# 2008 PBA Fiesta Conference finals

The 2008 PBA Fiesta Conference finals was the best-of-7 championship series of the 2008 PBA Fiesta Conference and the conclusion of the conference's playoffs. The series was a best-of-seven affair and was the 95th championship disputed in the league.

## Road to the finals

| Air21 | Air21 | Barangay Ginebra | Barangay Ginebra |
| Finished 12–6 (.667): 1st | Elimination round | Elimination round | Finished 10–8 (.556): 3rd |
| Bye | Wildcard phase | Wildcard phase | Def. Sta.Lucia, 2-0 (QF) |
| Def. Sta.Lucia, 2-0 (QF) ||
| Def. Magnolia, 4–2 | Semifinals | Semifinals | Def. Barako Bull, 4–0 |

## Series scoring summary

| Team | Game 1 | Game 2 | Game 3 | Game 4 | Game 5 | Game 6 | Game 7 | Wins |
| Barangay Ginebra | 105 | 90 | 87 | 90 | 73 | 80 | 97 | 4 |
| Air21 | 96 | 124 | 97 | 77 | 76 | 75 | 84 | 3 |
| Venue | Araneta | Ynares | Araneta | Araneta | Cuneta | Araneta | Araneta | |

### Game 1

* ABC
* August 6 7:20 p.m.
* boxscore
Barangay Ginebra Kings 105, Air21 Express 96 :
| Scoring by quarter: 25–19, 25–20, 29–23, 20–28 |||
| Pts: Caguioa 22 Rebs: Alexander 25 Asts: Helterbrand 8 | Pts: de Ocampo 22 Rebs: Thomas 16 Asts: Arboleda 4 |
| Barangay Ginebra leads series, 1–0 |||
* Araneta Coliseum, Quezon City Attendance: 16,028 Referees: Aldaba, Ting, Maurillo
Chris Alexander scored five of his seven fourth quarter points and came off with three offensive rebounds, each one proving crucial in helping the Kings stopped the Express' comeback bid from a 20-point third quarter deficit. Air21 whittled the deficit to as low as 90–96 on a hook by Steven Thomas, still 2:07 to go. Then Alexander canned in a charity off his offensive rebound and then tipped in a Jayjay Helterbrand miss to make it a nine-point game with 1:20 left. Eric Menk highlighted his best game in the conference by canning two charities in the first minute of the third period to earn his place as the 59th member of the league's 5,000-point club and his jumper from the left corner gave Ginebra its biggest lead at 64–44.

### Game 2

* ABC
* August 8 7:20 p.m.
* boxscore
Barangay Ginebra Kings 90, Air21 Express 124 :
| Scoring by quarter: 18–26, 27–32, 18–34, 27–32 |||
| Pts: Caguioa 26 Rebs: Alexander 10 Asts: Helterbrand 6 | Pts: Santos, David 20 Rebs: Thomas 18 Asts: Arboleda, Thomas 5 |
| Series tied, 1–1 |||
* Ynares Center, Antipolo Referees: Montiel, Ferrer, Pascual
Air21 outscored Ginebra on all quarters in dealing the Kings their first loss in their last 14 games. The Express buried the Kings completely in the third period with a 14–0 run that padded a 58-45 halftime lead to 72–45. Air21 would lead by as many as 35 points, 117–82, following a three-point play by rookie Marvin Cruz and a three-point bomb by fellow rookie JC Intal heading into the final 3:05. The Express not only leveled the series but it also halted Ginebra's franchise-best 13-game winning streak.

### Game 3

* TV5
* August 10 6:30 p.m.
* boxscore
Barangay Ginebra Kings 87, Air21 Express 97 :
| Scoring by quarter: 30–22, 20–24, 18–20, 19–31 |||
| Pts: Caguioa 21 Rebs: Alexander 17 Asts: Caguioa, Pacana 4 | Pts: David 25 Rebs: Thomas 20 Asts: Arboleda 9 |
| Air21 leads series, 2–1 |||
* Araneta Coliseum, Quezon City Attendance: 15,142
KG Canaleta drained four triples in the most crucial stretches of the fourth period. Ginebra was in control for most of the game until the Express got things going in the third period and early in the fourth as Canaleta caught fire and Air21 outscored the Kings, 17–6, for an 87–76 lead. Chris Alexander was at the short end in several one-on-one confrontations with Steven Thomas in the second half and the loss put to naught his first PBA triple double of 14 points, 17 rebounds and 11 blocks. The 11 rejections was the most by any player in the last 19 years after Jerry Codinera swatted away the same number of attempts in a game for Purefoods in 1989. Toyota import Andy Fields holds the all-time record of 13.

