# Gavin Dein

Gavin Alexander Dein is a British entrepreneur and philanthropist, best known for his founding of the Reward Insight business, named the 5th fastest growing UK technology business in June 2024 according to The Independent.
In November 2020 Verisk, a Nasdaq-listed data analytics company, purchased a strategic minority stake in Reward Insight in a deal worth over £100m
In May 2024 Experian, a FTSE50 company and the world's leading global information services company, acquired a strategic stake in the company and Dein became Founder and Deputy Chairman.

## Early life

Gavin Dein is the son of David Dein MBE and Barbara Dein. David Dein is best known for co-owning Arsenal Football Club and founding the Premier League Dein has an older brother Darren, who is a football agent operating in Europe, and a younger sister Sasha. Dein attended Haberdashers' Aske's Boys' School, The_American_School_in_London and graduated with honours in entrepreneurship at Babson College in Boston Massachusetts, the No. 1 MBA programme for entrepreneurship according to the U.S. News & World Report.

## Business

Dein founded Reward in 2001.
In 2006 Dein invented a new technology to track and reward programme member shopping without the need for a loyalty card called Cardless Reward Technology (CRT).
The technology links consumers' credit and debit cards to offers and deals, so while making their purchases customers can receive rewards such as discounts or free gifts without showing coupons or a separate loyalty card. In 2007 the innovation was nominated for the Best Industry Innovation of the Year at that years Credit Card Awards, and in 2008 Dein was accorded the Young Gun award by Growing Business for his invention. In addition to this programme, Reward also administers and runs the Barclaycard football credit card. Then in 2012 Reward launched the NatWest CashbackPlus rewards programme, which provides personalised rewards for NatWest debit card holders. In 2014 CashbackPlus won Best Card Benefits Programme of the Year.
Much of the Reward's success can be attributed to partnering with leading financial organizations like Visa_Inc., Mastercard, and American Express, as well as prominent banks in Europe including NatWest, Barclays, Virgin Money Monzo, CEMEA (Central Europe, the Middle East, and Africa) with First_Abu_Dhabi_Bank, the largest bank in the UAE, and the Asia Pacific region.
Reward launched full-service loyalty programmes in partnership with Virgin Money and Barclays Bank, the latter in collaboration with Visa_Inc..
Reward has offices in Regent Street, London, Belfast, Northern Ireland, Dubai, UAE and Singapore.
Dein was a Non Executive Director of a globally recognised talent representation agency, IE MUSIC, a talent representation business from 2016-2018. Clients include Robbie Williams, Ayda Field, Cher Lloyd, Craig Armstrong, Lemar, Lily Allen, Passenger_(singer) and many more.

## Personal life

Dein married Claire Guerlain in 2014. The couple have two children a girl and a boy and currently live in Mayfair, London.
Dein has been involved with the NSPCC since 2012 chairing several boards including the Childline School Service, National Development Board and is currently a member of the Income Generation Committee.