# Kyunki Saas Bhi Kabhi Bahu Thi

Kyunki Saas Bhi Kabhi Bahu Thi (transl. Because Even a Mother-in-Law Was a Daughter-in-Law Once) is an Indian Hindi-language soap opera that aired from 3 July 2000 to 6 November 2008 on Star Plus. The show was co-produced by Shobha Kapoor and Ekta Kapoor under their banner Balaji Telefilms.
The show revolves around an ideal daughter-in-law, the daughter of a pandit married to Mihir, grandson of business tycoon Govardhan Virani. The role of Tulsi Virani was played by Smriti Irani, who holds the record for winning 5 consecutive Best Actress-Popular awards from Indian Television Academy Awards and 2 Indian Telly Awards. Debuting alongside Kaun Banega Crorepati on July 3, 2000, on Star Plus, Kyunki... was the most successful serial at its time, ranked number 1 with double digit TRPs for seven continuous years, peaking at 22.4 in May 2001. Kyunki... marked a turning point for producer Ekta Kapoor and Star Plus and resulted in iconic serials Kahaani Ghar Ghar Kii and Kasautii Zindagii Kay (2001 TV series), forming the big 3 for the channel through the 2000s. The show won 5 consecutive Best Serial-Popular awards from ITA and 6 consecutive Best Continuing Serials from Indian Telly Awards.

## Plot

Set in Mumbai, the series focuses on the wealthy Gujarati Virani family who live in their lavish house, Shantiniketan, where the three daughters-in-law, Savita, Daksha and Gayatri, control the whole family and create trouble for their wise and kind-hearted mother-in-law Amba called Baa by everyone. Savita fixes her son Mihir's marriage to the arrogant Payal, but he falls in love with and marries the family priest's kind hearted and caring daughter Tulsi. The Viranis accept Tulsi, who eventually wins over Savita and has a son, Gautam. Mihir gets into an accident and is presumed dead.
Mihir survives, but he has memory loss. His caretaker, Dr Mandira, falls in love with him. Her brother Anupam proposes to Tulsi, who agrees but cancels their marriage when Mihir turns out to be alive. He regains his memory. Mandira decides to separate Mihir and Tulsi and also fakes being pregnant with his child, and Tulsi becomes pregnant again. Payal plots against the Viranis, but is exposed. Tulsi gives Gautam to Mihir's brother, Kiran, and his wife, Aarti, who are childless. Tulsi delivers a daughter, Shobha. Aarti and Kiran leave India with Gautam.

### 20 years later

Tulsi and Mihir have another son, Harsh. Gautam returns with Kiran and Aarti, who now have a daughter Karishma. He learns about his birth parents. Tulsi wants Gautam to marry Ganga, but he weds his own love, Teesha. Gautam's cousin, Sahil, marries Ganga while Shobha marries Vishal. Teesha and her unborn child die in an accident planned by Mandira that was meant for Tulsi.
Gautam remarries Damini, who is later pregnant at the same time as Ganga. Ganga miscarries, and Damini delivers twins, Mayank and Nakul. Damini and Gautam give Nakul to Sahil and Ganga. Vishal dies, making Shobha widowed. Harsh turns out to be Tulsi's cousin, Kesar's son. Kesar has switched Harsh with Tulsi's real son, Ansh who was then raised by Aditya Gujral. Ansh is obsessed with Karan's lover Nandini. Shobha marries Vishal's friend Abhishek.
Tulsi accepts Mihir and Mandira's son, Karan, who loves her more than Mandira. Though Karan and Nandini are in love, he gets her married to Ansh who maritally rapes her. Lawyer and Tulsi's friend Meera Singhania becomes fond of Mihir. Tulsi fights against her own son to get Nandini the justice she deserves and also shoots Ansh to death as he tries to kill Nandini, who delivers her and Ansh's daughter, Bhoomi before lapsing into a coma. Karan marries his friend Tanya to take care of Bhoomi. Ganga and Sahil have a son, Lakshya.

### 3 years later

Tanya is pregnant. Nandini wakes up from the coma and lives with Karan. Shobha leaves Abhishek, learning he and Rathi had killed Vishal. Nandini, who is pregnant, kills Aditya to save Bhoomi from kidnapping, and gets jailed for 14 years. Karan marries Tanya again and she gives birth to a son named Manthan. Gautam adopts Eklavya, Ansh and his first wife Shraddha's son. Sahil falls in love with Tripti and they have an extramarital affair.
Meera falls for Mihir and conspires with Mandira against Tulsi. Savita vows to expose them but meets with an accident planned by them. Being paralyzed, she asks Tulsi to unplug her life support and dies. Meera makes Mihir to believe that Tulsi killed Savita, even though Tulsi did the mercy killing of Savita to save her from the immense physical pain. Believing her, Mihir expels Tulsi from Shantiniketan who is heartbroken and later presumed to be dead in a bus accident. The Viranis are left shattered and Mihir becomes an alcoholic, blaming himself for Tulsi's death. Ganga leaves Sahil once she finds out he has cheated on her. Tulsi heads to Haridwar, where she sees a newborn child being abandoned by her father. Tulsi saves the child and raises her, naming her Krishna Tulsi.

