# MoonSwatch

The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of chronograph wristwatches produced by Swatch and designed in collaboration with Omega, two companies of The Swatch Group. The first 11 models were released on 26 March 2022. The watches have a 42-millimetre (1.5 in) diameter and 13-millimetre (0.5 in) thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA G10.212 movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy, Japan, Switzerland, and the United Kingdom. Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.

## Reception

The launch of the original 11 MoonSwatch models in March 2022 generated unprecedented global enthusiasm. A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide, including New York, London, Paris, Tokyo, and Zurich. The release quickly gained viral attention on social media, with many praising the collection for making an iconic design more accessible. However, demand far exceeded supply, leading to stock shortages and long-term resale markups on secondary markets.
Initially, the watches were available exclusively at select Swatch boutiques, with no online sales option, further heightening their allure. This strategy drew both praise and criticism: some admired the exclusivity, while others expressed frustration over limited availability and lengthy queues. Despite these challenges, the MoonSwatch was widely celebrated for revitalizing interest in the watch industry and attracting a new generation of enthusiasts. Critics also lauded its bioceramic material and playful reinterpretation of the Speedmaster's heritage, cementing the MoonSwatch as a cultural phenomenon. According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.

## Models

| # | Release date | Collection | Name | Case color | Comment |
| 1 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to the Moon | Gray | Original collection |
| 2 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Mercury | Dark gray | Original collection |
| 3 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Venus | Pink | Original collection |
| 4 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Earth | Green | Original collection |
| 5 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Mars | Red | Original collection |
| 6 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Jupiter | Beige | Original collection |
| 7 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Saturn | Beige | Original collection |
| 8 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Uranus | Light blue | Original collection |
| 9 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Neptune | Dark blue | Original collection |
| 10 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to Pluto | Gray | Original collection |
| 11 | 26 March 2022 | Bioceramic MoonSwatch Collection | Mission to the Sun | Yellow | Original collection |
| 12 | 7 March 2023 | Mission to Moonshine Gold | Mission to the Moon - March | Gray | Gold coated seconds hand |
| 13 | 5 April 2023 | Mission to Moonshine Gold | Mission to the Moon - April | Gray | Gold coated seconds hand |
| 14 | 5 May 2023 | Mission to Moonshine Gold | Mission to the Moon - May | Gray | Gold coated seconds hand with pink detail |
| 15 | 7 June 2023 | Mission to Moonshine Gold | Mission to the Moon - June | Gray | Floral pattern on gold coated seconds hand |
| 16 | 25 July 2023 | Mission to Moonshine Gold | Mission to the Moon - July | Gray | Strawberry pattern on gold coated seconds hand |
| 17 | 1 Ausgust 2023 | Mission to Moonshine Gold | Mission to the Moon - August | Gray | Swiss flag pattern on gold coated seconds hand |
| 18 | 30 August 2023 | Mission to Moonshine Gold | Mission to Neptune - August (Blue Moon) | Blue | Gold coated seconds hand |
| 19 | 29 September 2023 | Mission to Moonshine Gold | Mission to the Moon - September | Gray | Barly grain pattern on gold coated seconds hand |
| 20 | 29 October 2023 | Mission to Moonshine Gold | Mission to the Moon - October | Gray | Gold coated seconds hand with chronograph lollipop design |
| 21 | 27 November 2023 | Mission to Moonshine Gold | Mission to the Moon - November | Gray | Gold coated seconds hand with beaver-chewed trunk design |
| 22 | 5 December 2023 | Mission to Moonshine Gold | Mission to the Moon - December | Gray | Snowflake pattern on gold coated seconds hand |
| 23 | 26 March 2024 | Mission to the Moonphase | Mission to the Moonphase - Full Moon | White | Snoopy illustration in the moon phase disc |
| 24 | 8 April 2024 | Mission to the Moonphase | Mission to the Moonphase - New Moon | Black | Snoopy illustration in the moon phase disc |
| 25 | 15 June 2024 | Mission on Earth | Mission on Earth - Lava | Orange | Details on subdials inspired by 3 Omega Speedmaster models |
| 26 | 15 June 2024 | Mission on Earth | Mission on Earth - Polar Lights | Turquoise | Details on subdials inspired by 2 Omega Speedmaster models |
| 27 | 15 June 2024 | Mission on Earth | Mission on Earth - Desert | Sand | Details on subdials inspired by 2 Omega Speedmaster models |
| 28 | 24 July 2024 | Mission to the Super Blue Moonphase | Mission to the Super Blue Moonphase | Blue | Moon phase disc |
| 29 | 2 November 2024 | Mission to Earthphase | Mission to Earthphase | Grey | Moon phase and Earth phase discs |
| 30 | 1 March 2025 | 1965 | 1965 | Grey | Counters referring to the year of the Omega Speedmaster space-worthiness qualification by NASA |