# Daymond John

Daymond Garfield John (born February 23, 1969) is an American businessman, investor, and television personality. He is an investor on the ABC reality television series Shark Tank. He is the founder, president, and chief executive officer of FUBU, and is the founder of The Shark Group.

## Early life

John was born February 23, 1969, in Brooklyn, New York City, but grew up in the Hollis neighborhood of Queens and attended Catholic school for seven years. He began working at the age of 10, when his parents divorced; one early job entailed handing out flyers for $2 ($8.38 in 2023) an hour. In high school, he participated in a program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit. After graduating from high school, he started a commuter van service and waited tables at Red Lobster. When John was 16, his mother had a boyfriend, an attorney, whom he considered a stepfather and mentor.

## Career
### FUBU

John started FUBU in his mother's house in Hollis, Queens. When John first had the idea for a clothing company for young men, his mother taught him how to sew and supported him by allowing her house to be taken over to grow the business.
Wool ski hats with their tops tied off with fishing line were popular at the time, and John noticed them being sold for $20, which he considered overpriced. He went home and sewed about 90 hats with his next-door neighbor. They sold their homemade hats for $10 each on the corner of Jamaica Avenue and made $800 in a single day in 1992. After the hats, they began selling screen-printed T-shirts. To break into the market, they sold on consignment and at large events around the Northeast. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.
In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts. They loaned about 10 of the hockey jerseys out to rappers for their music videos for two years and got product placements in about 30 videos. John related that due to these placements, they were being perceived as a large and visible clothing brand, and stores started requesting their products. In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign. Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line "for us, by us" in his rapping.
In 1994, John and his business partners received $300,000 in retailers' orders at the Las Vegas fashion trade show Magic. Needing capital to make the products, John and his mother obtained a second mortgage on their house—a strategy John would later decline to recommend, as he had risked losing ownership of the house. After being turned down by 26 or 27 banks for a loan, his mother used the last of their money to take out an advertisement in The New York Times. As a result of the ad, FUBU made a deal with Samsung Textiles, allowing them to complete their orders.
FUBU has earned over $6 billion in global sales.
FUBU is featured at the Smithsonian's National Museum of African-American History and Culture.

### Shark Tank

In 2009, John received a call from Mark Burnett asking him to join the cast of ABC's new reality business show Shark Tank, which gives entrepreneurs the opportunity to pitch their businesses to investors, or "Sharks" in the hopes of receiving an investment. As of early 2025, Shark Tank has run for 16 seasons. John has invested $8,567,000 of his own money in Shark Tank companies as of May 12, 2017. His favorite investments on record by 2015 were Al "Bubba" Baker's boneless ribs and Bombas socks. Shark Tank has won 5 Emmy Awards and has been nominated 25 times. The show won Outstanding Reality Program from 2012 to 2014.
On Season 5 of Shark Tank, John invested in Bubba's-Q Boneless Ribs on and helped grow the company from $154,000 in sales to $16 million in 3 years. In 2017, Bubba's-Q Boneless Ribs partnered up with Carl's Jr. to create the limited-edition Baby Back Rib Burger. In 2023, the LA Times published an article based on interviews with the Baker family, the owners of Bubba-Q's, where they expressed great dissatisfaction in dealing with John and his investment company. A permanent restraining order was later issued against the Bakers by federal judge Robert B. Kugler, who found that they had violated a 2019 settlement agreement requiring all parties to work together and not air their disagreements publicly.
John also made a unique deal with 15-year-old Moziah "Mo" Bridges, owner of Mo's Bows. John decided not to invest in Mo's Bows but instead to mentor the young entrepreneur. The company would eventually take on a seven-figure licensing partnership with the NBA to create bow ties that use the teams' logos.
On Season 6 of the show, John invested in Bombas socks. For every pair of socks sold, the company donates a pair to someone in need. Following his investment, total sales for the company increased from $450,000 in the first nine months to $12 million. As of May 2023, it is the best-selling Shark Tank product of all time, with $1.3 billion in cumulative sales according to Sony Pictures Television. He also invested in Sun-Staches, which would subsequently make $4.2 million in sales.

### The Shark Group

John is the CEO and founder of The Shark Group, a brand management and consulting firm. The Shark Group has received four Webby Awards and a nomination for their work on Black Entrepreneurs Day.

### Consulting and speaking

John has become a public speaker. He is also a brand ambassador for the e-commerce company Shopify.
In 2021, he signed a deal with Audible.

### Next Level Success

In 2015, John co-founded Daymond John's Success Formula, a program designed to teach business owners and entrepreneurs how to start and grow their business.
In September 2019, Daymond John's Success Formula rebranded to Next Level Success.
One of the organizations the program works with is the Network for Teaching Entrepreneurship.
The program offers a $1,500 scholarship to two students a year. This scholarship is given in hopes to inspire a new generation of entrepreneurs.

### Black Entrepreneurs Day

In 2020, Daymond John created and launched Black Entrepreneurs Day, an event aimed at promoting and encouraging entrepreneurship and black-owned business. According to People, John got the idea for Black Entrepreneurs Day after considering how he could make change in the wake of the George Floyd protests, and to channel frustration over inequities into positive change, as well as to "celebrate" black business owners. The event is held at the Apollo Theater in Harlem. It is held in partnership with the NAACP and corporate sponsors and features black business owners and celebrities.

### Other appearances

In 2018 John appeared on Joey's World Tour, a YouTube channel devoted to fast food reviews.
In 2022, John competed in season eight of The Masked Singer as "Fortune Teller" who rode in a fortune teller machine-type vehicle. He was eliminated on "TV Theme Night" alongside Christopher Knight, Mike Lookinland, and Barry Williams as "Mummies".
John was a guest narrator at Disney's Candlelight Processional from December 7–9, 2022.

## Publications

John has released five books: Display of Power, The Brand Within, The Power of Broke, Rise and Grind and 'Powershift'.
* Display of Power is written by Daymond John with New York Times best-selling collaborator, Daniel Paisner. Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of their generation.
* The Brand Within: The Power of Branding from Birth to the Boardroom (2010), examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle.
* The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage was written by John in 2016. John features various success stories from entrepreneurs such as Kevin Plank, Steve Aoki, Gigi Butler and Mo Bridges. The Power of Broke appeared on the Wall Street Journal and New York Times bestseller lists, and received an NAACP Image Award for Outstanding Instructional Literary Work.
* Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life was released in January 2018. Rise and Grind became a New York Times and Wall Street Journal best-seller.
* Little Daymond Learns to Earn was released in March 2023. Little Daymond became a New York Times best-seller.

## Awards and recognition

John is a New York Times and Wall Street Journal best-selling author.
John has received numerous awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain's New York Business Forty Under Forty Award, Ernst & Young's New York Entrepreneur of the Year Award, the Brandeis University International Business School's Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice).
In 2015, President Obama appointed John to the Presidential Ambassadors for Global Entrepreneurship initiative to promote underserved entrepreneurs.