# Joan (Alexander McQueen collection)

Joan (Autumn/Winter 1998) was the twelfth collection by British fashion designer Alexander McQueen for his eponymous fashion house. Continuing McQueen's dual fascination with religion and violence, it was inspired by imagery of persecution, most significantly the 1431 martyrdom of French Catholic saint Joan of Arc, who was burned at the stake. The collection's palette was mainly red, black, and silver; colours which evoked notions of warfare, death, blood, and flames. Many looks referenced ecclesiastical garments and medieval armour, including several items that mimicked chainmail and one ensemble that had actual silver-plated armour pieces.
The runway show was staged on 25 February 1998 at Gatliff Road Warehouse in London. McQueen caused an upset by banning several tabloid journalists, one of whom responded with an angry editorial. Production was handled by McQueen's usual creative team. The set design for Joan was sparse and industrial: a dark room lit by metal lamps suspended over the runway. The 100-foot (30 m) runway was covered in black ashes, and models entered through a black backdrop backlit in red. Ninety-one looks were presented; primarily womenswear with some menswear. The show concluded with model Svetlana wearing a red beaded dress which covered her face, swaying in a circle of flames.
Critical response to the clothing and the runway show for Joan was positive, and it is regarded as one of McQueen's most memorable shows. Academic analysis has focused on interpretation of the styling, the finale, and the meaning of several garments printed with a photograph of children. Several items from Joan have appeared in museum exhibitions, including Alexander McQueen: Savage Beauty and Lee Alexander McQueen: Mind, Mythos, Muse.

## Background

   Every six months you do a show and get publicity and sell perfume. But it's between those six months when there [aren't] those shows that it deteriorates. No one in the fashion press or the buyers actually see the trauma you go through to get things done.
British fashion designer Alexander McQueen was known throughout his nearly twenty-year career for his imaginative, sometimes controversial designs. The son of a London taxicab driver and a teacher, he grew up in one of the poorer neighbourhoods in London's East End before joining the fashion industry via a Savile Row apprenticeship. In the early stages of McQueen's career, journalists often framed him as a working-class trespasser in an industry that was seen as upper-class, which he found frustrating. McQueen identified with the persecuted and vulnerable, given his homosexuality and difficult upbringing.
McQueen's personal fixations and interests were a throughline in his career, and he returned to certain ideas and visual motifs repeatedly, especially death and sexuality. His fashion shows were theatrical to the point of being performance art. For example, in Untitled (Spring/Summer 1998), the show preceding Joan, McQueen had his models walk down a runway made of clear water tanks, then drenched them with artificial rain in the second half. Beginning with his graduation collection, Jack the Ripper Stalks His Victims (1992), McQueen appropriated photographs and integrated them into his work. He did so again in Dante (Autumn/Winter 1996), a collection that explored religious motivations for warfare. McQueen continued to explore religion until his final collection, Angels and Demons (Autumn/Winter 2010).
McQueen's collections were both historicist, in that he adapted historical narratives and concepts, and self-referential, in that he revisited and reworked ideas between collections. He played with notions of clothing as armour and vice versa, creating high fashion cuirasses sculpted for the female torso. Although McQueen primarily designed womenswear, he had featured some menswear in previous collections including The Hunger (Spring/Summer 1996) and Dante.
From 1996 to October 2001, McQueen was – in addition to his responsibilities for his own label – head designer at French fashion house Givenchy. His time at Givenchy was fraught, primarily because of creative differences between him and the label; his early collections there were poorly received. McQueen resorted to smoking and drug use to deal with the pressure he felt to satisfy Givenchy management and the fashion press. He became overbearing and temperamental towards those around him, causing his friend Simon Costin to stop working with him before the release of Joan.

