# Lisa McNeill

Lisa Sylvia McNeill (née Simpson; born 1981)is a New Zealand academic, and is a full professor at the University of Otago, specialising in consumer behaviour, especially with respect to sustainability, ethical consumption and fashion.

## Early life and education

McNeill was born in 1981. She studied at the University of Otago, graduating with a Bachelor of Arts degree in 1999 and a Bachelor of Commerce degree with first-class honours in marketing management in 2001. She completed a PhD, with a thesis titled Retail sales promotion in the supermarket industry: a tri-country comparison of New Zealand, Singapore and Malaysia, at the University of Otago in 2003.

## Academic career

McNeill then joined the faculty of the University of Otago, rising to associate professor in 2014 and full professor in 2023. She has been the Associate Dean Postgraduate Research since 2019. McNeill is a principal investigator in the Food Waste Innovation research theme at Otago, where her interest is in sustainable packaging of food, and consumer behaviour. She is also part of an international collaboration on sustainable fashion aimed at enabling multi-disciplinary conversations on sustainable fashion. According to the university, her 2015 paper with colleague Rebecca Moore examining relationships that people have with fashion and sustainability is "internationally considered a seminal work", and she authored one of the top ten most downloaded papers in the International Journal of Consumer Studies in 2020.
McNeill researches consumer behaviour, and is interested in consumer identity, sustainable fashion, and fashion ethics. Her research projects have included the concept of 'slow fashion', consumer understanding of fashion labelling, textile consumption and waste, collaborative consumption, and cultures of fashion, waste, repair and wardrobe curation in Korea, New Zealand and Canada.
McNeill is an associate editor or on the editorial board of a number of journals, including the International Journal of Consumer Studies, Sustainability, and Young Consumers.

## Selected works

* Lisa McNeill; Rebecca Moore (13 April 2015). "Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice". International Journal of Consumer Studies. 39 (3): 212–222. doi:10.1111/IJCS.12169. ISSN 1470-6423. Wikidata Q125016508.
* Lisa McNeill; Brittany Venter (12 March 2019). "Identity, self‐concept and young women's engagement with collaborative, sustainable fashion consumption models". International Journal of Consumer Studies. 43 (4): 368–378. doi:10.1111/IJCS.12516. ISSN 1470-6423. Wikidata Q125016497.
* Rollo A.S. Grayson; Lisa S. McNeill (9 October 2009). "Using atmospheric elements in service retailing: understanding the bar environment". Journal of Services Marketing. 23 (7): 517–527. doi:10.1108/08876040910995301. ISSN 0887-6045. Wikidata Q125016526.
* Kirsten Robertson; Lisa McNeill; James Green; Claire Roberts (30 October 2011). "Illegal Downloading, Ethical Concern, and Illegal Behavior". Journal of Business Ethics. 108 (2): 215–227. doi:10.1007/S10551-011-1079-3. ISSN 0167-4544. Wikidata Q59414236.
* Robert Hamlin; Lisa McNeill (1 June 2016). "Does the Australasian "Health Star Rating" Front of Pack Nutritional Label System Work?". Nutrients. 8 (6). doi:10.3390/NU8060327. ISSN 2072-6643. PMC 4924168. PMID 27258305. Wikidata Q37045078.
* Lisa S. McNeill; Katie Douglas (September 2011). "Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand". Journal of Retailing and Consumer Services. 18 (5): 448–454. doi:10.1016/J.JRETCONSER.2011.06.009. ISSN 0969-6989. Wikidata Q125016520.
* Robert P Hamlin; Lisa S McNeill; Vanessa Moore (22 December 2014). "The impact of front-of-pack nutrition labels on consumer product evaluation and choice: an experimental study". Public Health Nutrition. 18 (12): 2126–2134. doi:10.1017/S1368980014002997. ISSN 1368-9800. PMID 25529170. Wikidata Q50599513.
* Lisa S. McNeill (12 March 2018). "Fashion and women's self-concept: a typology for self-fashioning using clothing". Journal of Fashion Marketing and Management. 22 (1): 82–98. doi:10.1108/JFMM-09-2016-0077. ISSN 1361-2026. Wikidata Q125016501.