# Ti Ti Ti (2010 TV series)

Ti Ti Ti (international title: The Buzz) is a Brazilian telenovela that originally aired on TV Globo from 19 July 2010 to 17 March 2011. Based on the 1985 telenovela Ti Ti Ti, written by Cassiano Gabus Mendes, the remake is created and written by Maria Adelaide Amaral. It featured in-universe characters from other Globo telenovelas, such as Plumas e Paetês (1980), Elas por Elas (1982), Locomotivas (1977) and Meu Bem, Meu Mal (1990).
The telenovela was broadcast in Globo's 7 p.m. timeslot. It was the seventy-seventh to be broadcast in this timeslot, and the first of this timeslot to be broadcast in 1080i (HDTV).
The plot has the actors Murilo Benício, Alexandre Borges, Cláudia Raia, Malu Mader, Christiane Torloni, Ísis Valverde, Caio Castro, Fernanda Souza, Dira Paes, Giulia Gam, Sophie Charlotte, Juliana Alves, Mayana Neiva, Maria Helena Chira and Thaila Ayala in the leading roles.

## Plot

Alexandre Borges and Murilo Benicio interpret rivals in history, respectively Jacques Leclair and Victor Valentin, who spend the entire novel feuding over who stands in the world as a successful fashion designer, named transformed into designer collections and paraded in major fashion weeks and photographed for celebrity magazines. Their names, however, are not true. Under the flamboyant personality and seductive affected Jacques Leclair hides the fun and kitschy André Spina, a father of four, who works with the segment of dresses for parties. Victor Valentin, in turn, is a figure invented by Ariclenes Martins, Ari, to compete for the spotlight with André.
Born in the same village Belenzinho neighborhood on the east side of São Paulo, and enemies since childhood, André Spina and Ariclenes Martins always played everything: toys, friends and girls. André owns a studio in Tatuapé, which goes by the name of Jacques Leclair, being very prestigious by the region's elite.
Much of his success comes from his irresistible power of seduction, he disguises himself assuming an affected, like gay, not to arouse the jealousy of the husbands of their customers behavior. He began his career next dressmaker Martha (Dira Paes), her neighbor in Belenzinho, who fashioned his first creations and encouraged to invest in party clothes to. Abandoned her when she met Ana Maria, the daughter of a big wholesaler and he had the money he needed to mount his first workshop. Ana Maria had four children: Pedro (Marco Pigossi), Valquíria (Juliana Paiva) and twins Maria Beatriz (Mabi) (Clara Tiezzi), and Luis Felipe (Lipe) (David Lucas). Well off, living in a duplex Garden Analia Franco and the children's aunt, Julia (Nicette Bruno), who created him as a son, André dreams become an elite stylist, and it is in this context that he know Jaqueline (Claudia Raia).
Jacqueline lives in a large apartment in Jardins neighborhood. Elegant and indisputable good taste, lives a broken marriage with Breno (Tato Gabus Mendes), with whom he has a daughter, Thaísa (Fernanda Souza), which is nothing like her mother. At the suggestion of a friend of Thaísa, you need to buy a dress for a party, Jaqueline arrives at the studio of Jacques Leclair and get mesmerized by the seductive way the stylist. Like other clients, she can not resist the charm of Jacques and becomes his mistress.
With its exquisite taste, Jacqueline realizes that the problem of dresses Jacques Leclair is information overload: the clothes are well cut, but there are many sparkles and ruffles. She begins to edit the creations, making small adjustments to the original sketches and turning them into sophisticated pieces dresses, leading the designer to realize you need that woman as his right arm. Furthermore, Jaqueline is the key of the gates of high society that craves Jacques, thanks to its network of social relations. She is a great friend of Stela (Mila Moreira), personal stylist who advises companies and individuals, and has a column in the respected magazine Fashion Brazil. With Jaqueline at her side, the name of Jacques Leclair finally begins to appear.
Passionate designer, Jacqueline decides to separate from Breno and starts a war over family assets. Breno hires private detective Mario Gossip (Luis Gustavo) so that it proves the infidelity of his wife - according to the prenuptial agreement signed by the two, he can drive her home only with the clothes on his case proves that she is unfaithful. Jaqueline leaves sure going to marry Jacques Leclair house, but the designer, who is not in love, gives the lame excuse that their children will not forgive him if he tried to replace their deceased mother.
