# 2010 PBA Fiesta Conference

The 2010 Philippine Basketball Association (PBA) Fiesta Conference was the last conference of the 2009–10 PBA season. It started on March 21 and finished on August 18, 2010. The tournament is an import-laden format, which requires an import or a pure-foreign player for each team and with a height limit of 6-foot-6 (same with the previous Fiesta Conferences except 2008 which had imports of unlimited heights, and of 2007 where the two worst teams in the Philippine Cup had an extra import of 6-foot-1 height limit).

## Format

The following format will be observed for the duration of the conference:
* Double round-robin eliminations; 18 games per team; Teams are then seeded by basis on win–loss records. Ties are broken among points differences of the tied teams.
* Teams seeded #6, #7, #8 and #9 play in a knockout wildcard playoffs for the final berth in the quarterfinals. Matchups are:
** #6 team vs. #9 team
** #7 team vs. #8 team
** Winners of the first round for the last quarterfinal berth.
* #3, #4 and #5 teams automatically advance to the best of five quarterfinals:
** #3 team vs. winner of wildcard playoffs
** #4 vs. #5 teams
* #1 and #2 teams automatically advance to the best of seven semifinals:
** Winner of first quarterfinal vs. #1
** Winner of second quarterfinal vs. #2
* The winners in the semifinals advance to the best of seven finals. The losers dispute the third-place trophy in a one-game playoff.

## Elimination round
### Team standings

| Pos | Teamvte | W | L | PCT | GB | Qualification |
| 1 | Talk 'N Text Tropang Texters | 15 | 3 | .833 | — | Advance to semifinals |
| 2 | San Miguel Beermen | 13 | 5 | .722 | 2 | Advance to semifinals |
| 3 | Derby Ace Llamados | 13 | 5 | .722 | 2 | Advance to quarterfinals |
| 4 | Alaska Aces | 11 | 7 | .611 | 4 | Advance to quarterfinals |
| 5 | Barangay Ginebra Kings | 9 | 9 | .500 | 6 | Advance to quarterfinals |
| 6 | Rain or Shine Elasto Painters | 9 | 9 | .500 | 6 | Advance to wildcard round |
| 7 | Coca-Cola Tigers | 8 | 10 | .444 | 7 | Advance to wildcard round |
| 8 | Sta. Lucia Realtors | 5 | 13 | .278 | 10 | Advance to wildcard round |
| 9 | Air21 Express | 4 | 14 | .222 | 11 | Advance to wildcard round |
| 10 | Barako Energy Coffee Masters | 3 | 15 | .167 | 12 | |
* 1 2 Second seed playoff: San Miguel 88, Derby Ace 83
* 1 2 Fifth seed playoff: Barangay Ginebra 115, Rain or Shine 88

### Schedule

| | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 1 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 | Round 2 |
| Team ╲ Game | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| Air21 Express|Air21 | SMB | BCM | Coke | DAL | ALA | SLR | TNT | BGK | ROS | DAL | SMB | BCM | TNT | Coke | ALA | SLR | BGK | ROS |
| Alaska | TNT | SMB | A21 | DAL | BGK | BCM | Coke | SLR | ROS | Coke | BGK | DAL | BCM | TNT | A21 | ROS | SLR | SMB |
| Barako | SLR | Coke | A21 | ROS | SMB | TNT | DAL | ALA | BGK | SMB | ROS | A21 | Coke | ALA | BGK | SLR | TNT | DAL |
| Barangay Ginebra | TNT | SLR | Coke | ROS | SMB | ALA | A21 | DAL | BCM | SLR | ALA | SMB | ROS | TNT | BCM | Coke | A21 | DAL |
| B-Meg Derby Ace | SLR | A21 | Coke | ALA | BCM | SMB | ROS | BGK | A21 | TNT | Coke | ALA | SLR | SMB | ROS | TNT | BGK | BCM |
| Coca-Cola | BCM | SMB | A21 | BGK | DAL | ROS | TNT | SLR | ALA | TNT | ALA | DAL | BCM | A21 | BGK | SMB | SLR | ROS |
| Rain or Shine | TNT | SLR | BCM | BGK | Coke | SMB | DAL | A21 | ALA | BCM | BGK | TNT | SLR | DAL | ALA | SMB | A21 | Coke |
| Sta. Lucia | BCM | BGK | ROS | DAL | TNT | A21 | Coke | SMB | ALA | BGK | TNT | SMB | DAL | ROS | BCM | A21 | ALA | Coke |
| San Miguel | A21 | Coke | TNT | BCM | ALA | BGK | ROS | DAL | SLR | BCM | A21 | BGK | SLR | DAL | TNT | Coke | ROS | ALA |
| Talk 'N Text | BGK | ROS | SMB | ALA | SLR | BCM | Coke | A21 | Coke | DAL | SLR | A21 | ROS | BGK | ALA | SMB | DAL | BCM |

