# Under the Influence (radio series)

Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012, on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.
The series serves as a follow-up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006–2011). While those shows focused primarily on advertising, this series focuses on marketing.

## Episode guide
### Season 1

Season One Episode Guide
| Episode | Title | Broadcast Date |
| 1x01 | A New BRIC in the Wall | January 7, 2012 |
| 1x02 | Men Are From Sears | January 14, 2012 |
| 1x03 | Voices of Influence | January 21, 2012 |
| 1x04 | Great Brands That Never Advertise | January 28, 2012 |
| 1x05 | Getting Personal in the Classified Ads | February 4, 2012 |
| 1x06 | Big Chill Marketing: The Influence of Music | February 11, 2012 |
| 1x07 | The Marketing Genius of Steve Jobs - Part 1 | February 18, 2012 |
| 1x08 | The Marketing Genius of Steve Jobs - Part 2 | February 25, 2012 |
| 1x09 | Movie Marketing | March 3, 2012 |
| 1x10 | Marketing in a Crisis | March 10, 2012 |
| 1x11 | Accidental Brands | March 17, 2012 |
| 1x12 | Handcuffed By Brand Image | March 24, 2012 |
| 1x13 | When Big Brands Houdini | March 31, 2012 |
| 1x14 | Mascots | April 7, 2012 |
| 1x15 | Charlie Bit My Ad: When Advertising Works Too Well | April 14, 2012 |
| 1x16 | Sex in Advertising | April 21, 2012 |
| 1x17 | Hyper-Targeting: How Brands Track You Online | April 28, 2012 |
| 1x18 | Colour Schemes: How Colours Make Us Buy | May 5, 2012 |
| 1x19 | Brand Envy 2012 | May 12, 2012 |
| 1x20 | When Brands Apologize: Sorry Seems to Be the Smartest Word | May 19, 2012 |
| 1x21 | Books, Books, Books | May 26, 2012 |
| 1x22 | LGBT Advertising: Chasing the Pink Dollar | June 2, 2012 |
| 1x23 | It's the Little Things | June 9, 2012 |
| 1x24 | Striking Images: Matchbook Advertising | June 16, 2012 |
| 1x25 | Dear Terry | June 23, 2012 |

### Season 2

Season Two Episode Guide
| Episode# | Broadcast # | Title | Broadcast Date |
| 2x01 | 201 | SHAME: The Secret Tool of Marketing | January 5, 2013 |
| 2x02 | 202 | A Prize In Every Box: Premiums, Toys and Box-Tops | January 12, 2013 |
| 2x03 | 203 | Timing Is Everything | January 19, 2013 |
| 2x04 | 204 | Radio Is Dead. Long Live Radio | January 26, 2013 |
| 2x05 | 205 | Buy Less: How Some Companies Profit By Asking You To Spend Less | February 2, 2013 |
| 2x06 | 206 | Look What They've Done To My Song, Ma | February 9, 2013 |
| 2x07 | 208 | Coming Soon - The Art Of The Movie Trailer | February 23, 2013 |
| 2x08 | 209 | Marketing Stunts | March 2, 2013 |
| 2x09 | 210 | Billion Dollar Brands | March 9, 2013 |
| 2x10 | 211 | Tales of Customer Service | March 16, 2013 |
| 2x11 | 212 | Selling Danger | March 23, 2013 |
| 2x12 | 214 | Famous Marketing Blunders | April 6, 2013 |
| 2x13 | 215 | Game Shows As Marketing | April 13, 2013 |
| 2x14 | 216 | Loss Leaders: How Companies Profit By Losing Money | April 20, 2013 |
| 2x15 | 217 | Brand Envy 2013 | April 27, 2013 |
| 2x16 | 219 | Nothing In Common: How Hollywood Portrays Ad People | May 11, 2013 |
| 2x17 | 220 | Real Time Advertising | May 18, 2013 |
| 2x18 | 221 | Nobody's Dead Anymore: Marketing Deceased Celebrities | May 25, 2013 |
| 2x19 | 223 | Trust In Advertising | June 2, 2013 |
| 2x20 | 224 | This I Know | June 15, 2013 |
| 2x21 | 225 | Dear Terry | June 22, 2013 |