## Concept and collection
### Inspiration

Joan (Autumn/Winter 1998) was the twelfth collection by McQueen for his eponymous fashion house. It was inspired by imagery of historical persecution, most significantly the 1431 martyrdom of French Catholic saint Joan of Arc, who was burned at the stake. During his tenure at Givenchy in Paris, McQueen frequently passed by a gilded statue of Joan on the Rue de Rivoli in Paris and became intrigued by her story. Curator Claire Wilcox suggested that Joan's androgyny and martyrdom "appealed to his sense of drama". Matheson argued that with Joan, McQueen was reflecting the new skills and techniques he was learning in the Givenchy haute couture workshop.
McQueen was also inspired by a 1452 painting of French royal mistress Agnès Sorel, which he used in altered form for the show's invitation. The painting depicts Sorel with pale skin and the artificially-plucked high hairline popular in the medieval period, a look that was echoed in the models' hairstyling in the runway show. Curator Kate Bethune suggested the hairstyles may also have been inspired by the look of the children in the horror film Village of the Damned (1960). Author Andrew Wilson pointed out that both Joan of Arc and Sorel died in service to Charles VII of France.
Some jackets in the collection were printed with a black and white historical photograph of children, using the same process that was employed for photo-printing in Dante. Many critics have suggested that these are images of children from the Russian imperial family, the Romanovs, and there is a widespread belief that the collection is drawing upon the killing of the family in 1918 as inspiration. The jackets actually feature an 1845 daguerreotype of three unnamed girls by German photographer Carl Gustav Oehme. Grace Bradbury's contemporary review correctly identifies them as "Victorian children", as does journalist Dana Thomas in her 2015 book Gods and Kings.
To a lesser extent, McQueen drew on the 1567 beheading of Mary, Queen of Scots. The red, black, and yellow McQueen clan tartan, which McQueen had first used in the controversial Highland Rape (Autumn/Winter 1995), reappeared in Joan, referencing the history of Scotland.

### Collection

The collection's palette was mainly red, black, and silver, colours which evoked notions of warfare, death, blood, and flames. Materials with strong textures featured heavily, including raffia cloth, leather, snakeskin, denim, sequins, and beadwork. Slits, sheer fabrics, and short hemlines created a dark sense of eroticism. McQueen's signature tailoring appeared in the form of frock coats and other jackets. Like Dante before it, Joan referenced cuts and fabrics that evoked the medieval period. There were design elements taken from medieval ecclesiastical dress including dresses shaped like monastic cowls and long, cassock-like coats that buttoned all down the front. Author Judith Watt felt that "boned, high-neck chiffon blouses [...] and slim maxi skirts" were references to the Edwardian era.
The clothing imitated armour of the medieval period in several ways, with dresses rendered in moulded leather or in lightweight metal mesh resembling chainmail armour. More literally, silversmith Sarah Harmarnee, who had previously contributed accessories to It's a Jungle Out There (Autumn/Winter 1997), created silver-plated armour pieces for the collection. Look 8 featured a model wearing armour that covered her head, shoulders, arms, and hands. Bethune felt it was a reference to Joan of Arc armoured for battle and possibly a nod to the 1995 Thierry Mugler design "Robot Couture".

## Runway show
### Production details

The runway show for Joan was staged on 25 February 1998 at the Gatliff Road Warehouse in London; it was McQueen's second time presenting there. It was the final collection for London Fashion Week that season. According to Katy England, McQueen's assistant, McQueen and his team had intended to produce a much simpler show following the complicated aquatic set for Untitled. However, McQueen "got a bit carried away", and the show "turned into another huge production". The theatrical effects – custom contacts, wigs, and bald caps for some fifty models, plus pyrotechnics – were not cheap. McQueen later said "it was fucking the most expensive show I ever did", although he was not dissatisfied with the result, adding: "it's kind of good".
Gainsbury & Whiting managed production, and England dealt with overall styling. Hair for female models was styled by Guido Palau; Mira Chai Hyde handled male models. Val Garland was responsible for makeup. McQueen had worked with Garland before, but it was Palau's first McQueen show. The show was dedicated to model Annabelle Neilson, a friend and muse of McQueen. Well-known attendees included actress Kate Winslet; models Kate Moss and Shakira Caine; Keith Flint of music group The Prodigy; Meg Mathews, then-wife of musician Noel Gallagher; and Pauline Prescott, wife of then-Deputy Prime Minister John Prescott.
McQueen banned several media outlets, including The Sun and GMTV, from attending the runway show for Joan, purportedly because they played to "the wrong sort of audience". Irate, Sun columnist Jane Moore accused McQueen of rank hypocrisy, pointing out his working-class origins and complaining that he was "so far up his own bottom, I'm surprised he can still see daylight". Staff from The Dallas Morning News were turned away at the door by McQueen's public relations personnel due to lack of seats. Other fashion journalists also complained of poor treatment. Anna Harvey, deputy editor of British Vogue, and Alexandra Shulman, editor of Vogue, felt the show was a "complete disgrace" in this respect. Hilary Alexander agreed, calling the show the "nadir" of Fashion Week. She was upset that guests were expected to enter the show via a "small entrance in pitch darkness" and that following the show, bouncers refused to let photographers exit the venue for unexplained reasons. She criticised the "bizarre little episode" but felt she should not have been surprised given McQueen's treatment of GMTV.