### 20 years later

Tulsi's grandchildren are now all grown-up. Tulsi lives in Haridwar with Krishna Tulsi. Krishna comes to Mumbai for her education. Tanya and Karan divorce once Tanya realizes Karan still loves Nandini. Nandini returns and Karan remarries her. Karan-Nandini try to find their lost son, but fail. Sahil divorces Tripti realizing her true intentions and evil nature and marries Ganga. Tulsi returns and unites with the Viranis while Meera is exposed and imprisoned for Savita's murder. Mihir and Tulsi marry again and in the meantime, Krishna Tulsi and Laksh are in love, but she marries Eklavya, who is a lookalike of his father Ansh. Tulsi fights various people like Tripti, Mandira and Juhi (fake Tulsi) in order to protect her family and is successful in doing so. By the end of the show, the Viranis defeat all their enemies and are united finally, but Amba dies leaving the entire inheritance to an unknown person in her will.

### 5 years later

Post knowing about Baa's will, all the children have left Shanti Niketan. Mihir and Tulsi live along with an orphan girl Sugandhi. In the final episode, Tulsi's best friend Parvati Agarwal meets up with Tulsi, and reveals that she has brought up the inheritor of Baa's property, Parth (Karan and Nandini's long lost son). The show ends on a cliffhanger.

