Tigers | 10 | 8 | .556 | 2 | Advance to quarterfinals |
| 5 | Magnolia Beverage Masters | 10 | 8 | .556 | 2 | Advance to quarterfinals |
| 6 | Alaska Aces | 9 | 9 | .500 | 3 | Advance to wildcard round |
| 7 | Talk 'N Text Phone Pals | 9 | 9 | .500 | 3 | Advance to wildcard round |
| 8 | Purefoods Tender Juicy Giants | 8 | 10 | .444 | 4 | Advance to wildcard round |
| 9 | Sta. Lucia Realtors | 7 | 11 | .389 | 5 | Advance to wildcard round |
| 10 | Welcoat Dragons | 4 | 14 | .222 | 8 | |
* 1 2 3 Head-to-head differential: Barangay Ginebra +14, Coca-Cola +4, Magnolia −18
* 1 2 Head-to-head record: Alaska 1–1 Talk 'N Text (Alaska +9)

### Playoffs

| Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Quarterfinals (Best-of-3) | Quarterfinals (Best-of-3) | Quarterfinals (Best-of-3) | Semifinals (Best-of-7) | Semifinals (Best-of-7) | Semifinals (Best-of-7) | Finals (Best-of-7) | Finals (Best-of-7) | Finals (Best-of-7) |
| 6 | Alaska | 85 | | | | | | | 3 | Brgy. Ginebra | 4 | |
| 9 | Sta. Lucia | 99 | | | | 3 | Brgy. Ginebra | 2 | 2 | Red Bull | 0 | |
| | | | 9 | Sta. Lucia | 111 | 9 | Sta. Lucia | 0 | | | | | | |
| | | | 7 | Talk 'N Text | 96 | | | | | | | 3 | Brgy. Ginebra | 4 |
| 7 | Talk 'N Text | 98 | | | | | | | | | | 1 | Air21 | 3 |
| 8 | Purefoods | 83 | | | | | | | | | | | | |
| | | | | | | | | | 1 | Air21 | 4 | Third place | Third place | Third place |
| | | | | | | 4 | Coca-Cola | 1 | 5 | Magnolia | 2 | | | |
| | | | | | | 5 | Magnolia | 2 | | 2 | Red Bull | 102 |
| | | | | | | | | | | 5 | Magnolia | 90 |
* view
* talk

#### Wildcard phase
##### First round

| Team 1 | Score | Team 2 |
| (6) Alaska Aces | 86–99 | (9) Sta. Lucia Realtors |
| (7) Talk 'N Text Phone Pals | 98–83 | (8) Purefoods Tender Juicy Giants |

##### Second round

| Team 1 | Score | Team 2 |
| (7) Talk 'N Text Phone Pals | 96–111 | (9) Sta. Lucia Realtors |

#### Quarterfinals

| Team 1 | Series | Team 2 | Game 1 | Game 2 | Game 3 |
| (3) Barangay Ginebra Kings | 2–0 | (9) Sta. Lucia Realtors | 92–90 | 113–85 | — |
| (4) Coca-Cola Tigers | 1–2 | (5) Magnolia Beverage Masters | 96–108 | 91–90 | 60–78 |

#### Semifinals

| Team 1 | Series | Team 2 | Game 1 | Game 2 | Game 3 | Game 4 | Game 5 | Game 6 | Game 7 |
| (1) Air21 Express | 4–2 | (4) Magnolia Beverage Masters | 87–113 | 103–102 | 82–78 | 102–104 | 82–72 | 99–91 | — |
| (2) Red Bull Barako | 0–4 | (3) Barangay Ginebra Kings | 82–108 | 104–111 | 91–94 | 97–101 (OT) | — | — | — |

#### Third place playoff

| Team 1 | Score | Team 2 |
| (2) Red Bull Barako | 102–90 | (5) Magnolia Beverage Masters |

#### Finals

| Team 1 | Series | Team 2 | Game 1 | Game 2 | Game 3 | Game 4 | Game 5 | Game 6 | Game 7 |
| (1) Air21 Express | 3–4 | (3) Barangay Ginebra Kings | 96–105 | 124–90 | 97–87 | 77–90 | 76–73 | 75–80 | 84–97 |
* Finals MVP: Ronald Tubid and Eric Menk (Barangay Ginebra)
* Best Player of the Conference: Jayjay Helterbrand (Barangay Ginebra)
* Best Import of the Conference: Chris Alexander (Barangay Ginebra)

## 2008 PBA All-Star Weekend

The 2008 PBA All-Star Weekend was held from April 25 to 27 at Bacolod, Negros Occidental. The winners were:
* Three-point Shootout: Renren Ritualo (Talk 'N Text Phone Pals)
* Slam Dunk Competition: Kelly Williams (Sta. Lucia Realtors)
* Legends Shootout: Active players – John Arigo (Coca Cola Tigers), Dondon Hontiveros (Magnolia Beverage Masters), Renren Ritualo (Talk 'N Text Phone Pals)

