# The Celebrity Apprentice Australia season 5

The fifth season of The Celebrity Apprentice Australia premiered on the Nine Network on 23 May 2021, following a six-year absence. British business magnate and The Apprentice UK host, Lord Alan Sugar leads the series as CEO, while Lorna Jane Clarkson and Janine Allis became the new boardroom advisors.
On 15 June 2021, Shaynna Blaze was declared the winner of the season with the money going to her charity of choice, Voice of Change.

## Production

In July 2020, Nine reportedly commissioned Warner Brothers Australia, current owners of the franchise, to make a new season of The Celebrity Apprentice for 2021, series CEO Mark Bouris will not be returning. In September 2020, Nine confirmed at their yearly upfronts that the series will officially return in 2021 with British business magnate and The Apprentice UK host and CEO, Lord Alan Sugar leading the series, along with the reveal of Michelle Bridges, Michael "Wippa" Wipfli and Olivia Vivian as some of the competing celebrities. On 12 October, Nine announced the full list of celebrities competing in the season. In the same month, Josh Gibson and Scherri-Lee Biggs were also announced as competing celebrities.

## Candidates

| Candidate | Background | Original team | Charity | Result | Raised |
| Shaynna Blaze | Interior Designer & The Block Judge | Momentum | Voice of Change | The Celebrity Apprentice (15-06-2021) | $489,000 |
| Ross Noble | British Comedian | Fun-Raisers | Australian Red Cross - Disaster Response and Recovery Fund | Fired in Finale (15-06-2021) | $103,500 |
| Martha Kalifatidis | Reality TV Contestant | Momentum | Bully Zero | Fired in task 11 (14–06–2021) | $40,000 |
| Josh Gibson | Australian Rules Footballer | Fun-Raisers | My Room | Fired in task 11 (14–06–2021) | $20,000 |
| Michael "Wippa" Wipfli | Radio Presenter & Comedian | Fun-Raisers | Cooper Rice-Branding Foundation | Fired in task 10 (13–06–2021) | $184,500 |
| Camilla Franks | Fashion Designer | Fun-Raisers | National Breast Cancer Foundation | Fired in task 9 (08–06–2021) | $20,000 |
| Scherri-Lee Biggs | Miss Universe Australia 2011 | Momentum | Dress For Success Perth | Fired in task 8 (07–06–2021) | $20,000 |
| David Genat | Model & winner of Australian Survivor: All Stars | Momentum | The Garvan Institute | Fired in task 7 (06–06–2021) | $20,000 |
| The Veronicas | Pop Star Twins | Momentum | The Brain Foundation | Fired in task 6 (06–06–2021) | $244,500$^a$ |
| Michelle Bridges | Personal Trainer | Fun-Raisers | Women’s Community Shelters | Fired in task 6 (01–06–2021) | $20,000 |
| Anthony Callea | Singer | Fun-Raisers | Children’s Cancer Foundation | Fired in task 4 (30–05–2021) | $20,000 |
| Olivia Vivian | Olympic Artistic Gymnast | Momentum | Melanoma Institute Australia | Fired in task 3 (25–05–2021) | |
| Rob Shehadie | Actor & Comedian | Fun-Raisers | Save Our Sons | Fired in task 2 (24–05–2021) | |
| Alex Hayes | Influencer & Surfer | Momentum | Batyr | Fired in task 1 (23–05–2021) | |

