# Holland & Barrett

Holland & Barrett International Limited, trading as Holland & Barrett (H&B), is a British-based multinational chain of health food shops with over 1,300 stores in 16 countries, including a substantial presence in the United Kingdom, Republic of Ireland, Netherlands, Belgium, Mainland China, Hong Kong, India, Saudi Arabia, Lithuania and UAE.

## History

Holland & Barrett was formed in 1870 by Major William Holland and Alfred Slapps Barrett, who bought a grocery store in Bishop's Stortford, selling groceries and clothing.
They developed their business into two shops – a grocery store and a clothing store. It is also evident that in 1900 they occupied a store in the High Street of Epsom. In the 1920s, Alfred Button & Sons bought the business and kept the name Holland & Barrett.
Holland & Barrett has since changed hands a number of times but only became associated with health stores in the 1970s. In 1970 Booker acquired Holland & Barrett, also acquiring Heath & Heather stores founded by James and Samuel Ryder in the 1920s which they later renamed Holland & Barrett. Lloyds Pharmacy purchased Holland & Barrett in 1992, after which NBTY acquired Holland & Barrett in 1997. NBTY was bought by American private equity firm The Carlyle Group in 2010.
The brand has become synonymous with the sale of vitamins, supplements and homeopathy, to the point that pro-homeopathy former MP David Tredinnick has been dubbed "The Hon. Member for Holland and Barrett".
On 21 June 2017, it was announced that a series of negotiations had commenced by NBTY on behalf of The Carlyle Group to sell off Holland & Barrett in its entirety. A few companies showed interest in acquiring the company, namely A.S. Watson the owner of Superdrug and The Perfume Shop, and KKR the private equity firm both showed an interest in early negotiations. Five days later, on 26 June, it was reported that Holland & Barrett had been sold for £1.8 billion to L1 Retail, a group formerly controlled by Russian billionaire businessman Mikhail Fridman. Fridman stepped down from L1 Retail's parent company in early March 2022, after the European Union imposed sanctions on them in the wake of the Russian invasion of Ukraine.

## Advertising

Singer Kim Wilde featured in Holland & Barrett TV advertising between 2004–05. David Jason narrated the retailer's 2013 TV advertising campaign, featuring anthropomorphic woodland animals drawn by illustrator Yulia Drobova.
Some Holland & Barrett's advertisements and point of sale displays have been adjudicated as misleading, making unfair comparisons or claims that are unsupported by robust evidence.

## Franchising

In the 2000s the company started to expand internationally using franchising. The first three franchise stores opened in October 2008 in Durban, South Africa and the company subsequently had nine franchise stores operating in South Africa, all by the same franchisee.
In Singapore, the company set up sixteen franchise stores and one store was added in Malta in 2009. There are two Holland & Barrett stores in Gibraltar and three stores in Spain (Marbella, Fuengirola, Torrevieja).

## Workfare controversy

Holland & Barrett was one of the first large companies to join the Work Programme, a UK government workfare scheme that ran from 2011 to 2017. Under the scheme, recipients of welfare payments had to undertake unpaid work for employers in order to continue to receive their payments. From February 2012, the company was subject to adverse publicity, boycotts and demonstrations at stores, due to their use of participants in the Work Programme. The company published no corporate response or interaction via social media for several months until, on 5 July 2012, Holland & Barrett announced it was pulling out of the scheme, citing the negative publicity. The Guardian reported that the company was "no longer prepared to face further bad press and in-store protests", attributing the change of mind to pressure from Solidarity Federation and Boycott Workfare. Holland & Barrett will "now pay all its workforce" and will "henceforth only take apprentices paid at the national rate of £2.60 an hour".