# Geetha Govindam (soundtrack)

Geetha Govindam is the soundtrack album to the 2018 film of the same name directed by Parasuram and stars Vijay Deverakonda and Rashmika Mandanna. The album featured six songs composed by Gopi Sundar and lyrics written by Anantha Sriram, Sri Mani and Sagar. It was preceded by "Inkem Inkem Inkem Kaavale" as the first single on 7 June 2018, and the soundtrack was released on 21 June under the Aditya Music label. The soundtrack was positively received by critics and listeners at Sid Sriram won the Best Male Playback Singer – Telugu for the song "Inkem Inkem Inkem Kaavale" while the album won the Favorite Album of the Year.

## Background and release

The film's soundtrack was composed and produced by Gopi Sundar, and featured lyrics written by Anantha Sriram, Sri Mani and Sagar. Actor Vijay Deverakonda, made his singing debut through this film.
The makers unveiled the first single "Inkem Inkem Inkem Kaavaale" on 7 June 2018. The song upon its release, its lyrical video crossed 1 million views in YouTube. Within a day after its release, the song received few covers, including a reprise version and a dubsmash. The album was released on 21 June 2018, at an event held at JRC Convention Centre, Film Nagar, Hyderabad, with Allu Arjun becoming the chief guest. The jukebox which was released in YouTube and other platforms during the launch, received 1 million views upon release.
The sneak peek of the song, earlier titled "What the F" which was released before the audio launch, featured behind-the-scenes footage, with choreography by Jani. However, it received backlash due to the objectionable lyrics, prompting the makers to change the title, to "What The Life". The initial video being deleted from YouTube.

## Reception

Writing for The Times of India, Neetishta Nyayapati stated "The album of 'Geetha Govindam' as a whole offers three strong songs and two subpar ones" and chose "Inkem Inkem", "Yenti Yenti" and "Vachindamma" as her favorite picks. Karthik Srinivasan of Milliblog wrote "After Pantham, Gopi seems to be finding his mojo in Telugu again." Priyanka Sundar of Hindustan Times wrote "The songs composed by Gopi Sundar in the film are beautiful, memorable and make a mark with harmony. The music goes hand-in-hand with the emotions that the actors portray on screen. It ranges between anger, love, lust and comedy; and Gopi has managed to bring all of these emotions to life with his back ground score."
Sangeetha Devi Dundoo of The Hindu wrote "Gopi Sundar's music works beautifully for the narrative, with Sid Sriram's ' Inkem inkem inkem kaavaale ' growing into a new earworm." Murali Krishna C. H. of The New Indian Express wrote "Gopi Sundar's music brings life to the film and the much-talked-about Inkem...inkem kavali...was picturised well, so were other numbers."

## Awards and nominations

| Date of ceremony | Award | Category | Recipient(s) and nominee(s) | Result | Ref. |
| 6 January 2019 | Zee Cine Awards Telugu | Favorite Album of the Year | Gopi Sundar | Won | |
| 15–16 August 2019 | South Indian International Movie Awards | Best Music Director – Telugu | Gopi Sundar | Nominated | [18] [19] |
| 15–16 August 2019 | South Indian International Movie Awards | Best Lyricist – Telugu | Ananta Sriram – ("Inkem Inkem Inkem Kaavaale") | Nominated | [18] [19] |
| 15–16 August 2019 | South Indian International Movie Awards | Best Male Playback Singer – Telugu | Sid Sriram – ("Inkem Inkem Inkem Kaavaale") | Nominated | [18] [19] |
| 15–16 August 2019 | South Indian International Movie Awards | Best Female Playback Singer – Telugu | Chinmayi – ("Yenti Yenti") | Nominated | [18] [19] |
| 21 December 2019 | Filmfare Awards South | Best Music Director – Telugu | Gopi Sundar | Nominated | [20] [21] |
| 21 December 2019 | Filmfare Awards South | Best Lyricist – Telugu | Ananta Sriram – ("Inkem Inkem Inkem Kaavaale") | Nominated | [20] [21] |
| 21 December 2019 | Filmfare Awards South | Best Male Playback Singer – Telugu | Sid Sriram – ("Inkem Inkem Inkem Kaavaale") | Won | [20] [21] |
| 21 December 2019 | Filmfare Awards South | Best Female Playback Singer – Telugu | Chinmayi – ("Yenti Yenti") | Nominated | [20] [21] |