# 2009–10 PBA Philippine Cup

The 2009–10 Philippine Basketball Association (PBA) Philippine Cup or known as the 2009–10 KFC PBA Philippine Cup for sponsorship reasons, was the first conference of the 2009–10 PBA season. The tournament started on October 11, 2009, and ended on March 3, 2010. The conference featured Smart Gilas as guest team. The tournament is an All-Filipino format, which doesn't require an import or a pure-foreign player for each team.

## Format

The following format will be observed for the duration of the conference:
* Double-round robin eliminations; 18 games per team; Teams are then seeded by basis on win–loss records. Ties are broken among points differences of the tied teams. Guest team Smart Gilas will only compete for the first round of eliminations and result of its games will not reflect on the standings of its opponents.
* Teams seeded #6, #7, #8 and #9 play in a knockout wildcard playoffs for the final berth in the quarterfinals. Matchups are:
** #6 team vs. #9 team
** #7 team vs. #8 team
** Winners of the first round for the last quarterfinal berth.
* #3, #4 and #5 teams automatically advance to the best of five quarterfinals:
** #3 team vs. winner of wildcard playoffs
** #4 vs. #5 teams
* #1 and #2 teams automatically advance to the best of seven semifinals:
** Winner of first quarterfinal vs. #1
** Winner of second quarterfinal vs. #2
* The winners in the semifinals advance to the best of seven Finals. The losers dispute the third-place trophy in a one-game playoff.

## Elimination round
### Team standings

| Pos | Teamvte | W | L | PCT | GB | Qualification |
| 1 | Alaska Aces | 13 | 5 | .722 | — | Advance to semifinals |
| 2 | San Miguel Beermen | 13 | 5 | .722 | — | Advance to semifinals |
| 3 | Purefoods Tender Juicy Giants | 12 | 6 | .667 | 1 | Advance to quarterfinals |
| 4 | Barangay Ginebra Kings | 12 | 6 | .667 | 1 | Advance to quarterfinals |
| 5 | Talk 'N Text Tropang Texters | 11 | 7 | .611 | 2 | Advance to quarterfinals |
| 6 | Sta. Lucia Realtors | 10 | 8 | .556 | 3 | Advance to wildcard round |
| 7 | Coca-Cola Tigers | 6 | 12 | .333 | 7 | Advance to wildcard round |
| 8 | Burger King Whoppers | 6 | 12 | .333 | 7 | Advance to wildcard round |
| 9 | Rain or Shine Elasto Painters | 4 | 14 | .222 | 9 | Advance to wildcard round |
| 10 | Barako Bull Energy Boosters | 3 | 15 | .167 | 10 | |
| — | Smart Gilas (G) | 3 | 6 | .333 | 5.5 | Guest team |
* 1 2 Head-to-head record: Alaska 2–0 San Miguel
* 1 2 Head-to-head record: Purefoods 1–1 Barangay Ginebra; Purefoods 0, Barangay Ginebra 0; overall point differential: Purefoods +85, Barangay Ginebra +75
* 1 2 Head-to-head record: Burger King 1–1, Coca-Cola; Burger King +10, Coca-Cola −10
* ↑ Smart Gilas's results do not count in the standings.

### Schedule

| | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 |
| Team ╲ Game | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| Alaska | BBE | SMB | Coke | BGK | SLR | BKW | ROS | TNT | PF | BBE | SMB | TNT | Coke | BGK | SLR | PF | BKW | ROS |
| Barako Bull | ALA | Coke | PF | ROS | BGK | TNT | SMB | BKW | SLR | ALA | BGK | PF | BKW | ROS | SMB | TNT | SLR | Coke |
| Barangay Ginebra | SMB | PF | ALA | BBE | ROS | BKW | SLR | TNT | Coke | BBE | PF | ROS | SLR | SMB | Coke | TNT | ALA | BKW |
| Burger King | PF | SMB | ROS | SLR | ALA | BGK | Coke | BBE | TNT | SMB | ROS | TNT | Coke | BBE | PF | SLR | BGK | ALA |
| Coca-Cola | SLR | BBE | ALA | PF | TNT | BKW | SMB | ROS | BGK | PF | TNT | SLR | BKW | ALA | BGK | SMB | ROS | BBE |
| Purefoods | BKW | BGK | BBE | Coke | TNT | SMB | ROS | ALA | SLR | Coke | BGK | BBE | SMB | TNT | BKW | ROS | ALA | SLR |
| Rain or Shine | TNT | SLR | BKW | BBE | SMB | BGK | ALA | PF | Coke | TNT | BKW | BGK | SMB | BBE | SLR | PF | Coke | ALA |
| San Miguel | BGK | ALA | BKW | TNT | ROS | SLR | PF | BBE | Coke | BKW | SLR | ALA | PF | ROS | BGK | BBE | Coke | TNT |
| Sta. Lucia | Coke | ROS | TNT | BKW | ALA | SMB | BGK | BBE | PF | SMB | Coke | BGK | TNT | ROS | BKW | ALA | BBE | PF |
| Talk 'N Text | ROS | SLR | SMB | PF | Coke | BBE | ALA | BGK | BKW | ROS | Coke | BKW | ALA | PF | SLR | BGK | BBE | SMB |