### Rookie-Sophomore Blitz Game

* ABC
* April 25
* West Negros University Gym, Bacolod
* Blitz Game MVP: Ronjay Buenafe (Rookies)

### All-Star Game

* ABC
* April 27 6:30 p.m.
North All-Stars 158, South All-Stars 163 (OT) :
| Scoring by quarter: 41–41, 37–38, 36–34, 35–34, Overtime: 14–9 |||
| Pts: Mark Caguioa 24 | Pts: Peter June Simon 29 |
* West Negros University Gym, Bacolod Attendance: 4,000+
* All-Star Game MVP: Peter June Simon (South All-Stars)

## Awards

* Most Valuable Player: Kelly Williams (Sta. Lucia)
* Rookie of the Year: Ryan Reyes (Sta. Lucia)
* First Mythical Team:
** Mark Caguioa (Brgy. Ginebra)
** Jayjay Helterbrand (Brgy. Ginebra)
** Arwind Santos (Air21)
** Asi Taulava (Coca-Cola)
** Kelly Williams (Sta. Lucia)
* Second Mythical Team:
** Cyrus Baguio (Red Bull)
** Willie Miller (Alaska)
** Kerby Raymundo (Purefoods)
** Nelbert Omolon (Sta. Lucia)
** Sonny Thoss (Alaska)
* All-Defensive Team:
** Kelly Williams (Sta. Lucia)
** Ryan Reyes (Sta. Lucia)
** Arwind Santos (Air21)
** Marc Pingris (Magnolia)
** Wynne Arboleda(Air21)
* Most Improved Player: Cyrus Baguio (Red Bull)
* Sportsmanship Award: Ali Peek (Talk 'N Text)

### Awards given by the PBA Press Corps

* Coach of the Year: Boyet Fernandez (Sta. Lucia)
* Mr. Quality Minutes: Peter June Simon (Purefoods)
* Comeback Player of the Year: Mike Hrabak (Red Bull)
* Referee of the Year: Jess Fernandez
* All-Rookie Team
** Ryan Reyes (Sta. Lucia)
** Chico Lañete (Purefoods)
** Joe Devance (Welcoat)
** Doug Kramer (Air21)
** Ronjay Buenafe (Coca-Cola)

## Cumulative standings

| Pos | Team | Pld | W | L | PCT | Qualification |
| 1 | Red Bull Barako | 51 | 29 | 22 | .569 | Third place |
| 2 | Barangay Ginebra Kings | 50 | 28 | 22 | .560 | Champions |
| 3 | Sta. Lucia Realtors | 54 | 29 | 25 | .537 | Champions |
| 4 | Air21 Express | 51 | 27 | 24 | .529 | Finalist |
| 5 | Purefoods Tender Juicy Giants | 51 | 27 | 24 | .529 | Finalist |
| 6 | Alaska Aces | 47 | 25 | 22 | .532 | Fourth place |
| 7 | Magnolia Beverage Masters | 48 | 24 | 24 | .500 | Fourth place |
| 8 | Talk 'N Text Phone Pals | 39 | 19 | 20 | .487 | Wildcard phase |
| 9 | Coca-Cola Tigers | 43 | 20 | 23 | .465 | Quarterfinalist |
| 10 | Welcoat Dragons | 36 | 7 | 29 | .194 | Elimination round |

### Elimination rounds

| Pos | Team | Pld | W | L | PCT |
| 1 | Red Bull Barako | 36 | 22 | 14 | .611 |
| 2 | Magnolia Beverage Masters | 36 | 20 | 16 | .556 |
| 3 | Purefoods Tender Juicy Giants | 36 | 20 | 16 | .556 |
| 4 | Alaska Aces | 36 | 20 | 16 | .556 |
| 5 | Air21 Express | 36 | 19 | 17 | .528 |
| 6 | Sta. Lucia Realtors | 36 | 19 | 17 | .528 |
| 7 | Talk 'N Text Phone Pals | 36 | 18 | 18 | .500 |
| 8 | Barangay Ginebra Kings | 36 | 18 | 18 | .500 |
| 9 | Coca-Cola Tigers | 36 | 17 | 19 | .472 |
| 10 | Welcoat Dragons | 36 | 7 | 29 | .194 |

### Playoffs

| Pos | Team | Pld | W | L |
| 1 | Barangay Ginebra Kings | 14 | 10 | 4 |
| 2 | Sta. Lucia Realtors | 18 | 10 | 8 |
| 3 | Air21 Express | 15 | 8 | 7 |
| 4 | Purefoods Tender Juicy Giants | 15 | 7 | 8 |
| 5 | Red Bull Barako | 15 | 7 | 8 |
| 6 | Alaska Aces | 11 | 5 | 6 |
| 7 | Magnolia Beverage Masters | 12 | 4 | 8 |
| 8 | Coca-Cola Tigers | 7 | 3 | 4 |
| 9 | Talk 'N Text Phone Pals | 3 | 1 | 2 |
| 10 | Welcoat Dragons | 0 | 0 | 0 |