# Neo Geo (brand)

Neo Geo is a brand of video game hardware developed by SNK.
It was launched with the Neo Geo, an arcade system (called MVS) with a home console counterpart (AES). Games on the Neo Geo (MVS and AES) were well received and it spawned several long-running and critically acclaimed series, mostly 2D fighters. Later, SNK released the Neo Geo CD, a more cost-effective console with games released on compact discs, which was met with limited success. A new arcade system, Hyper Neo Geo 64, was released in 1997, but it did not fare well. SNK also released a handheld console under the brand, the Neo Geo Pocket and then Neo Geo Pocket Color, which have been given praise despite its short lifetime.
SNK encountered various legal and financial issues, resulting in a sale of the company in 2001. Despite that, the original Neo Geo arcade and console continued receiving new games under new ownership until 2004. The Neo Geo brand was revived in 2012 with the release of the Neo Geo X handheld. Since then, a number of other Neo Geo products have been released based on the original Neo Geo.

## Home arcades and consoles
### Neo Geo MVS and AES

SNK's first two products using the Neo Geo name are an arcade system called the Neo Geo Multi Video System (MVS) and a companion console called the Advanced Entertainment System (AES), both released in 1990. The MVS offers arcade operators the ability to put up to six different arcade games into a single cabinet, a key economic consideration for operators with limited floorspace. It comes in many different cabinets but basically consists of an add on board that can be linked to a standard JAMMA system.
The AES was the first video game console in the family. The hardware features comparatively colorful 2D graphics. The hardware was in part designed by Alpha Denshi (later ADK).
Initially, the home system was only available for rent to commercial establishments, such as hotel chains, bars and restaurants, and other venues. When customer response indicated that some gamers were willing to buy a US$650 console, SNK expanded sales and marketing into the home console market. The Neo Geo console was officially launched on 31 January 1990 in Osaka, Japan. The AES is identical to its arcade counterpart, the MVS, so arcade games released for the home market are nearly identical conversions.

### Neo Geo CD

The Neo Geo CD, released in 1994, was initially an upgrade from the original AES. This console uses CDs instead of ROM cartridges like the AES. The unit's (approximately) 1X CD-ROM drive was slow, making loading times very long with the system loading up to 56 Mbits of data between loads. Neo Geo CD game prices were low at US$50, in contrast to Neo Geo AES game cartridges which cost as much as US$300. The system could also play Audio CDs. Three models were released, the original top loader model, a revised front loader, and the CDZ, which featured a faster CD drive and was only released in Japan. All three versions of the system have no region-lock.
The Neo Geo CD was bundled with a control pad instead of a joystick like the AES. However, the original AES joystick can be used with all 3 Neo Geo CD models instead of the included control pads.

### Hyper Neo Geo 64

The Hyper Neo Geo 64 is SNK's second and final arcade system board in the Neo Geo family, released in 1997. The Hyper Neo Geo 64 was conceived as SNK's 3D debut into the fifth generation video game consoles. It provided the hardware basis for a home system that would replace their aging Neo Geo AES, one that SNK hoped would be capable of competing with fifth generation video game consoles. In 1999, the Hyper Neo Geo 64 was discontinued, with only seven games released for it in two years.

## Handhelds

SNK released their first handheld console, the Neo Geo Pocket, in late 1998 exclusively in the Japan and Hong Kong markets. A short while later, it was succeeded by the Neo Geo Pocket Color, which had a color screen. This time it was also released in the North American and European markets. About two million units were sold worldwide. The system was discontinued in 2000 in Europe and North America but continued to sell in Japan until October 30, 2001.