# American Music Awards of 2010

The 38th Annual American Music Awards were held November 21, 2010, at the Nokia Theatre L.A. Live in Los Angeles, California. The awards recognized the most popular artists and albums from 2010's music list. Nominees were announced on October 12, 2010 by Demi Lovato and Taio Cruz. Justin Bieber was nominated for, and won, four awards, including Artist of the Year. Usher and Eminem both won two awards; the former was nominated for three and the latter, five.

## Performers

| Artist(s) | Song(s) |
| Rihanna | "Love the Way You Lie (Part II)" "What's My Name?" "Only Girl (In the World)" |
| Enrique Iglesias Pitbull | "Tonight (I'm Lovin' You)" "I Like It" |
| Miley Cyrus | "Forgiveness and Love" |
| Diddy - Dirty Money | "Coming Home" |
| Kid Rock | "Times Like These" |
| The Black Eyed Peas | "The Time (Dirty Bit)" |
| Katy Perry | "Firework" |
| Justin Bieber | "Pray" |
| Bon Jovi | "What Do You Got?" "You Give Love a Bad Name" "It's My Life" |
| P!nk | "Raise Your Glass" |
| Ne-Yo | "Champagne Life" "One in a Million" "Telekinesis" "Beautiful Monster" |
| Taylor Swift | "Back to December" "Apologize" |
| Christina Aguilera | "Express" |
| Usher Swedish House Mafia | "DJ Got Us Fallin' in Love" "Miami 2 Ibiza" "One" |
| Train | "Marry Me" "Hey, Soul Sister" |
| Kesha | "Take It Off" "We R Who We R" |
| Carlos Santana Gavin Rossdale | "Get It On" "Take Me to the River" |
| Backstreet Boys New Kids on the Block | "Everybody (Backstreet's Back)" "Hangin' Tough" "I Want It That Way" "Step by Step" "You Got It (The Right Stuff)" "Larger than Life" |

## Presenters

* Heidi Klum
* Jenny McCarthy
* John Legend
* Eric Stonestreet
* Rico Rodriguez II
* Jessica Alba
* Agnez Mo
* Samuel L. Jackson
* Christina Milian
* Johnny Weir
* Taio Cruz
* Nicki Minaj
* Trey Songz
* Willow Smith
* Mandy Moore
* Sheryl Crow
* Natasha Bedingfield
* Kelly Osbourne
* Julianne Hough
* Keri Hilson
* Nathan Fillion
* Stana Katic
* Mike Posner
* Avril Lavigne
* The Band Perry
* Michael Chiklis
* Julie Benz
* Lady Antebellum
* Ryan Seacrest
* Christina Aguilera
* Seal

## Nominees and winners

| Artist of the Year | T-Mobile Breakthrough Artist |
| Justin Bieber Eminem Kesha Lady Gaga Katy Perry | Justin Bieber B.o.B Taio Cruz Jason Derulo Kesha |
| Favorite Pop/Rock Male Artist | Favorite Pop/Rock Female Artist |
| Justin Bieber Eminem Usher | Lady Gaga Kesha Katy Perry |
| Favorite Pop/Rock Band/Duo/Group | Favorite Pop/Rock Album |
| The Black Eyed Peas Lady Antebellum Train | My World 2.0 – Justin Bieber Recovery – Eminem Teenage Dream – Katy Perry |
| Favorite Country Male Artist | Favorite Country Female Artist |
| Brad Paisley Jason Aldean Luke Bryan | Taylor Swift Miranda Lambert Carrie Underwood |
| Favorite Country Band/Duo/Group | Favorite Country Album |
| Lady Antebellum Rascal Flatts Zac Brown Band | Play On – Carrie Underwood Need You Now – Lady Antebellum Wide Open – Jason Aldean |
| Favorite Rap/Hip-Hop Artist | Favorite Rap/Hip-Hop Album |
| Eminem B.o.B Drake | Recovery – Eminem B.o.B Presents: The Adventures of Bobby Ray – B.o.B Thank Me Later – Drake |
| Favorite Soul/R&B Male Artist | Favorite Soul/R&B Female Artist |
| Usher Chris Brown Trey Songz | Rihanna Alicia Keys Sade |
| Favorite Soul/R&B Album | Favorite Soundtrack |
| Raymond v. Raymond – Usher The Element of Freedom – Alicia Keys Soldier of Love – Sade | Glee: The Music, Volume 3 Showstoppers Iron Man 2 The Twilight Saga: Eclipse |
| Favorite Alternative Rock Artist | Favorite Adult Contemporary Artist |
| Muse Phoenix Vampire Weekend | Michael Bublé Lady Antebellum Train |
| Favorite Latin Artist | Favorite Contemporary Inspirational Artist |
| Shakira Daddy Yankee Enrique Iglesias | MercyMe Casting Crowns TobyMac |

## Ratings

The ceremony was watched by 11.6 million viewers and received a 4.3 preliminary rating in the 18–49 demographic. At the time, It marked the lowest ratings ever for the ceremony, with competition coming from NBC Sunday Night Football.