# Behaviour Interactive

Behaviour Interactive Inc. (stylized as "bEHAVIOUR", sometimes shortened to "BHVR") is a Canadian video game developer and publisher based in Montreal. The studio is best known for the multiplayer horror game Dead by Daylight.

## History

The company was founded in 1992 in Quebec City as Megatoon. Two years later, the company's current CEO and executive producer, Rémi Racine, co-founded the Montreal-based Multimedia Interactive (MMI) to develop interactive entertainment software for CD-ROM. Both companies were sold to Malofilm Communications in 1996, and a year later, they were merged into Behaviour Interactive with Racine as general manager. In 1997, the studio released Jersey Devil on PlayStation and later Windows. The 3D platformer was the first console game made entirely in Quebec. Distributed by Sony, Jersey Devil caught the eye of Infogrames Entertainment, which approached Behaviour to produce what would become Bugs Bunny: Lost in Time, released in 1999.
In 1999, Racine and some investors bought the studio back, but they had to rename it, changing the name in 2000 to Artificial Mind & Movement Inc. (A2M). As A2M, the studio continued its work-for-hire projects, producing titles for clients including Konami, Sony Computer Entertainment, Ubisoft, Disney Interactive Studios, Nintendo, EA and Activision. In November 2008, the company acquired Santiago-based Wanako Games from Activision Blizzard, which was the first and largest South American game studio. As A2M, the studio maintained its focus on producing original titles, releasing Scaler (2004), Wet (2009) and Naughty Bear (2010). This last title had more than 800,000 console-unit sales and laid the groundwork for the studio's 2016 breakthrough original game, Dead by Daylight.
On November 8, 2010, Artificial Mind & Movement announced its name was returning to Behaviour Interactive. The change was partly due to increased production of original titles and thus stronger presence in the gaming community, partly due to the availability of the original name, and partly due to one particular obscene interpretation of the initialism "A2M".
The studio has maintained its work-for-hire services with major clients while continuing to invest in original games. In 2016, Behaviour released Dead by Daylight, a multiplayer survival action horror game published by Sweden's Starbreeze. Dead by Daylight sold more than 1 million copies in its first two months and by 2022 had more than 50 million players worldwide. In 2018, Behaviour purchased the game's publishing rights from Starbreeze for US$16 million. Thanks in large part to the game's success, Behaviour has seen its revenues grow from CAD $25 million in 2015 to CAD $225 million in 2021.
In April 2022, Behaviour announced the opening of a new office in Toronto. In May 2022, it was announced Behaviour Interactive had acquired the Seattle-based game development studio Midwinter Entertainment.
In the summer of 2022, Behaviour released Hooked on You, a dating sim spinoff from the Dead by Daylight franchise, and the melee brawler Flippin Misfits. Both games were revealed alongside Meet Your Maker at the first Behaviour Beyond showcase of new and upcoming releases broadcast in August 2022.
In February 2023, it was announced that Behaviour had acquired UK-based video game developer SockMonkey Studios, which is now renamed Behaviour UK - North.
In March 2023, it was announced that a film based on Dead by Daylight is in development, with Blumhouse Productions, Atomic Monster and Striker Entertainment co-producing.
Behaviour's next major original release, Meet Your Maker, was released in April 2023 on PC, PlayStation 4/5, and Xbox One, Series X/S. The game was billed as a "post-apocalyptic first-person building-and-raiding game where every level is designed by players for players."
In May 2023, Concordia University in Montreal announced the creation of a new Behaviour-funded research chair in video game design in its Department of Design and Computation Arts. Behaviour will provide $2-million in funding for the research chair over the next 10 years.
In July 2023, Behaviour announced the opening of a new studio in Truro, Cornwall, called Behaviour UK - South. In August 2023, Behaviour acquired Netherlands-based video game developer Codeglue, renaming it Behaviour Rotterdam. In November 2023, it was announced that Dead by Daylight had surpassed the 60-million player milestone.
In January 2024, Behaviour laid off 45 employees from its Montreal location, which accounted for less than 3% of its total workforce.
In March 2024, Behaviour announced its acquisition of Fly Studio, an award-winning multimedia experience designer and producer from Montreal. Behaviour said the acquisition was made to consolidate its position in the location-based entertainment (LBE) market. Immersive Entertainment replaced the studio's Business Solutions unit, according to its website.
In April 2024, Behaviour announced it would be partnering with Scandinavian independent game developer Haenir Studio to bring their action-horror co-op survival game Blight: Survival to life. The company announced it would lay off an additional 95 employees, 70 of whom are based in Montreal.
Behaviour announced the closure of Midwinter on September 18, 2024, and the cancellation of their Dead by Daylight spinoff codenamed "Project T".
Behaviour acquired Red Hook Studios, the developers of Darkest Dungeon and its sequel, in September 2024; Red Hook would continue as an independent studio under Behaviour.