## Cast
### Main

* Smriti Irani as Tulsi Mihir Virani: Virani priest's daughter; Kesar's cousin; Mihir's wife; Mother of Karan,Gautam,Sahil,Tarun,bawri, Shobha,Harsh,and Krishna Tulsi.Ekalavya, Mayank, Nakul, Pushkar, Bhoomi and Pari's grandmother; Manthan and Parth's step-grandmother; Archita's adoptive grandmother
* Amar Upadhyay / Inder Kumar / Ronit Roy as Mihir Mansukh Virani: Mansukh and Savita's elder son; Kiran's brother; Tulsi's husband; Gautam, Shobha, Karan and Ansh's father; Harsh's adoptive father; Eklavya, Mayank, Nakul, Pushkar, Bhoomi, Pari, Manthan and Parth's grandfather; Archita's adoptive grandfather
* Mandira Bedi / Achint Kaur as Dr. Mandira Gujral / Priyanka Dutta: Anupam's sister; Mihir's doctor and lover; Kiran's ex-wife; Aditya's widow; Karan's mother; Manthan and Parth's grandmother.
* Dinesh Thakur / Sudhir Dalvi as Govardhan Virani: Amba's husband; Mansukh, Himmat, Jamnadas and Pragya's father; Mihir, Kiran, Chirag, Suhasi, Hemant, Sejal and Vikram's grandfather; Gautam, Shobha, Karan, Ansh, Karishma, Savri, Bavri, Hitesh, Tushar, Aniket, Tarun, Sahil and Indira's great-grandfather; Eklavya, Mayank, Nakul, Manthan, Parth, Lakshya, Pushkar, Pari and Bhoomi's great great grandfather. (Dead)
* Sudha Shivpuri as Amba Virani: Govardhan's widow; Mansukh, Himmat, Jamnadas and Pragya's mother; Mihir, Kiran, Chirag, Suhasi, Hemant, Sejal and Vikram's grandmother; Gautam, Shobha, Karan, Ansh, Karishma, Savri, Bavri, Hitesh, Tushar, Aniket, Tarun, Sahil and Indira's great-grandmother; Eklavya, Mayank, Nakul, Manthan, Parth, Lakshya, Pushkar, Pari and Bhoomi's great great grandmother. (Dead)
* Jaya Bhattacharya as Payal Mehra – Mihir's ex-fiancée; Pratap's wife; Vishal and Urvashi's mother; Pushkar's grandmother.
* Shakti Singh as Mansukh Virani – Govardhan and Amba's eldest son; Himmat, Jamnadas and Pragya's brother; Savita's husband; Mihir and Kiran's father; Gautam, Shobha, Karan, Ansh and Karishma's grandfather. (Dead)
* Apara Mehta as Savita Mansukh Virani – Mansukh's wife; Mihir and Kiran's mother; Gautam, Shobha, Karan, Ansh and Karishma's grandmother. (Dead)
* Sumeet Sachdev as Gautam "Gomzy" Virani – Tulsi and Mihir's elder son; Kiran and Aarti's adoptive son; Shobha and Ansh's brother; Karan's half-brother; Harsh and Karishma's adoptive brother; Ganga's ex-husband ;Teesha's widower; Damini's husband; Mayank and Nakul's father; Eklavya's adoptive father.
* Riva Bubber / Ravee Gupta as Damini Joshi Virani – Gautam's wife; Mayank and Nakul's mother; Eklavya's adoptive mother.
* Rahul Lohani as Mayank Virani – Gautam and Damini's elder son; Nakul's brother; Eklavya's adoptive brother.
* Naman Shaw as Nakul Virani – Gautam and Damini's younger son; Sahil and Ganga's adoptive son; Mayank's brother; Lakshya's adoptive brother; Sanchi's husband.
* Unknown / Anita Hassanandani as Sanchi Virani – Nakul's wife.
* Ritu Chaudhary as Shobha Virani Choudhary – Tulsi and Mihir's daughter; Gautam and Ansh's sister; Karan's half-sister; Harsh's adoptive sister; Vishal's widow; Abhishek's ex-wife; Pushkar and Pari's mother.
** Palak Jain as Child Shobha Virani.
* Vivan Bhatena / Nasir Khan as Abhishek Choudhary – Shobha's ex-husband; Pari's father.
* Rohit Bakshi as Vishal Mehra – Payal and Pratap's son; Urvashi's brother; Shobha's first husband; Pushkar's father. (Dead)
* Garima Bhatnagar as Pari Choudhary – Shobha and Abhishek's daughter; Pushkar's half-sister.
* Hiten Tejwani as Karan Virani – Mihir and Mandira's son; Tulsi's adoptive son; Gautam, Shobha and Ansh's half-brother; Harsh's adoptive brother; Tanya's ex-husband; Nandini's husband; Manthan and Parth's father; Bhoomi's adoptive father.
* Gauri Pradhan Tejwani as Nandini Thakkar Virani – Ansh's ex-wife; Karan's wife; Bhoomi and Parth's mother.
* Rakshanda Khan as Tanya Malhotra – Kaushalya's daughter; Karan's ex-wife; Manthan's mother; Bhoomi's adoptive mother.
* Akashdeep Saigal as
** Ansh Gujral – Tulsi and Mihir's younger son; Aditya's adoptive son; Gautam and Shobha's brother; Karan's half-brother; Harsh's adoptive brother; Shraddha and Nandini's ex-husband; Eklavya and Bhoomi's father. (Dead)
** Eklavya Gujral/Eklavya Virani – Shraddha and Ansh's son; Gautam and Damini's adoptive son; Bhoomi's half-brother; Mayank's adoptive brother; Krishna Tulsi's husband.
*** Amey Pandya as Child Eklavya Virani
* Mouni Roy as Krishna Tulsi Virani – Tulsi's namesake; Lakshya's ex-love interest; Eklavya's wife.
* Reshmi Ghosh as Bhoomi Virani/Bhoomi Gujral – Nandini and Ansh's daughter; Karan and Tanya's adoptive daughter; Eklavya and Parth's half-sister; Manthan's adoptive sister; Joydeep's wife.
** Chinky Jaiswal as Child Bhoomi Virani.
* Manav Vij as Joydeep – Sahil's friends son; Bhoomi's husband.
* Amit Tandon / Vishal Watwani / Amit Tandon as Manthan Virani – Karan and Tanya's son; Parth's half-brother; Bhoomi's adoptive brother.
* Mehul Kajaria as Harsh Virani/Harsh Bhasin – Kesar and Raj's son; Tulsi and Mihir's adopted son; Gautam, Shobha, Karan and Ansh's adopted brother; Mohini's husband; Archita's father.
* Tassnim Sheikh as Mohini Virani – Harsh's wife; Archita's mother.
* Jiten Lalwani as Kiran Virani – Mansukh and Savita's younger son; Mihir's brother; Aarti and Priyanka/Mandira's ex-husband; Karishma's father; Gautam's adoptive father.
* Eva Grover / Rushali Arora as Aarti Virani – Kiran's ex-wife; Karishma's mother; Gautam's adoptive mother.
* Kiran Dubey as Karishma Virani Dey – Aarti and Kiran's daughter; Gautam's adoptive sister; Shantanu's wife.
* Narendra Jha as Shantanu Dey – Karishma's husband
* Jitendra Trehan as Himmat Virani – Govardhan and Amba's second son; Daksha's husband; Mansukh, Jamnadas and Pragya's brother; Chirag and Suhasi's father; Savri, Bavri, Hitesh, Tushar and Aniket's grandfather
* Ketki Dave as Daksha Virani – Himmat's wife; Chirag and Suhasi's mother; Savri, Bavri, Hitesh, Tushar and Aniket's grandmother
* Hussain Kuwajerwala / Amit Mistry as Chirag Virani – Himmat and Daksha's son; Suhasi's brother; Prajakta's husband; Savri, Bavri and Hitesh's father
* Tuhina Vohra as Prajakta Virani – Chirag's wife; Savri, Bavri and Hitesh's mother
* Masumi Mevawala as Savri Virani – Chirag and Prajakta's elder daughter; Bavri and Hitesh's sister
* Amita Chandekar as Bavri Virani – Chirag and Prajakta's younger daughter; Savri and Hitesh's sister
** Hansika Motwani / Chandni Bhagwanani as Child Bavri Virani
* Aditya Kapadia as Hitesh Virani – Chirag and Prajakta's son; Savri and Bavri's brother
* Pooja Ghai Rawal as Suhasi Virani Mehta – Daksha and Himmat's daughter; Chirag's sister; Rakesh's wife; Tushar's mother; Aniket's step-mother
* Prashant Bhatt as Rakesh Mehta – Suhasi's husband; Tushar and Aniket's father
* Shabbir Ahluwalia as Aniket Mehta – Rakesh's son; Suhasi's step-son; Tushar's half-brother
* Karanvir Bohra / Pradeep Kharab / Sameer Sharma as Tushar Mehta – Rakesh and Suhasi's son; Aniket's half-brother; Kanika's husband
* Gunjan Walia as Kanika Virani – Tushar's wife
* Muni Jha as Jamnadas Virani – Amba and Govardhan's youngest son; Mansukh, Himmat and Pragya's brother; Gayatri's husband; Hemant and Sejal's father; Indira, Tarun and Sahil's grandfather
* Kamalika Guha Thakurta as Gayatri Virani – Jamnadas's wife; Hemant and Sejal's mother; Indira, Tarun and Sahil's grandmother
* Shakti Anand as Hemant Virani – Jamnadas and Gayatri's son; Sejal's brother; Pooja's husband; Tarun and Sahil's father; Lakshya and Joydeep's grandfather
* Prachi Shah as Pooja Virani – Hemant's wife; Tarun and Sahil's mother; Lakshya and Joydeep's grandmother
* Sandeep Baswana / Amit Sarin as Sahil Virani – Hemant and Pooja's younger son; Tarun's brother; Tripti's ex-husband; Ganga's husband; Lakshaya's father; Nakul's adoptive father; Joydeep's guardian.
* Shilpa Saklani as Ganga Virani – Gautam's ex-wife; Sahil's wife; Lakshya's mother; Nakul's adoptive mother.
* Abhijit Khurana / Alok Arora as Tarun Virani – Hemant and Pooja's elder son; Sahil's brother.
* Suvarna Jha as Tripti Virani – Sahil's ex-wife
* Pulkit Samrat / Yash Pandit as Lakshya Virani – Ganga and Sahil's son; Nakul's adoptive brother;Krishna Tulsi ex-love interest Vaidehi's husband.
* Tia Bajpai as Vaidehi Virani – Lakshya's wife