### Results

| Team | ALA | BBE | BGK | BKW | COKE | PF | ROS | SG | SLR | SMB | TNT |
| Alaska | | 99–83 | 105–96 | 87–73 | 100–79 | 101–87 | 81–86 | 130–99 | 91–83 | 85–74 | 110–106 |
| Barako Bull | 88–99 | | 86–94 | 86–102 | 83–71 | 77–92 | 89–81 | 96–91 | 77–80* | 89–104 | 90–93 |
| Barangay Ginebra | 93–90 | 88–76 | | 83–79 | 113–104 | 95–87 | 86–77 | 100–72 | 72–93 | 98–86 | 72–87 |
| Burger King | 87–80 | 102–99 | 104–122 | | 91–89 | 83–90 | 89–91 | 115–105 | 93–101 | 99–117 | 105–118 |
| Coca-Cola | 105–92 | 91–89 | 97–106 | 106–94 | | 93–79 | 84–92 | 93–98 | 76–95 | 84–107 | 94–103 |
| Purefoods | 94–77 | 70–66 | 89–81 | 85–74 | 88–79 | | 103–69 | 99–81 | 68–63 | 76–92 | 108–102 |
| Rain or Shine | 94–95 | 88–72 | 97–101 | 99–101 | 83–105 | 88–101 | | 89–96 | 90–95* | 77–93 | 76–85 |
| Smart Gilas | | | | | | | | | 95–96 | 109–96 | 70–103 |
| Sta. Lucia | 77–85 | 108–96 | 93–88 | 83–79 | 98–92 | 78–88 | 95–91 | | | 94–110 | 83–100 |
| San Miguel | 116–122* | 94–85 | 91–86* | 100–85 | 107–118 | 87–80 | 104–90 | | 95–96 | | 100–90 |
| Talk 'N Text | 113–119* | 97–99 | 82–105 | 115–104 | 107–104 | 101–98 | 93–95 | | 117–112 | 93–91 | |

## Bracket

| Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Wildcard phase (single elimination) | Quarterfinals (best-of-5) | Quarterfinals (best-of-5) | Quarterfinals (best-of-5) | Semifinals (best-of-7) | Semifinals (best-of-7) | Semifinals (best-of-7) | Finals (best-of-7) | Finals (best-of-7) | Finals (best-of-7) |
| 6 | Sta. Lucia | 86 | | | | | | | 2 | San Miguel | 2 | |
| 9 | Rain or Shine | 90 | | | | 3 | Purefoods | 3 | 3 | Purefoods | 4 | |
| | | | 9 | Rain or Shine | 99 | 9 | Rain or Shine | 2 | | | | | | |
| | | | 7 | Coca-Cola | 84 | | | | | | | 3 | Purefoods | 4 |
| 7 | Coca-Cola | 118 | | | | | | | | | | 1 | Alaska | 0 |
| 8 | Burger King | 112 | | | | | | | | | | | | |
| | | | | | | | | | 1 | Alaska | 4 | Third place | Third place | Third place |
| | | | | | | 4 | Brgy. Ginebra | 3 | 4 | Brgy. Ginebra | 0 | | | |
| | | | | | | 5 | Talk 'N Text | 2 | | 2 | San Miguel | 95 |
| | | | | | | | | | | 4 | Brgy. Ginebra | 88 |
* view
* talk

## Wildcard phase
### First round

* January 24
* Ynares Center, Antipolo, Rizal
* January 24
* Ynares Center, Antipolo, Rizal

### Second round

* January 27
* Ynares Center, Antipolo, Rizal

## Quarterfinals
### (3) Purefoods vs. (6) Rain or Shine

* January 29
* Araneta Coliseum, Quezon City
* January 31
* Araneta Coliseum, Quezon City
* February 3
* Araneta Coliseum, Quezon City
* February 5
* Araneta Coliseum, Quezon City
* February 7
Purefoods Tender Juicy Giants 95, Rain or Shine Elasto Painters 85 :
* Purefoods wins series 3–2 ||
* Araneta Coliseum, Quezon City

### (4) Barangay Ginebra vs. (5) Talk 'N Text

* January 29
* Araneta Coliseum, Quezon City
* January 31
* Araneta Coliseum, Quezon City
* February 3
* Araneta Coliseum, Quezon City
* February 5
* Araneta Coliseum, Quezon City
* February 7
Barangay Ginebra Kings 113, Talk 'N Text Tropang Texters 100 :
* Barangay Ginebra wins series 3–2 ||
* Araneta Coliseum, Quezon City

## Semifinals
### (1) Alaska vs. (4) Barangay Ginebra

* February 10
* Araneta Coliseum, Quezon City
* February 12
* Cuneta Astrodome, Pasay
* February 14
* Araneta Coliseum, Quezon City
* February 17
Alaska Aces 102, Barangay Ginebra Kings 95 :
* Alaska wins series 4–0 ||
* Araneta Coliseum, Quezon City

### (2) San Miguel vs. (3) Purefoods

* February 10
* Araneta Coliseum, Quezon City
* February 12
* Cuneta Astrodome, Pasay
* February 14
* Araneta Coliseum, Quezon City
* February 17
* Araneta Coliseum, Quezon City
* February 19
* Araneta Coliseum, Quezon City
* February 21
San Miguel Beermen 78, Purefoods Tender Juicy Giants 87 :
* Purefoods wins series 4–2 ||
* Cuneta Astrodome, Pasay

## Third place playoff

* February 24
* Araneta Coliseum, Quezon City

## Finals

* February 24
* Araneta Coliseum, Quezon City
* February 26
* Araneta Coliseum, Quezon City
* February 28
* Araneta Coliseum, Quezon City
* March 3
Alaska Aces 76, Purefoods Tender Juicy Giants 86 :
* Purefoods wins series 4–0 ||
* Araneta Coliseum, Quezon City