# Vertu Motors

Vertu Motors PLC is a car dealership group established in 2006 in the United Kingdom. It is listed on the Alternative Investment Market.
The company began trading in 2007 after acquiring Bristol Street Motors, a Birmingham-based car dealership that was originally founded in the city back in 1924, and which had expanded to include sites across the country.
The company represents a wide range of manufacturers and currently operates dealerships under the names Vertu and Bristol Street Motors.
Vertu also operated in Scotland under the Macklin Motors brand, which was launched in 2010. The Macklin Motors dealerships, which stretch from Ayr in the West across to Edinburgh in the East, were rebranded as Vertu in February 2025.
The growth of the company moved up a gear with the purchase of the Yorkshire-based dealership Farnell Land Rover in 2013. They were rebranded as Vertu Land Rover in 2021.
In 2018, Vertu acquired Hughes Group Holdings and its subsidiary Hughes of Beaconsfield and the company has continued to grow since then with a number of acquisitions both small and large, including major expansion in the South West with the purchase of Helston Garages in 2022 and Rowes Garage Ltd in 2023.
The addition of Burrows Motors Company in Yorkshire saw the Vertu portfolio increase to more than 200 individual sites across England and Scotland.
Alongside the retail side of the business, Vertu provides vehicle leasing for personal and business use under the brand Vertu Lease Cars and also operates a range ancillary businesses that include Vansdirect and Wiperblades.co.uk.

## Partnerships

Vertu has a range of different partnerships across the worlds of sport and entertainment, both at a brand and a local level.
One of Vertu's main partnerships revolves around the BTCC, where the company has backed the EXCELR8 team since 2021.
It took up the role of title sponsor for the 2022 campaign, where it secured the title with Tom Ingram. Having previously competed under the Bristol Street Motors name, the team reverts to running as Team VERTU from the 2025 season.
The company is also the title sponsor of the MINI CHALLENGE, a role it adopted from the start of 2023.
Other motorsport-related partnerships saw Vertu sponsor Channel 4 F1 from 2020-2022 through the Bristol Street Motors and Macklin Motors brands, whilst the Click2Drive Bristol Street Motors Racing team competed in the 2022 W Series season with drivers Alice Powell and Jessica Hawkins.
Vertu also operates a number of partnerships in football, the biggest of which saw it named as the Official Car Dealer of the English Football League in November 2023, with the EFL Trophy being referred to as the Bristol Street Motors Trophy for the 2023/24 season.
As part of Vertu's brand consolidation, the competition was then renamed as the Vertu Trophy in November 2024.
The company also has long-running partnerships with a number of clubs, including Burnley FC, Sunderland FC and Plymouth Argyle, whilst in December 2024, it signed a multi-year strategic partnership agreement with Birmingham City F.C.
Previous football partners include the likes of Middlesbrough FC, Hearts and Hibernian FC.
Vertu sponsors the Newcastle Eagles basketball team, whose home stadium is now called the Vertu Motors Arena, whilst it has a relationship with the Scottish side Caledonia Gladiators.
Cricket relationships with Yorkshire County Cricket Club., Nottinghamshire County Cricket Club and Somerset County Cricket Club - as well as a deal with Exeter Chiefs Rugby Club - round out an expansive sports portfolio.
Away from sport, Vertu is a founding partner of Co-op Live in Manchester and has naming rights over the atrium area known as Vertu Place.
Vertu is also a partner of the Newcastle Theatre Royal.