## Second seed playoff

* Solar TV
* July 2
* Ninoy Aquino Stadium, Manila

## Fifth seed playoff

* Solar TV
* July 2
* Ninoy Aquino Stadium, Manila

## Bracket

| Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Wildcard phase (Single elimination) | Quarterfinals (Best-of-5) | Quarterfinals (Best-of-5) | Quarterfinals (Best-of-5) | Semifinals (Best-of-7) | Semifinals (Best-of-7) | Semifinals (Best-of-7) | Finals (Best-of-7) | Finals (Best-of-7) | Finals (Best-of-7) |
| 6 | Rain or Shine | 92 | | | | | | | 2 | San Miguel | 4 | |
| 9 | Air21 | 89 | | | | 3 | Derby Ace | 3 | 3 | Derby Ace | 3 | |
| | | | 6 | Rain or Shine | 98 | 6 | Rain or Shine | 2 | | | | | | |
| | | | 7 | Coca-Cola | 93 | | | | | | | 2 | San Miguel | 2 |
| 7 | Coca-Cola | 100 | | | | | | | | | | 4 | Alaska | 4 |
| 8 | Sta. Lucia | 84 | | | | | | | | | | | | |
| | | | | | | | | | 1 | Talk 'N Text | 3 | Third place | Third place | Third place |
| | | | | | | 4 | Alaska | 3 | 4 | Alaska | 4 | | | |
| | | | | | | 5 | Brgy. Ginebra | 2 | | 3 | Derby Ace | 95 |
| | | | | | | | | | | 1 | Talk 'N Text | 113 |
* view
* talk

## Wildcard phase
### First round

* Solar TV
* July 4
* Araneta Coliseum, Quezon City
* Solar TV
* July 4
* Araneta Coliseum, Quezon City

### Second round

* Solar TV
* July 7
* Araneta Coliseum, Quezon City

## Quarterfinals
### (3) Derby Ace vs. (6) Rain or Shine

* Solar TV
* July 9
* Araneta Coliseum, Quezon City
* Solar TV
* July 11
* Cuneta Astrodome, Pasay
* Solar TV
* July 14
* Araneta Coliseum, Quezon City
* Solar TV
* July 16
* Cuneta Astrodome, Pasay
* Solar TV
* July 18
Derby Ace Llamados 105, Rain or Shine Elasto Painters 100 (OT) :
* Derby Ace wins series , 3–2 ||
* Araneta Coliseum, Quezon City Attendance: 21,062

### (4) Alaska vs. (5) Barangay Ginebra

* Solar TV
* July 9
* Araneta Coliseum, Quezon City
* Solar TV
* July 11
* Cuneta Astrodome, Pasay
* Solar TV
* July 14
* Araneta Coliseum, Quezon City
* Solar TV
* July 16
* Cuneta Astrodome, Pasay
* Solar TV
* July 18
Alaska Aces 93, Barangay Ginebra Kings 91 :
* Alaska wins series , 3–2 ||
* Araneta Coliseum, Quezon City Attendance: 21,062

## Semifinals
### (1) Talk 'N Text vs. (4) Alaska

* Solar TV
* July 21
* Araneta Coliseum, Quezon City
* Solar TV
* July 23
* Araneta Coliseum, Quezon City
* Solar TV
* July 25
* Araneta Coliseum, Quezon City
* Solar TV
* July 28
* Cuneta Astrodome, Pasay
* Solar TV
* July 30
* Araneta Coliseum, Quezon City
* Solar TV
* August 1
* Araneta Coliseum, Quezon City
* Solar TV
* August 4
Talk 'N Text Tropang Texters 81, Alaska Aces 90 :
* Alaska wins series, 4–3 ||
* Araneta Coliseum, Quezon City

### (2) San Miguel vs. (3) Derby Ace

* Solar TV
* July 21
* Araneta Coliseum, Quezon City
* Solar TV
* July 23
* Araneta Coliseum, Quezon City
* Solar TV
* July 25
* Araneta Coliseum, Quezon City
* Solar TV
* July 28
* Cuneta Astrodome, Pasay
* Solar TV
* July 30
* Araneta Coliseum, Quezon City
* Solar TV
* August 1
San Miguel Beermen 91, Derby Ace Llamados 83 :
* San Miguel wins series, 4–2 ||
* Araneta Coliseum, Quezon City

