# YCD Multimedia

Founded in 1999, YCD Multimedia provides consulting and applications within the retail environment, as well as other industries, including Quick Service Restaurants (QSR), banking, transportation, hospitality, entertainment, and education, among others.
YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers. In October 2011, YCD acquired C-nario, a global provider of digital signage software solutions.
YCD partners with industry leaders such as Intel, HP, IBM, Microsoft, Philips and Matrox, and has over 2,000 customers in 40 countries, including Coca-Cola, Toyota, Estée Lauder and many others.

## History

YCD Multimedia was established in 1999 in Israel by Noam Levavi and Dani Zeevi, and developed as one of the first software-based music systems for bars and restaurants. Between 2002-2005, YCD developed its multimedia platform (YCD|Platform), and the YCD|Player with digital video capability. By the end of 2005 YCD had already 1,000 installations internationally. In 2006, YCD opened its UK and US offices.
In 2007, YCD moved its headquarters to NY and launched YCD|AdScreen®—special displays at point of sale for targeted promotions.
In 2008, YCD equipped Ferrari stores in Florida and Hawaii with digital media solutions. New Look, a UK fashion retailer, selected YCD Multimedia's solutions for its new flagship store in Liverpool. YCD Multimedia also installed a number of digital media products at Wimpy in Marlow in the UK. In another project, Crocs worked with YCD to design their new US stores. The company deployed digital media solutions at Aroma Espresso Bar, Israel's largest café chain, which evolved into an international chain, serving over 25 million customers a year in more than 100 branches.
In 2009, YCD launched YCD|RAMP™ (Retail Advertising and Merchandising Platform). YCD was Pizza Hut's partner in its rebranding effort that included an in-store digital video network, called Hut TV. In another project, YCD Multimedia provided a digital media solution to American Airlines’ Terminal 9 at New York’s JFK airport. In Europe, Krëfel, a home appliance chain operating in Belgium and Luxemburg, used YCD Multimedia's solutions in more than 70 branches. In Belgium, YCD's solutions were also installed in a new concept store of Free Record Shop in Antwerp, a Benelux entertainment chain. In Israel, MANGO's concept fashion boutique in Tel-Aviv selected YCD Multimedia to provide in-store digital media solutions.
In 2010, YCD added Burger King restaurant in Times Square, NYC, to its customer base. YCD also provided digital media solutions and creative services for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at Bloomingdale’s 59th Street department store in New York. Ed Hardy, an international lifestyle brand, installed YCD solutions in their retail stores in Sydney and London. In Israel, YCD and Retalix provided Israel's Shufersal supermarkets network with a combined solution, integrating over 500 displays with points of sale. Another large project was the installation of YCD's video wall solution (MuviWall) in Israel's Cinema City in Rishon LeZion, a new movie and entertainment multiplex. Arcaffe, an Israeli chain of coffee shops, implemented YCD Multimedia's solution throughout their branches.
In 2011, YCD Multimedia acquired C-nario, a global provider of digital signage software solutions, headquartered in Israel. As a result of the integration between the two companies, YCD expanded its reach to serve more than 2,000 brands, including Fortune 500 global brands, in over 40 countries worldwide. In the US, Perry Ellis International, a designer, manufacturer, distributor, and licensor of apparel and accessories, partnered with YCD Multimedia to deploy in-store digital media experiences. In Israel, YCD collaborated with Cellcom, Israel's largest cellular provider, in the development of a new multimedia solution: a Multi-Touch Digital Device Catalogue Video Wall, powered by YCD|Player™. In Russia, the Shokolodniza coffee chain selected YCD for digital menu boards and a music channel. In Miami, Florida, Giraffas, a Brazilian restaurant chain, opened a new restaurant and YCD was selected for a menu board. In Turkey, YCD's solution was implemented in two leading Turkish supermarket and hypermarket chains: Migros and Macrocenter.

## References and notes

* ↑ Point-of-Sale Advertising Goes High Tech, Bloomberg-Businessweek, September 22, 2008. Retrieved May 10, 2012.
* ↑ The Ad Changes With the Shopper In Front of It at Dunkin Donuts, Wall street Journal, August 21, 2008. Retrieved May 10, 2012.
* ↑ NBG’s i-Bank Utilizes Digital Displays to Create High Impact, Unique Customer Experience, Digital Signage Connection, January 18, 2012. Retrieved May 10, 2012.
* ↑ Madrid’s Public Bus Company Chooses C-nario’s Digital Signage System for its Public Buses, Mass Transit Magazine, May 11, 2011. Retrieved May 10, 2012.
* 1 2 YCD Multimedia Acquires C-nario, Digital Signage Magazine, October 27, 2011. Retrieved May 10, 2012.
* 1 2 NRF: C-nario, YCD demo digital signage on Intel, Microsoft platform, Digital Signage Today, January 11, 2010. Retrieved May 10, 2012.
* ↑ YCD Introduces New Analytics Module for Retail Stores with HP and Retalix, Apparel, February 6, 2012. Retrieved May 10, 2012.
* ↑ YCD Multimedia Crafts Wireless Digital Signage for Coca Cola, TMC Net, January 18, 2012. Retrieved May 10, 2012.
* ↑ YCD signs $2m deal with Toyota GB, Globes, August 3, 2005. Retrieved May 10, 2012.
* ↑ Bobbi Brown of Estee Lauder group installs digital signage at Bloomingdales, Screen Media Daily. Retrieved May 10, 2012.
* ↑ Aroma Espresso sales boosted through YCD digital merchandising, Digital Signage Today, May 11, 2008. Retrieved June 9, 2012.
* ↑ 2. YCD Multimedia Win in Belgium, DailyDOOH, September 1, 2009.Retrieved June 9, 2012.
* ↑ Israel: YCD Provides Digital Media to New MANGO Concept Store, OohTV, October 20, 2009.Retrieved June 9, 2012.
* ↑ Ed Hardy clothes large retail stores YCD digital signage applications, APsense, October 27.2011. Retrieved June 9, 2012.
* ↑ Over 300 Screens for Cinema, Digital Signage Europe, July 20, 2010. Retrieved June 9, 2012.
* ↑ Major Turkish Supermarket Chain Implements Digital Signage Networks Managed By YCD's Platform, Grocery Retail Online, December 16, 2011. Retrieved June 9, 2012.
17. Telecom Italia Selects YCD Multimedia’s Digital Signage Platform for Its Flagship Store at Rome’s International Airport