## Weekly results

| Candidate | Original team | Task 4 team | Task 7 team | Task 8 team | Task 9 team | Application Result | Record as project manager |
| Shaynna Blaze | Momentum | Fun-Raisers | Fun-Raisers | Momentum | Momentum | The Celebrity Apprentice | 1–2 (win in task 6, loss in tasks 1 & 9) |
| Ross Noble | Fun-Raisers | Momentum | Momentum | Momentum | Fun-Raisers | Runner-up in final task | 1–2 (win in task 11, loss in tasks 7 & 8) |
| Martha Kalifatidis | Momentum | Fun-Raisers | Fun-Raisers | Fun-Raisers | Momentum | Fired in task 11 | 2–1 (win in tasks 7 & 10, loss in task 4) |
| Josh Gibson | | Fun-Raisers | Momentum | Fun-Raisers | Fun-Raisers | Fired in task 11 | 1–1 (win in task 9, loss in task 5) |
| Michael “Wippa” Wipfli | Fun-Raisers | Fun-Raisers | Fun-Raisers | Fun-Raisers | Fun-Raisers | Fired in task 10 | 1–1 (win in task 1, loss in task 10) |
| Camilla Franks | Fun-Raisers | Fun-Raisers | Fun-Raisers | Fun-Raisers | Momentum | Fired in task 9 | 1–1 (win in task 8, loss in task 2) |
| Scherri-Lee Biggs | | Momentum | Momentum | Momentum | | Fired in task 8 | 1–0 (win in task 4) |
| David Genat | Momentum | Momentum | Momentum | | | Fired in task 7 | 1–0 (win in task 2) |
| The Veronicas | Momentum | Momentum | | | | Fired in task 6 | 0–1 (loss in task 6) |
| Michelle Bridges | Fun-Raisers | Momentum | | | | Fired in task 6 | 1–0 (win in task 5) |
| Anthony Callea | Fun-Raisers | Fun-Raisers | | | | Fired in task 4 | 1–0 (win in task 3) |
| Olivia Vivian | Momentum | | | | | Fired in task 3 | 0–1 (loss in task 3) |
| Rob Shehadie | Fun-Raisers | | | | | Fired in task 2 | |
| Alex Hayes | Momentum | | | | | Fired in task 1 | |
| No. | Candidate | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart | Elimination chart |
| No. | Candidate | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 1 | Shaynna | LOSE | IN | BR | BR | IN | WIN | IN | BR | LOSE | IN | BR | CA |
| 2 | Ross | IN | BR | IN | IN | IN | IN | LOSE | LOSE | IN | BR | WIN | FIRED |
| 3 | Martha | BR | IN | BR | LOSE | IN | IN | WIN | IN | BR | WIN | FIRED | |
| 4 | Josh | | | | IN | LOSE | IN | BR | IN | WIN | BR | FIRED | |
| 5 | Wippa | WIN | IN | IN | IN | IN | IN | IN | IN | IN | FIRED | | |
| 6 | Camilla | IN | LOSE | IN | IN | IN | IN | IN | WIN | FIRED | | | |
| 7 | Scherri-Lee | | | | WIN | IN | BR | IN | FIRED | | | | |
| 8 | David | IN | WIN | IN | IN | IN | IN | FIRED | | | | | |
| 9 | The Veronicas | IN | IN | IN | IN | IN | FIRED | | | | | | |
| 10 | Michelle | IN | IN | IN | IN | WIN | FIRED | | | | | | |
| 11 | Anthony | IN | IN | WIN | FIRED | | | | | | | | |
| 12 | Olivia | IN | IN | FIRED | | | | | | | | | |
| 13 | Rob | IN | FIRED | | | | | | | | | | |
| 14 | Alex | FIRED | | | | | | | | | | | |
    The candidate won the competition and was named the Celebrity Apprentice.
    The candidate won as project manager on his/her team.
    The candidate lost as project manager on his/her team.
    The candidate was on the losing team.
    The candidate was brought to the final boardroom.
    The candidate was fired.
    The candidate lost as project manager and was fired.

## Tasks
### Task 1

Airdate: 23 May 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Shaynna Blaze | Michael "Wippa" Wipfli |
| Task ||
| Create three selfie-inspired artworks and sell them at a charity auction for the most money ||
| Winning Team | Losing Team |
| Team Fun-Raisers | Team Momentum |
| Reasons for victory | Reasons for loss |
| Raised the most money in the charity auction, due to Wippa bringing in buyers to the auction. | Raised the least money in the charity auction, due to a poor selection of muses. |
| Sent to Final Boardroom ||
| Shaynna Blaze, Alex Hayes, Martha Kalifatidis ||
| Fired ||
| Alex Hayes - volunteering as a muse despite being less well-known than his teammates, producing a poor artwork and failing to materialise buyers at the auction. ||
| Notes ||
| During the first task advisors Janine Allis & Lorna Jane Clarkson went undercover and temporarily joined Team Momentum & Team Fun-Raisers respectively. They were not permitted to have any influence on the decision making process of the task. ||