### Game 4

* TV5
* August 13 7:20 p.m.
* boxscore
Barangay Ginebra Kings 90, Air21 Express 77 :
| Scoring by quarter: 19–17, 24–23, 25–20, 22–17 |||
| Pts: Alexander 22 Rebs: Alexander 18 Asts: Caguioa 5 | Pts: Thomas 19 Rebs: Thomas 16 Asts: Arboleda, Se 3 |
| Series tied, 2–2 |||
* Araneta Coliseum, Quezon City Referees: Cruz, Aldaba, Quilinguen
From a 43–40 lead at halftime, the Kings used a 9–0 run early in the third period capped by a three-point play from Junthy Valenzuela for a 52–43 lead. They led by as many as 15 points on a foul shot by Eric Menk, 83–68, with four minutes to play.

### Game 5

* TV5
* August 15 7:20 p.m.
* boxscore
Barangay Ginebra Kings 73, Air21 Express 76 :
| Scoring by quarter: 26–19, 12–26, 16–12, 19–19 |||
| Pts: Alexander 21 Rebs: Alexander 21 Asts: Paul Artadi 5 | Pts: Thomas, David 15 Rebs: Thomas 19 Asts: Arboleda, Santos, Billones 2 |
| Air21 leads series, 3–2 |||
* Cuneta Astrodome, Pasay Referees: Cruz, Calungcaguin, Guevarra
The Express held Ginebra top gun Mark Caguioa to seven points in the contest and the entire Ginebra team scoreless in the last 2:44 of play. Arwind Santos took a crucial steal and a breakaway lay-up with 43.3 seconds to go. The Kings actually had a chance to send the game into overtime but Chris Alexander was called for a traveling violation with the team down by two and with only 2.6 seconds left.

### Game 6

* TV5
* August 17 6:30 p.m.
* boxscore
Barangay Ginebra Kings 80, Air21 Express 75 :
| Scoring by quarter: 15–27, 19–10, 27–18, 19–20 |||
| Pts: Alexander 37 Rebs: Alexander 24 | Pts: Thomas 20 |
| Series tied, 3–3 |||
* Araneta Coliseum, Quezon City Attendance: 18,043
Air21 zoomed to a 14–0 lead as the Kings missed their first six shots and committed three of their six first half turnovers. The Express padded this to their biggest, 33–17, with 7:21 left in the second quarter. The half ended at 37–34 in favor of the Express, marking a magnificent rally by Ginebra in the final four minutes of the second period. Chris Alexander had a PBA career-best performance of 37 points 24 rebounds as he went on the attack mode in the third quarter with Thomas already in foul trouble, and the Kings rode on a 23-5 onslaught and closed out the third quarter with a 13–0 run to take a 61–55 lead.

### Game 7

* TV5
* August 20 7:20 p.m.
* boxscore
Barangay Ginebra Kings 97, Air21 Express 84 :
| Scoring by quarter: 26–21, 23–25, 23–17, 25–21 |||
| Pts: Tubid 22 Menk 21 | Pts: Thomas 24 Santos 19 |
| Barangay Ginebra wins series, 4–3 |||
* Araneta Coliseum, Quezon City Attendance: 22,902
The Kings established leads of as many as 13 points, the last at 65-52 after a daredevil drive by Ronald Tubid heading into the final 7:34 of the third quarter. Chris Alexander played on the edge of fouling out with 10:37 left in the game but gallantly held on to stand at Ginebra's frontline of defense, holding the Express without a field goal in the last 4:27. Air21 led, 84–83, after an Arwind Santos follow up of his own miss, but that would prove to be the final time the Express would score as they lapsed into a mazed of errors and ill-advised shots.
* 2008 Fiesta Conference Champions
* Barangay Ginebra Kings 8th title

## Broadcast notes

The 2008 Fiesta Conference is the last PBA tournament to be broadcast by the Associated Broadcasting Company, as the network declined renewal of its broadcast rights following its blocktime deal with MPB Primedia, Inc. Afterwards, Radio Philippines Network became the PBA's new broadcaster. Following game 2 on August 8, ABC was reformatted as TV5, but the network continued to broadcast the finals under the auspices of MPB Primedia. The championship series was the last PBA event covered under the ABC name and the only PBA event covered under the TV5 name until 2013.
The finals broadcasters are:
| Game | Play-by-play | Analyst | Courtside Reporters |
| Game 1 | Richard del Rosario | Jason Webb | Dominic Uy, Eric Reyes and Miakka Lim |
| Game 2 | Ed Picson | Quinito Henson |
| Game 3 | Mico Halili | Rado Dimalibot | Magoo Marjon |
| Game 4 | Ed Picson | Jason Webb | Dominic Uy and Eric Reyes |
| Game 5 | Mico Halili | Quinito Henson | Richard del Rosario and Magoo Marjon |
| Game 6 | Ed Picson | Quinito Henson | Richard del Rosario and Dominic Uy |
| Game 7 | Mico Halili | Jason Webb | Dominic Uy and Eric Reyes |