# Idhu Enna Maayam

Idhu Enna Maayam (transl. What magic is this?) is a 2015 Indian Tamil-language romantic comedy film written and directed by A. L. Vijay and produced by R. Sarathkumar, Radhika and Listin Stephen under the production banner of Magic Frames. The film stars Vikram Prabhu and Keerthy Suresh (in her Tamil debut), while Kavya Shetty essays a supporting role. Navdeep has a cameo appearance in this film. G. V. Prakash Kumar composes the film's music. Production began for the film in August 2014 and released in July 2015.
It is reported to be inspired by the 2010 South Korean film Cyrano Agency, itself based on Edmond Rostand's play Cyrano de Bergerac.

## Plot

Arun is a struggling theater artist. With the help of his friends, who are also struggling theater artists, he starts a website called UMT which helps men struggling in love successfully unite with the woman of their dreams with the help of theatrics. One day, UMT gets a rich client in the form of Santhosh, the owner of a real estate company. Santhosh is in love with a singer named Maya and offers ₹1,00,00,000 if Arun and his friends can help him win Maya's heart. Arun has second thoughts over the offer because Maya is his ex-girlfriend. They had broken up due to a serious misunderstanding between them. Though he still has feelings for Maya, he reluctantly agrees to help Santhosh. However, he foils all the plans to bring Santhosh and Maya together. A frustrated Santhosh then directly proposes to Maya, but she rejects him as she has still not forgotten Arun. In the end, it is revealed that Santhosh and Arun's friends knew about Arun's love for Maya, and with her help, they deliberately made all the plans to unite Santhosh and Maya fail so that Arun and Maya can get back together. Arun realizes his mistake and declares his love for Maya, thus rekindling their romance.

## Cast

* Vikram Prabhu as Arun
* Keerthy Suresh as Maya
* Kavya Shetty as Pallavi
* Nassar as Arun's father
* Ambika as Arun's mother
* RJ Balaji as Arun's friend
* Parvathi T as Maya's mother
* Jeeva Ravi as Maya's father
* Charle as RJ Balaji's father
* Luthfudeen Baashaa as Venky
* Lollu Sabha Jeeva as Shaji
* Balaji Venugopal as Bharath
* Aditi Ravi as Nithya
* Manobala as Professor
* RJ Ajai as Karthik
* Vishal Verma as Maya's friend
* Abishek Joseph George as Maya's friend
* Pawan Alex
* Atul
* Kumaran Thangarajan
* Milton Raju
* Sudakshina Sivakumar
* Dixitha Kothari
* Vidhya
* Ammu Abhirami
* Gayathri Raghuram as Dance choreographer
* Navdeep as Santhosh (Extended cameo appearance)

## Production

The collaboration between the producers, director A. L. Vijay and Vikram Prabhu was first revealed in July 2014, when the director noted he had finished writing the script for a romantic film to be shot in Chennai. In August 2014, Malayali actress Keerthi Suresh was brought in to play the female lead role, thus making her debut in Tamil films. Kavya Shetty, who had previously featured in Kannada films, also joined the cast later that month and participated in a workshop to get into her character of a college girl in the flashback sequences. The shoot subsequently began in Kochi and progressed across Kerala and Tamil Nadu in August 2014.
The film progressed without a title until December 2014, when director Vijay revealed that the film would be titled as Idu Enna Maayam and a first look poster was released.

## Soundtrack

The music is composed by G. V. Prakash Kumar and all lyrics are by Na. Muthukumar except for first track by MC Vickey and declared a Hit by the Youngsters.

## Reception

The Film opened to mixed reception from both audience and critics and ended as an Above Average grosser at the box office.