### Recurring

* Aman Verma as Anupam Kapadia – Mandira's brother; Kesar's husband
* Narayani Shastri / Resham Tipnis as Kesar Kapadia – Tulsi's cousin ; Raj's former lover; Harsh's mother; Anupam's wife
* Ashlesha Sawant as Teesha Mehta Virani – Gautam's second wife. (Dead)
* Moon Banerjee as Shraddha Gujral – Ansh's ex-wife; Eklavya's mother. (Dead)
* Salim Shah as Aditya Gujral – Mandira's husband; Ansh's adoptive father; Raj's accomplice (Dead)
* Pratap Sachdev as Pratap Mehra – Payal's husband; Vishal and Urvashi's father; Pushkar's grandfather
* Sonal Chainani as Urvashi Mehra – Payal and Pratap's daughter; Vishal's sister
* Manoj Bidwai / Vikas Sethi as Abir Bhasin – Raj's son; Harsh's half-brother; Archita's husband
* Gunjan Vijaya as Archita Virani Bhasin – Harsh and Mohini's daughter; Abir's wife
* Khyaati Khandke Keswani as Sejal Virani Gandhi – Jamnadas and Gayatri's daughter; Hemant's sister; Anand's wife; Indira's mother
* Romanchak Arora as Anand Gandhi – Sejal's husband; Indira's father
* Karishma Tanna as Indira Gandhi – Sejal and Anand's daughter
* Utkarsha Naik as Pragya Virani Sanghvi – Amba and Govardhan's daughter; Mansukh, Himmat and Jamnadas's sister; Naveen's wife; Vikram's mother (Dead)
* Pratim Parekh as Naveen Sanghvi – Pragya's husband; Vikram's father (Dead)
* Rakesh Paul as Vikram Sanghvi – Naveen and Pragya's son; Vaishali's husband
* Vishal Puri as Raj Bhasin – Kesar's former lover; Harsh and Abir's father
* Suhasini Mulay as Kaushalya Malhotra – Tanya's mother
* Shubhavi Choksey as Advocate Meera Singhania – Tulsi's former friend; Mihir's obsessive lover; Savita's murderer
* Makrand Deshpande as Advocate Vijay Saxena – Virani family lawyer
* Ram Kapoor as Shadab / Jas Thakral
* Gautami Kapoor as Juhi Thakral – Fake Tulsi Virani
* Salil Acharya as Billy Thakral
* Chaitanya Choudhury as Kabir Patel
* Nikhil Arya as Aseem Gupta – Nandini's ex husband
* Yash Tonk as Shiva Singhania
* Hasan Zaidi as Advocate Aditya Rai Singhania – A lawyer who supposed as Parth Virani
* Kratika Sengar as Sugandhi
* Sandeep Rajora as Inspector Aryan
* Sudha Chandran as Renuka Chaudhary/ACP Ragini Suryavanshi
* Prabhat Bhattacharya as Rishabh Malhotra
* Priyanka Raina as Doctor
* Meena Sonavane as Family Friend
* Deepak Verma as Rahul
* Chetan Hansraj as Inspector Maan Singh Chauhan
* Hemant Choudhary as Inspector Ashutosh Gaekwad
* Induben Mehta as Godawari
* Sandeep Mohan as Inspector Rudraneel Rathore
* Parmeet Sethi as Ravi
* Rocky Verma as Manager
* Sunny Moza as Sunny
* Vikram Acharya/Nikhil Guharoy as Kabir Sikand
* Cezanne Khan as Rizwan Khan: Razia's husband
* Aashka Goradia as Razia Khan: Rizwan's wife
* Eijaz Khan as Zuber Khan
* Manish Khanna as Advocate Mehta
* Aruna Irani as Narayani Devi
* Ekta Kapoor as Herself (guest appearance)
* Sakshi Tanwar as Parvati Agarwal/Janki Devi Dixit
* Jeetendra as Jitesh Kothari
* Anuradha Patel as Bharti Jitesh Kothari
* Ali Asgar as Kamal Agarwaal
* Mita Vashisht as Trishna Agarwal
* Ekta Sharma as Meera's Younger Sister
* Abir Goswami