### Season 3

Season Three Episode Guide
| Episode # | Broadcast # | Title | Broadcast Date |
| 3x01 | 301 | Looking Out For #1 | January 4, 2014 |
| 3x02 | 302 | The Psychology of Price | January 11, 2014 |
| 3x03 | 303 | Cause Marketing | January 18, 2014 |
| 3x04 | 304 | Marketing Rock'N'Roll Part I | January 25, 2014 |
| 3x05 | 305 | Marketing Rock'N'Roll Part II | February 1, 2014 |
| 3x06 | 306 | Marketing The Olympics | February 8, 2014 |
| 3x07 | 307 | Ambush Marketing | February 15, 2014 |
| 3x08 | 309 | Have It Your Way: How Mass Customization Is Changing Marketing | March 1, 2014 |
| 3x09 | 310 | Viral Videos | March 8, 2014 |
| 3x10 | 311 | Advertising Alumni | March 15, 2014 |
| 3x11 | 312 | Sunny With A Chance of Mousetraps: How Weather Affects Marketing | March 22, 2014 |
| 3x12 | 314 | Elevator Pitches | April 5, 2014 |
| 3x13 | 315 | Terry's Bookshelf | April 12, 2014 |
| 3x14 | 316 | Brand Envy 2014 | April 19, 2014 |
| 3x15 | 317 | Nudge: The Persuasive Power of Whispers | April 26, 2014 |
| 3x16 | 319 | When Founders Are The Face of the Company | May 10, 2014 |
| 3x17 | 320 | Selling Death | May 17, 2014 |
| 3x18 | 321 | 21st Century Brands | May 24, 2014 |
| 3x19 | 323 | Satisfaction Guaranteed | June 7, 2014 |
| 3x20 | 324 | When Brands Mock Other Brands | June 14, 2014 |
| 3x21 | 325 | Dear Terry 2014 | June 21, 2014 |

### Season 4

| Episode # | Broadcast # | Title | Broadcast Date |
| 4x01 | 401 | Strange Brands | January 3, 2015 |
| 4x02 | 402 | Controversy Advertising | January 10, 2015 |
| 4x03 | 403 | Selling Ugly | January 17, 2015 |
| 4x04 | 404 | Selling The Moon: Part 1 | January 24, 2015 |
| 4x05 | 405 | Selling The Moon: Part 2 | January 31, 2015 |
| 4x06 | 406 | Marketing Hit Songs | February 7, 2015 |
| 4x07 | 408 | For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees | February 21, 2015 |
| 4x08 | 409 | Geography As Branding | February 28, 2015 |
| 4x09 | 410 | The Sharing Economy | March 7, 2015 |
| 4x10 | 411 | Giftvertising | March 14, 2015 |
| 4x11 | 413 | The Marketing Innovations Episode | March 28, 2015 |
| 4x12 | 414 | Limited Edition Brands | April 4, 2015 |
| 4x13 | 415 | Tourism Marketing | April 11, 2015 |
| 4x14 | 416 | Brand Envy 2015 | April 18, 2015 |
| 4x15 | 417 | Show Me The Money: The World of Product Placement | April 25, 2015 |
| 4x16 | 419 | Even In The Dark: How Packaging Persuades You To Buy | May 9, 2015 |
| 4x17 | 420 | Sue Me, Sue You Blues: Famous Advertising Lawsuits | May 16, 2015 |
| 4x18 | 421 | Bookmarks 2015 | May 23, 2015 |
| 4x19 | 422 | The Internet of (Marketing) Things | May 30, 2015 |
| 4x20 | 424 | Selling Yourself: The Art of Personal Branding | June 13, 2015 |
| 4x21 | 425 | Ask Terry 2015 | June 20, 2015 |

