# Rough Trade (shops)

Rough Trade is a retail chain of record shops in the United Kingdom and the United States with headquarters in London.
The first Rough Trade shop was opened in 1976 by Geoff Travis in the Ladbroke Grove district of West London. Travis reportedly took the name from the Canadian art punk/new wave band Rough Trade. In 1978, the shop spawned Rough Trade Records, which later became the label of bands from The Smiths to The Libertines. In 1982, the two separated and the shop remains an independent entity from the label, although links between the two are strong. At the same time, the shop moved from its original location on Kensington Park Road round the corner to Talbot Road. In 1988, a shop opened in Neal's Yard, Covent Garden. At various times there were also shops in San Francisco (on Grant St., then Sixth Street, then Haight Street and finally 3rd and Townsend Streets), Tokyo and Paris. They were eventually closed following the rise of music sales on the Internet. Rough Trade replaced these stores with an online music store.
In 2007, the chain began to grow again, opening Rough Trade East in Dray Walk, Brick Lane, in east London. There are now 7 shops worldwide with 5 shops in the UK, one in New York City, USA, and one in Berlin, Germany.
The Beggars Group retains control of the company. Its trading company ownership name Rough Trade Retail (UK) Limited is owned by XL Recordings and Matthieu Pigasse with directors including XL owners from the wider Beggars Group causing some to question its independence. Martin Mills, the original founder of Beggars is another notable director.
Its dominance in the record shop market is sometimes resented by other shops who think it makes an unfair market, e.g. they have less access to limited editions which Rough Trade can develop with its links to record labels.

## Rough Trade, Ladbroke Grove

The store was the first Rough Trade shop and opened at 202 Kensington Park Road in 1976. It later moved to 130 Talbot Road where it continues to trade today.

## Rough Trade Neal's Yard, Covent Garden

The Covent Garden shop opened in 1988 and was located in the basement of Slam City Skates in Neal's Yard. It closed down shortly before Rough Trade East opened in 2007.

## Rough Trade East, Brick Lane

In July 2007, Rough Trade opened a 5,000-square-foot (460 m$^2$) shop in Brick Lane. The shop, called "Rough Trade East", is located in the former Truman's Brewery in a courtyard off Brick Lane and puts on music gigs with a stage, allowing for an audience of 300. Gig ticketing is usually the cost of entry with the purchase of a full price album, either bought ahead from the shop to gain a ticket or bought online via the DICE platform, where the customer picks up the record at the door.
The shop sells some chart titles, music from bands without distribution deals with a quarter of the merchandise is vinyl. Every item, vinyl and CD, has a written description to encourage browsing and discovery. Designed by David Adjaye the shop has a fair trade café and a "snug" area with iMacs, sofas and desks.
In the first half of 2007, CD sales had fallen by 10 percent and in the month of the shop opening the UK music chain Fopp went into administration. Stephen Godfroy, the store director, said, "I don't think music belongs on the high street as the high street exists at the moment", and that retailers, not the consumers, are to blame for the decline in sales. In September 2007, sales in Rough Trade East had exceeded expectations by 20 percent. Stephen Godfroy explained that "You've got to create an environment where people want to spend time. It's got to be complementary to modern lifestyles, distinctive and competitive on pricing and have confidence in recommending exciting new products and not rely on chart product."

## Rough Trade New York

In April 2012, it was announced that Rough Trade would be opening a store in the Williamsburg neighbourhood of Brooklyn, in partnership with Bowery Presents. The store, including a performance space and a coffee counter, was initially scheduled to open in late 2012. The store opened on 25 November 2013, becoming the biggest record store in New York City. The Brooklyn store closed in March 2021, moving to a new, smaller location at 30 Rockefeller Plaza in June.

## Rough Trade Nottingham

Rough Trade opened a store on Broad Street in Nottingham's Lace Market area in 2014. The store has a bar and performance area on the first floor.
The opening of the shop in Nottingham was thought to threaten existing independent shops, with the struggling Music Exchange shop closing 18 months later.

## Rough Trade Liverpool

In 2024, Rough Trade opened its first shop in the north of England, in Liverpool, where it is situated in the Hanover Street district of the Liverpool One shopping complex.

## Compilations

Musically, Rough Trade Shops' own music releases often follow the post-punk genre, but carry items through a range of genres, mostly within the alternative or underground scenes. Recently the shop has released several compilation albums, each focusing on an individual genre such as indie-pop, electronica, country, singer songwriter, rock and roll and post-punk. Every January since 2003, it has released a compilation putting together the best (in the opinion of the shops' staff) of the previous year's music entitled Counter Culture. In 2007, there was also the release of Counter Culture 76, reflecting the music of year the shop opened. It also released a 4-CD box set for its 25th anniversary in 2001, and a special collection of songs chosen by customers was released to celebrate the 30th anniversary in 2006.