## Third place playoff

* Solar TV
* August 6
* Araneta Coliseum, Quezon City

## Finals

* Solar TV
* August 6
* Araneta Coliseum, Quezon City
* Solar TV
* August 8
* Araneta Coliseum, Quezon City
* Solar TV
* August 11
* Araneta Coliseum, Quezon City
* Solar TV
* August 13
* Cuneta Astrodome, Pasay
* Solar TV
* August 15
* Araneta Coliseum, Quezon City
* Solar TV
* August 18
San Miguel Beermen 88, Alaska Aces 102 :
* Alaska wins series, 4–2 ||
* Araneta Coliseum, Quezon City

## Imports

| Team | Player | Debuted | Final |
| Air21 Express | Keena Young (1/4) | March 24, 2010 | April 9, 2010 |
| Air21 Express | Jason Forte (2/4) | April 14, 2010 | April 18, 2010 |
| Air21 Express | Reggie Larry (3/4) | May 1, 2010 | May 28, 2010 |
| Air21 Express | Leroy Hickerson (4/4) | June 4, 2010 | July 4, 2010 |
| Alaska Aces | Diamon Simpson (1/1) | April 7, 2010 | August 18, 2010 |
| Barako Energy Coffee Masters | Sammy Monroe (1/1) | March 21, 2010 | June 27, 2010 |
| Brgy. Ginebra Kings | Awvee Story (1/4) | March 21, 2010 | April 18, 2010 |
| Brgy. Ginebra Kings | Mildon Ambres (2/4) | April 30, 2010 | May 30, 2010 |
| Brgy. Ginebra Kings | Denham Brown (3/4) | June 5, 2010 | June 23, 2010 |
| Brgy. Ginebra Kings | Chris Daniels (4/4) | July 2, 2010 | July 18, 2010 |
| Coca-Cola Tigers | James Penny (1/3) | March 24, 2010 | May 7, 2010 |
| Coca-Cola Tigers | Rashad Bell (2/3) | May 14, 2010 | June 4, 2010 |
| Coca-Cola Tigers | John Williamson (3/3) | June 13, 2010 | July 4, 2010 |
| Derby Ace Llamados | Lorrenzo Wade (1/3) | April 7, 2010 | April 21, 2010 |
| Derby Ace Llamados | Cliff Brown (2/3) | May 2, 2010 | July 14, 2010 |
| Derby Ace Llamados | Tony Washam (3/3) | July 16, 2010 | August 1, 2010 |
| Rain or Shine Elasto Painters | Jai Lewis (1/2) | March 26, 2010 | June 18, 2010 |
| Rain or Shine Elasto Painters | Rod Nealy (2/2) | June 25, 2010 | July 18, 2010 |
| San Miguel Beermen | Gabriel Freeman (1/1) | March 24, 2010 | August 18, 2010 |
| Sta. Lucia Realtors | Anthony Johnson (1/1) | March 21, 2010 | July 4, 2010 |
| Talk 'N Text Tropang Texters | Shawn Daniels (1/1) | March 21, 2010 | August 6, 2010 |

## Conference records

    Records marked with an asterisk (*) were accomplished with one or more overtime periods.

### Team

| Record | Stat | Holder | Date/s |
| Longest winning streak | 13 | Talk 'N Text Tropang Texters | April 7, 2010 - June 19, 2010 |
| Longest losing streak | 9 | Air21 Express | March 31, 2010 - May 21, 2010 |
| Biggest winning margin | 26 | Talk 'N Text Tropang Texters 126, Air21 Express 100 | May 28, 2010 |

