# Kacho López Mari

Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and co-founder of production company Filmes Zapatero. He is a 7-time nominee and two time Latin Grammy Award winner for his music videos “Ojos Color Sol” (Calle 13) (featuring actors Gael García Bernal and María Valverde) and “Loco de Amor” (Juanes). His second collaboration with Juanes titled Mis Planes son Amarte (coincidentally Latin music's first visual album), got López Mari his 6th Latin Grammy nomination and his 4th for Best Music Video, Long Form. His music video/documentary "El Apagón - Aquí vive gente" for Bad Bunny was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023. The video was also nominated at the VMAs 2023 in the Video for good category. In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by Juanes, music video López Mari directed, in the Videoclip del Año category. In 2025 Kacho directed the muic video for Baile Inolvidable (Bad Bunny), the first Salsa song to reach #1 in Apple Music's global charts.

## Career

Kacho López Mari started his career in the field of graphic design. After transitioning into film, in the now-defunct production company Paradiso Films, López Mari founded Filmes Zapatero with his partner, award-winning producer Tristana Robles in 2011. He got his start directing music videos for Reggaeton/Underground artists like Tego Calderón and Daddy Yankee, directing the videos for the singles "Abayarde" and "Gasolina" respectively. Throughout his career, López Mari has directed music videos for Bad Bunny, Ricky Martin, Juanes, Ile, Aventura, Daddy Yankee, Calle 13, Don Omar, Tego Calderón and Chayanne among many others.

## Filmography
### Music Videos

| Title | Year | Artist(s) | Notes |
| Baile Inolvidable | 2025 | Bad Bunny | |
| Canción Desaparecida | 2023 | Juanes and Mabiland | Nominated - Premio Rolling Stone 2023 Won - Buenos Aires Music Video Festival 2023 - Impacto Social Nominated - Brazil Music Video Festival - Melhor videoclipe Latam |
| El Apagón-Aquí vive gente | 2022 | Bad Bunny | Short List - Video of the year - Shots Awards The Americas 2023 Short List - Cannes Lions 2023 - Entertainment for music Nominated - VMAs 2023 Video for good Won -Buenos Aires Music Video Festival 2023 - Documental |
| Flow HP | 2021 | Don Omar and Residente | Won - Urban Video – Buenos Aires Music Video Festival 2021 |
| Volví | 2021 | Aventura and Bad Bunny | |
| Origen (Documental) | 2021 | Juanes | Nominated – Latin Grammy Award for Best Long Form Music Video |
| Lo Nuestro Vale Más | 2020 | Jesse & Joy | |
| Tiburones | 2020 | Ricky Martin | |
| Tequila | 2019 | Juanes | |
| Tanto | 2019 | Jesse & Joy and Luis Fonsi | |
| Callaíta | 2019 | Bad Bunny | |
| Dandy del Congo | 2018 | Trending Tropics | |
| El Intelné | 2018 | Trending Tropics | Nominated – Best Concept at the Berlin Music Video Awards |
| Di que sientes tú | 2018 | Chayanne | |
| La Player | 2018 | Zion & Lennox | |
| Yo Contra Ti | 2017 | Daddy Yankee featuring Orquesta Sinfónica de Puerto Rico | Won – Cannes Lions International Festival of Creativity Won – El Sol Award Won – Clio Awards Won – SME Digital Award |
| Mis Planes Son Amarte | 2017 | Juanes | Nominated – Latin Grammy Award for Best Long Form Music Video |
| Te Quiero Con Bugalú | 2016 | iLe | |
| La Vida (Respira el Momento) | 2015 | Calle 13 | |
| Loco de Amor, La Historia | 2014 | Juanes | Won – Latin Grammy Award for Best Long Form Music Video |
| Ojos Color Sol | 2014 | Calle 13 featuring Silvio Rodríguez | Won – Latin Grammy Award for Best Short Form Music Video |
| Adentro | 2014 | Calle 13 | Nominated – Latin Grammy Award for Best Short Form Music Video |
| El Aguante | 2014 | Calle 13 | |
| Multi_Viral | 2014 | Calle 13 | |
| Musica en Tiempos | 2014 | Various Artists | Nominated – Latin Grammy Award for Best Long Form Music Video |
| Hecho con Sabor a Puerto Rico | 2013 | Various Artists | Nominated – Latin Grammy Award for Best Long Form Music Video |
| Se Van | 2005 | Julio Voltio | |
| Donqueo | 2005 | Don Omar | |
| Bandoleros | 2005 | Don Omar featuring Tego Calderón | |
| Gasolina | 2004 | Daddy Yankee | Won – Premios de la Gente "Video of the Year" Nominated – MTV2 Award "Best Video" |
| Guajira | 2004 | Yerba Buena! | |
| Tal Vez | 2003 | Ricky Martin | |
| Jaleo | 2003 | Ricky Martin | |
| Abayarde | 2003 | Tego Calderón | |

