# Legoland Discovery Centre

Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.

## Attractions

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m$^2$) of floor area.
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.
A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

## Master Model Builder

Master Model Builders are the Brand Face of Legoland Discovery Centre. They responsible for all events and LEGO Models. They are chosen with competition called Brick Factor.

## Reception

The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12, though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors.

## Locations

‡ Date of reopening as "LEGO Discovery Center" or "Centre"
| Name | Status | Opened | Venue | City | State or region etc | Country | Master Model Builder |
| Arizona | Open | April 22, 2016 | Arizona Mills | Tempe | Arizona | United States | |
| Atlanta | Open | 2010 (‡ March 31, 2023) | Phipps Plaza | Atlanta (Buckhead) | Georgia | United States | Elizabeth Baker |
| Bay Area | Open | | Great Mall of the Bay Area | Milpitas | California | United States | Sam Suksiri |
| Beijing | Open | | Chaoyang District | Beijing | Beijing | China | |
| Berlin | Open | 2007 | The Center Potsdamer Platz | Berlin | Berlin | Germany | |
| Birmingham | Open | | Utilita Arena Birmingham | Birmingham | West Midlands | United Kingdom | Michelle Thompson |
| Boston | Open | May 23, 2014 (‡ May 25, 2023) | Assembly Square | Somerville | Massachusetts | United States | |
| Brussels | Open | June 2022 | Docks Bruxsel | Brussels | Brussels | Belgium | Sieber Bulteel |
| Chicago | Open | | The Streets of Woodfield | Schaumburg | Illinois | United States | Greg Nuse |
| Columbus | Open | | Easton Town Center | Columbus | Ohio | United States | |
| Dallas/Fort Worth | Open | | Grapevine Mills | Grapevine | Texas | United States | |
| Duisburg | Closed | 2008−2013 | Duisburg Inner Harbour | Duisburg | North Rhine-Westphalia | Germany | |
| Hong Kong | Open | | K11 Musea | Hong Kong | Hong Kong | Hong Kong | |
| Hotham | Closed | July to October 2018 | Hotham Alpine Resort | Mount Hotham | Victoria | Australia | |
| Istanbul | Closed | 2015-2025 | Forum Istanbul | Istanbul (Bayrampaşa) | Marmara | Turkey | Deniz Can Doğan |
| Kansas City | Open | April 2012 | Crown Center | Kansas City | Missouri | United States | Brandon Malcom |
| Manchester | Open | | Trafford Centre | Greater Manchester | North West England | United Kingdom | |
| Melbourne | Open | | Chadstone Shopping Centre | Melbourne | Victoria | Australia | Miller Keys |
| Michigan | Open | 2016 | Great Lakes Crossing Outlets | Auburn Hills | Michigan | United States | Clint Parry |
| New Jersey | Open | May 29, 2021 | American Dream Meadowlands | East Rutherford | New Jersey | United States | |
| Oberhausen | Open | 2013 | Westfield Centro | Oberhausen | North Rhine-Westphalia | Germany | |
| Osaka | Open | | Tempozan Market Place | Osaka | Kansai | Japan | Kanna Uno |
| Philadelphia | Open | April 2017 | Plymouth Meeting Mall | Plymouth Meeting | Pennsylvania | United States | |
| San Antonio | Open | | Shops at Rivercenter | San Antonio | Texas | United States | |
| Scheveningen | Open | | Scheveningen Boulevard | Scheveningen | South Holland | Netherlands | |
| Shanghai | Open | | Joy City Changfeng | Shanghai | East China | China | Shenghao Xu |
| Shenyang | Open | | K11 Center | Shenyang | Liaoning | China | |
| Tokyo | Open | | Decks Mall | Tokyo (Odaiba) | Kantō | Japan | Keisuke Sato |
| Toronto | Open | | Vaughan Mills | Vaughan | Ontario | Canada | Noel Straatsma |
| Washington, DC | Open | August 10, 2023 | Springfield Town Center | Springfield | Virginia | United States | Andrew Litterst |
| Westchester | Open | March 26, 2013 | Westchester's Ridge Hill | Yonkers | New York | United States | Matthew Graham |

## Future locations

* Germany
** HafenCity, Hamburg, was scheduled to open in Autumn of 2023, before being delayed to Spring 2024.
* United States
** American Dream Miami, Miami, was scheduled to open in 2023, before being delayed to 2026.