### Individual

| Record | Stat | Holder | Date/s |
| Most points in one game | 45 | Solomon Mercado (Rain or Shine Elasto Painters) vs. Derby Ace Llamados | June 11, 2010 |
| Most rebounds in one game | 17 | Asi Taulava (Coca-Cola Tigers) vs. Air21 Express | June 4, 2010 |
| Most assists in one game | 14 | Jimmy Alapag (Talk 'N Text Tropang Texters) vs. Air21 Express | May 1, 2010 |
| Most blocks in one game | 4 | Rafi Reavis (Derby Ace Llamados) vs. Coca-Cola Tigers | April 14, 2010 |
| Most blocks in one game | 4 | Niño Canaleta (Derby Ace Llamados) vs. Barako Energy Coffee Masters | April 21, 2010 |
| Most steals in one game | 5 | Roger Yap (Derby Ace Llamados) vs. Alaska Aces | May 28, 2010 |
| Most steals in one game | 5 | Ryan Reyes (Talk 'N Text Tropang Texters) vs. Brgy. Ginebra Kings | March 26, 2010 |
| Most steals in one game | 5 | Joshua Urbiztondo (Sta. Lucia Realtors) vs. Talk 'N Text Tropang Texters | March 23, 2010 |
| Most FG made in one game | 14 | Solomon Mercado (Rain or Shine Elasto Painters) vs. Derby Ace Llamados | June 11, 2010 |
| Most 3 point FG made in one game | 7 | Solomon Mercado (Rain or Shine Elasto Painters) vs Derby Ace Llamados | June 11, 2010 |
| Most 3 point FG made in one game | 7 | Jimmy Alapag (Talk 'N Text Tropang Texters) vs. Coca-Cola Tigers | April 21, 2010 |
| Most FT made in one game | 11 | Gary David (Coca-Cola Tigers) vs Derby Ace Llamados | March 23, 2010 |
| Most minutes played in one game | 52* | Kelly Williams (Talk 'N Text Tropang Texters) vs. Air21 Express | April 18, 2010 |

## Awards

* Best Player of the Conference: Jay Washington (San Miguel)
* Best Import: Gabe Freeman (San Miguel)
* Finals MVPs: Cyrus Baguio and LA Tenorio (Alaska)

### Players of the Week

| Week | Player |
| Mar. 21 - Mar. 28 | Gary David (Coca-Cola Tigers) |
| Mar. 29 - Apr. 4 | Gabe Norwood (Rain or Shine Elasto Painters) |
| Apr. 5 - Apr. 11 | Mark Cardona (Talk 'N Text Tropang Texters) |
| Apr. 12 - Apr. 18 | Willie Miller (Alaska Aces) |
| Apr. 26 - May 2 | Jay Washington (San Miguel Beermen) |
| May 3 - May 9 | James Yap (Derby Ace Llamados) |
| May 10 - May 16 | Eric Menk (Barangay Ginebra Kings) |
| May 17 - May 23 | Kelly Williams (Talk 'N Text Tropang Texters) |
| May 17 - May 23 | Jimmy Alapag (Talk 'N Text Tropang Texters) |
| May 24 - May 30 | L.A. Tenorio (Alaska Aces) |
| May 31 - June 6 | James Yap (Derby Ace Llamados) |
| June 7 - June 13 | Jimmy Alapag (Talk 'N Text Tropang Texters) |
| June 14 - June 20 | L.A. Tenorio (Alaska Aces) |
| June 14 - June 20 | Cyrus Baguio (Alaska Aces) |
| June 21 - June 27 | James Yap (Derby Ace Llamados) |
| June 21 - June 27 | Solomon Mercado (Rain or Shine Elasto Painters) |
| June 28 - July 4 | Gary David (Coca-Cola Tigers) |
| July 5 - July 11 | Joe Devance (Alaska Aces) |
| July 12 - July 18 | Roger Yap (Derby Ace Llamados) |
| July 12 - July 18 | Cyrus Baguio (Alaska Aces) |
| July 19 - July 25 | L.A. Tenorio (Alaska Aces) |
| July 26 - Aug. 1 | Jay Washington (San Miguel Beermen) |
| July 26 - Aug. 1 | Arwind Santos (San Miguel Beermen) |

## Statistics leaders

| Category | Player | Team | Games played | Totals | Average |
| Points per game | Gary David | Coca-Cola Tigers | 20 | 430 | 21.5 |
| Rebounds per game | Asi Taulava | Coca-Cola Tigers | 20 | 218 | 10.9 |
| Assists per game | Jimmy Alapag | Talk 'N Text Tropang Texters | 18 | 132 | 7.3 |
| Steals per game | Gabe Norwood | Rain or Shine Elasto Painters | 23 | 32 | 1.4 |
| Blocks per game | Rob Reyes | Barako Energy Coffee Masters | 16 | 16 | 1.0 |
| Field goal percentage | Harvey Carey | Talk 'N Text Tropang Texters | 18 | 81-148 | .547 |
| 3-point field goal percentage | Dondon Hontiveros | San Miguel Beermen | 18 | 40-90 | .444 |
| Free throw percentage | L.A. Tenorio | Alaska Aces | 20 | 36-39 | .923 |