### Business units

Behaviour's operations are divided into two business units – Services and Original Games. Its Services unit provides work-for-hire development services to major video game and entertainment industry brands such as Disney, Sony, Activision, Warner Bros. Discovery, Ubisoft, HBO and Nintendo and also includes an Immersive Entertainment vertical that has a primary focus on location-based entertainment (LBE). Behaviour's Original Games unit produces the studio's original IP including Dead by Daylight.

### Abolition of crunch time

Behaviour Interactive made headlines as one of the first video game studios to abolish crunch time, a controversial yet widespread practice in the video game industry that requires employees to work longer hours, often unpaid, to meet project milestones. The policy helped Behaviour earn its designation as one of Canada's Best Workplaces by gamesindustry.biz in 2018 and again in 2021 and 2022.

## Titles
### as Artificial Mind & Movement

| Game title | Year released | Platform | Publisher |
| The Grinch | 2000 | PS, PC, DC | Konami |
| Bugs Bunny & Taz: Time Busters | 2000 | PS, PC | Infogrames |
| Smurf Racer! | 2001 | PS | Infogrames |
| Monsters, Inc. Scream Team | 2001 | PS, PS2, PC | Sony Computer Entertainment |
| Ice Age | 2002 | GBA | Ubisoft |
| Scooby-Doo! Mystery Mayhem | 2003 | GBA, PS2, GC, Xbox | THQ |
| Carmen Sandiego: The Secret of the Stolen Drums | 2004 | PS2, GC, Xbox | BAM! Entertainment |
| Home on the Range | 2004 | GBA | Buena Vista Games |
| Disney's Kim Possible 2: Drakken's Demise | 2004 | GBA | Buena Vista Games |
| Scaler | 2004 | PS2, GC, Xbox | Take-Two Interactive |
| Get On Da Mic | 2004 | PS2 | Eidos Interactive |
| Lizzie McGuire 2: Lizzie Diaries | 2004 | GBA | Buena Vista Games |
| Disney Move | 2004 | PS2 EyeToy | Buena Vista Games |
| Scooby-Doo! Unmasked | 2005 | GBA, PS2, GC, Xbox, DS | THQ |
| Disney's Kim Possible 3: Team Possible | 2005 | GBA | Buena Vista Games |
| That's So Raven 2: Supernatural Style | 2005 | GBA | Buena Vista Games |
| everGirl... your way to play! | 2005 | GBA, PC | THQ |
| Chicken Little | 2005 | GBA | Buena Vista Games |
| Teen Titans | 2005 | GBA | Majesco Entertainment |
| Ed, Edd n Eddy: The Mis-Edventures | 2005 | GBA, PC, PS2, GC, Xbox | Midway Games |
| Flow: Urban Dance Uprising | 2005 | PS2 | Ubisoft |
| Disney's Kim Possible: Kimmunicator | 2005 | DS | Buena Vista Games |