### Task 2

Airdate: 24 May 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| David Genat | Camilla Franks |
| Task ||
| Create their very own Big Bus tour and deliver the ultimate Sydney tourism experience with the winning team decided by how satisfied their customers are. ||
| Winning Team | Losing Team |
| Team Momentum | Team Fun-Raisers |
| Reasons for victory | Reasons for loss |
| Despite abandoning their Welcome to Country park tour, the team received a 94.5 percent satisfaction rate from the customers | Their tour seemed to centre itself more around Camilla's clothing line than anything else and received a 87.8 percent satisfaction rate from the customers |
| Sent to Final Boardroom ||
| Camilla Franks, Ross Noble, Rob Shehadie ||
| Fired ||
| Rob Shehadie - for his poor performance as a tour guide, despite being a resident of Sydney. ||
| Notes ||

### Task 3

Airdate: 25 May 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Olivia Vivian | Anthony Callea |
| Task ||
| Create a yum cha menu for a kitchens diners ||
| Winning Team | Losing Team |
| Team Fun-Raisers | Team Momentum |
| Reasons for victory | Reasons for loss |
| $1,024 profit made from the challenge. Although they overspent on meat and the high price for one of their items was criticised, they ultimately raised the most money despite some refunds. | $964 profit made from the challenge. The team neglected to buy their dumpling wrappers until after service began which left them with less time to sell. |
| Sent to Final Boardroom ||
| Olivia Vivian, Shayna Blaze, Martha Kalifatidis ||
| Fired ||
| Olivia Vivian - did not take control properly towards her team and did not make many decisions or provide many solutions ||
| Notes ||

### Task 4

Airdate: 30 May 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Scherri-Lee Biggs | Martha Kalifatidis |
| Team Reshuffle ||
| Martha and Shaynna move to Fun-Raisers. Michelle and Ross move to Momentum. ||
| Task ||
| Create a Budgie Smuggler swim wear line and showcase it in a fashion show judged by executive staff Adam and Brendan. ||
| Winning Team | Losing Team |
| Team Momentum | Team Fun-Raisers |
| Reasons for victory | Reasons for loss |
| Their swimwear designs were well-received by the judges and the fashion show was captivating. | Despite their designs receiving praise, their lack of organisation led to the fashion show being less engaging. |
| Sent to Final Boardroom ||
| Martha Kalifatidis, Anthony Callea, Shaynna Blaze ||
| Fired ||
| Anthony Callea - for poorly organising his team's fashion show and staying under the radar. ||
| Notes ||
| After the new teams were announced, Josh Gibson and Scherri-Lee Biggs were introduced into the competition and joined Team Fun-Raisers & Team Momentum respectively. ||

### Task 5

Airdate: 31 May 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Michelle Bridges | Josh Gibson |
| Task ||
| Create a stage play promoting Boost Juice's barbeque sauce and mango smoothie, with the winning team determined by an audience vote. ||
| Winning Team | Losing Team |
| Team Momentum | Team Fun-Raisers |
| Reasons for victory | Reasons for loss |
| Received majority of audience votes believing that their play made them want to buy the product. | Received fewer audience votes believing that their play made them want to buy the product. |
| Sent to Final Boardroom ||
| Fired ||
| Notes ||
| Lord Sugar decided not to fire anyone from Team Fun-Raisers due to difficulty in pin-pointing a candidate responsible for their loss and because their play was also well-received. However, Sugar then announced that two candidates would be fired following the next task. ||

### Task 6

Airdate: 1 June 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| The Veronicas | Shaynna Blaze |
| Task ||
| Upcycle at least ten items from a junkyard for the highest market valuation determined by an appraiser, and sell them at a market. ||
| Winning Team | Losing Team |
| Team Fun-Raisers | Team Momentum |
| Reasons for victory | Reasons for loss |
| Greater market valuation of $6,193 and created 22 upcycled items. | Between $5,100 - $5,200 market valuation and only upcycled 18 items. |
| Sent to Final Boardroom ||
| Michelle Bridges, Scherri-Lee Biggs, The Veronicas ||
| Fired ||
| Michelle Bridges — Neglected to contact the shared electrician until the following day and instead prioritised upcycling items. The Veronicas — for not following Ross' advice or bringing David into the boardroom ||
| Notes ||
| After The Veronicas were fired, Shaynna promised them that she would share the money Team Momentum had raised ($5,100) with their charity, the Brain Foundation. ||

