# Tsvetta Kaleynska

Tsvetta Kaleynska (Bulgarian: Цвета Калейнска; born June 19, 1988), better known as Tsvetta, is an entrepreneur, author, and media personality.

## Early life

Tsvetta was born and raised in Veliko Tarnovo, Bulgaria in the family of a university professor and a gynaecologist, both of Bulgarian descent. In 2008, Tsvetta moved to the United States on an academic scholarship to pursue her higher education. In 2012, she graduated from St. Francis College, with dual degrees in Marketing Management and International Business and Economics. In 2015, she received a master's degree in Public Administration from the City University of New York at Baruch College.

## Career and writing

In 2012 Tsvetta joined the Dogs Bollocks 5 as a consulting strategist specializing in social media analysis and market research. In 2015 she moved to Brandwatch as customer success director. In 2019, she founded RILA GLOBAL CONSULTING, a boutique consumer insights agency. She has held leadership roles on the Peace Corps Executive Board and the Girls Leading Our World Executive Board.
Tsvetta published her first book of poetry, "Flowers From Heaven" in 2011. Her work is featured in outlets such as the national scientific magazine “Българска наука” /Bulgarian Science/, Cosmopolitan magazine and other newspapers and magazines in Eastern Europe. In 2014, Kaleynska published her second book: “#TheQueen: Social Media”.
In 2023, Tsvetta Kaleynska published "Историята на Кукерите" ("The Story of Kukeri"), a bilingual coloring book celebrating her Bulgarian heritage. Motivated by a desire to teach her children about Bulgarian traditions, Kaleynska aimed to preserve and pass down cultural heritage. The book features texts in both Bulgarian and English and was gifted to the library of the Consulate General of Bulgaria in New York City.
In 2024, Kaleynska wrote a series of children's books designed to promote foreign language literacy. Titled "Sweet Dreams," the series includes editions such as "Sweet Dreams, New York City," available in multiple languages including Polish, Serbian, Bulgarian, Arabic, and Spanish. Other editions in the series encompass global cities such as London, Tokyo, Berlin, Madrid, and Sofia.
Additionally, Kaleynska authored an architectural coloring book series titled “Coloring …, Architectural Wonders To Inspire,” published by Barnes & Noble and Amazon. This series features architectural wonders from countries including Albania, Turkey, Bulgaria, Serbia, Montenegro, Hungary, Poland, and Greece, among others.

## Entrepreneurship

Tsvetta has been an active mentor in programs like Dell Women’s Entrepreneur Mentor and NASDAQ Entrepreneurial Center Mentor.

## Televised appearances

Tsvetta began her televised appearances in 2008 through the Miss Diaspora International Pageant. Since 2011 she has been featured regularly on national TV shows in her home-country, including “Predi Obed” on bTV, TV7, “Na Kafe” on NOVA TV, TV7, Bulgarian National Television, "Good morning" on Bulgaria ON AIR. Since 2017 she has been a contributor on the national morning show “Na Kafe” with Gala covering topics including the Women's March in NYC, the Bulgarian Parliamentary election, Virtual Consumer Trends, Holiday Trends in New York City and USA, New York City general topics, and others.
In 2024, Tsvetta appeared on Bloomberg TV Bulgaria to talk about Bulgaria's significant presence in the global AI landscape, highlighting the country's talent pool, innovative companies, and contributions to the AI industry.

## Modeling

In 2010 Kaleynska was crowned Miss Bulgaria Diaspora USA and started her modeling career despite her height of 5’5. She has participated in fashion shoots for American and Bulgarian brands.

## Charity work

Her volunteer work is focused on empowering adolescent girls through GLOW (Girls Leading Our World) Leadership Academy, Bulgaria.
Tsvetta also promotes literacy among youngsters. She is the face of the national literacy campaign “Да напълним Студентски град с книги” under the patronage of Bulgaria's president, Rosen Plevlenliev. In 2013, Tsvetta started her own national literacy campaign - “Tsvetta for the colors of the languages” - aimed at providing foreign language literature to libraries and schools in small and medium-sized communities all over Bulgaria.