| Teen Titans | 2006 | PS2, GC, Xbox | THQ, Majesco Entertainment |
| Monster House | 2006 | PS2, GC, GBA, DS | THQ |
| The Ant Bully | 2006 | Wii, PS2, GC, GBA, PC | Midway Games |
| The Suite Life of Zack & Cody: Tipton Caper | 2006 | GBA | Buena Vista Games |
| The Suite Life of Zack & Cody: Tipton Trouble | 2006 | DS | Buena Vista Games |
| Teen Titans 2: The Brotherhood's Revenge | 2006 | GBA | Majesco Entertainment |
| Disney's Kim Possible: What's the Switch? | 2006 | PS2 | Buena Vista Games |
| The Sims 2: Pets | 2006 | GBA | EA |
| Happy Feet | 2006 | DS, Wii, PS2, GC, GBA, PC | Midway Games |
| Disney's Kim Possible: Global Gemini | 2007 | DS | Buena Vista Games |
| Drake & Josh | 2007 | GBA | THQ |
| Enchanted: Once Upon Andalasia | 2007 | GBA | Buena Vista Games |
| High School Musical: Livin' the Dream | 2007 | GBA | Buena Vista Games |
| High School Musical: Makin' the Cut! | 2007 | DS, Wii, PS2 | Buena Vista Games |
| Spider-Man: Friend or Foe | 2007 | DS, PSP | Activision |
| The Suite Life of Zack & Cody: Circle of Spies | 2007 | DS | Disney Interactive Studios |
| Power Rangers: Super Legends | 2007 | DS, PS2, PC | Disney Interactive Studios |
| High School Musical: Sing It! | 2007 | PS2, Wii | Disney Interactive Studios |
| The Golden Compass | 2007 | DS | Sega |
| High School Musical 2: Work This Out! | 2008 | DS | Disney Interactive Studios |
| Iron Man | 2008 | DS, Wii, PS2, PSP, PC | Sega |
| The Mummy: Tomb of the Dragon Emperor | 2008 | DS | Vivendi Games |
| Mercenaries 2: World in Flames | 2008 | PS2 | Electronic Arts |
| Transformers Animated: The Game | 2008 | DS | Activision |
| Kung Fu Panda: Legendary Warriors | 2008 | DS, Wii | Activision |
| The Lord of the Rings: Conquest | 2009 | DS | EA |
| MySims Racing | 2009 | DS, Wii | EA |
| Scene It? Bright Lights! Big Screen! | 2009 | PS3, X360, Wii | Warner Bros. Interactive Entertainment |
| Ice Age: Dawn of the Dinosaurs | 2009 | DS | Activision |
| Indiana Jones and the Staff of Kings | 2009 | DS, Wii, PS2 | LucasArts |
| Shorts | 2009 | DS | Majesco Entertainment |
| Tetris | 2009 | PSN (PSP) | EA |
| Wet | 2009 | PS3, X360 | Bethesda Softworks |
| Dante's Inferno | 2010 | PSP | EA |
| Revenge of the Wounded Dragons | 2010 | PS3 | Sony Computer Entertainment |
| Naughty Bear | 2010 | PS3, X360 | 505 Games |
| 3D Ultra Minigolf Adventures 2 | 2010 | PS3, X360 | Konami |