### Task 7

Airdate: 6 June 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Ross Noble | Martha Kalitatidis |
| Team Reshuffle ||
| Josh moves to Momentum. ||
| Task ||
| Create a puppy video which has the highest potential to go viral, judged by Lord Sugar. ||
| Winning Team | Losing Team |
| Team Fun-Raisers | Team Momentum |
| Reasons for victory | Reasons for loss |
| Although it lacked professional quality, their video that was judged as having a higher potential to go viral. | Creating a video with less potential to go viral, due to a lack of a call to action. |
| Sent to Final Boardroom ||
| Josh Gibson, David Genat, Ross Noble ||
| Fired ||
| David Genat - For not participating in tasks in the best interests of his team ||
| Notes ||
| Lord Alan Sugar revealed that the winning team's project manager would win a "secret power", revealed in the next episode as the ability to swap a member of their team for a member of the opposing team. ||

### Task 8

Airdate: 7 June 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Ross Noble | Camila Franks |
| Team Reshuffle ||
| Shaynna move to Fun-Raisers. Josh move to Momentum. ||
| Task ||
| Create a display cube for Koala Furniture and generate the most leads (points) through customers filling in a form. ||
| Losing Team | Winning Team |
| Team Momentum | Team Fun-Raisers |
| Reasons for loss | Reasons for victory |
| 53 points earned. Their clinical approach to the task was less engaging and was marred by providing factually incorrect details about the brand. | 82 points earned. The light-hearted experience associated with their display cube was engaging and received a greater number of points. |
| Sent to Final Boardroom ||
| Ross Noble, Scherri-Lee Biggs, Shaynna Blaze ||
| Fired ||
| Scherri-Lee Biggs - Did not attract enough potential customers to fill out the form. ||
| Notes ||
| During the task, Koala staff member Dana went undercover and visited both teams' displays. She then could allocate up to 30 bonus points for each team. ||

### Task 9

Airdate: 8 June 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Shaynna Blaze | Josh Gibson |
| Team Reshuffle ||
| Ross move to Fun-Raisers. Camilla and Martha move to Momentum. ||
| Task ||
| Host the ultimate sleepover at Madame Tussauds for six kids and their parents, within a budget of $1,000. The winning team is determined by a satisfaction survey filled out by the attendees. ||
| Winning Team | Losing Team |
| Team Fun-Raisers | Team Momentum |
| Reasons for victory | Reasons for loss |
| 344 of 360 customer satisfaction score. Despite the pizza arriving late, their experience pleased attendees and they received a higher score. | 325 of 360 customer satisfaction score. Budgeting issues left them without money to provide attendees breakfast for the following morning. |
| Sent to Final Boardroom ||
| Camilla Franks, Martha Kalifatidis, Shaynna Blaze ||
| Fired ||
| Camilla Franks - miscalculated the prices of sleeping arrangements which resulted in the team's budget constraints. ||
| Notes ||
| Wippa was forced to bail out of the challenge early after developing gastro, leaving only Josh and Ross to host their team's party ||

### Task 10

Airdate: 13 June 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| Martha Kalifatidis | Michael "Wippa" Wipfli |
| Task ||
| Develop and create ice cream flavours and sell them to the public for the greatest profit. ||
| Winning Team | Losing Team |
| Team Momentum | Team Fun-Raisers |
| Reasons for victory | Reasons for loss |
| $1,636 total sales. The inclusion of a $50 ice cream option enabled them to generate greater sales. | $682.50 total sales. Their initial pricing and delay in finding a sales location limited their capacity to create sales. |
| Sent to Final Boardroom ||
| Michael "Wippa" Wipfli, Josh Gibson, Ross Noble ||
| Fired ||
| Michael "Wippa" Wipfli - poor organisation with the task and initially setting the prices of the ice cream too cheaply. ||
| Notes ||
| Purchases made by Martha’s close contacts, worth $1,175, were deducted from Team Momentum’s total sales since these purchases were prohibited as per the provisions of the task. ||

