# Home Reserve

Home Reserve, LLC is an American furniture manufacturer specializing in ready-to-assemble (RTA) modular furniture. Headquartered in Fort Wayne, Indiana, Home Reserve operates as a direct-to-consumer e-commerce brand, offering furniture that is customizable, easy to assemble, and designed for small-space living. The company is known for its innovative approach to furniture design, integrating built-in storage, replaceable fabric covers, and sustainable materials into its products.

## History

Home Reserve was founded in 2000, bringing an e-commerce-first approach to the furniture industry. The company’s origins trace back to Wieland Furniture Co. in Michigan, a firm known for pioneering the Unimold process—an innovative manufacturing method that creates durable, repairable furniture while minimizing waste. This process emphasized long-lasting materials and modular design, influencing Home Reserve’s approach to sustainable, high-quality furniture.
Prior to launching Home Reserve, its founders specialized in commercial seating for healthcare and educational environments, focusing on durability and adaptability. Some of their designs were featured on television sets for shows like ER and Touched by an Angel.
In 2000, the company introduced flat-pack furniture, optimized for compact shipping through UPS and FedEx Ground. This logistics breakthrough was recognized by UPS in its April 2005 Preferred Report.

## Furniture Line & Exclusive Features

Home Reserve offers a range of seating solutions, including:
* Sofas
* Sectionals
* Loveseats
* Chairs
* Ottomans
Each piece is designed for modular expansion, easy assembly, and long-term durability. The company has 9 exclusive features that set its products apart:
* Built-in Storage – Every seating unit and ottoman includes hidden storage compartments.
* Replaceable Fabrics – Customers can swap out fabric covers for a refreshed look.
* Machine-Washable Covers – Offers fabric options like performance velvet that are easy to clean, machine-washable and stain-resistant.
* Kid- and Pet-Friendly Durability – Designed to withstand kids, pets and everyday wear.
* Customizable & Expandable – Sectional layouts can be modified to fit evolving needs.
* USA-Made Engineering – Components are crafted in the U.S. for quality and sustainability.
* 10-Year Frame and Hardware Warranty – All Home Reserve furniture comes with a 10-Year “No Questions Asked” Frame and Hardware Warranty.
* Patented Ready-to-Assemble Design – Engineered for compact shipping and easy setup. Boxes can fit through all doors that a person can.

## Sustainability Efforts

Home Reserve is committed to sustainable furniture practices, reducing waste, and promoting eco-conscious manufacturing. Key sustainability initiatives include:
* Planting a tree for every furniture order.
* Sustainable wood frames crafted from fast-growing, high-yield trees which helps preserve older, more valuable forests. Each frame is sourced under the Sustainable Forestry Initiative.
* CertiPUR-US Certified Foam that’s free from harmful chemicals like formaldehyde and heavy metals, and has low VOC emissions.
* Fiber fill made from 100% BPA-free post-consumer plastic bottles, repurposed into cozy, supportive cushions.
* Water-neutral production in partnership with Bonneville Environmental Foundation (BEF).
* 100% recyclable bamboo bags that protect fabric during shipping.
* Eco-friendly packaging made with sustainability in mind, utilizing corrugated cardboard - the most recycled packaging material on the planet.
* Carbon-neutral shipping via emissions offsets.
* The Home Again program, which refurbishes returned furniture frames into like-new sectionals, extending product life and reducing landfill waste.
These initiatives align with the company's mission to create durable, repairable, and sustainable furniture that adapts to customers' needs over time.

## Made in the USA Commitment

Home Reserve takes pride in manufacturing its furniture in the United States, ensuring quality craftsmanship while supporting local communities. The family-owned company’s Made in the USA efforts include:
* Keeping production in Fort Wayne, Indiana and Ogden, Utah to maintain quality control and reduce emissions associated with overseas shipping.
* Fair wages, not per-piece pay that offers workers a dignity wage and allows them to focus on quality and safety without the pressure of speed.
* Full healthcare coverage for employees, meaning that Home Reserve pays for 100% of their health, vision, and dental insurance.
* A four-day workweek that promotes work-life balance and allows employees to spend more time with their families, while continuing to craft durable, thoughtfully-designed furniture for families across the country.
By keeping manufacturing domestic, Home Reserve supports sustainable practices, fair wages, and local economies delivering high-quality, customizable furniture to customers.

## Development of Furniture E-commerce Models

The furniture industry has produced several e-commerce models. Although rapid growth has often been a component of these attempts, there are inherent problems in a direct-to-consumer development, the logistics of shipping and returns being the primary obstacle to workable systems. To achieve efficient costs of transportation, ready-to-assemble (RTA) products have been developed. RTA methods as developed by Home Reserve have been chronicled in industry related media journals, such as Furniture Today.
Primarily a logistics idea, the Home Reserve model is based on optimization and efficiency studies of the movement of materials via various country-wide transportation systems. The model was presented at the 2003 McCloskey business plan competition, at the Gigot Center for Entrepreneurial Studies on the University of Notre Dame campus. A booklet was published for this competition based on a fictitious communication between Professor Matthew Albert of the Institute for Management Development in Lausanne, Switzerland, and the protagonist for the idea of Home Reserve, an American businessman.

## Product reviews

Home Reserve has received praise from both industry professionals and consumers.
Country Almanac wrote: "Home Reserve's low cost furniture collection comes in ready-to-assemble pieces shipped in separate boxes (no heavier than 70 pounds), that fit easily through narrow doors. They even feature internal storage, making them ideal for apartments and other small spaces.
Better Homes and Gardens Special Interest Publications listed Home Reserve as one of the new crop of ready-to-assemble furniture items that delivers instant style on a shoestring budget.

## Customer relations

Home Reserve prioritizes customer relationships and long-term furniture value, offering:
* Step-by-step assembly guides and video tutorials for easy setup.
* Fabric replacement options to refresh furniture without buying new pieces.
* 10-Year Frame and Hardware Warranty to keep sectionals looking and feeling like new for years after purchase.
* Changeable styles and layouts, allowing sectionals to evolve with trends and customer needs.
Through its sustainable practices, Made in the USA commitment, and customer-first approach, Home Reserve continues to reshape the way people furnish their homes—making quality, customizable furniture accessible, adaptable, and built to last.
Home Reserve, LLC is not a Better Business Bureau accredited business. At some point, they may have held an A+ ranking.

## Company patents

Home Reserve has secured five U.S. patents for engineering advancements in ready-to-assemble upholstered furniture, reflecting its leadership in furniture design:
Patent #: US 6,267,446
Patent #: US 6,568,058
Patent #: US 6,981,747
Patent #: US 7,044,557
Patent #: US 7,523,989
These patents cover frame construction, modular assembly, and compact shipping methods, making Home Reserve a pioneer in the RTA furniture space.