# Brightest Blue

Brightest Blue is the fourth studio album by English singer Ellie Goulding, released on 17 July 2020 by Polydor Records. Originally scheduled for 5 June 2020, the album's release was delayed due to the COVID-19 pandemic. The album was preceded by three singles: "Worry About Me", "Power" and "Slow Grenade", and features guest vocals from Blackbear, Diplo, Juice Wrld, Lauv, serpentwithfeet and Swae Lee. It is Goulding's first album since Delirium (2015). Brightest Blue received generally positive reviews from music critics. The album was also a commercial success. It became Goulding's third album to peak at number one on the UK Albums Chart and fourth album to debut inside the top three on the chart. The album also peaked inside the top ten in several other countries. To promote the album, Goulding was set to embark on the Brightest Blue Tour on 28 April 2021, but it was pushed back to 5 October 2021 due to COVID-19 restrictions in the United Kingdom.

## Background

In January 2017, Goulding announced that work on new music had begun. In April of the same year, producer BloodPop revealed on social media he was in the studio with Goulding. That same month, Goulding released a collaboration with Kygo entitled "First Time". On 24 October 2018, she released "Close to Me" with Diplo and Swae Lee. She told The Guardian in early 2019, "It's very much written by me." She further discussed three new songs: "Flux", "Love I'm Given" and "Electricity". "Flux" was released on 1 March of the same year.
In July 2019, Goulding stated that her next material to be released would be the songs "Woman I Am" and "Start". In November, she released her rendition of Joni Mitchell's Christmas song "River", which topped the UK Singles Chart, becoming her third UK number-one single and the last UK number one song of the 2010s. In a March 2020 interview with Heart, Goulding revealed that the album "kind of comes in two parts," adding that she plays the guitar, bass and piano on the project. During an appearance on The Late Late Show with James Corden, she described the album as having two sides, revealing that the first side will features songs written entirely by her, while the second is described as being "like an alter ego" and contains the majority of singles released from 2018 to 2020.

## Release and promotion

On 27 May 2020, Goulding announced Brightest Blue as the album's title, alongside its cover artwork, release dates and formats, and track listing. The album's pre-order was made alongside the announcement. The first side, Brightest Blue, features 13 total tracks, while the second EG.0, features the previously released "Close to Me", "Hate Me" and "Worry About Me", as well as two new tracks. Originally scheduled for release on 5 June 2020, it was later delayed to 12 June, and later to 17 July of the same year. On 13 July of the same year, she released a trailer for the album on YouTube. In support of the album, Goulding embarked on the Brightest Blue Tour, which began on 28 April 2021.
For the album's physical release, Goulding and her team opted to have copies manufactured with as many environmentally-friendly materials as possible. According to Goulding's official digital store, a regular single-disc CD is packaged in a Digisleeve manufactured with FSC-certified recycled cardboard and is sealed in a "plant-based" wrap. Variations of formats such as cassette tapes and vinyl records have also been manufactured with minimised or recycled plastic materials and packaging. Goulding added "[...] great progress has been made on this and I'm pleased we've been able to push the industry forwards, but we are still pushing to do more."

### Singles

On 13 March 2020, Goulding released "Worry About Me", a collaboration with Blackbear, as the first single from the album. The accompanying music video, directed by Emil Nava, was released the same day. Upon the song's release, it received generally positive reviews from music critics. Commercially, the song debuted at number 78 on the UK Singles Chart. On 21 May 2020, "Power" was released as the album's second single. The accompanying music video was directed by Imogen Snell and Riccardo Castano, and was released later the same day. It peaked at number 86 in the UK. The Lauv-assisted "Slow Grenade" was released as the third single on 30 June 2020. "Love I'm Given" was released as the album's fourth single on 19 August 2020, along with a music video.

