# Play (Jennifer Lopez song)

"Play" is a song recorded by American singer Jennifer Lopez for her second studio album, J.Lo (2001). It was released on March 20, 2001, as the album's second single. The song was written by Cory Rooney, Christina Milian, Arnthor Birgisson and Anders Bagge, with production done by the latter two under their production name, Bag & Arnthor. A dance-pop track, it was noted for its funky vibe, compared to the works of Madonna by critics. Over an electric guitar and a funky beat, Lopez sings about pleading a DJ to play her favorite song.
"Play" was a commercial success, peaking at number 18 on the US Billboard Hot 100. Outside of the United States, "Play" peaked within the top 10 of the charts in over 10 countries, including Canada, Finland, Italy, and the United Kingdom. Its futuristic-themed music video was directed by Francis Lawrence. Additionally, "Play" was performed live by Lopez on numerous occasions, including at her Let's Get Loud concerts.

## Background

After a high-profile title role in the musical biopic Selena (1997), Lopez began developing her own career in music, later being signed to Work Records by Tommy Mottola. Her debut album On the 6 (1999) became an instant commercial success, and spawned the Billboard Hot 100 number one song "If You Had My Love". This led her to begin recording new material for her second album in April 2000. Initially, the album was to be called A Passionate Journey. During this period, Lopez began to transition into a sex symbol and was nicknamed J.Lo by the public, which is known as a nickname and "public persona". Hence, she instead released an album entitled J.Lo, which she credits as being more "personal" and "romantic" than On the 6. "Love Don't Cost a Thing", the album's lead single, was globally premiered on November 16, 2000.

## Composition and critical reception

"Play" is a dance-pop and electropop song with a length of three minutes and thirty-three seconds (3:33). It was written by Anders Bagge, Arnthor Birgisson, Cory Rooney and Christina Milian, with production from Bagge and Birgisson (collectively credited as Bag & Arnthor). Milian performed back up vocals on the song, prior to her own debut as a recording artist. Lopez recorded the lead vocals with Robert Williams at Murlyn Studios, Stockholm and Sony Music Studios in New York City. It was later mastered by Ted Jensen. On the song, Lopez pleads with a nightclub DJ to "play her favorite song", containing lyrics such as, "Play, come on DJ/ Play that song/ Play it all night long/ Just turn it up and turn me on". It contains a "shuffling" electric guitar, as performed by Paul Pesco, over a "whistling electronica dance beat." A writer from Telegram & Gazette noted the track to be "Madonna-esque."
AllMusic's MacKenzie Wilson said "Play" "coincided with Lopez's funky style". Sal Cinquemani of Slant Magazine commented that "so many of the tracks" on the album "sound like they're straight out of 1986". He then went on to opine that "I'm Real" or the "funky" "Play" would have made a "brave" choice for the album's lead single, instead of "Love Don't Cost a Thing". A writer from The Indianapolis Star dismissed the album and its sexual content, while also using the explicit "Play" as an example of it not being appropriate for Lopez's target audience, who are predominantly preteens. Jake Barnes of Yahoo! Music UK noted "Play" to resemble the music of Prince.

## Chart performance

"Play" experienced moderate commercial success. For the week of April 7, 2001, "Play" debuted at number 76 on the Billboard Hot 100, winning the "Hot Shot Debut of the Week" title. It also made its debut at number 69 on the Billboard Hot 100 Airplay Chart. The following week, it jumped to number 46 on the Hot 100 and number 47 on the Airplay chart. For the week of April 21, "Play" jumped to number 28 to both charts. The song peaked at number 18 on the Hot 100 for the week ending May 19, failing to break into the top 10. In addition, the single peaked at number six on the Billboard Pop 100 as well as two on the Billboard Hot Dance Club Play chart. In Canada, it peaked at number five on the Canadian Singles Chart.
"Play" also achieved success outside North America. In the United Kingdom, the song debuted and peaked at number three on the UK Singles Chart on May 6, 2001 — for the week ending date May 12, 2001. It remained on the chart for a total of twelve weeks. On April 29, 2001, the song debuted at number 21 on the Australian Singles Chart on April 30, 2001 — for the week ending date May 6, 2001. It eventually peaked at number 14 on the chart five weeks later. The Australian Recording Industry Association (ARIA) certified it platinum, marking sales and streams of 70,000 units. In New Zealand, "Play" debuted at number 48 on the New Zealand Singles Chart on April 23, 2001. It became a top-ten hit there, peaking at number seven a month later. In Italy, the song debuted and peaked at number eight on the Italian Singles Chart on April 26, 2001. Elsewhere in Europe, it peaked within the top 10 in Belgium, Finland, Ireland, the Netherlands, Sweden, and Switzerland and the top 20 in Denmark, France, Germany, Norway, and Spain. It also reached top thirty in Austria.