### Season 5

Season Five Episode Guide
| Episode # | Broadcast # | Title | Broadcast Date |
| 5x01 | 501 | How Marketing Created Rituals | January 5, 2016 |
| 5x02 | 502 | Promise Less, Profit More | January 13, 2016 |
| 5x03 | 503 | Zombie Brands | January 20, 2016 |
| 5x04 | 504 | When Marketers Lie | January 27, 2016 |
| 5x05 | 505 | Small Move, Big Gain | February 3, 2016 |
| 5x06 | 506 | Words Invented By Marketers | February 10, 2016 |
| 5x07 | 508 | Movie Merchandising | February 24, 2016 |
| 5x08 | 509 | Achilles Heel Advertising: Repositioning The Competition | March 2, 2016 |
| 5x09 | 510 | Live and Let Buy: Where You Live Dictates What You Purchase | March 9, 2016 |
| 5x10 | 511 | Liar For Hire: And Other Strange Service Companies | March 16, 2016 |
| 5x11 | 513 | Bouncing Back: How Marketers Survive Debacles | March 30, 2016 |
| 5x12 | 514 | World’s Oldest Brands | April 6, 2016 |
| 5x13 | 515 | Business As Unusual: The World of B2B Advertising | April 13, 2016 |
| 5x14 | 516 | Brand Envy (2016) | April 20, 2016 |
| 5x15 | 518 | Strange Bedfellows: Advertising & Porn – Part I | May 4, 2016 |
| 5x16 | 519 | Strange Bedfellows: Advertising & Porn – Part II | May 11, 2016 |
| 5x17 | 520 | Radio Still Makes Waves | May 18, 2016 |
| 5x18 | 521 | Persuasive Perks: The World of Loyalty Programs | May 25, 2016 |
| 5x19 | 522 | Bookmarks 2016 | June 1, 2016 |
| 5x20 | 523 | When Madison Avenue Met Broadway: The World of Industrial Musicals | June 8, 2016 |
| 5x21 | 524 | Commercial Parodies | June 15, 2016 |
| 5x22 | 525 | Ask Terry (2016) | June 22, 2016 |

### Season 6

| Episode # | Broadcast # | Title | Broadcast Date |
| 6x01 | 601 | The Crazy World of Trademarks | January 5, 2017 |
| 6x02 | 602 | Unforeseen Circumstances: How Companies are Affected by Chance | January 12, 2017 |
| 6x03 | 603 | Passport Revoked: When Brands Fail Internationally | January 19, 2017 |
| 6x04 | 604 | What A Difference A Difference Makes: Standing Out In The Marketplace | January 26, 2017 |
| 6x05 | 605 | Judgment Day: Super Bowl Advertising | February 2, 2017 |
| 6x06 | 606 | Lead Balloons: When Negative Brand Names Work | February 9, 2017 |
| 6x07 | 608 | Brands In Cars Getting Coffee: Sponsorship Marketing | February 23, 2017 |
| 6x08 | 609 | The Elephant in the Room: Humane Marketing vs. Profit | March 2, 2017 |
| 6x09 | 610 | The Odd Couple: Unlikely Marketing Collaborations | March 9, 2017 |
| 6x10 | 611 | The Frankenstein Factor: Inventors Who Regret Their Inventions | March 16, 2017 |
| 6x11 | 613 | The Wizarding world of Influencer Marketing | March 30, 2017 |
| 6x12 | 614 | Selling the Dream: Real Estate Advertising | April 6, 2017 |
| 6x13 | 616 | Brand Envy: #Canada150 | May 11, 2017 |
| 6x14 | 618 | The Lean Mean Money Machine: How Marketing Affects Sports | June 1, 2017 |
| 6x15 | 619 | Now Splinter Free: How Marketing Broke Taboos | June 8, 2017 |
| 6x16 | 620 | Cannes Creative Advertising Be Effective? | June 15, 2017 |
| 6x17 | 621 | Bookmarks 2017 | June 22, 2017 |
| 6x18 | 622 | Ask Terry 2017 | June 29, 2017 |
| 6x19 | 628 | Guys and Dolls: Gender Marketing, Part 1 | August 12, 2017 |
| 6x20 | 629 | Guys and Dolls: Gender Marketing, Part 2 | August 17, 2017 |
| 6x21 | 630 | Grab Your Wallets: When Brands Go Political | August 24, 2017 |
| 6x22 | 631 | The Most Interesting Adman in the World: The Story of Albert Lasker | August 31, 2017 |