## Production
### Directors

The show was directed by many directors starting with Kaushik Ghatak who initially directed the series for 150 episodes. As it progressed, it was directed by Ashish Patil, Nivedita Basu, Suraj Rao, Santosh Badal, Dharmesh Shah, Santram Varma, Santosh Bhatt, Garry Bhinder, Deepak Chavan, Sanotsh Bhatt, Fahad Kashmiri, Avhiroop Mazzumdar, Jeetu Arora, Santosh Kolhe, Vicky Chauhan, Rohit Dwivedi, Deepak Sharma, Shyam Maheshwari, Talat Jani, Hitesh Tejwani, Anoop Chaudhary and V.G Roy.

### Development

The shooting of the serial began on 7 April 2000. On 13 April 2005, the serial completed 1000 episodes which aired for 45 minutes rather than usual 30 minutes where producer Ekta Kapoor herself was seen in the episode. Aksahdeep Saigal's entry scene in 2004 as Ansh Gujral was the serial's costliest scene shot which cost about Rs. 5 Lakhs.
The show took a leap in story three times including 20 years leap on 18 February 2002, followed by a 3 years leap and again a 20 years leap on 7 June 2006.
Before its premiere, the serial's name was Amma, but actor and director Sachin Pilgaonkar gave it the name Saas Bhi Kabhi Bahu Thi to Balaji Telefilms. Kyunki was added to the beginning of the name by Ekta Kapoor.
Besides shooting in India, the series was filmed in foreign locations including Sydney, Australia in 2003 and Switzerland. In India the series was filmed at Mumbai's Powai, Kandivali, Film City at Goregaon.
In 2007 and 2008, the series had a crossover with Kahaani Ghar Ghar Kii.

### Casting

The character Mihir was named after Ekta Kapoor's school friend Mihir Shah. The character Tulsi was adopted from Harkishan Mehta's work, Jad Chetan.
Earlier, Jignesh Gandhi was cast as Mihir. However, later the role's contenders were Amar Upadhyay and Cezzane Khan. Upadhyay was chosen while Khan went for Kasautii Zindagii Kay. Smiti Irani, auditioning among many girls, was initially rejected by the production house casting team stating her as 'not fit for TV'. But, producer Ekta Kapoor overruled them and cast her as Tulsi having great faith in her.
After Amar Upadhyay quit in 2001, after the death of his character, nationwide protests made him return. In 2002, on a generation leap, Upadhyay quit to venture into Bollywood and was replaced by Inder Kumar. After Kumar quit later that year, he was replaced by Ronit Roy as Mihir who played the role until the end.
In June 2007, Smriti Irani playing Tulsi quit the serial as she was busy producing her serials and was replaced by Gautami Kapoor. However, in April 2008, Irani returned and Kapoor's character was revealed as Tulsi's imposter.

### Cancellation

On 10 October 2008, a notice was sent to the production house by the channel to terminate the serial by 10 November 2008 stating the declining ratings since July 2008.
To save the series from cancellation, the production house took Star TV to Bombay High Court seeking for the stay order asserting that they had a contract through March 2009 and that the channel had not provided appropriate promotion while the channel pointed out the cancellation due to declining ratings as per agreement. The court refused the stay order and the claims were dismissed on 3 November 2008. The series went off air on 6 November 2008.