### Catwalk presentation

The set design for Joan was sparse and industrial: a dark room lit by metal lamps suspended over the runway as well as by smaller lights in the floor. The 100-foot (30 m) runway was covered in black ashes, and models entered through a black backdrop backlit in red. The sound of fire crackling and burning played over the start of the show, then transitioned into a selection of disco tracks.
Styling for all models, male and female, was deliberately androgynous in a reference to Joan of Arc's cross-dressing. Hair for women was styled in one of two modes. Some models wore blond wigs left loose, sometimes with artificially high hairlines in the medieval style. Others wore bald caps, which were styled partially or fully bald, with or without thin coiled braids. Models wore thick white face make-up that concealed their eyebrows, red contact lenses, and red mascara. Wilcox called the styling "half medieval, half futuristic", while Wilson quoted Garland as calling it "Joan of Arc kidnapped by aliens".
Ninety-one looks were presented; primarily womenswear with some menswear. The show opened with looks primarily in grey and black, with muted burgundy notes. Red began to appear more brightly, and more frequently, as the show progressed; most of the final set of looks were monochromatic red. Look 78 featured a red lace long-sleeved mini dress with a long train; the fabric covered the model's entire face. Debra Shaw appeared in Look 81, a hooded dress of red snakeskin.
For the finale, Svetlana represented Joan of Arc, wearing a red beaded dress which covered her face. She walked to the end of the darkened runway, where a circle of flames came up around her feet and she swayed within them, holding her arms out, until the fire went out and the lights dimmed. Following this, McQueen took his bow alongside stylist Katy England, while the Diana Ross song "Remember Me" played. His close-cropped hair was bleached white-blond, and like the models, he wore red contacts.

## Reception

Reception to Joan was positive. Summarizing the critical consensus in retrospect, journalist Maureen Callahan reported that the show received a "rapturous reception". Avril Groom at The Scotsman called it the best show of that season's London Fashion Week. She credited the polish to McQueen's experience at Givenchy, as did Jane de Teliga of the Sydney Morning Herald. John Hoerner, chairman of the British Fashion Council, and Hilary Alexander of The Daily Telegraph each wrote that it was McQueen's best work to date. Alexander added that the collection "fairly scorched down the runway". Author Katherine Gleason wrote that "many in the press see signs of a new maturity"; reviewers who remarked in this vein included Suzy Menkes, Robert O'Byrne, and Avril Groom.
Reviewers were broadly positive about the designs from Joan. The tailored pieces drew particular attention as a showcase for McQueen's skills. John Davidson of The Herald wrote that the theme of Joan and her androgyny "allowed McQueen to express his brilliance as a tailor". Suzy Menkes, writing in the International Herald Tribune, felt that the collection had "given a fresh angle" to McQueen's signature items. Constance C. R. White at The New York Times highlighted one particular "bare-back dress [...] high on the neck in the front and scooped down over the shoulders, baring the model's back between two flanges of fabric that stood out like delicate bird's wings". Susannah Frankel, for The Guardian, felt that items in "black denim with red top stitching" were "clever" and would be replicated by other clothing brands. Grace Bradberry of The Times thought the garments printed with the photographs of children were among the highlights of the collection. Menkes felt the photo-printed items were "less assured".
Critics generally felt that McQueen had successfully balanced the medieval references so that they were noticeable but not overexaggerated. Groom appreciated that the clothing remained modern rather than looking like a costume. Frankel felt similarly, writing that the clothes were "challenging but never too gimmicky". Several reviewers noted the chain mail dresses as a point of interest. White was impressed by McQueen's ability to create a "celebratory collection" using Joan of Arc's tragic story as inspiration. On the other hand, Robert O'Byrne at The Irish Times was critical of what he saw as McQueen's attempt to demonstrate his "intellectual credentials", dismissing the theme as "little more than intermittent and inexplicable references to Joan of Arc".
McQueen's designs were notorious for being harsh and unwearable. Reviewers found this collection much more commercial, largely regarded as a positive step for McQueen. De Teliga wrote that the designs had "huge commercial potential", while Claudia Croft complimented the clothing for being wearable. The staff writer at Women's Wear Daily (WWD) described the clothing as unusually romantic for McQueen, while Davidson noted the surprising presence of "more delicate pieces". Although they enjoyed the collection in general, the WWD reviewer criticised the harem pants and corsets as unrealistic for the average consumer.
Some journalists had expected a runway show full of McQueen's usual gruesome flourishes, based on the theme, the invitation, and the set dressing; they were surprised to find that it was not especially macabre. Multiple critics considered the flaming finale to be a properly theatrical end for Fashion Week. Bradberry felt it might "sum up the whole late 1990s London thing 10 years from now". Several remarked upon the contrast of elements between the watery runway of Untitled and the fire used for Joan. The staff writer from WWD thought that the Joan finale lacked the impact of the rainstorm that finished Untitled but considered the collection stronger.
In retrospect, the collection is well-regarded. Callahan considered the collection an expression of McQueen's "ongoing martyr complex" and wrote that "the more he abused himself, the better his work became". Writer Chloe Fox called the finale "spectacular". Judith Watt felt that it was the end of the press dismissing McQueen as a low-class intruder into the high-class fashion scene and considered the collection a demonstration of McQueen's "informed mind". In Gods and Kings, Dana Thomas was effusive about the collection, calling the clothing "handsome, sensual, and absolutely wearable" despite the "dark and somewhat frightening" theatrics of the runway show. Dazed magazine called it one of McQueen's "most visually arresting shows in terms of its beauty looks".