### Set list

This set list is representative of the concert in Glasgow on 7 October 2021. It does not represent all concerts for the tour.
* "Start"
* "Power"
* "How Deep Is Too Deep"
* "Powerful"
* "Aftertaste"
* "New Heights"
* "Bleach"
* "New Love"
* "Flux"
* "Only You"
* "Worry About Me"
* "I Need Your Love"
* "Close To Me"
* "Love I'm Given"
* "Woman"
* "Love Me Like You Do"
* "Tides"
* "Brightest Blue"
* "Holding On For Life"
* "Anything Could Happen"
Encore
* "Lights"
* "Burn"
Notes
* During the show in London, Goulding performed "Hate Me", and "Tides" was performed before "Love Me Like You Do".
List of concerts, showing date, city, country and venue :
| Dates | City | Country | Venue | Support Act |
| 7 October 2021 | Glasgow | Scotland | O$_2$ Academy | L Devine |
| 9 October 2021 | Newcastle | England | O$_2$ Academy | L Devine |
| 11 October 2021 | Manchester | England | O$_2$ Apollo | L Devine |
| 13 October 2021 | Birmingham | England | O$_2$ Academy | L Devine |
| 15 October 2021 | Bournemouth | England | O$_2$ Academy | L Devine |
| 17 October 2021 | London | England | Eventim Apollo | L Devine |
Cancelled Dates
| Dates | City | Country | Venue | Reason for Cancellation |
| 5 October 2021 | Dublin | Ireland | Olympia Theatre | Unforeseen circumstances |

## Critical reception

Professional ratings :
| Aggregate scores ||
| Source | Rating |
| AnyDecentMusic? | 6.7/10 |
| Metacritic | 74/100 |
| Review scores ||
| Source | Rating |
| AllMusic | |
| musicOMH | |
| Pitchfork | 6.4/10 |
| Evening Standard | |
| The Arts Desk | |
| The Independent | |
| The Telegraph | |
| Slant Magazine | |
| The Line of Best Fit | |
| Exclaim! | |
Brightest Blue received generally favourable reviews from music critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from professional critics, the album received a weighted average score of 74, based on ten reviews. Aggregator AnyDecentMusic? gave the album a 6.7 out of 10, based on their assessment of the critical consensus.
Reviewing the album for AllMusic, Neil Z. Yeung called the album, "a powerful reclamation of self that recaptures the simplicity of her debut and the vulnerability of Halcyon", as well as a statement that "has growth and maturity at its core". Rachel MacGrath for Evening Standard also praised Goulding's maturity as an artist, stating that her "signature attributes are present and correct on her first album in five years. But this time around, there’s a confidence in her vocals and songwriting that wasn’t always there before." Dave Beech for The Line of Best Fit appreciated the record honesty, finding it to be Goulding's "most heartfelt" body of work. Particularly, complementing the standard tracks for being the "most rounded", as well the "most accomplished" side.
Several critics were divided with the inclusion of the B-Side, EG.0, with some stating that the inclusion was unnecessary. Damien Morris on his review for The Guardian, said that Goulding needs to be more confident with herself, stating that: "she might need more ego, but she doesn’t need EG.0." Dave Beech for The Line of Best Fit added to his positive review that Brightest Blue is another proof that Goulding is at her best when she refuses the urge of making chart-topping collaborations, in favour of the "idiosyncratic pop on which she first made her name." In contrast, Katie Tymochenko for Exclaim! was more receptive with the double-side album, as she felt that it allows the singer to grow artistically while at the same time keeping her "pop throne as pop royalty."
Associated Press included Brightest Blue on their Best Albums of 2020 year-end list.

### Rankings

Select year-end rankings of Brightest Blue :
| Critic/Publication | List | Rank | Ref. |
| Associated Press | The Best Albums of 2020 | 10 | |
| AllMusic | The Best Pop Albums of 2020 | Listed | |

## Commercial performance

Brightest Blue became Goulding's third number-one album in the United Kingdom, debuting with sales of 14,820 units. Brightest Blue also reached the top 10 in Scotland and Ireland.