### Task 11

Airdate: 14 June 2021
| Team Momentum Project Manager | Team Fun-Raisers Project Manager |
| No Project Managers ||
| Task ||
| Add value to a pile of "unsellable" items (sand, lemons, tennis balls and ropes) to sell at a farmer's market for the most profit. ||
| Winning Candidate | Losing Candidates |
| Ross Noble | Martha Kalifatidis Josh Gibson Shaynna Blaze |
| Reasons for victory | Reasons for loss |
| Earning $1334, which was the most money made, at the market | Earning less money at the market |
| Sent to Final Boardroom ||
| Martha Kalifatidis, Josh Gibson, Shaynna Blaze ||
| Fired ||
| Josh Gibson — for not convincing Lord Sugar that he should be a finalist. Martha Kalifatidis — Lord Sugar and his advisors thought that Martha's arguments in the boardroom reflected her desire to win for personal benefits rather than for her charity. ||
| Notes ||
| Josh pulled his hamstring at the beginning of the task when the celebrities were running to pick their "unsellable" items. He chose to complete an MRI scan and get medical clearance before he returned to the task with two hours left to create his products to seek at the market on the next day. Reigning The Celebrity Apprentice Australia champion Sophie Monk appeared during the task to give advice to the celebrities. Ross won his way into the grand final for earning the most money leaving the other three contestants to plead their case to Lord Sugar for the second place in the grand final. Shaynna won the spot leaving Martha and Josh fired. ||

### Final Task

Airdate: 15 June 2021
| Team Momentum Final Celebrity | Team Fun-Raisers Final Celebrity |
| Shaynna Blaze | Ross Noble |
| Task ||
| The two final celebrities had to create the ultimate VIP charity event, within a budget of $15,000, and raise the most money for their charity. ||
| Fired ||
| Ross Noble ||
| The Celebrity Apprentice ||
| Shaynna Blaze ||
| Notes ||
| The Celebrity Apprentice won all their earnings from their charity event and an additional A$100,000 for their chosen charity. The runner-up also won their earnings from their charity event for their chosen charity. ||

## Ratings
### Colour key

    – Highest rating during the series
    – Lowest rating during the series
The Celebrity Apprentice Australia (season 5) overnight ratings, with metropolitan viewership and nightly position :
| Episode | Episode | Original airdate | Timeslot (approx.) | Viewers | Night Rank |
| 1 | "Task 1: Selfie-inspired artworks""Boardroom" | 23 May 2021 (2021-05-23) | Sunday 7:00 pm | 748,000876,000 | 43 |
| 2 | "Task 2: Sydney tourism""Boardroom" | 24 May 2021 (2021-05-24) | Monday 7:30 pm | 606,000676,000 | 138 |
| 3 | "Task 3: Yum cha service""Boardroom" | 25 May 2021 (2021-05-25) | Tuesday 7:30 pm | 636,000744,000 | 115 |
| 4 | "Task 4: Designer Swimwear""Boardroom" | 30 May 2021 (2021-05-30) | Sunday 7:00 pm | 738,000854,000 | 43 |
| 5 | "Task 5: Boost Juice Stage Play""Boardroom" | 31 May 2021 (2021-05-31) | Monday 7:30 pm | 659,000667,000 | 1110 |
| 6 | "Task 6: Trash to Treasure""Boardroom" | 1 June 2021 (2021-06-01) | Tuesday 7:30 pm | 644,000715,000 | 107 |
| 7 | "Task 7: Puppy Video""Boardroom" | 6 June 2021 (2021-06-06) | Sunday 7:00 pm | 710,000854,000 | 43 |
| 8 | "Task 8: Koala pop-up store""Boardroom" | 7 June 2021 (2021-06-07) | Monday 7:30 pm | 656,000697,000 | 107 |
| 9 | "Task 9: Madame Tussauds Sleepover Experience""Boardroom" | 8 June 2021 (2021-06-08) | Tuesday 7:30 pm | 654,000710,000 | 86 |
| 10 | "Task 10: Ice Cream""Boardroom" | 13 June 2021 (2021-06-13) | Sunday 7:00 pm | 683,000772,000 | 53 |
| 11 | "Task 11: Truckload Market""Boardroom" | 14 June 2021 (2021-06-14) | Monday 7:30 pm | 687,000714,000 | 1110 |
| 12 | "Final Task""Winner Announced" | 15 June 2021 (2021-06-15) | Tuesday 7:30 pm | 658,000783,000 | 105 |