# OpenDor Media

OpenDor Media, formerly Jerusalem U, is an Israeli non-profit organization that produces feature-length films, short videos, and social media content about Israel, Zionism, and Judaism. The organization says its mission is to increase support for Israel and Zionism among the Jewish diaspora and "explore [Zionism's] complex history and achievements so that young people will recognize that Zionism is a story that every Jewish person can proudly embrace and cherish."
OpenDor Media houses 4 brands: Unpacked, Unpacked for Educators, ConnectED and Amplified.

## Unpacked

Unpacked is a brand created by OpenDor Media that publishes articles, social media posts, videos, and podcasts on a variety of platforms related to Israel and Zionism. In order to generate support for Israel and in response to growing criticism of Israeli policies, videos and articles on the Unpacked Youtube channel and website often seek to deny or justify the widespread human rights abuses of Palestinians at the hands of the Israeli government and military throughout the state's history. With regards to the Palestinian Nakba, Unpacked denies that Zionist leaders such as David Ben-Gurion had intentions to forcibly displace the Palestinian population as part of Plan Dalet, a form of Nakba denial. In response to the call for Palestinian right of return, it justifies Israel's refusal to allow Palestinian refugees to return to land and homes that were confiscated or destroyed by saying that "the difficult truth is that had these Arabs been allowed to return, Israel could not exist as a Jewish and democratic state, and it might have had a hostile population within its borders." It claims that Israeli policies and actions widely considered part of the institutionalized system of Israeli apartheid, such as military rule of the West Bank, the restriction of Palestinian movement with checkpoints and barriers, and the expansion of Israeli settlements, are necessary for security.

## Unpacked for Educators

Unpacked for Educators is a website that promotes content created by Unpacked among educators and includes resources and materials. OpenDor Media consulted Rosov Consulting in 2020 to research the effect of their media on audiences.

## ConnectED

ConnectED is a platform created by OpenDor Media to promote its views among educators, students, and parents in high schools and middle schools.

## Amplified

Amplified is a content creation platform created by OpenDor Media that aims to promote content creators who share the organization's views. According to its website, "Amplified is a program that is designed to help content creators from around the world, who are aligned with OpenDor Media’s mission, grow audiences, increase impact and amplify their success, all within a community of similarly impassioned creators."

## Films

OpenDor Media has produced multiple feature-length films, including Israel Inside: How a Small Nation Makes a Big Difference and Crossing the Line: The Intifada Comes to Campus. Israel Inside was shown on PBS, college campuses, and El Al flights.
* Israel Inside: How a Small Nation Makes a Big Difference is a 55-minute film that aims to present the positive aspects of Israeli society. The film was released in 2011 and is narrated by former Harvard professor of Positive Psychology, Dr. Tal Ben-Shahar.
* Beneath the Helmet: From High School to the Home Front is a 2014 film which documents five Israeli high school graduates who are recruited to serve in the army paratrooper brigade for their compulsory military service. Beneath the Helmet was named the 5th Best Military Documentary on Netflix Streaming in 2015.
* Crossing the Line: The Intifada Comes to Campus is a commentary on pro-Palestinian protests on North American university campuses following the Israeli military assault on Gaza in December 2008 and January 2009. It interviews college students who support the State of Israel and who claim widespread anti-Semitism among protesters. Versions of the film have been made both for the United States and the United Kingdom. A follow-up documentary was released by Jerusalem U in 2015 called Crossing the Line 2: The New Face of Anti-Semitism on Campus.
* Hummus! The Movie is a documentary released in 2015 following three chefs in Israel who make hummus: a religious Jewish man, a Christian Arab man and a Muslim Arab woman. It won best movie presenting modern Jewish life and culture, at Jewish Motifs International Film Festival in Warsaw, Poland in 2017.
* Mekonen: The Journey of an African Jew tells the story of Mekonen Abebe who was born and raised in rural Ethiopia and later became a commander in the Israeli Defense Forces. He was previous featured in Beneath the Helmet.
* Sustainable Nation discusses sustainable water solutions developed in Israel and shared with other countries.
* Exodus 91 tells the story of Asher Naim who negotiated the release of 15,000 Ethiopian Jews during the 1991 civil war.
* Unsafe Space explores Jewish identity on college campuses and profiles a diverse group of students from various universities.

## History

Imagination Productions, Inc., which operates under OpenDor Media (formerly JerusalemU), is a US registered 501(c)(3) nonprofit organization. Founded in 2007, they have offices in Jerusalem, New York and Philadelphia. The organization is headed by founder and Executive Chairman Raphael Shore, CEO Andrew Savage, and EVP Noam Weissman. Former leadership includes president, Amy Holtz and Executive Vice President Eli Ovits.
Founder Raphael Shore, studied film at the University of Toronto. Shore produced the film Israel Inside: How a Small Nation Makes a Big Difference, the 2010 documentary Crossing the Line: The Intifada Comes to Campus, and Beneath the Helmet: From High School to the Home Front.
As Jerusalem U, OpenDor Media produced five film mini-series: Israel Inside/Out, Habits of Happiness: Positive Psychology & Judaism, Judaism 101, Cinema: The Jewish Lens and The Israel Course. They also created JU Max, which was a ten-week interactive, online course for college students.