### Season 7

| Episode # | Broadcast # | Title | Broadcast Date |
| 7x01 | 701 | Put It Between Your Knees and Squeeze: Marketing A Fad | January 4, 2018 |
| 7x02 | 702 | I See A Little Silhouetto Of A Brand: How Old School Products Survive | January 11, 2018 |
| 7x03 | 703 | Damn the Torpedoes | January 18, 2018 |
| 7x04 | 704 | Underwear In Your Mailbox: Subscription Marketing | January 25, 2018 |
| 7x05 | 705 | Delicious Names: Marketing Appetite Appeal | January 30, 2018 |
| 7x06 | 706 | A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems | February 8, 2018 |
| 7x07 | 707 | Comic Book Ads | February 15, 2018 |
| 7x08 | 708 | Kentucky Fried Brand Myths | February 22, 2018 |
| 7x09 | 709 | Celebrities: Living To Tell The Tales | March 1, 2018 |
| 7x10 | 710 | Worthless to Priceless | March 8, 2018 |
| 7x11 | 711 | Three products you didn't know were named after their inventors | March 15, 2018 |
| 7x12 | 712 | Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song | March 22, 2018 |
| 7x13 | 713 | Famous Jingles, Part Two | March 29, 2018 |
| 7x14 | 715 | Hey Vern! When Ads Go Hollywood | April 12, 2018 |
| 7x15 | 716 | Brand Envy 2018 | April 19, 2018 |
| 7x16 | 717 | Bookmarks 2018 | April 26, 2018 |
| 7x17 | 718 | Lemonade: Marketing a Negative | May 3, 2018 |
| 7x18 | 720 | Avon Calling: Door to Door Marketing | May 17, 2018 |
| 7x19 | 721 | Marching Orders: Household Products Invented by the Military | May 24, 2018 |
| 7x20 | 722 | Guinness Book of World Ad Records | May 30, 2018 |
| 7x21 | 723 | How Tourism Survives a Tragedy | June 7, 2018 |
| 7x22 | 724 | Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide | June 14, 2018 |
| 7x23 | 725 | Ask Terry 2018 | June 21, 2018 |

### Season 9

| Episode | Title | Broadcast Date |
| 9x01 | Same Bat Time, Same Bat Channel: Marketing TV Shows | May 28, 2020 |
| 9x02 | Goliath Meet David: Small Brands That Beat The Big Boys | January 9, 2020 |
| 9x03 | Putting Fans In Stands: How Sports Teams Sell Tickets | January 16, 2020 |
| 9x04 | Sound + Vision: Album Covers As Marketing | January 23, 2020 |
| 9x05 | Sound + Vision: Album Covers As Marketing, Part Two | January 30, 2020 |
| 9x06 | Set Jetting: Film Locations As Tourism Marketing | February 6, 2020 |
| 9x07 | Getting Personal In The Classified Ads | February 13, 2020 |
| 9x08 | The Name Game: Brand Names In Different Countries | February 20, 2020 |
| 9x09 | Search Parties: The Relentless Hunt For New Customers | February 27, 2020 |
| 9x10 | Come Fly With Me: Airports Are Now Brands | March 5, 2020 |
| 9x11 | For Better or For Worse: Wedding Marketing | March 12, 2020 |
| 9x13 | Lend Us Your Ears: The Intimate Art of ASMR Marketing | March 26, 2020 |
| 9x14 | Thumbs Up or Thumbs Down: The New World of Online Reviews | April 2, 2020 |
| 9x15 | Takes a Licking and Keeps on Ticking: Advertising Torture Tests | April 9, 2020 |
| 9x16 | Brand Envy 2020 | April 16, 2020 |
| 9x18 | Talk Ain’t Cheap: How Conversations Impact Business | April 30, 2020 |
| 9x19 | Flip, Flop or Fly: The World of Test Markets | May 7, 2020 |
| 9x20 | Setting The Table: Best Opening Stories | May 14, 2020 |
| 9x21 | Fix It Again, Tony: Brand Nicknames | May 21, 2020 |
| 9x23 | Bookmarks 2020 | June 4, 2020 |
| 9x24 | Branding A Disease | June 11, 2020 |
| 9x25 | You Must Remember This: The Mandela Effect | June 18, 2020 |

