# It's Alright (East 17 song)

"It's Alright" is a song by English boy band East 17, released in November 1993 by London Records as the sixth and last single from their debut album, Walthamstow (1993). The song was written by band member Tony Mortimer, and produced by Phil Harding, Ian Curnow, Richard Stannard and Neil James Stainton. The single version, labelled the "Guvnor mix", begins with a slow ballad-like intro for the first minute, before converting to the techno-house sound for the rest of the track. It reached number three on the UK Singles Chart and became a number-one hit in Australia, France, Ireland, Israel, and Switzerland. The accompanying music video was directed by Chris Clunn and Lawrence Watson, depicting the band performing onstage. In 2011, English singer and songwriter Kim Wilde recorded a cover of the song for her 12th album, Snapshots (2011), which charted in Germany.

## Critical reception

In his weekly UK chart commentary, James Masterton complimented "It's Alright" as "classic East 17", "starting mellow with a piano before launching into a hardcore dance beat." Victoria Segal from Melody Maker named it a "pop spectacular", noting "the cocky thump" of the song, "with its stud farm lyrics (We are the seed of the new breed)". In his review of Walthamstow, Alan Jones from Music Week found that the track "rings the changes; a reggae rollercoaster that moves from a UB40-style lead vocal through ragga and dub." On the single release, he gave it four out of five, adding, "The teen market has become somewhat more crowded since East 17's last single, but their stock is still high and this unusual track should confirm their standing behind Take That." Ted Kessler from Select wrote that "It's Alright" "could grace a Galliano album". German band Culture Beat reviewed it for Smash Hits, giving it three out of five. Tania Evans said, "I like the song, the chords are nice and the contrast where it speeds up. What they do isn't so bad." Buddy Iahn noted that "It's Alright" "has some techno influences, particularly in the chorus".

## Chart performance

In Europe, "It's Alright" peaked at number one in France, Ireland and Switzerland while reaching number two in both Germany and Lithuania. Additionally, the single was a top-10 hit in Austria (5), Belgium (6), the Netherlands (4), Norway (8) and the United Kingdom (3), as well as on the Eurochart Hot 100, where it hit number four. On the latter, it debuted at number 63 on 11 December 1993, after charting in the UK. In the UK, "It's Alright" peaked at number three in its seventh week on the UK Singles Chart, on 9 January 1994. The song also was a top-20 hit in Denmark and a top-30 hit in Sweden. Outside Europe, it reached number one in Australia, where it spent seven weeks in a row and ended the year as the fourth-highest-selling single. and in Israel, where the song spent five weeks on the top spot.
"It's Alright" earned a gold record in France (250,000), a silver record in the UK (200,000), and a platinum record in Australia (70,000) and Germany (500,000).

## Music video

The music video for "It's Alright" was directed by Chris Clunn and Lawrence Watson. They had previously directed the video for "Slow It Down". "It's Alright" begins with band members Brian Harvey and Tony Mortimer in a dark room, in front of a red stage curtain. Harvey sings while Mortimer plays the piano. As the rhythm kicks in, the band appears performing on a stage in front of a large crowd of young people. Different colors appear in the backdrop throughout the video, and the members of the band often performs while standing on large pyramide-like stairs. As the video nears its end, we're back with Harvey in front of the red stage curtain again. "It's Alright" received heavy rotation on MTV Europe and was A-listed on Germany's VIVA. The video was later made available on London Records' official YouTube channel in 2017, and as of early 2025, it had generated more than 24 million views.

## Certifications and sales

| Region | Certification | Certified units/sales |
| Australia (ARIA) | Platinum | 70,000$^^$ |
| France (SNEP) | Gold | 250,000$^*$ |
| Germany (BVMI) | Platinum | 500,000$^^$ |
| United Kingdom (BPI) | Silver | 200,000$^^$ |
| $^*$ Sales figures based on certification alone. $^^$ Shipments figures based on certification alone. |||

## Release history

| Region | Date | Format(s) | Label(s) | Ref. |
| United Kingdom | 22 November 1993 | CDcassette | London | |
| Japan | 20 December 1993 | Mini-CD | London | |

## Kim Wilde version

English singer and songwriter Kim Wilde recorded a cover of "It's Alright" for 2011 for her 12th album, Snapshots (2011). It was released as a double lead single with "Sleeping Satellite", originally performed by Tasmin Archer, on 19 August 2011. A Groove Coverage remix of the song was also released, as the B-side to the album's second single, "To France".

### Music video

The accompanying music video for "It's Alright" premiered on 28 July 2011 exclusively on the German website of video hosting service MyVideo. It was recorded at the Kameha Hotel in Bonn and was directed by Nikolaj Georgiew.
The video features Wilde and her band in a conference room at the hotel, where they perform the song. In between, there are segments featuring Wilde singing in other areas of the hotel.

### Track listings

* CD single
* "It's Alright" (radio edit) – 3:20
* "Sleeping Satellite" (radio edit) – 3:30
* Digital download
* "It's Alright" (radio edit) – 3:20
* "Sleeping Satellite" (radio edit) – 3:30
* "It's Alright" (music video) – 3:14
* "Sleeping Satellite" (music video) – 3:33

### Charts

| Chart (2011) | Peak position |
| Germany (Official German Charts) | 98 |

## In popular culture

The song came back to the public eye in February 2009, with the yoghurt company Müller playing "It's Alright" as the background song for their new advert. In the same year, it was featured in another advert, this time for More Th>n car insurance. In 2010, it was also used in the final montage in the series-ending episode of Big Brother's Big Mouth in the United Kingdom.
In June 2015 the song was featured in an advertisement for the mobile network 3, in which it is lip-synched by a purple puppet, made by Jim Henson's Creature Shop, named Jackson.