# 2007 ASTRA Awards

The 5th Annual ASTRA Awards were presented on Monday 23 April 2007 at the Hordern Pavilion in Sydney.
Four new awards was added to the Marketing and Promotions category this year:
* Most Outstanding Creative Campaign
* Most Creative Off-air Promotion (For a Program, Series or Event)
* Most Outstanding Program Promotion Campaign
* Most Creative Use of Technology for a Consumer Application
Performers at the awards included Australian acts, Evermore, Sneaky Sound System, and Juke Kartel.

## Marketing and Promotions
### Most Outstanding Consumer Campaign – Subscription Sales

    Winner:
       The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel
    Nominated:
       Reaching Mums with Kids and Twenty- Somethings - Austar
       Foxtel 'Nothing' Campaign - Foxtel
       Pricing and Packaging Campaign - Foxtel
       The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel

### Most Outstanding Consumer Campaign – Subscriber Retention

    Winner:
       Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel
    Nominated:
       New Repackage Austar Digital - Austar
       Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel

### Most Outstanding Creative Marketing Campaign

    Winner:
       UNKNOWN
    Nominated:
       Seven Deadly Sins - World Movies
       Foxtel iQ 'FREEZE' Campaign - Foxtel
       Gotta Love Your League - Fox Sports

### Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign

    Winner:
       Sony Dedicated Advertiser Location - Multi Channel Network/Starcom
    Nominated:
       Sony Dedicated Advertiser Location - Multi Channel Network/Starcom
       Toyota Dedicated Advertiser Location - Multi Channel Network/The Media Store
       SEEK Make Luck Happen Promotion - The Weather Channel

### Most Creative On-Air Program Promotion

    Winner:
       Budgie Nation - MTV
    Nominated:
       Image Spot - FOX Classics
       An Aussie Goes Barmy - FOX8
       Budgie Nation - MTV
       Project Runway - Arena
       2006 French Open - Fox Sports

### Most Creative Off-Air Program Promotion

    Winner:
       Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8
    Nominated:
       Great BBQ Challenge - LifeStyle Food
       Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8
       The Sci-Fi Channel Launch - Sci Fi
       Stupid Stupid Man - TV1

### Most Outstanding Program Promotion Campaign

    Winner:
       Entourage – Arena
    Nominated:
       Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8
       High School Musical - Disney Channel
       Budgie Nation - MTV
       Channel [V]: ARIA Awards - Channel [V]
       Entourage – Arena

### Most Creative Use of Technology (for a consumer application)

    Winner:
       High School Musical Dance Off – Disney Channel
    Nominated:
       Eeeaster Frasier Interactive Marathon - TV1
       High School Musical Dance Off - Disney Channel
       Sky News: Anytime, Anywhere - Sky News
       Supernova - UK.TV

## Talent
### Favourite International Personality or Actor (public vote)

    Winner
       Paul Snr. and Paul Jnr. Teutul (American Chopper) – Discovery Channel

### Favourite Male Personality (public vote)

    Winner
       Steve Irwin – Animal Planet

### Favourite Female Personality (public vote)

    Winner
       Antonia Kidman – W. Channel

### Most Outstanding Performance by an Actor – Male

    Winner
       Dan Wyllie (Love My Way) – W. Channel

### Most Outstanding Performance by an Actor – Female

    Winner
       Asher Keddie (Love My Way) – W. Channel

### Most Outstanding Performance by a Presenter

    Winner
       David Speers (Agenda) – Sky News

## Hall of Fame: Channel of The Year
### Hall of Fame - Channel of The Year

    Winner:
       Nickelodeon
    Nominated:
       FOX 8
       Sky News
       Nickelodeon
       Fox Sports