# Vinyl Group

Vinyl Group Ltd is an Australian music technology company. It is traded on the Australian Securities Exchange. Its subsidiaries are Jaxsta (a music credit database), Vampr (a music networking platform), Vinyl.com (an online record store), Vinyl Media (a publishing and events business) and Serenade (a Web3 pioneer of physical and digital collectibles).

## History

Vinyl Group started as Jaxsta which was listed as a public company on the ASX on December 28, 2018.
In February 2023, the company announced it would acquire Vampr, a music networking platform that connects musicians and industry professionals. The acquisition was completed in June 2023. Vampr’s founder and CEO Josh Simons initially joined Jaxsta as Chief Strategy Officer and was subsequently appointed CEO on 29 June 2023.
Jaxsta launched Vinyl.com in May 2023, offering a catalog of vinyl records across all genres with verified creative contributions metadata on every album.
Jaxsta rebranded as Vinyl Group Ltd in December 2023 to better reflect its expanded operations.
In January 2024, Vinyl Group completed the acquisition of The Brag Media, a publishing and events business with about 10 million monthly active users (MAUs) across its brands, significantly enhancing Vinyl Group's reach and sales opportunities. The acquisition deal was valued at $8 million and was supported by an $11 million funding facility.
In August 2024, Vinyl Group announced it would acquire media and marketing trade publication Mediaweek for $500,000 in cash and $500,000 in shares. In September 2024, the company acquired Funkified Entertainment Pty Ltd, bringing The Brag Media events in-house through a deal valued at up to $2.5 million, consisting of both cash and scrip. Simultaneously, it completed an all-scrip acquisition for 100% of the assets of Serenade, a UK-based digital collectibles startup, including the shares of its UK subsidiary.
In February 2025, the company announced a consolidation of its media assets under the publishing banner Vinyl Media. In the same month, the company completed its acquisition of Concrete Playground, an Australian and New Zealand city guide digital publication, for $5.5 million.

## Operations

Vinyl Group Ltd focuses on leveraging technology to enhance music networking and collaboration. The company's portfolio includes Vampr, a platform for music professionals to connect and collaborate, Jaxsta, a database of official music credits, and Vinyl.com, a chart-accredited record store.

### Vampr

Vampr is a social-professional network and talent marketplace, helping creatives in over 180 countries find collaborators and monetize their work. The platform has introduced features like Credits and Verification, integrating Jaxsta Creator features into Vampr Pro subscriptions.

### Jaxsta

Jaxsta is a database of official music credits, offering subscription, API, and freemium access. It supports rights holders with recording matching, achieving a 97% match rate. The database contains over 330 million official, deep-linked music credits across 105 million pages.

### Vinyl.com

Vinyl.com is an online record store which launched in 2023. It allows music fans to buy records and explore liner notes, offering over 50,000 records across all genres. The platform is powered by Jaxsta Official Music Credits.

### Serenade

Serenade produces physical and digital collectables that have served over 200 artists worldwide including Liam and Noel Gallagher, Muse, Sum 41, Twenty One Pilots and Thirty Seconds to Mars. Their Smart Formats combine the use of NFC and NFT technologies.

### Vinyl Media

Vinyl Media was launched in February 2025 and is the publisher of consumer and trade publications including Rolling Stone Australia, Variety Australia, Mediaweek, Refinery29 Australia, The Music Network, Tone Deaf and Concrete Playground.

## Leadership changes

On April 28, 2022, it was announced that Jaxsta founder Jacqui Louez Schoorl would step down as CEO and former Chief Marketing Officer Beth Appleton would be Jaxsta's new CEO. The Music Network reported that "the change will allow Louez Schoorl to focus on the Jaxsta product and our community and creative relationships". Before joining Jaxsta in July 2021, Appleton had been the Senior Vice President Marketing Australasia at Warner Music Australia.
Josh Simons, founder and CEO of Vampr, and former indie-rock musician with his band Buchanan, was appointed CEO and succeeded Appleton on 29 June 2023.

## Board composition

Linda Jenkinson is the Chairperson of the board for Vinyl Group. She is also a recipient of the New Zealand Women of Influence Awards, a former director of Air New Zealand (NZE: AIR) and the third women to list a company on the NASDAQ.
Ben Katovsky, a non-executive director, is the CEO of Hipgnosis Song Management, responsible for overseeing the operations and strategy of the Hipgnosis Songs Fund and other related entities.
Steve Gledden, Managing Partner of Straight Bat Private Equity, and Ken Gaunt, Director of Sydney Seaplanes, also serve as non-executive directors, while CEO Simons was appointed to the Board as the sole Executive Director on 16 May 2024.

## Notable shareholders

The company has received substantial investment from music licensing company Songtradr, who first invested in 2020 and have steadily increased their holding over time to become a significant shareholder.
Richard White, is currently the largest shareholder. Robert Millner also participated in the company's latest securities offering.