### Season 10

| Episode | Title | Broadcast Date |
| 10x01 | The Times They Are A-Changin': Brands Crushed By Zeitgeist | January 7, 2021 |
| 10x02 | Switch-Pitchers: When Spokespeople Change Brands | January 14, 2021 |
| 10x03 | You're Soaking In It: Female Brand Icons | January 21, 2021 |
| 10x04 | Escape Or Die Frying: The Art Of The Movie Poster | January 28, 2021 |
| 10x05 | It’s a bird, it’s a plane, it’s Superheroes in Advertising! | February 4, 2021 |
| 10x07 | It’s Finger Lickin’ Bad: Marketing in the Time of Covid | February 18, 2021 |
| 10x08 | Celestial Advertising: The Art of Skywriting | February 25, 2021 |
| 10x09 | The Future Is Furry: Animals In Advertising | March 4, 2021 |
| 10x10 | Brand Envy 2021 | March 11, 2021 |
| 10x11 | Brands Are People, Too: Products Named After Inventors (Encore) | March 18, 2021 |
| 10x12 | Air Quotes: Creative Radio 2021 | March 25, 2021 |
| 10x13 | Red Carpet Marketing: The Business of Award Shows | April 1, 2021 |
| 10x14 | One Toke Over The Line: 50-Year Marketing Milestones | April 8, 2021 |
| 10x15 | Who Will Buy My Memories: Fan Club Marketing | April 15, 2021 |
| 10x16 | I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz | April 22, 2021 |
| 10x17 | Son of Crocodile Dundee: Nostalgia Advertising | April 29, 2021 |
| 10x18 | There’s Something About Mary: Mad Woman Mary Wells) | May 6, 2021 |
| 10x20 | Bookmarks 2021 | May 20, 2021 |
| 10x21 | Too Many Turk Brodas: Trading Card Marketing | May 27, 2021 |
| 10x22 | The Show Must Go On: Broadway Marketing | June 3, 2021 |
| 10x23 | Tombstone Tourists: The Growth of Cemetery Tourism | June 10, 2021 |
| 10x24 | Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands | June 17, 2021 |
| 10x25 | Ask Terry 2021 | June 24, 2021 |

### Season 11

| Episode | Title | Broadcast Date |
| 11x01 | Number Fever: Surprising Stories of Bottle Cap Marketing | January 5, 2022 |
| 11x02 | Perry Mason Moments: The Most Unexpected Ads of 2021 | January 12, 2022 |

## Credits

* Terry O'Reilly - Creator, Writer, Producer, Host
* Debbie O'Reilly - Series Producer
* Keith Ohman - Sound Engineer
* Geoff Devine - Sound Engineer
* Ian LeFeuvre and Ari Posner - Theme Music
* Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
* Callie O'Reilly - Graphic Designer, Audio Editor
* James Gangl, Jillian Gora, Allison Pinches, Abby Forsyth, & Patrick James Asselin - Researchers
* Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers