# Cherry (brand)

Cherry (also known as Cherry Philippines, stylized as CHERRY, formerly known as Cherry Mobile), is a Philippine mobile phone and consumer electronics brand by Cosmic Technologies, established by Maynard Ngu in 2009. The company imports mobile phones manufactured in China and markets them under the Cherry Mobile brand. Most of Cherry's current lineup come with Wi-Fi, capacitive touch screens and run on Android and formerly Windows.

## History

Apart from being the first legal mobile phone brand with dual and triple Subscriber Identity Module (SIM) systems in the Philippines, Cherry Mobile also marketed the first Windows-enabled phone in the country as a result of an exclusive partnership with Microsoft.
In 2010, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards Most of Cherry Mobile's current lineup come with Wi-Fi, capacitive touch screens and run on the Android, Windows, and Windows Phone operating systems;
In 2013 Cherry Mobile expanded its market by distributing their products in Thailand and in Myanmar.
In 2015, Cosmic Technologies, along with rival mobile device company MyPhone, partnered with Google for the Android One initiative, both of them releasing their respective devices based on Google's reference designs using MediaTek's quad-core MT6582 system-on-chip.
In June 2015, Cosmic Technologies announced that they will be launching two Windows Phone handsets preloaded with Windows 10 Mobile under their mobile phone brand, namely the Alpha Prime 4 and the Alpha Prime 5, which was released in the second half of 2015. Both devices came with a 1.1 GHz quad core Qualcomm Snapdragon 210, support for WCDMA 900/2100, FDD-LTE B1/B3/B5/B7, and a 2 megapixel front-facing camera. The Alpha Prime 4 will have a 4-inch screen, a 5 megapixel main camera, 4 GB of ROM, and 512 MB of RAM, while the Alpha Prime 5 will have a 5-inch screen, 8 megapixel main camera, 8 GB of ROM and 1 GB of RAM.
Cherry Mobile Flare S7 series' specifications and design were leaked ahead of their launch on 12 October 2018. Its design for the S7 Deluxe and Plus series were using the long notch from the iPhone XS.
In 2016, Cherry Mobile established official presence in Europe. It started distributing its products in Germany.
Cherry Mobile was placed under a bigger brand known as Cherry in 2020, along with other brands by Cosmic Technologies including Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.
The manufacturer switched to the new "Aqua" branding for the S series in late 2020, dropping the previous "Flare" branding. The Aqua S9, Aqua Infinity, and Aqua S9 Max are some of these phones. Gizguide's Smartphone of the Year accolades went to both the Aqua S9 and Aqua S9 Max, with the Aqua S9 taking home the title of "Entry-level Smartphone of the Year" and the Aqua S9 Max taking home the title of "Budget Smartphone of the Year."
In March 2023, its Globe-powered telco arm Cherry Prepaid shut down, with an SMS advisory sent to users in January, notifying them regarding scheduled service closure and recommending them to switch to TM.

## Cubix

In 2015, Cosmic Technologies introduced a new smartphone brand named Cubix, with its first product being the Cubix Cube. The Cubix brand is Cosmic's response to the growing segment of budget-priced midrange phones, usually dominated by Chinese brands such as Lenovo. The Cubix Cube has 2 GB of RAM, 16 GB of ROM, a 13 megapixel rear camera and an 8 megapixel front camera. The phone also comes bundled with the Lazada app and is available through Lazada Philippines.