## Reception
### Critics

Shailaja Bajpai from The Indian Express said, "Kyunki...'s success was due to the fact that it was a universal story that appealed to everyone. It was a winning combination of piety and family. The show celebrated all the big festivals, it was all packaged very well, there was drama and melodrama."
Another report from The Indian Express praising on the ratings delivered during its airing time slot said, "While prime-time television viewing is between 8 to 11 pm, the 9 to 10 pm block was considered safe because it delivered better ratings during the days of the weeklies. But the rule of game changed with Kyunki Saas Bhi Kabhi Bahu Thi and Kahanii Ghar Ghar Kii which made the late prime-time (10 to 11 pm) extremely popular." The ratings delivered by this series in its slot was not achieved by any other shows launched after its off airing.
The Tribune, comparing women's depiction in the series with some of the Star World English series stated, "The women in Ally McBeal or Friends are nothing like those in Kyunki... or Kahaani Ghar.... Professionally competent, in control of their lives they are not to be held back by any stereotypical demands made on them. Perhaps one of the reasons for its (Kyunki...) success is the strong element of empathy it evokes.... what it depicts is probably kahaani ghar ghar ki (The story of every house)."

### Ratings

Produced with the backdrop of Mumbai and the concept of an ideal Gujarati joint family, the show made Producer Ekta Kapoor and Star Plus achieve great heights of success, by not only being the number 1 show on Indian Television which ran for eight constant long years, but also receiving great TRPs.
It was the consistently most watched Hindi GEC (general entertainment channel) overall until 2005 and the following years saw its position consistently in top five television programs.
Until five weeks after its premiere, the ratings did not languish. After that, it started to rise gradually and also became the second most watched Hindi show of 2000 after Kaun Banega Crorepati with an average TRP of 6.4. In 2001, it averaged 12.04 TVR. In 2002 and 2003, it had an average of 12.50 and 12.30 TVR while in 2004 it was 11.42 TVR with a peak of 19.41 TVR maintaining its top position mostly with its higher ratings.
In March 2001, the series garnered its all-time high ratings of 22.4 TVR when the lead character Mihir returned to life on popular demand and protests. In week during 7 May to 13 May 2001, it was at first position with 16.6 TVR. On 24 May 2001, it garnered 14.7 TVR. On the week ending 26 September 2001, it topped the TRP list with 18.8 TVR. From 14 October to 20 October 2001 it garnered 12.74 TVR while during the same time in the next year 2002, it garnered 9.84 TVR.
In third week of August 2002, it maintained its top position garnering 15.9 TVR.
On week ending 22 November 2003, it was the most watched with 10.1 TVR.
In 2005, it remained the most watched Hindi show however with about 10 TVR garnered lesser than previous years. As months passed, the TVR of the series decreased from double digits to single digit after 2006 due to fragmentation in viewership, however mostly maintaining its top position until months before its end. In week ending 1 March 2006, it maintained its top position garnering 9 TVR. It achieved its highest ratings of 14.17, 14.31 and 13 TVR on 31 July 2006, 29 August 2006 and 4 September 2006 during the year.
During the second week of January 2007, it garnered 6.3 TVR. In early March 2007, it garnered 4 TVR while in early June, it got 4.4 TVR. The sequence of Irani as Tulsi shown killed when she quit before being temporarily replaced by Gautami Kapoor made the ratings to increase to 7.81 and 8.09 TVR before which it was getting about 6 TVR in that year, maintaining its position in top 5 programs. After Irani was replaced by Gautami Kapoor as Tulsi in June 2007, the TVR dropped while it lost its number one position averaging 4.5 TVR while in that month it averaged 6.66 TVR overall. On 21 July 2007, it dropped to 5.3 TVR. Towards the last week in September 2007, it was beaten by Banoo Main Teri Dulhann with Kyunki... garnering 5.51 TVR and Banoo... getting 5.62 TVR. However overall, it was one of the top rated series of the year with its rating garnered less than the previous years.
In early 2008, Kyunki... had an average of 5 TVR, being one of the most watched series while on eventually it dropped to 2.5 TVR months before its end which made the channel to axe the series. As in week 17 of 2008, it garnered 5.5 TVR. In week ending 9 August 2008, it garnered 2.51 TVR occupying twentieth position. The final episode garnered 5.4 million viewership.

### Accolades

The show also went on to receive several awards, most of which were won by Smriti Irani for her portrayal of the ideal character Tulsi. It also won Best Continuing Series at Indian Telly Awards for six consecutive years (2002–2007) and won Best Serial (Popular) for five consecutive years (2001–2005) at Indian Television Academy Awards.
The show is the longest ran daily soap on Indian television during the 2000s, running from 2000 to 2008 and completing 1833 episodes and was first Indian soap opera to cross 1000 episodes in the history of Indian Television and also entered the Limca Book of Records.