## Promotion
### Music video

The mainly computer generated music video for "Play" was directed by Francis Lawrence. Set in a futuristic multi-level spaceship, the clip begins with Lopez strutting into the boarding area whilst the other passengers gaze at her in awe. The video then cuts to Lopez, now on the plane, relaxing with a pair of headphones on listening to music. Various shots showing the plane's exterior are intercut with these scenes of the singer. Lopez is then seen entering a room through sliding doors with a new outfit. The doors lead to a club filled with dancers. Intercut with these scenes are Lopez dancing solo on a platform, later joined by back-up dancers. Towards the music video's conclusion, Lopez asks the DJ (who takes the avatar of an iris) to play her favorite song. Its final shot depicts the plane flying towards the horizon. The music video, much like "Love Don't Cost a Thing", also features Cris Judd as a back-up dancer, who would go on to become her second husband months later.
According to the VH1 Top 20 Video Countdown, the entire video was computer-generated (apart from the principal actors and extras), and the project spent six weeks in post-production as a result.

### Live performances

On January 12, 2001, Lopez performed "Play" along with "Love Don't Cost a Thing" live during an appearance on Top of the Pops. In February 2001, Lopez appeared as a featured performer at a special Total Request Live event, CBS Sports Presents: MTV's TRL The Super Bowl Sunday, which occurred in Tampa, Florida at The NFL Experience theme park. Songs such as "Play" and "Love Don't Cost a Thing" were included on her setlist. From September 22–23, 2001, Lopez performed a set of two concerts in Puerto Rico, entitled Let's Get Loud. These served as the first concerts of her career, in which she was, "flanked by a 10-piece orchestra, a five-person choir and 11 dancers." "Play" was included on the concerts' set list.

## Accolades

Teen Choice Awards :
| Year | Award | Nominated Work | Result |
| 2001 | Best Dance Track | Play | Won |
Billboard Latin Music Awards :
| Year | Award | Nominated Work | Result | Ref. |
| 2002 | Latin Dance Club Play Track Of The Year | Play | Nominated | |

## Credits and personnel

Credits are adapted from the liner notes of J.Lo.
* Bag & Arnthor Birgisson – production and vocal production
* Christina Milian – songwriter, backing vocals
* Jennifer Lopez – lead vocals
* Paul Pesco – guitar
* Robert Williams – vocal recording engineer
* David Swope – assistant audio engineer, mixing assistant
* Tony Maserati – mixing
* Ronald Martinez – mixing assistant

## Certifications

Certifications and sales for "Play" :
| Region | Certification | Certified units/sales |
| Australia (ARIA) | Platinum | 70,000$^‡$ |
| Belgium (BEA) | Gold | 25,000$^*$ |
| United Kingdom (BPI) | Silver | 214,000 |
| $^*$ Sales figures based on certification alone. $^‡$ Sales+streaming figures based on certification alone. |||

## Release history

Release dates and formats for "Play" :
| Region | Date | Format(s) | Label |
| United States | March 20, 2001 | Contemporary hitrhythmic contemporaryurban radio | Epic |
| Australia | April 16, 2001 | CD single | Epic |
| Germany | April 16, 2001 | CD single | Epic |
| Italy | April 23, 2001 | CD single | Epic |
| United Kingdom | April 30, 2001 | 12-inch singleCD singlecassette single | Epic |
| Australia | June 11, 2001 | CD single (Remixes) | Epic |

## Cover versions

In 2004, South Korean girl group Baby V.O.X. covered "Play" in Korean and English for their final album, Ride West, with participation from Lopez.