### as Behaviour Interactive

| Game title | Year released | Platform | Publisher |
| Jersey Devil | 1997 | PS, PC | NA: Sony Computer EntertainmentEU: Ocean Software |
| Bugs Bunny: Lost in Time | 1999 | PS, PC | Infogrames |
| MySims SkyHeroes | 2010 | X360, Wii, PS3, DS | EA |
| Doritos Crash Course | 2010 | X360 | Microsoft Studios |
| Tetris | 2011 | PSN (PS3) | EA |
| Monkey Quest | 2011 | PC | Nickelodeon |
| Ghostbusters: Sanctum of Slime | 2011 | PSN (PS3), XLA (X360), PC | Atari |
| Rango: The Video Game | 2011 | X360, Wii, PS3, DS | EA Paramount Digital Entertainment |
| Transformers: Dark of the Moon | 2011 | Wii, 3DS, DS | Activision |
| Wipeout in the Zone | 2011 | X360 | Activision |
| Alvin and the Chipmunks: Chipwrecked | 2011 | Wii, DS, X360 | NA: Majesco EntertainmentEU: 505 Games |
| Victorious: Hollywood Arts Debut | 2011 | DS | D3 Publisher |
| Voltron: Defender of the Universe | 2011 | PSN (PS3), XLA (X360) | THQ |
| Brave: The Video Game | 2012 | Wii, DS, PS3, X360, PC | Disney Interactive Studios |
| Ice Age: Continental Drift – Arctic Games | 2012 | Wii, 3DS, DS, X360 | Activision |
| Wipeout 3 | 2012 | Wii, Wii U, X360 | Activision |
| Naughty Bear: Panic in Paradise | 2012 | PSN (PS3), XLA (X360) | 505 Games |
| Monsters University | 2013 | iOS, Android | Disney Mobile |
| After Earth | 2013 | iOS, Android | Reliance Games |
| Doritos Crash Course 2 | 2013 | X360 | Microsoft Studios |
| Disney's Planes | 2013 | Wii, Wii U | Disney Interactive Studios |
| Pacific Rim: The Mobile Game | 2013 | iOS, Android | |
| Phineas and Ferb: Quest for Cool Stuff | 2013 | Wii, Wii U, 3DS, DS, X360 | NA: Majesco EntertainmentEU: 505 Games |
| SpongeBob SquarePants: Plankton's Robotic Revenge | 2013 | Wii, Wii U, 3DS, DS, PS3, X360 | Activision |
| Zoo Tycoon: Friends | 2014 | Windows 8, Windows Phone | Microsoft Studios |
| Middle-earth: Shadow of Mordor | 2014 | PS3, X360 | Warner Bros. Interactive Entertainment |
| Pro Feel Golf | 2015 | iOS, Android | Behaviour Interactive |
| SpongeBob HeroPants | 2015 | 3DS, PS Vita, X360 | Activision |
| Home: Boov Pop! | 2015 | iOS, Android | Behaviour Interactive |
| Fallout Shelter | 2015 | iOS, Android, PC, Switch, PS4, XOne | Bethesda Softworks |
| The Peanuts Movie: Snoopy's Grand Adventure | 2015 | 3DS, PS4, Wii U, X360, XOne | Activision |
| Dead by Daylight | 2016 | Android, iOS, PC, Switch, PS4, PS5, Stadia, XOne, Xbox Series X/S | Starbreeze Studios (2016 - 2018) / Behaviour Interactive (2018 - ) |
| Warhammer 40,000: Eternal Crusade | 2016 | PC | Bandai Namco |
| Love & Hip Hop The Game | 2016 | iOS, Android | Behaviour Interactive |
| Halo Wars: Definitive Edition | 2016 | XOne, PC | Microsoft Studios |
| Assassin's Creed: Rebellion | 2017 | iOS, Android | Ubisoft |
| Westworld | 2018 | iOS, Android | Warner Bros. Interactive Entertainment |
| Deathgarden | 2018–2019 | PS4, XOne, PC | Behaviour Interactive |
| Game of Thrones: Beyond the Wall | 2020 | iOS, Android | Behaviour Interactive |
| Hooked on You: A Dead by Daylight Dating Sim | 2022 | PC | Behaviour Interactive |
| Meet Your Maker | 2023 | PC, PS4, PS5, XOne, Xbox Series X/S | Behaviour Interactive |
| Silent Hill: Ascension | 2023–2024 | PC, iOS, Android | Konami |
| What the Fog | 2024 | PC | Behaviour Interactive |
| The Casting of Frank Stone | 2024 | PC, PS5, Xbox Series X/S | Behaviour Interactive Publisher only; Developed by Supermassive Games |

## Bethesda infringement lawsuit

On June 21, 2018, Bethesda Softworks sued Warner Bros. Interactive Entertainment and Behaviour Interactive over Westworld, a mobile game based on the science fiction television series Westworld, alleging that the game is a "blatant rip-off" of Fallout Shelter, another mobile game, co-developed by Behaviour.
In a suit filed in a United States District Court for the District of Maryland, Bethesda alleges that Westworld "has the same or highly similar game design, art style, animations, features and other gameplay elements" as Fallout Shelter. Bethesda sued for copyright infringement, breach of contract and misappropriating trade secrets, seeking a jury trial and damages. The lawsuit also alleged that Westworld identically reproduced some software bugs that were originally present in Fallout Shelter. The lawsuit was settled in January 2019 on friendly terms.