# TVS (Malaysian TV channel)

TVS (an initialism of its former name, TV Sarawak) is a Malaysian free-to-air digital television channel that provides news updates, variety shows, sports, and all programming from the region of Sarawak to the all states in Malaysia and other countries in Southeast Asia.

## History

Plans for an independent regional Sarawakian broadcaster were discussed since 2017 under the state government of Chief Minister Abang Johari Tun Openg who had complained of indifference in coverage of state affairs from mainstream Kuala Lumpur-based broadcasters.
Radio Televisyen Malaysia (RTM), which had previously ran Televisyen Malaysia Rangkaian Ketiga specifically for Sabah and Sarawak from 1975 to 1984, planned to relaunch a television station for Sarawak as part of the Government's digitalization plan for Malaysian television. The plan did not come to fruition as the plan did not come to the realization by which it was replaced by OKEY, and the state television plan was later undertaken by a private company to be launched as a streaming channel.
The free-to-air license was eventually given the green light in an announcement by Sim Kui Hian, Sarawak's Minister for Local Government and Housing. The station would be given an early broadcast on 10 October 2020, in conjunction with the Yang di-Pertua Negeri of Sarawak's Birthday before officially launching the next day on the night of 11 October 2020.
On 15 October 2020, TVS became the main partner of the National Film Development Corporation Malaysia (FINAS) and would finance its produced work.
In 2023, TVS also planned to cooperate with regional TV stations as the part of its plan to expanding the creative industry and broadcasting systems in Sarawak.
Ahead of New Year's Day 2024, TVS launched a new logo based on the colors of the Sarawak flag and at the same time, it proposed to open a branch office in three locations in Sarawak as well as in Kuala Lumpur by the first quarter of 2024.
TVS is currently planning to implement more clear and significant new transformation of media, digital, and television broadcasting in the region of Sarawak. Therefore, TVS and Sarawak Media Group (SMG) will adding more new television channels, as well to achieving the target of overall total twelve free-to-air television channels that fully owned by Sarawak Media Group (SMG) and Government of Sarawak, in line with broadcasting and media rights in Sarawak.
Sarawak Media Group (SMG) also prioritize all general matters that related to the region of Sarawak. This including:
* Developing more new talents among young generation, especially youth and children in Sarawak, Sabah, Singapore, Indonesia, Philippines, and Peninsular Malaysia.
* Focusing the creative industry, filmmaking, and television production industry across all countries in East Asia, Southeast Asia, and Australasia (Australia and New Zealand).
* Focusing on people's entrepreneurship and marketing strategies. This includes promoting all Sarawak based local foods & drinks products, local cultural craft products, and local clothing products.
* As the great alternative solution to show the efforts and sacrifices that have been made by Government of Sarawak to make Sarawak become the greatest and modernised region in Malaysia.
* Introducing all international live concerts, business & economic events, and international major sports events that happened in Sarawak.
* Introducing all cultures & local ethnics festivals and celebrations that celebrated in Sarawak and Sabah.
* Appreciating the importance of Sarawak historical treasures, natural biodiversity, flora and fauna, and maintaining the importance of green economy & renewable energy sector in this region.
* Focusing the importance of true harmony and peaceful multiracial communities, and also the unity support of all races and religions in Sarawak.

## Logo history

* TVS logo used from 2017 to 2018.
* TVS logo used from 2019 to 2020.
* TVS logo used from October 10, 2020, until December 30, 2023.
* TVS logo used from November 24, 2023, until December 30, 2023.
* TVS logo used since December 31, 2023.