# What's Luv?

"What's Luv?" is a song by American rapper Fat Joe, released through Atlantic Records and Fat Joe's Terror Squad Productions as the second single from his fourth studio album, Jealous Ones Still Envy (J.O.S.E.) (2001). The song features additional vocals from singer Ashanti and from rapper Ja Rule on the remix and album version of the song. "What's Luv" was produced by Irv Gotti and Chink Santana. The lyrics of the song's chorus are based in part on the title refrain of the 1984 Tina Turner hit "What's Love Got to Do with It". The song additionally includes a lyric ("I'm not a hater, I just crush a lot") that references the 1998 song "Still Not a Player" by Big Pun. Fat Joe, Ja Rule, and the song's two producers are credited as the writers of "What's Luv", as are Big Pun and the lyricist of "What's Love Got to Do with It", Terry Britten.
"What's Luv?", released in the United States on February 4, 2002, peaked at number two on the US Billboard Hot 100 chart that April, becoming Fat Joe's highest-charting single as a lead artist. The single stayed on the chart for 20 weeks, giving Ashanti her second top-10 single and Fat Joe his first. The song additionally topped the Billboard Hot Rap Tracks and Rhythmic Top 40 charts. "What's Luv?" made Ashanti the first female artist to simultaneously occupy the top two positions on the Hot 100. The single was also a success internationally, reaching the top five in Australia, New Zealand, Switzerland, and the United Kingdom.

## Production

Producer Chris Lighty had introduced Fat Joe to producer Irv Gotti. Rapper Big Pun died around the same time, after attending the funeral together, Gotti offered What's Luv with the chorus having already been written by Ja Rule. Fat Joe claimed that Ashanti recorded vocals for the demo, with the plan being to replace her on the record with Jennifer Lopez to appeal to the Latin market. When Joe heard the demo, he insisted on doing the record with Ashanti instead.

## Music video

The video for "What's Luv?" was filmed in New York City, at Fordham University. The music video features cameo appearances from DJ Kay Slay, Capone, Young Noble, Kastro, Treach, Fat Joe's son Ryan, Maia Campbell as Joe's love interest, and Terror Squad members Tony Sunshine and Remy Martin. Tommy Davidson and Miguel A. Núñez Jr. also appear in the video since the song was included in the 2002 film Juwanna Mann, in which Davidson and Núñez star.
In the video, Joe starts dancing with some backup dancers, and also at times with Ashanti. One scene shows him attending a basketball game with two women as they watch from the stands. A scene with Ashanti shows her walking into a men's locker room, and rounding up with some men as she sings her verses from the song.

## Credits and personnel

Credits are lifted from the European CD single liner notes.
Studio
* Recorded at The Crackhouse Studios (New York City)
Personnel
* Fat Joe – writing (as Joseph Cartagena), vocals, executive production
* Ja Rule – writing (as Jeffrey Atkins), vocals
* Christopher Rios – writing
* Irv Gotti – writing (as Irving Lorenzo), production, mixing
* Chink Santana – writing (as Andre Parker), production
* Terry Britten – lyricist of "What's Love Got to Do with It"
* Ashanti – vocals
* Armageddon – co-executive production
* Rob "Reef" Tewlow – co-executive production
* Milwaukee Buck – recording
* Thomas Bricker – art direction and design
* Piotr Sikora – photography

## Certifications

| Region | Certification | Certified units/sales |
| Australia (ARIA) | Gold | 35,000$^^$ |
| Sweden (GLF) | Gold | 15,000$^^$ |
| United Kingdom (BPI) | Platinum | 600,000$^‡$ |
| $^^$ Shipments figures based on certification alone. $^‡$ Sales+streaming figures based on certification alone. |||

## Release history

| Region | Date | Format(s) | Label(s) |
| United States | February 4, 2002 | Rhythmic contemporaryurban radio | Terror Squad EntertainmentAtlantic |
| United States | February 25, 2002 | Contemporary hit radio | Terror Squad EntertainmentAtlantic |
| Australia | May 6, 2002 | CD | Terror Squad EntertainmentAtlantic |
| United Kingdom | May 13, 2002 | 12-inch vinylCDcassette | Terror Squad EntertainmentAtlantic |