# Norvina

Claudia Norvina Soare, known professionally as Norvina, is a Romanian-born American Internet personality and cosmetics businesswoman. She has been the president and creative director of Anastasia Beverly Hills, founded by her mother Anastasia Soare, since 2016.

## Career

She began her online career posting on YouTube and Instagram with beauty related content, and has filled in on James Charles's YouTube channel. She built her online presence separate from the work and branding of her mother.
She began her work with her mother's company as the front desk person at her mother's salon, later working in marketing and corporate sales, and then the make-up side of the business starting in 2012. She has also worked as "every assistant" within the company. She also spends large portions of her day working with social media marketing and in the cosmetics labs. Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account.
In 2016 she was named in WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce."
In 2016 she became the president and Creative Director of Anastasia Beverly Hills. She later launched a new side of the brand with the Norvina product line, notably the series of Norvina Pro Pigment Palettes starting in 2019. In 2021 she combined the launch of the Pro Pigment Palette no. 5 with gaming to create the 'Norvina Cyber City'.
In 2020 she was a judge on James Charles's reality competition web series Instant Influencer. Since 2021 she has appeared as a guest on multiple episodes on RuPaul's Drag Race along with several of its international spin-offs. Anastasia Beverly Hills provides a prize for many series of Drag Race.

## Personal life

Soare was born in Romania, the only child of Victor Soare, a ship captain, and Anastasia Soare (née Bălămaci). In 1986 her father, while docked in Italy, went to the American embassy and asked for asylum, reaching the United States six months later. Soare and her mother were unable to immigrate until 1989. Her parents divorced in 1994.
Her mother wanted to name her Norvina as a variation of her paternal grandfather's name, however Romanian law at the time forbade any non-Romanian names. She went by Claudia and Norvina interchangeably growing up and has used Norvina professionally due to its distinctness.
As of 2020 she lives in Beverly Hills, California.

## Filmography

Television :
| Year | Title | Role | Notes |
| 2020 | Instant Influencer | Judge | |
| 2021 | RuPaul's Drag Race (season 13) | Guest | Episode: "Nice Girls Roast" |
| 2022 | RuPaul's Drag Race (season 14) | Guest | Episode: "The Ross Matthews Roast" |
| 2022 | RuPaul's Drag Race Down Under (season 2) | Guest | Episode: "Drag Family Makeover" |
| 2023 | RuPaul's Drag Race (season 15) | Guest | Episode: "Teacher Makeovers" |
| 2023 | RuPaul's Drag Race Down Under (season 3) | Guest | Episode: "Terriers in Tiaras" |
| 2023 | Drag Race Brasil (season 1) | Guest | Episode: "Carnaval Makeover" |
| 2023 | Drag Race Germany (season 1) | Guest | Episode: "Finale" |
| 2023 | Drag Race Italia (season 3) | Guest | Episode: "Social Media Queens" |
| 2023 | Drag Race México (season 1) | Guest | Episode: "Snatch Game" |
| 2023 | Drag Race Philippines (season 2) | Guest | Episode: "Twinning: The Shequel" |
| 2024 | RuPaul's Drag Race (season 16) | Guest | Episode: "Bathroom Hunties" |
| 2024 | RuPaul's Drag Race Global All Stars | Guest | Episode: "It's 5 O'Clock Somewhere" |
| 2025 | RuPaul's Drag Race (season 17) | Guest | Episode: "Let's Get Sea Sickening Ball" |