# Sirivadhanabhakdi family

The Sirivadhanabhakdi family (Thai: สิริวัฒนภักดี) is a Sino-Thai business family and one of the wealthiest in Thailand. The family is headed by Charoen Sirivadhanabhakdi, who made his fortune in the alcoholic beverages business and has since, through many major acquisitions, expanded the family's holdings into other food and drink properties, real estate, retail, and other industries. The family has controlling stakes in the listed companies ThaiBev, Oishi Group, Berli Jucker, Big C Supercenter, Fraser and Neave, Frasers Property, Asset World Corporation, among others, held both directly and under their holdings banner TCC Group. It is regarded as one of the big five business families that dominate business in Thailand.

## History

Charoen was born in Bangkok in 1944, the second of eleven children. His father, a street vendor, was a Teochew immigrant from Shantou, among the last generation of immigrants to arrive before the Chinese Communist Revolution ended migration in 1949. The family, of the Soh/Su (蘇) clan, first took the Thai surname Srisomburananont (ศรีสมบูรณานนท์). The name Sirivadhanabhakdi—from Pali siri 'prosperity' + vaḍḍhana 'increasing' + Sanskrit bhakti 'devotion'—was granted to Charoen and his descendants by King Bhumibol Adulyadej in 1988.
Charoen has five children with his wife Wanna Sirivadhanabhakdi (1943–2023): Atinant Bijananda, Wallapa Traisorat, Thapana Sirivadhanabhakdi, Thapanee Techajareonvikul, and Panote Sirivadhanabhakdi. They have since taken up executive positions in various branches of the family's business empire.

### People

Family members include:
* Charoen Sirivadhanabhakdi (born 1944), Thai billionaire businessman
* Wanna Sirivadhanabhakdi (วรรณา สิริวัฒนภักดี; 2 March 1943–17 March 2023), wife of Charoen; served several executive positions including Vice-Chairwoman of ThaiBev.
* Atinant Bijananda, eldest daughter
** Chotiphat Bijananda, husband of Atinant
* Wallapa Traisorat, second daughter
** Soammaphat Traisorat, husband of Wallapa
* Thapana Sirivadhanabhakdi (born 1974/75), third child and elder son, CEO of ThaiBev
** Papatchya Sirivadhanabhakdi (née Thienprasiddhi), wife of Thapana
* Thapanee Techajareonvikul
** Aswin Techajareonvikul, husband of Thapanee
* Panote Sirivadhanabhakdi
** Trinuch Chakrabandh Sirivadhanabhakdi, wife of Panote

## TCC Group

The family has extensive business properties spanning several industries, held both directly by its individual members and through a network of holding companies collectively branded as TCC Group.

### Food and beverage
#### ThaiBev

    Producer of Chang beer and other alcoholic beverages

#### Fraser and Neave

    Singapore-based food and drink conglomerate, acquired in 2013

#### Sermsuk

    Producer of Est Cola and other non-alcoholic beverages

#### Oishi Group

    Ready-to-drink tea beverages and restaurant chains

### Industrial and trading business

Most businesses in this group are under Berli Jucker, a long-standing industrial conglomerate founded in 1882, of which Charoen acquired a majority in 2001.

#### Berli Jucker

    Manufacture and distribution of consumer and healthcare products, among various other businesses

#### Berli Jucker Foods

    Packaged snacks

#### Berli Jucker Logistics

    Retail logistics services

#### Asia Books

    Bookstore chain

#### Rubia Industries

    Soap, cosmetics and confectionery manufacturer

#### TCC Technology

    IT services

#### Thai Glass Industries

    Glass packaging (jars and bottles)

#### Thai-Scandic Steel

    Galvanized steel structures

### Finance and insurance

This group originated as Southeast Insurance in 1946, and expanded into other services.

#### Southeast Insurance

    Insurance; liquidated following heavy losses in the COVID-19 pandemic

#### Southeast Life Insurance

    Life insurance

#### Southeast Capital

    Fleet vehicle leasing

### Property and real estate

This group operates as TCC Land, Asset World Corporation, Golden Land, Univentures, and other associated companies. It has done property development in the following categories:

#### Hospitality

    Owns a large number of hotels, mostly operated by international chain brands

#### Retail

    Developer of shopping centres, including Pantip Plaza and Asiatique

#### Commercial offices

    Properties include Empire Tower

#### Residential development

    Several condominium towers

#### MICE

    NCC Management and Development operates Queen Sirikit National Convention Center

#### Leisure

    Rajpruek Club and other golf courses

#### Master planning

    Large-scale development, including the One Bangkok mega-project

### Agriculture and agro-industry

The group has several agricultural business interests in the following areas:

#### Plantations and processing

    Vertically integrated agri-businesses in several crops including rubber (Lastica), pineapples (Siam Food, one of the largest exporters globally), oil palms, and coffee

#### Sugar

    Operating under the Cristalla brand, with associated ethanol production by Thai Alcohol

#### Related businesses

    Fertilizers and other services under the Terragro group

#### Agricultural commodities trading

    Done by Plantheon Trading

### Retail

Charoen acquired a majority in Big C Supercenter in 2016.