# EveryTime I Cry

"EveryTime I Cry" is a song by American singer Ava Max, released on June 8, 2021, through Atlantic Records. The house and electropop song was written by Max, Caroline Pennell, Lauren Aquilina, and producers Cirkut and Sean Myer. It consists of a piano with synthesizers, and lyrics describing the effect of women's empowerment during difficult situations. "EveryTime I Cry" received generally favorable reviews from music critics, who praised the upbeat production. The song peaked at number seven in Poland and at number 99 in the United Kingdom. An accompanying music video was directed by Max and Charlotte Rutherford and depicts the singer on the desert which transforms into a lush landscape with her tears. It was compared to previous music videos by TLC and Shakira.

## Background and release

On May 12, 2021, Max uploaded a portion of "EveryTime I Cry" on Twitter. She announced the release date and cover art of the song on June 3, 2021, and stated that it is a "continuation" of her debut studio album, Heaven & Hell (2020). However, she later declared that the song is "a bridge" between Heaven & Hell and her sophomore album, citing the growth of individuals through the difficulties of 2020. "EveryTime I Cry" was released on June 8, 2021, which was accompanied by a lyric video on YouTube. The song was written by Max, Caroline Pennell, Lauren Aquilina, and producers Cirkut and Sean Myer.

## Composition and critical reception

"EveryTime I Cry" is a house and electropop song. It opens with synthesizers and uses a piano. The chorus contains house elements and climaxes into a "groovy beat". The lyrics describe the impact of women's empowerment during difficult situations, which consequently allows a person to courageously confront their emotions.
Writing for BroadwayWorld, Sarah Jae Leiber acknowledged that "EveryTime I Cry" is "an undisputed summer smash" and an "adrenaline-fueled track", opining that it is "pure electropop perfection". Carolyn Droke of Uproxx considered the song to be "electrifying". The New York Times writer Jon Caramanica positively compared "EveryTime I Cry" to the discography of Dua Lipa. Shaad D'Souza of Paper described the song as an "undeniably uplifting banger" and positively compared it to Max's 2020 song "My Head & My Heart".

## Commercial performance

"EveryTime I Cry" peaked at number seven on the Polish Airplay Top 100 chart dated August 28, 2021. On the Norwegian VG-lista, the song peaked at number 39. In Germany, "EveryTime I Cry" debuted on the Offizielle Deutsche Charts at number 90 on the chart dated August 6, 2021. It peaked at number 58 and remained on the chart for nine weeks. On the UK Singles Chart issued June 18, 2021, the song bowed at the number 99 peak and remained for one week.

## Music video

An accompanying music video was released on July 23, 2021, which was directed by Max and Charlotte Rutherford. It depicts Max awakening in an abandoned landscape while appearing injured. She is later seen on top of a tree above a waterfall covered with lily pads, as her tears form an ocean. Uproxx writer Rachel Brodsky compared the visual's computer-generated imagery (CGI) landscapes to the music videos of TLC's 1995 song "Waterfalls" and Shakira's 2001 song "Whenever, Wherever".

## Credits and personnel

Credits adapted from Tidal.
* Amanda Ava Koci – vocals, songwriting
* Henry Walter – songwriting, production, instruments, programming
* Sean Myer – songwriting, production
* Caroline Pennell – songwriting
* Lauren Aquilina – songwriting
* Chris Gehringer – mastering
* Serban Ghenea – mixing
* John Hanes – engineering

## Certifications

Certifications and sales for "EveryTime I Cry" :
| Region | Certification | Certified units/sales |
| Austria (IFPI Austria) | Gold | 15,000$^‡$ |
| France (SNEP) | Gold | 100,000$^‡$ |
| Poland (ZPAV) | Platinum | 50,000$^‡$ |
| $^‡$ Sales+streaming figures based on certification alone. |||

## Release history

Release dates and formats for "EveryTime I Cry" :
| Region | Date | Format(s) | Version | Label(s) |
| Various | June 8, 2021 | Digital downloadstreaming | Original | Atlantic |
| France | June 9, 2021 | Radio airplay | Original | Universal |
| Italy | June 11, 2021 | Radio airplay | Original | Warner |
| Various | July 6, 2021 | Digital downloadstreaming | Pink Panda remix | Atlantic |
| Various | July 16, 2021 | Digital downloadstreaming | R3hab remix | Atlantic |
| Various | July 30, 2021 | Digital downloadstreaming | Sigala remix | Atlantic |