# Link! Like! Love Live!

Link! Like! Love Live! is a multimedia project that is part of the Love Live! franchise. Consisting of the eponymous mobile game and live streaming, it focuses on the fictional Hasunosora Girls' High School Idol Club.
Published by ODD No., the game was launched on April 15, 2023.

## Premise

Link! Like! Love Live! is marketed as a departure from previous Love Live! series, following "virtual school idols" and being "together with school idols over 365 days." The project differs from VTubers in that it has multimedia akin to predecessors that are antithetical to VTubing—wherein those portraying the characters typically remain anonymous—such as real-life live shows and emphasis on the voice actresses. Project producer Kazuki Satō explained in 2025 that the "original idea" behind it was to "create a comprehensive and enjoyable multimedia mix experience within a single app. With this app alone, you can read the original story, enjoy live streaming, and enjoy live music in a slightly unique structure."
The in-universe story takes place at Hasunosora Girls' High School in Kanazawa, Ishikawa Prefecture. In lieu of an anime, the story is primarily told in Link! Like! Love Live! and progresses in real time. Students in their final year of high school graduate and depart Hasunosora at the end of the academic year as they would in real life, while new members are added when the school year begins in April.
Live streams in which the characters talk with viewers, called "With×MEETS", are conducted on the app as well as "Fes×LIVE" in-character concerts. Fes×LIVE shows are held every three months; they were initially monthly performances before the window was extended due to budget and time constraints. Motion capture is used for the voice actresses to appear as their characters in 3D.

## Gameplay

Link! Like! Love Live! is a digital collectible card game. The primary game mode, School Idol Stage, requires players to accumulate as much LOVE points as possible during performances and reach a certain threshold to clear the map; LOVE is attained using a set of 18 cards and their corresponding skills. The mode can be played manually or have skills activated automatically.
Songs and cards are categorized by attributes like appeal, style type, and mood, with the most effective cards in School Idol Stage being those that match the song. Cards are also divided by rarity, with rarer UR cards having higher stats, and are acquired via a gacha system. Their strength can be further boosted with enough points for each attribute.
School Idol Show, a rhythm game mode, was implemented in 2025.

## Characters

Where appropriate, plot descriptions mentioned below refer to the in-game story. Other parts of the franchise, such as the manga, feature some variations in the storyline.

### Hasunosora Girls' High School Idol Club

Unlike other Love Live! series where they are formed mid-story, Hasunosora's School Idol Club was divided into three units since the start of the project.

#### Cerise Bouquet

Cerise Bouquet is the oldest unit in the club. The unit is described as a "cute and traditional" group similar to those in other projects.

##### Kozue Otomune (乙宗 梢, Otomune Kozue)

    Voiced by: Nina Hanamiya
    Kozue is a third-year student and the president of the School Idol Club during the 103rd and 104th class years. The daughter of a musical family, she is popular on campus for her elegant nature.

##### Kaho Hinoshita (日野下 花帆, Hinoshita Kaho)

    Voiced by: Nozomi Nirei
    A second-year student, Kaho is an upbeat and innocent girl who radiates energy. She has a close friendship with Kozue.

##### Ginko Momose (百生 吟子, Momose Ginko)

    Voiced by: Hina Sakurai
    Ginko is a first-year student. Her family does Japanese traditional dance and embroidery, while her grandmother was a member of Hasunosora's Performing Arts Club before it became the School Idol Club. Sakurai recalled in 2024 that she studied the basics of Japanese dance to prepare for her role as Ginko.

#### Dollchestra

Styled in all caps as "DOLLCHESTRA" (a portmanteau of "doll" and "orchestra"), the unit focuses on more serious and emotional songs than its counterparts.

##### Tsuzuri Yūgiri (夕霧 綴理, Yūgiri Tsuzuri)

    Voiced by: Kotoko Sasaki
    An aloof third-year student, Tsuzuri tends to wander off in favor of other interests. Sasaki described Tsuzuri as having a "cat-like side" and analogized her to a penguin, which is also Tsuzuri's character icon, since penguins have a tendency to follow other bipedal animals.

##### Sayaka Murano (村野 さやか, Murano Sayaka)

    Voiced by: Kokona Nonaka
    Sayaka is a second-year student. A figure skater who feels her career has stagnated, she was invited by Kaho to join the School Idol Club with the hope of bettering herself. Due to Tsuzuri's airheaded nature, Sayaka is often tasked with taking care of her such as attending to her basic needs.

