# David L. Rose

David L. Rose (born February 19, 1967) is a product designer and entrepreneur, and the CEO of Clearwater AR.

## Early life

Rose was born on February 19, 1967, in Chapel Hill, North Carolinal.
Rose graduated from Madison West High School in Madison, Wisconsin in 1985 and obtained a BA in Physics and Fine Arts from St. Olaf College in 1989. He then went on to earn his master's degree from Harvard University, in which he focused on technology in education, graduating in 1992.

## Career

Rose established the company Interactive Factory in 1992 after gaining experience as a software engineer in speech recognition and robotics. The company, now known as iFactory, operates as a division of RDW Group and its specialized in digital and interactive media as a boutique design firm.
After Interactive Factory's acquisition in 1997, Rose patented the first online photo-sharing service and founded Opholio. The start-up was acquired by Flashpoint Technology in 1998.Rose later established Viant's Innovation Center, where he served as director for four years.
FotoMedia ended up with Rose's online photo-sharing patent. Rose criticized the company for "hoarding and non-operating of the technology," claiming FotoMedia was a Patent troll, but the accusations were denied.
In 2002, Rose co-founded Ambient Devices, a spin-off from the MIT Media Lab and a pioneer in embedding Internet information in everyday objects. One of Rose's inventions was the Ambient Orb. The company went on to develop over a dozen internet-connected objects, including the Ambient Umbrella, the Ambient Dashboard, the 5-day Weather Forecaster, and the Energy Joule.
In 2008, Rose founded Vitality, a high-tech healthcare startup where he conceived and led the development of the GlowCap, the first cellular-connected pill cap. The product was a recipient of the 2010 Medical Design Excellence Awards. Vitality was acquired in 2011 by biotech investor Patrick Soon-Shiong and rolled into NantHealth.
Rose was the founder and CEO of Ditto Labs, a Cambridge, Massachusetts-based startup focused on image-recognition software.
In July 2014, Rose published a book about The Internet of Things called Enchanted Objects: Design, Human Desire, and the Internet of Things. Rose argues that the cell phone monopolizes attention and that there is an opportunity to unglue society from these screens by spreading apps into everyday objects like clothing, jewelry, and rooms.
In 2017, Rose was a futurist at IDEO, where he worked with a team to design and prototype gesture-based interactions and developed computer vision technology for people to perform one and two-handed gestures to control light and sound in the environment. Rose filmed dancers, American Sign Language teachers, mimes, and an orchestra conductor to learn about the communicative power of subtle gestures.
Rose was the VP of Vision Technology at Warby Parker from 2017 to 2019. Where he also lectured at the MIT Media Lab.He worked with the Tangible Media and City Science groups and taught a course called "Enchanted Architecture."
In 2020, Rose co-founded LOOKOUT, where he serves as CEO. LOOKOUT developed the first augmented reality navigation experience for situational awareness and safe boating.
Rose also served as the Chief Technology Officer and advisor for Home Outside, an AI landscape design service. Home Outside uses computer vision and scene segmentation on aerial and street view images to automatically redesign residential landscapes to improve sustainability, home value, and curb appeal. Homeowners type in their address, then visualize and walk through their newly designed yard in augmented reality.
Rose is also a Forbes contributor.

## Personal life

Rose lives in Brookline, Massachusetts with his wife and two children.