### Impact

The death of the lead character Mihir Virani in early 2001 lead to fan protest marches to bring the character back. The return of Mihir Virani in March 2001 brought an all-time high rating of 22.4 TVR, despite airing at late night slot of 10:30 pm (IST), which has been one of the highest ratings ever achieved by an Indian serial.
In January 2001, despite the earthquake in Gujarat, people switched on their television sets for watching this series.
In February 2003, The Times of India reported that people started recreating the grand sets of the series in their homes in Kolkata.
In 2001, a conflict arose between Star India and the production house over the Tamil series titled Kelunga Mamiyare Neengalum Marumagal Than (trans. Listen mother-in- law, you were also a daughter-in-law) which began airing from April 2001 on Sun TV. While Star stated it as an exact copy of this series violating the copyright without their knowledge, Balaji Telefilms pointed only little similarities with the title meaning and the lead character name being similar. CEO of Balaji Telefilms Sanjay Doshi stated that the script of the Tamil series was already changed after episode 15.
In September 2001, the series was blacked out in Saurashtra when Rajputs protested for naming a dog in the series as Saint Jalamsinh Jadeja. Soon, it was sorted out when Balaji Telefilms apologized for it stating it unintentional.
In January 2002, the company Procter & Gamble, for advertising their detergent brand Tide, aired a spoof of the series consisting of the cast Smriti Irani, Aparna Mehta and Muni Jha of the series which was telecast on a rival channel. Both Star and Balaji Telefilms reported it as a copyright violation considering the advertisement which uses the same sets, backdrop, announcement fonts and music along with the cast of the series. Star filed a case against Leo Burnett (Star India v Leo Burnett) and the case was heard before Bombay court in 2003.
In February 2002, Brihanmumbai Municipal Corporation lodged a FIR at Andheri police station against Star TV and Balaji Telefilms when the episode aired on 5 February 2002 showed the character Puja undergoing sex determination test of her unborn child and also the doctor encouraging her for the child being a son. As per Pre-natal Diagnostic Technology (Regulation & Prevention of Misuse) Act of 1994, the test is illegal in India. Many NGOs and state women's organisations also protested against the episode's sequence. However, both Kapoor and Star were asked for an apology for portraying it to which Kapoor said, "It was not intentional. There was a slight lapse on the part of the writer of the script." while Star stated it as a genuine mistake and apologised in a subsequent episode.
In November 2004, Kapoor was summoned by National Commission for Women and Star was sent a notice following complaints from many women's groups for showing a marital rape sequence of character Nandhini by Ansh Gujral for 15 minutes in the episode aired on 14 October 2004 claiming it more sensitive considering the viewership of the series by all age groups. Kapoor's lawyer stated that they will appear on 1 December 2004, along with a copy of the episode to submit to them, while the channel defended that they were mindful of their programs and they are for general viewing. However, when Kapoor failed to appear on that day, sending her two lawyers to represent her, the case was adjourned for Kapoor's appearance on 14 December 2004. However, on her demand, it was further adjourned to 3 January 2005.
The series was dubbed in Dari language and was aired on Tolo TV in Afghanistan since 2005 becoming the first Indian television series to air there and gained huge popularity. But it was soon banned along with all other Indian series aired in 2008 with many complaints arising over the show's content.
In January 2006, protests in front of Balaji Telefilms office at Andheri took place against the depicted scene of mercy killing, which was illegal then in India, of character Savitha carried out by the lead character Tulsi in the series. However Kapoor stated, "I dealt with marital rape in Kyunki…, didn't I? Then why can't I show euthanasia? TV is fiction and we are only bringing up social issues. If there is any problem, my legal department will take care of it." while Star India's senior creative director Shailaja Kejriwal stated, "We at Star, along with Balaji Telefilms, have decided to take up (through the serials) social issues that are not talked about openly. We just though that euthanasia is a subject of great importance… we should talk about it and keep the topic alive." Smriti Irani playing Tulsi, said that she doesn't support mercy killing while she, who was uncomfortable doing it, said that she did the sequence considering that she would have been labelled as an unprofessional actor had she refused.
In January 2008, the dialogue "You and your God, go to hell" pointing against Lord Vishnu in an episode said by the antagonist Suvarna Jha playing Tripti hurt the sentiments of many people and the Vaishnav community. Protests and rallies were held in Junagadh led by the priests and various Vaishnav followers who also submitted a memo to the district collector for Balaji Telefilms, Producer Ekta Kapoor and Suvarna Jha to apologise for it. Many also criticised it as a move for increasing ratings. However, Kapoor stated that it was not their intention and they also, having Vishnu in their faith, requested apology from everyone.
In February 2008, Pulkit Samrat playing Lakshya got a notice from court stating his absence for shooting and no response to phone calls from production house while Samrat stated that he attended the shoots regularly but was idle for most of the time with inconsequential scenes and so wished to work on other series. The problem arose when he earlier complained to the production house for non-payment of his dues and their contract which does not permit him to work for other production houses. After these incidents he went to court and was relieved from the series and production house after the verdict.
In 2009, the series was criticised glorifying social evils along with few other Indian television shows during the discussions in the Indian Parliament.
Acknowledging the impact of some of her shows including Kyunki..., Ekta Kapoor stated, "They were heavily stylised and melodramatic. But they actually gave Indian women a voice. There's research that shows that after cable penetration, from about 2001 to 2005, which is when my shows ran, India, for the first time, saw women take decisions on family issues. This had never happened before, and it was directly linked to the fact that we made the women in our shows do this."

