# REDMAGIC

REDMAGIC is a Chinese consumer electronics brand headquartered in Shenzhen, Guangdong, specializing in gaming smartphones and related accessories. The brand was launched in 2018 as a sub-brand of Nubia Technology, itself an affiliate of ZTE Corporation. REDMAGIC focuses on developing gaming-oriented smartphones. The brand competes with other gaming phone brands, such as Asus's ROG Phone and Xiaomi's Black Shark.

## History
### Founding and early years (2018–2019)

REDMAGIC was established in April 2018 by Nubia Technology to target the gaming smartphone market. Its first device, the REDMAGIC Phone, had a design with RGB lighting and an ergonomic build.
The REDMAGIC Mars was released in early 2019, introducing shoulder triggers and liquid cooling technology. The device received the Best of CES 2019 awards from tech media such as Android Authority, Android Headlines and PCMag

### Expansion and innovation (2020–2023)

The REDMAGIC 5G in 2020 was one of the first smartphones in the world to have a 144Hz refresh rate display, an internal cooling fan and 5G connectivity.
The subsequent REDMAGIC 6 series, launched in 2021, is the first smartphone to include a display with a 165Hz refresh rate, as well as an improved cooling fan (up to 18,500 Tr/min instead of 16,000).
By 2023, the REDMAGIC 8 Pro featured Qualcomm's Snapdragon 8 Gen 2 chipset and a 6000mAh battery, highlighting the company's commitment to high performance and extended gaming sessions.
Towards the end of 2023, REDMAGIC unveiled the REDMAGIC 9 Pro, featuring Qualcomm's Snapdragon 8 Gen 3 chipset, a 6,500 mAh battery and the ICE 13 cooling system capable of lowering down the device temperature by up to 18°C.

### Latest developments (2024)

In November 2024, REDMAGIC launched the REDMAGIC 10 Pro, a device powered by the Snapdragon 8 Elite processor. It has a 144Hz AMOLED display, customizable shoulder triggers, and an advanced cooling system, ICE-X.

### Glasses-free 3D

In 2024 they lauched the RedMagic Tablet 3D Explorer Edition geared more for entertainment with an Autostereoscopic display, dual 3D cameras and eye-tracking.

## Product lineup

REDMAGIC smartphones are designed with gaming features, including shoulder triggers, cooling systems, and high-refresh-rate displays.
Flagship smartphones
* REDMAGIC (2018): The brand's debut device, featuring RGB lighting and a cooling system.
* REDMAGIC Mars (2019): The device features gaming shoulder triggers.
* REDMAGIC 3 Series (2019): The device introduced an active cooling fan and liquid cooling technology with a 90Hz refresh rate.
* REDMAGIC 5G (2020): the device features a 144Hz refresh rate display.
* REDMAGIC 6 Series (2021): The device featured a 165Hz refresh rate display.
* REDMAGIC 7 Series: This devices includes a display with under display technology.
* REDMAGIC 8 Pro (2023): It is equipped with Snapdragon 8 Gen 2 and a 6000mAh battery.
* REDMAGIC 10 Pro (2024): The latest flagship with Snapdragon 8 Elite, 144Hz AMOLED display, and a 7050 mAh battery.
Gaming Laptops & Tablets
* In August 2024, REDMAGIC introduced its new gaming laptop, the REDMAGIC Titan 16 Pro.
* In October 2024, the company launched a new gaming tablet, the Nova Tablet. Powered by Qualcomm Snapdragon 8 Gen 3 chipset, the Nova Tablet boasts a 10.9-inch 144Hz IPS LCD display and a 10,100 mAh battery.
Accessories
REDMAGIC offers a range of gaming accessories, including:
* Cooling fans
* Gaming docks
* Gaming earbuds

## Market and reception

REDMAGIC's products have been noted for their competitive pricing and gaming-focused innovations. However, reviews often note trade-offs in non-gaming features, such as camera performance and software updates, compared to mainstream flagship smartphones.
The REDMAGIC 10 Pro, in particular, has drawn attention for offering flagship-level gaming performance at a lower price than competitors like the ASUS ROG Phone 9 and Black Shark 6.