# WFLI (AM)

WFLI (1070 kHz "The Big One") is a commercial AM radio station broadcasting a conservative talk and sports radio format. Licensed to Lookout Mountain, Tennessee, the station serves the Chattanooga metropolitan area. WFLI is owned by Tri-State Radio, Inc. It shares some programming with sister station WKWN 1420 AM in Trenton, Tennessee.
By day, WFLI broadcasts with 50,000 watts, the maximum for commercial AM stations in the U.S. As 1070 AM is a clear channel frequency reserved for KNX Los Angeles, WFLI must reduce power at night to 2,500 watts to avoid interference. It uses a directional antenna at all times. Programming is also heard on 250–watt FM translator W241AF at 96.1 MHz. (which formerly carried WUSY-HD2) in addition to a second translator for coverage in areas located north of downtown Chattanooga, W262DQ at 100.3 MHz.

## Programming

Weekdays begin with This Morning, America's First News with Gordon Deal, a radio news magazine show. The weekday schedule includes two syndicated conservative talk programs, The Clay Travis and Buck Sexton Show and The Sean Hannity Show. At the beginning of most weekday hours, Fox News Radio updates are heard. In middays, WFLI carries Chuck Oliver from Atlanta sports radio station WCNN 680 AM. At night, the station carries Infinity Sports Network shows.
WFLI airs University of Tennessee Chattanooga Mocs football and men's basketball games. The broadcasts are produced by Learfield Sports.

## History
### Top 40

WFLI signed on the air on February 20, 1961; 64 years ago (February 20, 1961). It broadcast with 10,000 watts by day but had to reduce power to 1,000 watts at night. WFLI played Top 40 hits, competing with the other Top 40 AM radio stations in the Chattanooga market such as 1490 WDXB and 1450 WOGA for the young adult market. The station's power was boosted to 50,000 watts in 1967 but it was still limited to 1,000 watts after sunset.
In the 1960s and 70s, WFLI was a popular contemporary hits station in the Chattanooga area. It was nicknamed "Jet Fli". The station also held two concerts each year called "WFLI Jet-Fli Spectaculars". These concerts attracted large crowds to Memorial Auditorium. The WFLI Light in the Sky projected a spotlight in the sky, attracting listeners to businesses and events.

### Country and Christian radio

By 1979, many radio listeners were moving to FM radio for their music, and the new WSKZ (KZ-106) captured a large part of WFLI's audience. After a two-year switch to a country music format, WFLI flipped to a Christian radio format in 1982, branding itself as "The Mid South's Most Powerful AM Gospel Station". It played Southern gospel music with some Christian talk and teaching shows.
WFLI suffered money problems and it went dark on March 31, 2017. It stayed off the air for two months.

### Talk radio

It returned to the air under new management with a talk radio format in May 2017. On July 10, 2017, a one-day-only 1960s–1970s oldies format honored the station's heritage.
It switched back to a talk format by July 11, airing the syndicated talk programs from Laura Ingraham, Dave Ramsey, Todd Starnes, Eric Metaxas and morning duo Rick & Bubba.

### Oldies

On April 23, 2018, the station returned to a 1960s and 1970s oldies music format featuring live and local DJs. WFLI also began carrying some special features highlighting the station's past through locally-produced programming such as the "Daily Downbeat" show featuring former station alumni from the station's original 'JET FLI' era of the 1960s and '70s along with other notable or retired broadcasters from other area stations from the same era.
In July 2021, WFLI began to move from 1960s and 70s hits into an updated 70s and 80s classic hits format. It also added several top chart hits from the early to mid-1990s.

### Return to talk

On June 5, 2023, WFLI returned to a conservative talk radio format. It once again carried the syndicated Rick & Bubba show in morning drive time. In middays and afternoons, it aired syndicated conservative talk hosts.
At night and weekends, sports talk programs were added from the CBS Sports Radio Network (now Infinity Sports). WFLI is the flagship station for UTC Chattanooga Mocs athletics, carrying University of Tennessee Chattanooga football and basketball with Learfield Sports.