## Adaptations

It was remade during 2007 in Tamil language in Sri Lanka.

## Awards

| Year | Category | Recipient | Role |
| 2002 | Best Actress of The Year | Smriti Irani | Tulsi Virani |
| 2002 | Best Television Personality | Amar Upadhyay | Mihir Virani |
| 2002 | Best TV Show of The Year | Ekta Kapoor | |
| 2002 | Best Continuing TV Show | Ekta Kapoor | |
| 2003 | Best Actress of The Year | Smriti Irani | Tulsi Virani |
| 2003 | Best Television Personality | Smriti Irani | Tulsi Virani |
| 2003 | Best Daily Serial | Ekta Kapoor | |
| 2003 | Best Continuing TV Programme | Ekta Kapoor | |
| 2004 | Best Actor of The Year | Hiten Tejwani | Karan Virani |
| 2004 | Best Continuing TV Programme | Ekta Kapoor | |
| 2005 | Best Child Artiste (Female) | Chinky Jaiswal | Bhoomi Virani |
| 2005 | Best Actor in a Supporting Role | Hiten Tejwani | Karan Virani |
| 2005 | Best Actress in a Supporting Role | Gauri Pradhan Tejwani | Nandini Virani |
| 2005 | Best Actor in a Negative Role | Akashdeep Saighal | Ansh Gujral |
| 2005 | Best Continuing TV Programme | Ekta Kapoor | |
| 2006 | Best Actor in a Supporting Role | Hiten Tejwani | Karan Virani |
| 2006 | Best Fresh New Face (Male) | Pulkit Samrat | Lakshya Virani |
| 2006 | Best Television Personality | Ronit Roy | Mihir Virani |
| 2006 | Best Continuing TV Programme | Ekta Kapoor | |
| 2007 | Best Actor in a Supporting Role (Critics) | Hiten Tejwani | Karan Virani |
| 2007 | Best Actress in a Supporting Role (Popular) | Gauri Pradhan Tejwani | Nandini Virani |
| 2007 | Best Continuing Serial | Ekta Kapoor | |
| 2010 | Best Actor of The Decade | Ronit Roy | Mihir Virani |
| Year | Category | Recipient | Role |
| 2001 | Best Actor (Popular) | Amar Upadhyay | Mihir Virani |
| 2001 | Best Actress (Popular) | Smriti Irani | Tulsi Virani |
| 2001 | Best Serial (Popular) | Ekta Kapoor | |
| 2001 | Best Star Cast | Ekta Kapoor | |
| 2002 | Best Actress (Popular) | Smriti Irani | Tulsi Virani |
| 2002 | Best Serial (Popular) | Ekta Kapoor | |
| 2003 | Best Actor (Popular) | Ronit Roy | Mihir Virani |
| 2003 | Best Actress (Popular) | Smriti Irani | Tulsi Virani |
| 2003 | Best Serial (Popular) | Ekta Kapoor | |
| 2003 | Best Audiography | Vikas Patil | |
| 2004 | Best Actor (Popular) | Ronit Roy | Mihir Virani |
| 2004 | Best Actress (Popular) | Smriti Irani | Tulsi Virani |
| 2004 | Best Serial (Popular) | Ekta Kapoor | |
| 2005 | Best Actor (Popular) | Hiten Tejwani | Karan Virani |
| 2005 | Best Actress (Popular) | Smriti Irani | Tulsi Virani |
| 2005 | Best Serial (Popular) | Ekta Kapoor | |
| 2005 | Best Supporting Actress (Jury) | Shilpa Saklani | Ganga Virani |
| 2006 | Best Teleplay (Jury) | Anil Nagpal | |
| 2010 | ITA Milestone Award | Sudha Shivpuri Apara Mehta Smriti Irani Hiten Tejwani Sumeet Sachdev | Baa Savita Tulsi Karan Gautam |

### Others

| Year | Award | Category | Recipient | Role |
| 2002 | Kalakar Awards | Best Actor (Popular) | Amar Upadhyay | Mihir Virani |
| 2004 | Kalakar Awards | Best Actor (Popular) | Ronit Roy | Mihir Virani |
| 2004 | Kalakar Awards | Best Actress (Popular) | Jaya Bhattacharya | Payal Mehra |
| 2004 | Kalakar Awards | Best Serial | Ekta Kapoor | |
| 2004 | Kalakar Awards | Best Title Singer | Priya Bhattacharya | |