Jacqueline now lives in the hope of marrying Jacques when the children emancipate themselves, and do not mind helping you to shine in the fashion world. But the stylist, vain, seduces and leaves clients with several of them, always hidden from the jealous Jaqueline. Until Jaqueline hires Clotilde (Juliana Alves) to work in the studio, not realizing that the purpose of the girl of humble appearance is win and marry Jacques Leclair. Passionate, André surrenders to the charms of quirky girl. When Jaqueline discovers the involvement of the two, vows revenge.
Ari, meanwhile, went on to win big money in the lottery. He married his girlfriend, Susan (Malu Mader) - with whom he had a son, Luti (Humberto Carrão) - and was living with his family in the upscale neighborhood of Jardins. Why not learn to manage your money, but lost everything after betting in uncertain business. The marriage ended, since Ari and Suzana found to have incompatible personalities and styles. Suzana devoted to studies, secured his place in the market and rose to head the magazine Fashion Brazil. With the end of fortune Ari, was obliged to support her ex-husband not to harm the child studies, we decided to live with his father. It Suzana who pays the rent of the two. Wise, Luti knew that Ari needed him more than his mother, and chose to help him pay the household bills. The boy is divided between the college of Fine Arts and works as a waiter.
While waiting to be honored again by luck, and sure will do a brilliant idea to recover the fortune he had a day Ari invents projects ever go right, always with help friend Chico (Rodrigo Lopez) of a type messier than he. Until your attention is drawn to an old lady in rags, a homeless who carries a collection of dolls for which creates many dresses. Among his belongings, is a doll that she presents as Victor Valentine, "the most beautiful and courageous prince of Spain." Ari wastes no time and, given the opportunity at hand, houses the lady in a nursing home, provides tissue and stimulates create new and original models. Then, the designer asks son to turn them into sketches.
Ari takes the designs made by Luti for Marta and Nicole (Elizangela) seamstresses, their neighbors in Belenzinho confeccionarem models, and reveals his plan to become a famous Spanish couturier. Marta, who was abandoned by Jacques Leclair in his youth, does not believe that the plan could work, but accept the risk. They summon Desirée (Mayana Neiva), daughter Nicole, to parade the first outfit, a stunning red dress, in a party of Fashion magazine Brazil, before a crowd of photographers and important guests of the fashion world. The dress makes huge success and everyone wants to know the name of the stylist responsible for the design, generating a ti-ti-ti around the identity of Victor Valentine, Ari manages to keep a secret until the final stages of the plot.
Characterized as Valentine, with a costume similar to a matador, Ari is seductive with customers, fueling the myth of false Spanish designer. At one point, Jaqueline, who swore revenge on Jacques, passes to the side of Ari, and then also break up with him and create his own label.
What Ari ignores is that the sweet old lady who sews dresses for dolls, source of its success, is actually Cecilia (Regina Braga), a missing mother of Andrew. When young, she left the child in the care of her sister, Julia, and departed with her new boyfriend. Abandoned and not daring to return home, Cecilia let the guilt consume so that affected his sanity - to the point of not even remember his real name.
The rivalry between Ari and Andrew remains throughout the plot, being tough when your kids, Luti and Valkyrie, fall in love, living a troubled relationship. At one point, Jaqueline, who had turned up nun along the plot, marries the surfer Thales (Armando Babaioff), who owns a construction. Marriage, in fact, is forged, so Thales can redeem his inheritance, by his grandmother retained. The link, in turn, allows Jaqueline Jacques revenge by making him sign a partnership agreement with Thales. At the time of signing the papers, documents and exchange Thales Jacques ends up selling its brand to Thales, losing the autonomy of their business. Jaqueline turns creative director Jacques Leclair brand.
After many exchanges of barbs, jabs, sabotage and ups and downs of both parties, designers end up agreeing to make peace, albeit grudgingly, after the story of Cecilia is discovered. With the care and treatment received at the clinic where Ari left, the mother of Andrew reclaims memory and sanity, and back to the family, demanding a truce between the two.
Ari, who spent the entire novel trying to win back his ex-wife, Susan discovers that Martha is the woman of your life, and ask the seamstress in marriage. Susan finds a new love, the novel writer Fernando Flores (Fábio Assunção). And Andrew continues with Clotilde.
At the end of the plot, Ari, and Jacqueline Jacques, after defeating their respective brands in a fashion contest, join forces, encouraged by Clotilde, and create a society to shine in the fashion world.

