# G. S. Sareen

Gajendra Singh Sareen (born 7 November 1966) is an Indian-Singaporean businessman, founder, CEO, and president of Singapore tire manufacturer and distributor, Omni United Pte. Ltd.

## Early life

Sareen was born on 7 November 1966 in Madhya Pradesh to a Upper-class family. He is the youngest of four siblings. His father, Dr Surender Singh Sareen, was a civil servant; his mother, Amrit Kaur Sareen, was paralyzed after being involved in an accident while visiting Africa. His brother, Paremendra Singh Sareen, died in a road accident in 1989 at the age of 27.

## Education

Sareen is an alumnus of Daly College Indore, Madhya Pradesh, India and holds a degree in Statistics from Bhopal University. He is also a decorated and distinguished member of the Indian Army. He joined the Indian Military Academy in 1986 and resigned his commission in 1992 to support his family. He was awarded a SENA MEDAL, a gallantry award for action, by the President of India during his tenure in the Army.

## Prior to Omni United career information/details

Omni United is Sareen's third business venture. Prior to its founding, he was an early entrepreneur in the online e-commerce industry. He launched, managed and subsequently sold mindtrac.com, one of the first B2B online market exchanges in the tire industry, backed by JP Morgan. Sareen launched mindtrac.com having gained previous knowledge of the market through various trading ventures throughout Asia and the USA.

## Omni United Pte. Ltd

Under Sareen's direction, Omni United currently sells in excess of 6.5 million units of passenger and light truck tires in 50 countries. Omni United's manufacturing partners are located in the Indonesia, China, India and Thailand. The company currently sells more than two million units of passenger and light truck tires a year in the United States. Sareen purchased Interstate Tire Distributor (ITD), a California-based wholesaler with six locations in four Western states, in October, 2015. In June 2016, Sareen made his second acquisition in 9 months with the purchase of Texas-based A to Z Tire & Battery, Inc. That part of the business has since been renamed Omnisource.

### Timberland Tires

Introduced in November, 2014, Timberland Tires were born out of an idea between Sareen and global lifestyle brand Timberland. The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland shoes.
Timberland Tires continues to receive recognition by some of the most influential organizations in the world when it comes to collaboration, innovation and sustainability. In May 2016, Timberland Tires won the WGSN Futures award in the category of Sustainable Design. Timberland Tires were also finalists of the 2016 Guardian Awards and also shortlisted as one of the finalists for the Institute for Scrap Recycling Industries (ISRI) 2016 Design for Recycling Award.

### Partnership with The Breast Cancer Research Foundation

Sareen is also an ambassador to The Breast Cancer Research Foundation, based in New York. In 2012, he launched a pink side wall tire designed specifically to support the campaign. The pink side wall highlights the pink color of the fight again breast cancer. So far the company has donated over US$1.4 million, funding 28,000 hours of research to the cause.

## Rewa Vineyards
### The estate

In 2012, Sareen acquired a vineyard in Coombsville AVA and named it after his wife, Rewa. The estate spans over 43 acres and is located in the providential rocky knoll in the volcanic hills of Coombsville which has a geologic history dating back 9 million years. The Vineyard produces a Sauvignon Blanc wine and two Cabernet Sauvignon wine.

## Awards and recognition

Throughout his career as the founding President and CEO of Omni United, Sareen has received many awards and recognitions. Most recently he was felicitated by the Honourable Chief Minister of Madhya Pradesh, India, Mr. Chouhan Shivraj on behalf of the state Government for having done pioneering work in his professional field, his achievements and for his contribution to global economy. He is the recipient of the 2017, 2016 and 2015 Singapore Enterprise 50 awards, the 2015 Ethical Corporation's Sixth Annual Responsible Business Awards, the 2013 Distinguished Business Leader Award, and the 2013 DBS Insignia Spirit of Vision Prestige Award. In 2012, he was named to Fortune Magazine's 2012 list of "Asia's Hottest People in Business". In 2014, he was featured in "The Peak" magazine's anniversary publication as one of 30 men and women documenting their success stories - the "30/30 – The Game Changers".

## Personal life

In 1994, four years after their marriage, Sareen and his wife Rewa Manmohan Singh Sareen (born 4 Feb 1968) made the decision to relocate to Singapore. In 2009, Sareen took up citizenship in Singapore before launching two tire businesses, including Mindtrac.com, and establishing Omni United in 2003. The couple has two sons, Hanut (born 22 Nov 1993) who is the elder son and Sumer (born 22 Oct 1998) who is the younger son, and Sareen's mother in their Bukit Timah home. His father died in 2005. Hanut served as a Sergeant in Singapore's National Service and currently heads the US business of Omni United, whereas Sumer served as an Infantry Officer in Singapore's National Service and is currently working in the US.