## Analysis

McQueen was long fascinated by the conjunction of religion and female suffering. Theorist Mélissa Diaby Savané cited Joan as an example of how McQueen channelled his interest in religious suffering through a Romantic lens that led him to turn prosaic fashion shows into performance art. Dress historian Edwina Ehrman compared Joan to McQueen's Autumn/Winter 1999 collection for Givenchy, the latter of which was inspired by the 1833 painting The Execution of Lady Jane Grey. Both collections "explore female martyrdom". In a 2023 essay about the enduring influence Joan of Arc has had in fashion, writer Rosalind Jana identified Joan as the industry's "best and most unsettling interpretation of the saint", owing to McQueen's admiration for her conviction and martyrdom and the bleakness with which he presented his image of her.
   When he asked me to make the suit, I was immediately drawn into the character. Joan of Arc was a figure that appealed to me because I've always been interested in warrior women. I don't see suits of armor as a symbol of aggression, but of protection. I've always been obsessed with them, their construction and sculptural forms. Each part has its purpose.
The styling for the runway show has drawn critical attention for its juxtaposition of aggression and femininity, in the use of armour as well as in the styling of the models. One contemporary review called the chainmail items "an original play on the overworked theme". Curator Clare Phillips called the armour pieces "a dignified evocation of female power". Some writers have likened the models to "satanic serpents". In an essay about McQueen's use of make-up to subvert expectations of femininity, fashion theorist Janice Miller wrote that the look created a "cloned army of female warriors", making an "unforgiving, but striking, statement about feminine identity". She felt that it displayed McQueen's interest in the "inner lives" of women. Writing separately, Bethune concurred, arguing that the models "appeared aggressive and untouchable", and that their strength and sexuality "served as a counterpoint to the murder of innocents". Fashion historian Ingrid Loschek felt that the styling used "eroticism as a symbol of power", representing Joan as a soldier in an armoured minidress or "or as a Greek warrior with half-bared breast". Savané suggested that the androgynous styling and use of armour exemplified McQueen's "ideal kind of woman", who is both "strong and threatening, vulnerable yet aggressive".
Much of the scholarly analysis of the collection rests on the incorrect assumption that the photos printed on several of the garments were of the Romanov children. Keith Lodwick, for example, asserted that the prints feature Grand Duchess Anastasia Romanov, who he calls a "revolutionary influence". Lodwick drew a line from these items to military-inspired jackets from The Girl Who Lived in the Tree (Autumn/Winter 2008), arguing that the latter were inspired by the "revolutionary atmosphere of Les Misérables". Susannah Brown, analysing the influence photography had on McQueen, suggested he often selected photographs that would be provocative or "prove a political point" and cited the images of the putative Romanov children as one example. Sociologist Henrique Grimaldi Figueredo wrote that the collection includes "the reproduction of the murder photographs of the [Romanov] children" as an example of the kind of "fantastic trauma" McQueen explores.