##### Kosuzu Kachimachi (徒町 小鈴, Kachimachi Kosuzu)

    Voiced by: Fūka Hayama
    Kosuzu is a first-year student and the youngest daughter of a fishing family in Tsuruga, Fukui. She idolized Sayaka prior to joining the School Idol Club. Kosuzu can be hesitant and nervous at first, but is eager to try new things.

#### Mira-Cra Park!

Mira-Cra Park! specializes in lively and chaotic music. For example, the 104th class version of "Identity" is faster than the original rendition and incorporates ska punk themes like brass instruments.
The unit's name is a portmanteau of the words "Miracle", "Kurakura" (クラクラ), and "Park". It can also be shortened to "Mirapa!" (みらぱ!).

##### Megumi Fujishima (藤島 慈, Fujishima Megumi)

    Voiced by: Kona Tsukine
    Megumi is a third-year student. She is an online streamer who likes to express her cuteness but can be cunning as well.

##### Rurino Ōsawa (大沢 瑠璃乃, Ōsawa Rurino)

    Voiced by: Kanna Kan
    Rurino is a second-year student who briefly studied abroad in California before returning to Japan. She is a cheerful and energetic girl, but becomes weary and lethargic should she have fun for too long. She and Megumi are childhood friends.

##### Hime Anyōji (安養寺 姫芽, Anyōji Hime)

    Voiced by: Rin Kurusu
    A first-year student, Hime was a fan of Mirapa before joining the group upon entering high school. She is an esports player who likes first-person shooters.

### Other characters
#### Sachi Ōgami (大賀美沙知, Ōgami Sachi)

    Voiced by: Konomi Kohara
    Sachi was the former student council president of Hasunosora. She also worked as the School Idol Club's president and was a member of all three units before stepping down due to conflicts with her student council work. She was part of the school's 101st graduating class.

#### Ceras Yanagida Lilienfeld (セラス・柳田・リリエンフェルト, Serasu・Yanagida・Ririenferuto)

    Voiced by: Miu Miyake
    A third-year junior high student at Mizukawa Girls' School. She is a childhood friend of Kaho, having befriended her while they were in the hospital.

#### Izumi Katsuragi (桂城泉, Katsuragi Izumi)

    Voiced by: Amane Shindō
    A first-year high school student at Mizukawa and the leader of Edel Note. As a solo singer, she competes against Hasunosora to qualify for Love Live!'s national tournament.

#### Tsukasa Murano (村野つかさ, Murano Tsukasa)

    Voiced by: Moe Toyota
    Sayaka's older sister and a figure skater.

## History

On February 27, 2022, the Love Live! franchise announced a new project focusing on "virtual school idols." Possible names for the series were submitted by fans from October to November before the final name of Link! Like! Love Live! was unveiled in January 2023.
ODD No. became the game's publisher in December as part of a partnership with Bandai Namco Filmworks and Bandai Namco Music. According to Satō, the app was originally planned to be a rhythm game similar to its predecessor Love Live! School Idol Festival before switching to a card game. He noted this pivot prompted criticism upon release from those who thought it was a generic idol raising game; the Love Live! Days magazine jokingly described it as a "school idol cheering app."
The initial six-member cast, all of whom were Love Live! fans prior to joining the franchise, was assembled in February 2022 before being revealed on February 10, 2023. Haruko Iizuka, who worked on series like Little Busters! and Hori-san to Miyamura-kun, designed the characters. Their first live stream took place on April 2 while the game released in early access two weeks later on April 13. The app's full launch came on May 20.
"Dream Believers", the first song recorded by the six, was released as their debut single on March 29, 2023. It peaked at fifth on the Oricon Singles Chart. Their first live was held at Pacifico Yokohama on June 4.
In February 2024, the game surpassed 500 thousand downloads. The 104th graduating class—Ginko, Kosuzu, and Hime—was added in April with the start of the new school year. Satō called their arrivals "big risks both inside and outside the app" since there were no advance warning or hints, but it was realistic for actual school clubs.

## Media

Singles and albums have been produced for each of the three units as well as the School Idol Club as a whole. Cerise Bouquet ("Reflection in the mirror") and Dollchestra's ("Sparkly Spot") debut singles were jointly released on April 26, 2023, while Mira-Cra Park's first ("Identity") came on November 29. The project's music is published by Lantis.
Love Live! Flowers: Hasunosora Girls' School Idol Club, a manga by Tsumumi, began serialization in Ultra Jump on November 17, 2023. Ten Tanaka, who is involved with writing the story for the game, also wrote the plot for the manga. Yonkoma comics in the game were compiled into a physical manga titled Link! Life! Love Live! and released August 1, 2024.