# SAP Ariba

SAP Ariba is an American software and information technology services company located in Palo Alto, California. It was acquired by German software maker SAP SE for $4.3 billion in 2012.

## Company beginnings

Ariba (now SAP Ariba) was founded in 1996 by Bobby Lent, Boris Putanec, Paul Touw, Rob Desantis, Ed Kinsey, Paul Hegarty, and Keith Krach on the idea of using the Internet to enable companies to facilitate and improve the procurement process, which was paper-based, labor-intensive, and inefficient for large corporations. The name Ariba is a neologism, chosen by a branding company since it was easy to pronounce and spell. The pre-launch name was Procuresoft.
Ariba went public in 1999 under Krach's leadership as CEO, and was one of the first business-to-business Internet companies to do an IPO. The company's stock more than tripled from the offering price on opening day, making the three-year-old company worth $4 billion. In 2000, the stock value continued to climb, and Ariba's market capitalization was as high as $40 billion. With the bursting of the dot-com bubble, Ariba's stock price fell dramatically in July 2001 to its IPO level, where it remained for the rest of its life as an independent company.

## Past acquisitions

On December 17, 1999, Ariba announced it would acquire Atlanta-based Tradex Technologies in a stock swap valued then at $1.86 billion. Tradex was the leader in the nascent Digital Marketplace Software field. The stock market liked the acquisition and the price of Ariba's shares rose from $57 at the time of the announcement to $173 at closing on March 9, 2000, which also marked the peak of the Internet Bubble. The 33.2 million shares that Ariba issued to buy Tradex were then worth $5.6 billion to Tradex shareholders.
In January 2001 Ariba announced that it would acquire Agile Software in a $2.55 billion stock swap. By April, with Ariba facing a disappointing second quarter and cutting a third of its workforce, the deal had fallen apart.
In early 2004, Ariba acquired FreeMarkets which gave the company a software package in the upstream (sourcing) of the sourcing process. In late 2007, Ariba bought the company Procuri for $93 million, which enhanced the company's client base and on-demand abilities.
In November, 2010, Ariba announced that it would acquire Quadrem, a privately held provider of one of the world's largest supply networks and on-demand supply management solutions. The acquisition closed in January 2011.
In October, 2011 Ariba announced the acquisition of b-process, a privately held French company and European leader in electronic invoicing service provider, for approximately €35 million in cash.
In April, 2013, Ariba partnered with Medassets to "extend the latter's supply chain management and outsourced procurement functionalities".

## Controversies

In December 2008, Ariba announced that the U.S. District Court for the Eastern District of Texas had issued an injunction against Emptoris, which prohibits the company from infringing on two of Ariba's patents related to overtime and bid ceilings in reverse auctions. On 16 December 2008, the court ordered Emptoris to pay an enhanced damages award of $1.4 million for willful infringement in connection with Emptoris’ infringement of the two reverse auction-patents held by Ariba. This was in addition to the 29 October 2008 jury award of $5 million in damages to Ariba, bringing the total fine to approximately $6.4 million, a significant penalty for Emptoris which earned approximately $50 million in revenue for 2008. In an Emptoris press release, that company noted that it had released a new software "patch" that eliminates any infringement. The U.S. District Court, in February 2009, issued an order noting that the "patch" is colorably different, effectively concluding the case.

## Ariba Product Suite

SAP Ariba now only sells the cloud version of product in the market and calls it SAP Ariba On Demand Suite of Applications. Customers using the On Premise versions will eventually have to migrate to the cloud version.

## Acquisition by SAP

On May 22, 2012, the German business software maker SAP SE announced it planned to acquire Ariba for an estimated $4.3 billion. SAP said it would pay $45 a share. JPMorgan Chase and Deutsche Bank AG advised SAP SE on the sale, while Morgan Stanley provided financial counsel to Ariba. Ariba's shareholders approved the acquisition on August 29, 2012, and it was completed on October 1, 2012, for $4.4 billion.

## Customer Base

As of June 2022, SAP Ariba indicates that it currently supports over 5.3 million companies (between buyers and suppliers) on the "SAP B2B Network", transacting $3.75 trillion annually.

## Partnerships

In January of 2022 SAP Ariba announced that it would be building a partnership with CLM specialist Icertis as well as taking minority stake within the company for an undisclosed amount. The two companies have committed to building a joint roadmap.