### Finale

The finale has also drawn extensive commentary. Bethune believed the finale may have been partly inspired by a Richard Avedon photograph from a series called In Memory of the Late Mr and Mrs Comfort, published in The New Yorker in November 1995. One image in the series depicts a woman in red, her face covered, surrounded by fire. Fashion theorist Caroline Evans argued that the increasingly-theatrical fashion shows of the late 1990s served as "phantasmagoria": dramatic displays that existed to conceal the underlying "working mechanisms of capitalist production". She cited the flaming finale of Joan as an example.
In an analysis of McQueen's Gothic leanings, Catherine Spooner pinpointed the "revenant past" as "the defining feature of the Gothic" and argued that McQueen "constructs the past as Gothic trauma" through his designs. She identified Joan and Dante as containing depictions of "historic trauma" via the "screen-printed photographs of the murdered Romanov children and of the Vietnam War" that appeared in these respective collections. Spooner further considered the finale of Joan to be a Gothic reference to two different "persecuted teenager[s] with supernatural powers": the flaming circle explicitly references the burning of Joan of Arc, and less obviously, the beaded red dress resembled the blood-covered prom dress from the pivotal scene of the film Carrie (1976).
The ambiguous meaning of the finale has been the subject of much debate. For Spooner, it is unclear whether the woman from the Joan finale is "achieving heavenly transcendence or undergoing a demonic resurrection". Bethune, too, saw the finale as evidence of violence: for her, the red dress represented "flayed flesh", and the dangling beads, "dripping blood". Although Wilcox felt the finale reflected the cruelty of Joan's death, she felt the visual hinted at "her resurrection as martyr" and her sainthood. Andrew Wilson felt the woman in the finale represented the "McQueen everywoman: resilient, strong, a survivor of unknown horrors". Grimaldi Figueredo argued that the finale of Joan incorporated both sacred and profane imagery and cites it as an example of the aesthetic of abjection in McQueen's work.

## Legacy

   Joan.
   Deep inside of me I have no regrets of the way I portray myself to the General Public.
   I will face fear head on if necessary, but will run from a fight if persuaded.
   The fire in my soul is for the love of one Man, but I do not forget my women whom I adore as they burn daily from Cheshire to Gloucester.
Nick Knight photographed McQueen in hair and make-up similar to that used in this show for the April 1998 issue of The Face magazine. The photos were accompanied by a handwritten letter from McQueen explaining the imagery and addressed to Joan of Arc. Tim Walker photographed two looks from the collection for British Vogue, including a dress in the red McQueen tartan. In October 2023, actress Taylor Russell was photographed in a pair of hooded, beaded fringe dresses – one in black, one in red – designed by Sarah Burton for the Alexander McQueen brand, inspired by the final dress from Joan.
American singer Lady Gaga wore the red lace dress from Look 78 to the 2009 MTV Video Music Awards, adding a tall crown of matching lace by Haus of Gaga to the look. Following her controversial performance of "Paparazzi", which ended with her apparently lifeless, hanging by the wrist and smeared with blood, she changed into the McQueen ensemble to accept the Best New Artist award. She later explained that the dress was "meant to be a continuation of the VMA performance. So after ... the princess had been murdered by the paparazzi, the red lace was meant to symbolize sort of my eternal martyrdom." It is recalled as one of Gaga's most memorable looks. Nina Bo'nina Brown wore a homemade version of the red lace dress for a performance on a Lady Gaga-themed episode of RuPaul's Drag Race in 2017.

### Ownership and exhibitions

The Metropolitan Museum of Art in New York City owns several items from Joan, including the long coat from Look 4, the buttoned jacket and beaded skirt from Look 42, the billowy black jacket and red and black striped pants from Look 74, and one unspecified ensemble. The Victoria and Albert Museum of London owns the red and black striped jacket from Look 76. The National Gallery of Victoria (NGV) in Australia owns several items from Joan, including Look 11, a grey sheath dress, and Look 55, a red beaded dress.
Several items from Joan appeared in the retrospective exhibit Alexander McQueen: Savage Beauty: the armour from Look 8, the black jacket from Look 42, and the red beaded dress from Look 82, the finale. A sequined jacket with a black-and-white printed image of Victorian era children from Joan appeared in the 2022 exhibition Lee Alexander McQueen: Mind, Mythos, Muse.
In 2017, Shaun Leane auctioned a number of pieces he had created for the house at Sotheby's in New York, including a silver headdress from Joan which sold for an estimated $50,000.