# Reinventing the Steel

Reinventing the Steel is the ninth studio album by American heavy metal band Pantera, released on March 21, 2000 through Elektra Records and East West Records. This was the last studio album Pantera released before their nineteen-year breakup from November 2003 to July 2022, and it is the band's final album to feature the Abbott brothers Dimebag Darrell and Vinnie Paul, before their deaths in 2004 and 2018, respectively.

## Background

Reinventing the Steel was produced by the Abbott brothers in addition to Sterling Winfield, making it Pantera's first studio album since 1988's Power Metal not to be produced by Terry Date.
In Australia, a two-disc "Tour Edition" of the album was released. The first disc consists of the album proper while the second is an unofficial hits compilation.
The album was reissued in October 2020 with extra discs including a new mix by Date and unreleased tracks to honor the album's 20th anniversary.
Unlike other Pantera releases, two B-sides were recorded during the Reinventing the Steel sessions, those being "Avoid the Light" and "Immortally Insane", found on the Dracula 2000 and Heavy Metal 2000, and the Texas Chainsaw Massacre soundtracks, respectively.
Singer Phil Anselmo named Reinventing the Steel as his favorite Pantera album.

## Lyrics and style

Reinventing the Steel contains lyrics mostly about the band itself, as on "We'll Grind that Axe for a Long Time" (where the band members tell about how they have kept it "true" throughout the years, while many of their peers "sucked up for the fame") and "I'll Cast a Shadow" (about Pantera's influence on the genre). There are also songs about their fans, like "Goddamn Electric" and "You've Got to Belong to It". "Goddamn Electric" mentions Black Sabbath and Slayer, two of Pantera's main influences. The solo for "Goddamn Electric" was recorded by Kerry King in a bathroom after Slayer performed at Ozzfest in Dallas on July 13, 1999. The band members dedicated Reinventing the Steel to their fans who they viewed as their "brothers and sisters".

## Artwork

The cover art is by Scott Caliva (1967–2003), a friend of Pantera lead singer Phil Anselmo. Caliva took the photo of a partygoer at Anselmo's house jumping through a bonfire clutching a bottle of Wild Turkey bourbon whiskey. The bottle is pixelated on the cover so the label would not be visible, to avoid trademark infringement.
The 20th Anniversary Edition cover art was only made with the steel marking background, along with the logo and the album name similar to their 1990 album, Cowboys from Hell.

## Release
### Commercial performance

Professional ratings :
| Review scores ||
| Source | Rating |
| AllMusic | |
| Alternative Press | |
| The Austin Chronicle | |
| Blabbermouth.net | 8/10 |
| Chronicles of Chaos | 7/10 |
| Entertainment Weekly | B+ |
| NME | 6/10 |
| Q | |
| Robert Christgau | |
| Rolling Stone | |
Reinventing the Steel debuted at number four on the Billboard 200 and number five on the Top Internet Albums, selling 161,105 copies in its first week of release according to Nielsen Soundscan. On its second week, it fell to number 24, selling only 59,962 copies, a 62.8% drop in sales. In total, the album only appeared on that chart for twelve weeks. On May 2, the album was certified gold by the Recording Industry Association of America (RIAA), denoting 500,000 units sold. However, it has yet to reach platinum status, making it Pantera's only major-label studio album not to reach sales of 1,000,000. According to Nielsen SoundScan, the album has sold 593,000 copies domestically as of October 2003. It also debuted at number eight on the Top Canadian Albums chart.
In a 2022 interview with Gibson TV, Rex Brown blamed the album's lacklustre success compared to the band's previous albums on the dominance of the nu metal genre at the time of its release.

### Reception

The album was generally well received upon release, though reviews were less enthusiastic than on their previous albums. Rolling Stone gave the album a score of 3.5/5, and called it "Metal-revivalist....relying on the genre's primal elements of rage and analog noise...chopped up with squealing dissonance....brutal enough to please underground purists and familiar enough for weekend headbangers." Entertainment Weekly stated that it "...resumes their scorched-earth policy with vigor....dropping aural anvils [along] with a dash of inventiveness..."
Q magazine gave it 3 out of 5 stars and said it was "Pantera's attempt to upgrade [Judas Priest's] British Steel-era pure metal spirit." Alternative Press echoed this sentiment, calling it "An undiluted, unvarnished slab of riffs paying distinct homage to Judas Priest's British Steel, and not just in a titular sense, but in basic song construction." AllMusic reviewer Steve Huey gave the album 3 out of 5 stars, and stated "Reinventing the Steel is a nonstop assault on the senses, offering no respite from the intensity until the album has stopped playing. Yet somehow, it comes off as a cut below their best albums; perhaps it's that the band's sound lacks the sense of freshness that sparked Cowboys from Hell, Vulgar Display of Power, and Far Beyond Driven."

### Accolades

In the 2000 Metal Edge Readers' Choice Awards, the album was voted "Album of the Year" and "Album Cover of the Year" (tying with Iron Maiden's Brave New World for the latter), while the single "Revolution Is My Name" won "Song of the Year".
"Revolution Is My Name" was nominated for a Grammy Award for Best Metal Performance in 2001, but lost to Deftones' "Elite".
The album was ranked at No. 2 on Guitar World's Readers Poll for "The Top 10 Guitar Albums of 2000".
A section of "Death Rattle" was rerecorded and renamed to “Pre-Hibernation” for the 2001 episode of SpongeBob SquarePants called "Pre-Hibernation Week". The song appears in the SpongeBob Original Theme Highlights album.

## Track listing

All credits adapted from the original CD issue.
All tracks are written by Pantera

### 20th Anniversary Edition

Released in October 2020, The 20th Anniversary Edition of Reinventing the Steel includes re-mixes of the tracklist done by longtime Pantera producer Terry Date, as well as singles that were previously not released on any studio albums also remixed by Terry Date, radio edits of album tracks, and instrumental rough mixes of the album's original tracks.
All tracks are written by Pantera (except where noted)

## Personnel

Pantera
* Phil Anselmo – vocals
* Dimebag Darrell – guitars
* Rex Brown – bass
* Vinnie Paul – drums
Additional personnel
* Kerry King – outro guitar on "Goddamn Electric"
Technical personnel
* Sterling Winfield – production, engineering, mixing
* Vinnie Paul – production, engineering, mixing
* Dimebag Darrell – production
* Howie Weinberg – mastering at Masterdisk, New York
* Recorded at Chasin Jason Studios, Arlington, Texas

## Charts

| Chart (2000) | Peak position |
| Australian Albums (ARIA) | 2 |
| Austrian Albums (Ö3 Austria) | 26 |
| Canadian Albums (Billboard) | 8 |
| Dutch Albums (Album Top 100) | 55 |
| Finnish Albums (Suomen virallinen lista) | 3 |
| French Albums (SNEP) | 21 |
| German Albums (Offizielle Top 100) | 18 |
| Hungarian Albums (MAHASZ) | 12 |
| Irish Albums (IRMA) | 31 |
| Italian Albums (Musica e Dischi) | 33 |
| Japanese Albums (Oricon) | 40 |
| New Zealand Albums (RMNZ) | 10 |
| Norwegian Albums (VG-lista) | 14 |
| Scottish Albums (OCC) | 43 |
| Swedish Albums (Sverigetopplistan) | 27 |
| Swiss Albums (Schweizer Hitparade) | 84 |
| UK Albums (OCC) | 33 |
| UK Rock & Metal Albums (OCC) | 1 |
| US Billboard 200 | 4 |

## Certifications

| Region | Certification | Certified units/sales |
| United States (RIAA) | Gold | 593,000 |