# Beymen

Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.
Fodor's has compared the chain to Bloomingdale's in the United States, while London's Evening Standard has called Beymen Turkey's "answer to Selfridge's".
Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.
The company's headquarters is in Vadistanbul.

## History

Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand, owning a chain of 20 full-line department stores as of July 2024. A main competitor of Beymen is the upscale department store brand Vakko.
In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.
For its 50th anniversary in 2023, it held an exhibition, Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".

## Products and services

Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.
Beymen's website also sells art, including works by İzzet Keribar .

## Corporate

In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%.
In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding.
97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri.

### Beymen Group

As of mid-2022, Beymen Group led by Cem Boyner operates a total of 91,000m$^2$ of retail space across a total of 244 department and specialty stores. The four brands are:
* Beymen (full-line department store)
* Beymen Club men's clothing stores
* NetWork men's and women's clothing stores
* Divarese, with about 32 stores across Turkey
Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.

### Boyner Group

From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below. As of 2024, the Boyner Group brands are organized slightly differently than in 2019.
BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon. Headquartered in Torbalı, İzmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Turkey as well as 60 stores in 18 other countries.
| 2019 | 2024 |
| Boyner Büyük Mağazacılık (Boyner): multi-brand retail ||
| Morhipo: fashion and multi-brand e-commerce | |
| Hopi: consumer technologies ||
| Altınyıldız: textile production ||
| Altınyıldız Classics: men's clothing manufacturing and retail | BR Mağazacılık (Altınyıldız Classics and Beymen Business manufacturing and retail) |
| | Boyner Yayınları: publishing |
| | Brooks Brothers |

## Beymen stores

Originally 9,600 m$^2$ upon opening in 2013, expanded in 2022 by another 1,750 m$^2$, Beymen Zorlu Center is the brand's largest department store location. 2,500 m$^2$ is dedicated to shoes and bags. Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.
In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.
A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024 The Suadıye location along Bağdat Avenue remains in operation.
The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both the current season's fashions with previous seasons in one location.
Beymen operates department stores in the following locations: Michelgroup also designed the 2,000 m$^2$ unit at Akasya mall in Üsküdar on the Asian side of Istanbul.
| City/Region | District | Neighborhood | Mall | m$^2$ | Opened | Remarks |
| Istanbul CBD | Şişli | Harbiye (Nişantaşı) | Abdi İpekçi Avenue (freestanding) | 3,500 | 2003 | 7 story flagship. Brasserie restaurant. |
| Istanbul CBD | Beyoğlu | Karaköy | Galataport | 3,000 | 2022 | |
| Istanbul CBD | Sarıyer | İstinye | İstinye Park | | | |
| Istanbul CBD | Sarıyer | Ayazağa | Vadistanbul | 4,000 | 2020 | Branded "Beymen Seasons" |
| Istanbul CBD | Beşiktaş | Levazım | Zorlu Center | 11,300 | 2013 | |
| Istanbul– Western | Bakırköy | Şenlikköy | Aqua Florya | | | |
| Istanbul– Western | Bakırköy | Ataköy | Ataköy Plus (A Plus) | | May 20, 2022 | |
| Istanbul– Western | Bahçelievler | Merkez | Starcity | | | Outlet store |
| Istanbul– Asia | Üsküdar | Acıbadem | Akasya | | 2021 | |
| Istanbul– Asia | Kadıköy | Suadiye | Bağdat Avenue (freestanding) | | August 9, 2017 | |
| Istanbul– Asia | Ataşehir | Ertuğrul | Metropol İstanbul | 1,210 | 2019 | |
| Istanbul– Asia | Ataşehir | Yeni Sahra | Optimum | | | Outlet store |
| Istanbul– Asia | Pendik | Yenişehir | Viaport | | 2016 | Outlet store |
| Adana | Seyhan | Ahmet Remzi Yüreğir | 01 Burda | | | |
| Ankara | Söğütözü | | Armada | | May 20, 2022 | |
| Ankara | Kavaklidere | | Tahran Avenue (freestanding) | | | |
| Ankara | Oran | | Panora | | May 20, 2022 | |
| Antalya | Muratpaşa | Şirinyalı | (freestanding) | | | |
| Antalya | Serik | Kadriye | Rixos - Land of Legends Shopping Avenue | | | |
| Bodrum area | Bodrum | Göltürkbükü | Resort Mandarin | | | |
| Bodrum area | Bodrum | | Yalıkavak Marina | | | |
| Bursa | Osmangazi̇ | | Korupark | | May 20, 2022 | |
| Gaziantep | Şehitkamil | Sarıgüllük | Sanko Park | | | |
| İzmir | Karşıyaka | Yalı | Hilltown Karşıyaka | 1,500 | 2021 | Replaced Karşıyaka store |
| İzmir | Balçova | Bahçelerarası | İstinyePark İzmir | 4,000+ | 2021 | 3rd largest store upon opening, 2 stories. Replaced Konak Pier store. |
| Mersin | | Eğriçam Mah. | Mersin Marina | | May 20, 2022 | |
Former stores: Erenköy (in Suadiye, Kadıköy), Akmerkez