# Circles.Life

Circles.Life is a Singaporean digital telecommunications company. The company was founded in 2016, initially operating exclusively in Singapore, leasing its network from M1.
In July 2015, Liberty Wireless signed an agreement with M1 Limited that allowed it to tap into M1's mobile network, becoming the first MVNO in Singapore to offer a full-service mobile network experience. It has since expanded to Taiwan and Australia, where it leases the Chunghwa Telecom and Optus networks, respectively.
In February 2019, the company announced that it had closed an undisclosed round of funding with Sequoia South East Asia and had plans to expand in five new markets, including Taiwan and Australia over the next 18 months. The company has expanded its offerings by launching digital lifestyle features such as its AI-driven events and movie-based platform, 'Discover'. In June 2019, the company closed another round of funding for an undisclosed amount, led by Singapore's Government-linked EDBI and Founders Fund. This marks the first time the Silicon Valley–based Founders Fund has invested in a telco.
The company launched into its first overseas market, Taiwan, in June 2019, followed by Australia in September 2019.

## History

2016
* June 2016: Circles.Life launches, making it Singapore's fourth telco.
2018
* March 2018: Circles.Life launches Unlimited Data on Demand, to provide customers with a daily Unlimited Data option. It also adds the option of Unlimited Outgoing Calls.
2019
* February 2019: Circles.Life announces that it has closed an undisclosed round of funding with Sequoia India.
* June 2019: Circles.Life expands into its first overseas market, Taiwan.
* June 2019: Circles.Life announces that it has closed an undisclosed round of funding with Singapore's Government-linked EDBI and Founders Fund.
* August 2019: Circles.Life expands to its second overseas market, Australia.
2020
* February 2020: Circles.Life announces that it has closed an undisclosed round of funding with Warburg Pincus.
* October 2020: Circles.Life launches in Indonesia as Live.On.
2021
* September 2021: Circles.Life launches in Japan as povo2.0
2022
* July 2022: Circles.Life was reportedly in early talks to merge with SPAC Bridgetown in a $2.5B deal. This could be the third SPAC merger with a Singaporean company, the second in 2022.

### Markets

Operating as a digital telco, it purchases bandwidth from other MNOs, replacing traditional brick-and-mortar stores with its own online consumer business. This enables Circles.Life to provide voice, messaging, and data services to customers: becoming the first digital telco in Singapore to offer full service mobile network services. To do away with physical retail stores, Circles.Life delivers its SIM cards and mobile phones to customers through third party services, such as SingPost in Singapore.

### Singapore

In July 2015, Circles.Life's parent company, Liberty Wireless Pte Ltd, signed an agreement with M1 Limited to deliver voice, messaging, and data services as an MVNO using M1's mobile network, which has 4G+ outdoor coverage of 99.92% of Singapore. The company's offering launched to the public in June 2016. Customers may also choose to pick up its SIM cards at selected convenience stores and post offices as alternatives to courier services.

### Taiwan

Circles.Life launched its digital services in Taiwan with a no-contract base plan. The infrastructure partner uses Chunghwa Telecom's (CHT) network. Circles.Life offers an add-on option for data-heavy users, under which for a monthly fee, users can add unlimited data to their base plans.
Circles.Life has recently announced that their operations in Taiwan will be shut down on July 17, 2024. Existing users wishing to keep their mobile phone numbers should port their numbers to another operator before that date. Otherwise,any remaining numbers will be lost permanently and reclaimed back to the regulator.

### Australia

Circles.Life launched its digital services in Australia through a strategic partnership with Optus.
In January 2025, Circles.Life closed its Australian MVNO operations, transferring existing accounts across to another Optus reseller, Amaysim.

### Indonesia

In 2020, Circles.Life launched its digital service "Live.On" in Indonesia. The infrastructure partner uses XL Axiata 4.5G network. Four years later, specifically on February 23, 2024, Live.On transferred the digital service to XL Axiata in Indonesia. As a result, the company moved their customers into their existing AXIS brand..