# Faunalytics

Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues. Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.). Faunalytics was founded in 2000 by Che Green, and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.

## History

Faunalytics is a non-profit organization based in Olympia, Washington, funded through grants and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.
Faunalytics has the GuideStar Platinum Seal of Transparency, and is currently listed as one of Animal Charity Evaluators' Top Charities.

## Research

Faunalytics has conducted or contributed to a number of research studies such as a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007).
Faunalytics original research :
| Date | Title |
| 2008–2019 | Animal Tracker Survey |
| 2014 | Study Of Current And Former Veg*ns |
| 2018 | How Does Video Outreach Impact Pork Consumption? |
| 2018 | Naturalness Concerns And Clean Meat Acceptance |
| 2018 | Attitudes Toward Farmed Animals In BRIC Countries |
| 2018 | Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research |
| 2019 | Plant-Based Labeling Study |
| 2019 | Who Supports Animal Causes? |
| 2019 | Who Are The Vegetarians? |
| 2019 | Impact of Corporate Commitments on Consumer Attitudes |
| 2019 | Donating To One Vs. Millions |
| 2020 | The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study |
| 2020 | "Reduce" Or "Go Veg?" Effects On Meal Choice |
| 2020 | COVID-19 And Animals |
| 2020 | The State of Animal Advocacy In The U.S. & Canada |
| 2020 | Animal Product Impact Scales |
| 2020 | Farm Sanctuary Tours & Dietary Change |
| 2020 | U.S. Beliefs About Chickens And Fish |
| 2021 | Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More |
| 2021 | COVID-19 & Animals: Chinese Citizens' Beliefs About COVID-19's Links With Animal Agriculture |
| 2021 | Going Vegan or Vegetarian: Many Paths to One Goal |
| 2021 | Growing A Community: How To Support Farmed Animal Protection In China |
| 2021 | Going Vegan Or Vegetarian: Motivations and Influences |
| 2022 | Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India |
| 2022 | Planting Seeds: The Impact Of Diet & Different Animal Advocacy Tactics |
| 2022 | Going Vegan Or Vegetarian: Barriers And Strategies On The Path To Success |
| 2022 | Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging |
| 2022 | Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging |
| 2022 | Local Action For Animals As A Stepping Stone To State Protections |
| 2023 | The Animal Agriculture Industry’s Perspective On Advocates & Cage-Free Reforms |
| 2023 | Reforming Animal Agriculture Subsidies: A Guide for Advocates |
| 2023 | Bringing Back Former Vegans And Vegetarians: An Obstacle Analysis |
| 2023 | Different Strokes For Different Folks: Comparing U.S. Groups’ Openness to Pro-Animal Actions |
| 2023 | Support For Farmed Animal Welfare Legislation In Ten Key U.S. States |
| 2023 | Animal Agriculture Is The Missing Piece In Climate Change Media Coverage |
| 2023 | Jurors’ Reflections On The Smithfield Piglet Rescue Trial |
| 2023 | Domination And Exploitation: Understanding Industry Costs For Chicken, Egg, And Fish Products In The United States, Brazil, And China |
| 2024 | Research And Data As Tools In Advocates’ Decision-Making |
| 2024 | Joining Forces: Collaborative Opportunities Between The Animal Protection And Environmental Movements |
| 2024 | Global Animal Slaughter Statistics & Charts |
| 2024 | Pathways To Impact: An International Study Of Advocates’ Strategies And Needs |
| 2024 | Creating A More Equitable Movement: Compensation In The Farmed Animal Advocacy Sector |
| 2024 | Bridging U.S. Conservative Values And Animal Protection |
| 2024 | The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior |
| 2024 | Research And Data As Tools In Advocates’ Decision-Making: A Focus On China & Southeast Asia |
| 2024 | What Vegan Advocates Can Learn From The Social Spread Of Quitting Smoking |
Faunalytics also maintains a research library with over 5,000 summaries of external research studies on animal related issues. They also produce a series called "Faunalytics Fundamentals", a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.

## Animal Charity Evaluators review

Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in since its 2015 annual charity recommendations. ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general. ACE reviews organizations designated as a Standout Charity every other year.
In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.
ACE named Faunalytics as one of three of its Top Charities in 2021. The ACE review highlights the value of research as an important contribution to farmed animal protection, and Faunalytics' impact and effectiveness.
In 2023, ACE decided to move to only one tier: Recommended Charities. Faunalytics was again named a Recommended Charity in 2023.