## Accolades

| Year | Nominee/Work | Award | Result |
| 2024 | Director of the year | Heat Latin Music Awards 2024 | Nominated |
| 2023 | Canción Desaparecida | Brazil Music Video Festival - Melhor videoclipe Latam | Nominated |
| 2023 | El Apagón | Buenos Aires Music Video Festival 2023 - Documental | Won |
| 2023 | Canción Desaparecida | Buenos Aires Music Video Festival 2023- Impacto Social | Won |
| 2023 | Canción Desaparecida | Premio Rolling Stone 2023 - Videoclip del Año | Nominated |
| 2023 | El Apagón | VMAs 2023 - Video for Good | Nominated |
| 2023 | El Apagón | Cannes Lions - Entertainment for music - Excellence in Music Video | Short List |
| 2023 | El Apagón | SME Digital Awards | Best of Show |
| 2023 | El Apagón | Shots Awards The Americas 2023 - Video of the year | Short List |
| 2022 | Flow HP | Bogotá Music Video Festival | Finalist |
| 2021 | Flow HP | Buenos Aires Music Video Festival 2021 | Won |
| 2021 | "Origen" Documental | Latin Grammy Award for Best Long Form Music Video | Nominated |
| 2018 | "Yo Contra Ti" | Cannes Lions International Festival of Creativity award for Entertainment | Shortlist Winner |
| 2018 | "Yo Contra Ti" | Cannes Lions International Festival of Creativity award for Radio and Audio | Won Bronze |
| 2018 | "Yo Contra Ti" | El Festival Iberoamericano de la Comunicación Publicitaria El Sol award for Digital and Mobile | Won Silver |
| 2018 | "Yo Contra Ti" | Clio Awards for Social Good and Music Marketing | Won Bronze |
| 2018 | "Yo Contra Ti" | SME Digital Award for Best Social Responsibility Campaign | Won Gold |
| 2018 | "Yo Contra Ti" | SME Digital Award for Best Use of Content Marketing | Won Gold |
| 2018 | "Yo Contra Ti" | SME Digital Award for Best Video Execution | Won Silver |
| 2017 | "Mis Planes Son Amarte" | Latin Grammy Award for Best Long Form Music Video | Nominated |
| 2015 | "Loco de Amor, La Historia" | Latin Grammy Award for Best Long Form Music Video | Won |
| 2015 | "Ojos Color Sol" | Latin Grammy Award for Best Short Form Music Video | Won |
| 2014 | "Adentro" | Latin Grammy Award for Best Short Form Music Video | Nominated |
| 2014 | "Música en Tiempos" | Latin Grammy Award for Best Long Form Music Video | Nominated |
| 2013 | "Hecho con Sabor a Puerto Rico" | Latin Grammy Award for Best Long Form Music Video | Nominated |
| 2005 | "Gasolina" | MTV2 Award "Best Video" | Nominated |