# Jodyanne Kirkwood

Jodyanne Jane Kirkwood is a New Zealand academic, and is a full professor at the Otago Polytechnic, and a senior lecturer at the University of Otago. She specialises in teaching and research on entrepreneurship. Kirkwood's interests include tall poppy syndrome, mumpreneurs and social entrepreneurs.

## Academic career

Kirkwood completed a PhD titled One size doesn’t fit all: gender differences in motivations for becoming an entrepreneur at the University of Otago in 2004. Kirkwood then joined the faculty of the Otago Polytechnic, rising to full professor. She is also a senior lecturer at the University of Otago, where she teaches in the Master of Entrepreneurship course.
Kirkwood's interests include tall poppy syndrome, which is a tendency to mock, belittle or denigrate successful people, and her inaugural professorial lecture focussed on whether tall poppy syndrome was holding New Zealand entrepreneurs back. Her research showed that the negative comments which had the most impact on entrepreneurs were face-to-face comments from peers, rather than social media comments. Kirkwood has also researched mumpreneurs and social entrepreneurs, and the role of family members in encouraging entrepreneurship.
In 2014 Kirkwood was awarded a Top 12 Supervisor award by the Otago University Students Association, and has supervised more than 100 master's students and five doctoral students.
Kirkwood is one of three Deputy Editors of the journal Small Enterprise Research.

## Selected works

* Jodyanne Kirkwood (17 July 2009). "Motivational factors in a push‐pull theory of entrepreneurship". Gender in Management. 24 (5): 346–364. doi:10.1108/17542410910968805. ISSN 1754-2413. Wikidata Q128442819.
* Jodyanne Kirkwood; Sara Walton (11 May 2010). "What motivates ecopreneurs to start businesses?". International Journal of Entrepreneurial Behaviour and Research. 16 (3): 204–228. doi:10.1108/13552551011042799. ISSN 1355-2554. Wikidata Q126726629.
* Jodyanne Kirkwood; Beth Tootell (July 2008). "Is entrepreneurship the answer to achieving work–family balance?". Journal of Management and Organization. 14 (3): 285–302. doi:10.5172/JMO.837.14.3.285. ISSN 1833-3672. Wikidata Q128442832.
* Jodyanne Kirkwood (26 June 2009). "Is a lack of self‐confidence hindering women entrepreneurs?". International Journal of Gender and Entrepreneurship. 1 (2): 118–133. doi:10.1108/17566260910969670. ISSN 1756-6266. Wikidata Q128442827.
* Jodyanne Kirkwood (23 January 2007). "Igniting the entrepreneurial spirit: is the role parents play gendered?". International Journal of Entrepreneurial Behaviour and Research. 13 (1): 39–59. doi:10.1108/13552550710725174. ISSN 1355-2554. Wikidata Q128442848.
* Cle-Anne Gabriel; Jodyanne Kirkwood (August 2016). "Business models for model businesses: Lessons from renewable energy entrepreneurs in developing countries". Energy Policy. 95: 336–349. doi:10.1016/J.ENPOL.2016.05.006. ISSN 0301-4215. Wikidata Q128442762.
* Jodyanne Kirkwood (November 2007). "Tall Poppy Syndrome: Implications for entrepreneurship in New Zealand". Journal of Management and Organization. 13 (4): 366–382. doi:10.5172/JMO.2007.13.4.366. ISSN 1833-3672. Wikidata Q128442836., v