## Cast

| Actor - Actress | Character |
| Murilo Benício | Ariclenes Martins (Victor Valentim) |
| Alexandre Borges | André Spina (Jacques Leclair) |
| Christiane Torloni | Rebeca Bianchi |
| Malu Mader | Suzana Martins |
| Ísis Valverde | Marcela de Andrade |
| Caio Castro | Edgar Sampaio |
| Sophie Charlotte | Stéfany Olive |
| Giulia Gam | Bruna Soares Sampaio |
| Fernanda Souza | Thaísa Maldonado Rodrigues |
| Guilhermina Guinle | Luísa Salgado |
| Mônica Martelli | Dorinha Bacelar |
| Maria Helena Chira | Camila Bianchi |
| Mayana Neiva | Desirée Oliveira |
| Humberto Carrão | Luís Otávio Martins (Luti) |
| Thaila Ayala | Amanda Moura |
| Tato Gabus Mendes | Breno Rodrigues |
| Leopoldo Pacheco | Gustavo Sampaio |
| André Arteche | Júlio Santana |
| Rodrigo Lopéz | Francisco da Silva (Chico) |
| Guilherme Winter | Renato Villa |
| Marco Pigossi | Pedro Luís Spina |
| Juliana Alves | Clotilde |
| Rafael Zulu | Adriano Novaes |
| Alexandre Slaviero | Armando Maragoli (Armandinho) |
| Mila Moreira | Stela Sanches |
| Carolina Oliveira | Gabriela Moura |
| Betty Gofman | Maria do Socorro "Help" |
| Ricardo Duque | Francis Fiuza |
| Maria Célia Camargo | Dona Mocinha Maragoli |
| David Lucas | Luis Felipe Spina (Lipe) |
| Carolinie | Maria Eduarda (Madu) |
| Rafael Cardoso | Jorgito Bianchi |
| Armando Babaioff | Thales |
| Priscila Camargo | Valdete |
| Hilda Rebello | Olga |
| Maria Carol | Lourdes |
| Yaçanã Martins | Penha |
| Marcos Tumura | Vicky |
| Marcelo Barros | Vagner |
| Júlio Oliveira | Ângelo Moura |
| Izabella Bicalho | Irina |
| Christiana Kalache | Graça |
| Sílvio Pozatto | Toninho |
| Rosanna Viegas | Rosário |
| Theodoro Cochrane | Dr. Queiróz |
| Ana Paula Pedro | Teca |
| Dorival Carper | Ed Silveira |
| Thiago Picchi | Helinho |
| Rômulo Medeiros | Evandro |
| Lúcia Bronstein | Magali |
| Felippe Luhan | Fabinho |
| Viviane Netto | Paula |
| Fábio Bianchini | Ramiro |
| Rodrigo Serrano | Alfredão |
| Cacau Protásio | Fátima |
| Paula Bicalho | Vivian (Vi) |
| Bebel Ambrósio | Milena (Mi) |
| Cris Rebelo | Kátia |
| Daianny Cristian | Aparecida (Cida) |
| Rodrigo Cury | Cadu |
| Tathiane Campos | Priscila (Pri) |

### Introducing

| Actor - Actress | Character |
| Juliana Paiva | Valquiria Spina (Val) |
| Clara Tiezzi | Maria Beatriz Spina (Mabi) |

### Special Appearances

| Actor - Actress | Character |
| Maria Zilda Bethlem | Gigi |
| Paulo Goulart | Orlando Bianchi |
| Gustavo Leão | Osmar Soares Sampaio |
| Marcos Frota | Massa |
| Daniela Escobar | Daguilene Oliveira (Pâmela) |

### Guest Actors

| Actor | Character |
| Luís Gustavo | Mário Cury (Mário Fofoca) |
| Mauro Mendonça | Giancalo Villa |

### Guest Actresses

| Actress | Character |
| Dira Paes | Marta Moura |
| Elizângela | Daguijane Oliveira (Nicole) |
| Regina Braga | Cecília |
| Actor - Actress | Character |
| Marco Ricca | Higino Oliveira (Gino) |
| Nicette Bruno | Júlia Spina |
| Cláudia Raia | Jaqueline Maldonado |

## Reception
### Ratings

| Timeslot | Episodes | Premiere | Premiere | Finale | Finale | Rank | Season | Average viewership |
| Timeslot | Episodes | Date | Viewers (in points) | Date | Viewers (in points) | Rank | Season | Average viewership |
| Mondays—Saturdays 7:00pm | 209 | 19 July 2010 | 29 | 18 March 2011 | 37 | #1 | 2010-11 | 29,5 |

### International exhibition

* Brazil - TV Globo
* Portugal - SIC
* Portugal - RTP Internacional
* El Salvador - TCS Canal 4
* Bolivia - Unitel
* Uruguay - Teledoce
* Dominican Republic - Tele Antillas
* Nicaragua - Televicentro
* Ecuador - Ecuavisa
* Chile - Canal 13
* Argentina - Canal 9 Televida
* Mozambique - STV
* Paraguay - SNT
* Panama - Telemix Internacional

## Crossover with other telenovelas from Rede Globo

During the events in Ti Ti Ti, it is revealed that this telenovela is part of a shared universe created by Cassiano Gabus Mendes and because of that several characters who appeared in the telenovelas created by him for Rede Globo make a cameo in this telenovela (either a quick cameo or a recurring and important role). The characters that appear in TiTiTi are (in order of the premiere date of the novels in which they were originally a part):
* Maria Josefina Cabral/Madame Kiki Blanche (played by Eva Todor) from Locomotivas (1977)
* Mário Fofoca (played by Luis Gustavo) from Elas por Elas (1982)
* Rafaela Alvaray (played by Marília Pêra) from Brega & Chique (1987)
* Magda Costa Correia, Divina Magda (portrayed by Vera Zimmermann) from Meu Bem, Meu Mal (1990)

## Other versions

* Ti Ti Ti - a Brazilian telenovela produced and aired by TV Globo in 1985.
* El amor está de moda - a Chilean telenovela produced and aired by Canal 13 in 1995.